{"id":743,"date":"2024-06-25T17:42:16","date_gmt":"2024-06-25T16:42:16","guid":{"rendered":"https:\/\/leadmrktblog.com\/?p=743"},"modified":"2025-03-20T06:29:24","modified_gmt":"2025-03-20T05:29:24","slug":"%d8%ae%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%ae%d8%b7%d8%a9-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/leadmrktblog.com\/en\/%d8%ae%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%ae%d8%b7%d8%a9-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9\/","title":{"rendered":"\u0645\u0639\u0646\u0649 \u0648\u062f\u0644\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a &#8220;\u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629&#8221;"},"content":{"rendered":"<p>\u064a\u062a\u0631\u062f\u062f \u0635\u062f\u0649 \u0645\u0635\u0637\u0644\u062d &#8220;<strong>\u062e\u0637\u0629 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href=\"#\u0623\u0633\u0626\u0644\u0629-\u0634\u0627\u0626\u0639\u0629-\u0648\u0623\u062c\u0648\u0628\u062a\u0647\u0627-faq\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u0648\u0623\u062c\u0648\u0628\u062a\u0647\u0627 (FAQ)<\/a><\/li><li class=\"\"><a href=\"#\u0645\u0631\u0627\u062c\u0639-\u0645\u0641\u064a\u062f\u0629\">\u0645\u0631\u0627\u062c\u0639 \u0645\u0641\u064a\u062f\u0629<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u0646\u0642\u0627\u0637-\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\">\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0647\u064a \u062e\u0631\u064a\u0637\u0629 \u0637\u0631\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062d\u062f\u062f \u0643\u064a\u0641\u064a\u0629 \u0648\u0635\u0648\u0644 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\u0627\u0644\u0645\u0631\u0648\u0646\u0629\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u062a\u0628\u0627\u0639 \u0646\u0647\u062c \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0641\u0647\u0645-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u062e\u0631\u064a\u0637\u0629-\u0637\u0631\u064a\u0642-\u0644\u0644\u0646\u062c\u0627\u062d\">\u0641\u0647\u0645 &#8220;\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642&#8221;: \u062e\u0631\u064a\u0637\u0629 \u0637\u0631\u064a\u0642 \u0644\u0644\u0646\u062c\u0627\u062d<\/h2>\n\n\n\n<p>\u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 &#8220;<strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong>&#8221; \u064a\u062a\u0631\u062f\u062f \u0635\u062f\u0627\u0647\u0627 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0644\u0649 \u062d\u062f \u0633\u0648\u0627\u0621. \u0625\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0643\u0644\u0645\u0629 \u0637\u0646\u0627\u0646\u0629 \u0648\u0644\u0643\u0646\u0647\u0627 \u0645\u062e\u0637\u0637 \u062a\u0645 \u0625\u0639\u062f\u0627\u062f\u0647 \u0628\u062f\u0642\u0629 \u064a\u0648\u0636\u062d \u0643\u064a\u0641 \u062a\u0646\u0648\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 <a href=\"https:\/\/leadmrktblog.com\/en\/%d8%a7%d8%b3%d8%aa%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/\">\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/a>\u060c \u0648\u062a\u0648\u0635\u064a\u0644 \u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u064a\u0645\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0645\u0627-\u0647\u064a-\u0628\u0627\u0644\u0636\u0628\u0637-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\">\u0645\u0627 \u0647\u064a \u0628\u0627\u0644\u0636\u0628\u0637 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0634\u0631\u062d-\u0627\u0644\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\">\u0634\u0631\u062d \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/h4>\n\n\n\n<p>\u0641\u064a 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id=\"\u0645\u0641\u0647\u0648\u0645-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\">\u0645\u0641\u0647\u0648\u0645 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/h4>\n\n\n\n<p>\u064a\u062f\u0648\u0631 \u0645\u0641\u0647\u0648\u0645 <strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u062d\u0648\u0644 \u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u0637\u0648\u064a\u0631 \u0646\u0647\u062c \u0645\u062e\u0635\u0635 \u064a\u062a\u0631\u062f\u062f \u0635\u062f\u0627\u0647 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 <strong>\u0628\u0645\u0648\u0627\u0621\u0645\u0629 \u0623\u0646\u0634\u0637\u0629 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id=\"\u062f\u0648\u0631-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0641\u064a-\u0646\u062c\u0627\u062d-\u0627\u0644\u0623\u0639\u0645\u0627\u0644\">\u062f\u0648\u0631 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/h4>\n\n\n\n<p>\u062a\u0639\u062f<strong> \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u062c\u064a\u062f\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u062c\u0632\u0621\u064b\u0627 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0641\u0647\u064a \u062a\u0648\u0641\u0631 \u062a\u0648\u062c\u064a\u0647\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0644\u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u062a\u0639\u0632\u0632 \u0631\u0624\u064a\u0629 \u0645\u0648\u062d\u062f\u0629 \u0648\u062a\u0636\u0645\u0646 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id=\"\u0641\u0648\u0627\u0626\u062f-\u0644\u0644\u0634\u0631\u0643\u0627\u062a-\u0627\u0644\u0635\u063a\u064a\u0631\u0629-\u0648\u0627\u0644\u0643\u0628\u064a\u0631\u0629\">\u0641\u0648\u0627\u0626\u062f \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0643\u0628\u064a\u0631\u0629<\/h4>\n\n\n\n<p>\u062a\u0645\u062a\u062f \u0641\u0648\u0627\u0626\u062f <strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0627\u0644\u0642\u0648\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062c\u0645\u064a\u0639 \u0623\u062d\u062c\u0627\u0645\u0647\u0627. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u060c \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u062c\u064a\u062f\u064b\u0627 \u0641\u064a \u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0648\u062c\u0630\u0628 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0648\u0625\u0646\u0634\u0627\u0621 \u0645\u0648\u0637\u0626 \u0642\u062f\u0645 \u0641\u064a <strong>\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/strong>. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649\u060c \u062a\u0636\u0645\u0646 <strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0631\u0633\u0627\u0626\u0644 \u0645\u062a\u0633\u0642\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u0633\u0647\u0644 \u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629\u060c \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 <strong>\u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u062d\u062c\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/strong><\/td><td><strong>\u0641\u0648\u0627\u0626\u062f \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/td><\/tr><tr><td><strong>\u062a\u062c\u0627\u0631\u0629 \u0635\u063a\u064a\u0631\u0629<\/strong><\/td><td>\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0648\u062c\u0630\u0628 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646\u060c \u0648\u062a\u0631\u0633\u064a\u062e \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0628\u0645\u0648\u0627\u0631\u062f \u0645\u062d\u062f\u0648\u062f\u0629.<\/td><\/tr><tr><td><strong>\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629<\/strong><\/td><td>\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u062a\u0648\u0633\u0639\u060c \u0648\u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0635\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u0648\u0645\u0639 \u062a\u0639\u0645\u0642\u0646\u0627 \u0641\u064a \u062a\u0639\u0642\u064a\u062f\u0627\u062a <strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong>\u060c \u0633\u062a\u0635\u0628\u062d \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0645\u0643\u0648\u0646\u0627\u062a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0644\u0628\u0646\u0627\u062a-\u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629-\u0644\u0644\u0646\u062c\u0627\u062d\">\u0645\u0643\u0648\u0646\u0627\u062a \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u0627\u0644\u0644\u0628\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d<\/h2>\n\n\n\n<p>\u0625\u0646 <strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u062c\u064a\u062f\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0644\u064a\u0633\u062a \u0643\u064a\u0627\u0646\u064b\u0627 \u0645\u062a\u062c\u0627\u0646\u0633\u064b\u0627 \u0648\u0644\u0643\u0646\u0647\u0627 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646\u0633\u0642\u0629 \u0628\u0639\u0646\u0627\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0631\u0627\u0628\u0637\u0629\u060c \u064a\u0644\u0639\u0628 \u0643\u0644 \u0645\u0646\u0647\u0627 \u062f\u0648\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629. \u062f\u0639\u0646\u0627 \u0646\u0633\u062a\u0643\u0634\u0641 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0645\u0643\u0648\u0646\u0627\u062a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1024x538.webp\" alt=\"\u0635\u0648\u0631\u0629 \u062a\u0645\u062b\u0644 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0643\u0639\u0646\u0627\u0635\u0631 \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644.\" class=\"wp-image-763\" style=\"width:944px;height:auto\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0645\u0643\u0648\u0646\u0627\u062a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1024x538.webp 1024w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0645\u0643\u0648\u0646\u0627\u062a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-300x158.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0645\u0643\u0648\u0646\u0627\u062a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-768x403.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0645\u0643\u0648\u0646\u0627\u062a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">\u0635\u0648\u0631\u0629 \u062a\u0645\u062b\u0644 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0643\u0639\u0646\u0627\u0635\u0631 \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0638\u0631\u0629-\u0639\u0627\u0645\u0629-\u0639\u0644\u0649-\u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a-\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\">\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h3>\n\n\n\n<p>\u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u0644\u062e\u064a\u0635 \u0623\u0647\u0645 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062d\u0637\u0648\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0627\u0644\u062c\u062f\u0648\u0644 \u0623\u062f\u0646\u0627\u0647:<\/p>\n\n\n\n<p><strong>\u062c\u062f\u0648\u0644 1: \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u0639\u0646\u0635\u0631<\/td><td>\u0648\u0635\u0641<\/td><\/tr><tr><td><strong>\u0645\u0644\u062e\u0635 \u062a\u0646\u0641\u064a\u0630\u064a<\/strong><\/td><td>\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0645\u0648\u062c\u0632\u0629 \u0639\u0646 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0623\u0643\u0645\u0644\u0647\u0627\u060c \u0645\u0639 \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629.<\/td><\/tr><tr><td><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642<\/strong><\/td><td>\u0641\u062d\u0635 \u0634\u0627\u0645\u0644 \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643<a href=\"https:\/\/leadmrktblog.com\/en\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a9\/\"> \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 <\/a>\u0648<a href=\"https:\/\/leadmrktblog.com\/en\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d9%87%d8%af%d9%81%d9%8a%d9%86\/\">\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0641\u0633\u064a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a<\/a>.<\/td><\/tr><tr><td><strong>\u062a\u062d\u0644\u064a\u0644 SWOT<\/strong><\/td><td>\u062a\u0642\u064a\u064a\u0645 <a href=\"https:\/\/leadmrktblog.com\/en\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%a8%d9%8a%d8%a6%d8%a9-%d8%a7%d9%84%d8%af%d8%a7%d8%ae%d9%84%d9%8a%d8%a9-%d9%84%d9%84%d8%b4%d8%b1%d9%83%d8%a9\/\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 (SW) <\/a>\u0648\u0627<a href=\"https:\/\/leadmrktblog.com\/en\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%a8%d9%8a%d8%a6%d8%a9-%d8%a7%d9%84%d8%ae%d8%a7%d8%b1%d8%ac%d9%8a%d8%a9-%d9%84%d9%84%d8%b4%d8%b1%d9%83%d8%a9\/\">\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (OT)<\/a> \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0633\u0648\u0642.<\/td><\/tr><tr><td><strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/td><td>\u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0648\u0630\u0627\u062a \u0635\u0644\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u0632\u0645\u0646\u064a\u0627\u064b (SMART) \u062a\u0647\u062f\u0641 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642\u0647\u0627.<\/td><\/tr><tr><td><strong>\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/strong><\/td><td>\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0628\u0648\u0636\u0648\u062d \u0648\u0627\u0644\u062a\u064a \u0633\u062a\u0631\u0643\u0632 \u0639\u0644\u064a\u0647\u0627 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a.<\/td><\/tr><tr><td><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/td><td>\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 (\u0627\u0644\u0645\u0643\u0627\u0646) \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c (\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a).<\/td><\/tr><tr><td><strong>\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/td><td>\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0636\u0645\u0646 \u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0635\u0645\u0645\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641.<\/td><\/tr><tr><td><strong>\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/td><td>\u062a\u062e\u0635\u064a\u0635 \u0645\u0641\u0635\u0644 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0643\u0644 \u0646\u0634\u0627\u0637 \u062a\u0633\u0648\u064a\u0642\u064a\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u062a\u0639\u0638\u064a\u0645 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/td><\/tr><tr><td><strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630<\/strong><\/td><td>\u062c\u062f\u0648\u0644 \u0632\u0645\u0646\u064a \u064a\u0648\u0636\u062d \u062a\u0646\u0641\u064a\u0630 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0627\u0639\u064a\u062f \u0646\u0647\u0627\u0626\u064a\u0629 \u0648\u0627\u0636\u062d\u0629.<\/td><\/tr><tr><td><strong>\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0627\u0644\u062a\u062d\u0643\u0645<\/strong><\/td><td>\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0637\u0631\u0642 \u0645\u0631\u0627\u0642\u0628\u0629 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u062a\u062a\u0628\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;\u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u064a\u0642\u0648\u062f \u0625\u0644\u0649 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u0641\u0634\u0644.&#8221; <\/p>\n<cite>\u0622\u0644\u0627\u0646 \u0644\u0627\u0643\u064a\u0646\u060c \u062e\u0628\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0642\u062a<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0634\u0631\u062d-\u062a\u0641\u0635\u064a\u0644\u064a-\u0644\u0643\u0644-\u0645\u0643\u0648\u0646\">\u0634\u0631\u062d \u062a\u0641\u0635\u064a\u0644\u064a \u0644\u0643\u0644 \u0645\u0643\u0648\u0646<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-\u0623\u062f\u0648\u0627\u062a-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0633\u0648\u0642-\u0644\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\">1. \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/h4>\n\n\n\n<p>\u0642\u0628\u0644 \u0627\u0644\u063a\u0648\u0635 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u064a\u0639\u062f \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0633\u0648\u0642 \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627. \u0648\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0644\u064a\u0644 <strong>PESTLE<\/strong>:<\/strong>\u064a\u0642\u064a\u0645 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0633\u0648\u0642\u0647\u0627.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062e\u0645\u0633 \u0644\u0628\u0648\u0631\u062a\u0631:<\/strong>&nbsp;\u064a\u0642\u064a\u0645 \u0627\u0644\u0643\u062b\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0645\u0639 \u0627\u0644\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0641\u0627\u0648\u0636\u064a\u0629 \u0644\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646\u060c \u0648\u062a\u0647\u062f\u064a\u062f \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0648\u0627\u0644\u0628\u062f\u0627\u0626\u0644\u060c \u0648\u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0633\u0648\u0642\u064a:<\/strong> \u064a\u062a\u0636\u0645\u0646 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629 \u062d\u0648\u0644 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-\u062a\u062d\u0644\u064a\u0644-swot-\u0641\u064a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\">2. \u062a\u062d\u0644\u064a\u0644 SWOT \u0641\u064a \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/h4>\n\n\n\n<p><a href=\"https:\/\/leadmrktblog.com\/en\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d9%88%d8%b6%d8%b9-%d8%a7%d9%84%d8%ad%d8%a7%d9%84%d9%8a-%d9%84%d9%84%d8%b3%d9%88%d9%82-%d9%88%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a9\/\"> <strong>\u062a\u062d\u0644\u064a\u0644 SWOT<\/strong><\/a> \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u062c\u0631\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629. \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629\u060c \u0648\u062a\u0639\u0627\u0644\u062c \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641\u060c \u0648\u062a\u063a\u062a\u0646\u0645 \u0627\u0644\u0641\u0631\u0635\u060c \u0648\u062a\u062e\u0641\u0641 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a.<\/p>\n\n\n\n<p><strong>\u062c\u062f\u0648\u0644 2:  \u062a\u062d\u0644\u064a\u0644 SWOT<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629<\/strong><\/td><td><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641<\/strong><\/td><\/tr><tr><td>\u0633\u0645\u0639\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629<\/td><td>\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629<\/td><\/tr><tr><td>\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629<\/td><td>\u0642\u0644\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/td><\/tr><tr><td>\u0634\u0628\u0643\u0629 \u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0646\u0637\u0627\u0642<\/td><td>\u0627\u0644\u062a\u0648\u0627\u062c\u062f \u063a\u064a\u0631 \u0627\u0644\u0641\u0639\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u0641\u0631\u0635<\/strong><\/td><td><strong>\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a<\/strong><\/td><\/tr><tr><td>\u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629<\/td><td>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u064a\u0646 \u0645\u0646\u062e\u0641\u0636\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/td><\/tr><tr><td>\u062a\u0642\u062f\u0645\u0627\u062a \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629<\/td><td>\u0627\u0644\u0631\u0643\u0648\u062f \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a<\/td><\/tr><tr><td>\u062a\u063a\u064a\u064a\u0631 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/td><td>\u0627\u0644\u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0641\u064a-\u0627\u0644\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\">3. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/h4>\n\n\n\n<p>\u064a\u0648\u0636\u062d \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0639\u0627\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 <strong><a href=\"https:\/\/leadmrktblog.com\/en\/%d8%a3%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%aa%d8%b5%d9%85%d9%8a%d9%85\/\">\u0623\u0647\u062f\u0627\u0641 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a><\/strong>. \u0625\u0646\u0647 \u064a\u062a\u0639\u0645\u0642 \u0641\u064a &#8220;4 Ps&#8221; \u0627\u0644\u0634\u0647\u064a\u0631\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644<strong>\u0645\u0646\u062a\u062c:<\/strong> \u064a\u062d\u062f\u062f \u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0642\u064a\u0645\u062a\u0647\u0627 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0644\u0628\u064a\u062a\u0647\u0627 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n\n\n\n<li>\u0627\u0644<strong>\u0633\u0639\u0631:<\/strong>&nbsp;\u064a\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0635\u0648\u0631\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0645\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0641\u064a <strong>\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629<\/strong>\u060c \u0648\u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0643\u0627\u0646 (\u0627\u0644\u062a\u0648\u0632\u064a\u0639):<\/strong>&nbsp;\u064a\u0648\u0636\u062d \u0643\u064a\u0641\u064a\u0629 \u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 <strong>\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/strong>\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0631\u0648\u064a\u062c:<\/strong> \u064a\u0634\u0645\u0644 \u062c\u0645\u064a\u0639 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a 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\u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f (\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a) \u064a\u0645\u0646\u0639 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0643 \u0648\u064a\u0628\u0633\u0637 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/li>\n<\/ul>\n\n\n\n<p>\u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0635\u064a\u0627\u063a\u0629 \u0643\u0644 \u0645\u0643\u0648\u0646 \u0628\u062f\u0642\u0629\u060c \u062a\u062a\u062d\u0648\u0644 <strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0645\u0646 \u0645\u0633\u062a\u0646\u062f \u062b\u0627\u0628\u062a \u0625\u0644\u0649 <strong>\u062e\u0631\u064a\u0637\u0629 \u0637\u0631\u064a\u0642<\/strong> \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629\u060c \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0646\u062d\u0648 <strong>\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0635\u064a\u0627\u063a\u0629-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0645\u0646-\u0627\u0644\u0645\u0641\u0647\u0648\u0645-\u0625\u0644\u0649-\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629\">\u0635\u064a\u0627\u063a\u0629 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u0645\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0625\u0644\u0649 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629<\/h2>\n\n\n\n<p>\u0627\u0644\u0622\u0646 \u0628\u0639\u062f \u0623\u0646 \u0642\u0645\u0646\u0627 \u0628\u062a\u0634\u0631\u064a\u062d \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a 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\u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u0644\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0629:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0645\u0644\u062e\u0635 \u062a\u0646\u0641\u064a\u0630\u064a:<\/strong>&nbsp;\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647 \u062a\u0645\u062a \u0643\u062a\u0627\u0628\u062a\u0647 \u0623\u062e\u064a\u0631\u064b\u0627\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u0642\u062f\u0645 \u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0645\u0648\u062c\u0632\u0629 \u0639\u0646 \u0627\u0644\u062e\u0637\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627\u060c \u0645\u0639 \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629. \u0625\u0646\u0647\u0627 \u0644\u0642\u0637\u0629 \u0633\u0631\u064a\u0639\u0629 \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0644\u0641\u0647\u0645 \u062c\u0648\u0647\u0631 \u062e\u0637\u062a\u0643 \u0628\u0633\u0631\u0639\u0629.<\/li>\n\n\n\n<li><strong>\u062d\u062f\u062f \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641:<\/strong>&nbsp; \u0642\u0628\u0644 \u0648\u0636\u0639 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u0646 \u062a\u0635\u0644 \u0625\u0644\u064a\u0647. \u062a\u0639\u0645\u0642 \u0641\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0646\u0641\u0633\u064a (\u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062d\u064a\u0627\u0629) \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a. \u0643\u0644\u0645\u0627 \u0643\u0627\u0646 \u0641\u0647\u0645\u0643 \u0645\u062d\u062f\u062f\u064b\u0627 \u0623\u0643\u062b\u0631\u060c \u0643\u0627\u0646\u062a \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064b\u0627 \u0648\u0641\u0639\u0627\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0644\u0633\u0648\u0642:<\/strong>&nbsp;\u0643\u0645\u0627 \u062a\u0645\u062a \u0645\u0646\u0627\u0642\u0634\u062a\u0647 \u0633\u0627\u0628\u0642\u064b\u0627\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 PESTLE \u0648Porter&#8217;s Five Forces \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0641\u0647\u0645 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0648\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n\n\n\n<li><strong>\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 SWOT:<\/strong>&nbsp;\u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u062f\u064a\u0643 \u0648\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629. \u0627\u0633\u062a\u0641\u062f \u0645\u0646 \u0630\u0644\u0643 \u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0648\u062a\u062e\u0641\u0641 \u0627\u0644\u0645\u062e\u0627\u0637\u0631.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0630\u0643\u064a\u0629:<\/strong> \u0645\u0627\u0630\u0627 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642\u0647 \u0645\u0639 <strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0647\u0630\u0647\u061f \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0648\u0630\u0627\u062a \u0635\u0644\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u0628\u0627\u0644\u0648\u0642\u062a (SMART). <strong>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644<\/strong>\u060c \u064a\u0639\u062f <strong>&#8220;\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0628\u0646\u0633\u0628\u0629 20% \u0641\u064a \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u062b\u0627\u0646\u064a&#8221; \u0647\u062f\u0641\u064b\u0627 \u0630\u0643\u064a\u064b\u0627\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 &#8220;\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221;<\/strong> \u063a\u0627\u0645\u0636 \u0644\u0644\u063a\u0627\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong>&nbsp;\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644\u0643 \u0648\u0623\u0647\u062f\u0627\u0641\u0643\u060c \u062d\u062f\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0627\u0644\u0634\u0627\u0645\u0644\u0629. \u0647\u0644 \u0633\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0645\u0627\u064a\u0632 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0623\u0648 \u062a\u0648\u0633\u064a\u0639 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0623\u0648 \u062d\u0645\u0644\u0629 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0648\u0627\u0646\u0628\u061f<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0639\u0631\u064a\u0636\u0629 \u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062f\u062f\u0629:<\/strong> \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u062a\u0631\u062c\u0645 \u0641\u064a\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u0644\u0649 \u0623\u0641\u0639\u0627\u0644. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0647\u064a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0641\u0642\u062f \u062a\u062a\u0636\u0645\u0646 \u062a\u0643\u062a\u064a\u0643\u0627\u062a\u0643 \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0648\u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u0629 \u0648\u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong>&nbsp;\u0642\u0645 \u0628\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u062d\u0643\u0645\u0629\u060c \u0645\u0639 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u062d\u0635\u0648\u0644 \u0643\u0644 \u062a\u0643\u062a\u064a\u0643 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0643\u0627\u0641\u064a. \u0648\u0647\u0630\u0627 \u064a\u0645\u0646\u0639 \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI).<\/li>\n\n\n\n<li><strong>\u0648\u0636\u0639 \u062e\u0637\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630:<\/strong> \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u062c\u062f\u0648\u0644 \u0632\u0645\u0646\u064a \u064a\u0648\u0636\u062d \u0645\u062a\u0649 \u0633\u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630 \u0643\u0644 \u062a\u0643\u062a\u064a\u0643\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u060c \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/li>\n\n\n\n<li><strong>\u0625\u0646\u0634\u0627\u0621 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0642\u064a\u064a\u0645:<\/strong>&nbsp;\u0643\u064a\u0641 \u062a\u0642\u064a\u0633 \u0627\u0644\u0646\u062c\u0627\u062d\u061f \u062d\u062f\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0645\u062b\u0644 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628\u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0642\u062f\u0645.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0641\u0647\u0645\u0647 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0628\u062d\u064a\u062b \u064a\u0646\u0627\u0633\u0628\u0647 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u064a\u0628\u064a\u0639\u0647\u0627 \u0628\u0646\u0641\u0633\u0647.&#8221; <\/p>\n<cite>\u0628\u064a\u062a\u0631 \u062f\u0631\u0627\u0643\u0631\u060c \u0645\u0633\u062a\u0634\u0627\u0631 \u0625\u062f\u0627\u0631\u064a \u0648\u0645\u0624\u0644\u0641<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0645\u0627\u0630\u062c-\u062c\u0627\u0647\u0632\u0629-\u0644\u0644\u062e\u0637\u0637-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\">\u0646\u0645\u0627\u0630\u062c \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/h3>\n\n\n\n<p>\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 <strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u062b\u0627\u0644\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0648\u0627\u0644\u0623\u0637\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0646\u0642\u0637\u0629 \u0628\u062f\u0627\u064a\u0629 \u0645\u0641\u064a\u062f\u0629. \u062a\u0642\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062c\u0627\u0647\u0632\u0629 \u0645\u0646\u0647\u062c\u064b\u0627 \u0645\u0646\u0638\u0645\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u062f\u0641\u0639\u0643 \u0625\u0644\u0649 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637.<\/p>\n\n\n\n<p><strong>\u062c\u062f\u0648\u0644 3: \u0646\u0645\u0627\u0630\u062c \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u0646\u0645\u0648\u0630\u062c<\/td><td>\u0648\u0635\u0641<\/td><\/tr><tr><td><strong>\u0633\u0648\u0633\u062a\u0627\u0643\u00ae<\/strong><br><strong>SOSTAC\u00ae<\/strong><\/td><td>\u0646\u0645\u0648\u0630\u062c \u0634\u0627\u0626\u0639 \u064a\u0631\u0645\u0632 \u0625\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0642\u0641 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0643\u0645. \u0648\u064a\u0648\u0641\u0631 \u0625\u0637\u0627\u0631\u064b\u0627 \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u062a\u0646\u0641\u064a\u0630 \u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/td><\/tr><tr><td><strong>\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0633\u0628\u0627\u0642<\/strong><br><strong>RACE Planning<\/strong><\/td><td>\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644: \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u062a\u0635\u0631\u0641 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629. \u0625\u0646\u0647\u0627 \u0630\u0627\u062a \u0635\u0644\u0629 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0628\u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.<\/td><\/tr><tr><td><strong><strong>7 Ps of Marketing Mix<\/strong><\/strong><\/td><td>\u064a\u0648\u0633\u0639 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 (\u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u0645\u0643\u0627\u0646 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c) \u0644\u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629\u060c \u0645\u0639 \u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u0623\u0647\u0645\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062e\u062f\u0645\u0629.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0648\u062e\u0637\u0629-\u0627\u0644\u0639\u0645\u0644\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644<\/h3>\n\n\n\n<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u063a\u0627\u0644\u0628\u064b\u0627 \u0628\u0627\u0644\u062a\u0628\u0627\u062f\u0644\u060c \u0625\u0644\u0627 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u062a\u062e\u062f\u0645 \u0623\u063a\u0631\u0627\u0636\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u0629:<\/p>\n\n\n\n<p><strong>\u062c\u062f\u0648\u0644 4: \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u0645\u064a\u0632\u0629<\/td><td>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/td><td>\u062e\u0637\u0629 \u0639\u0645\u0644<\/td><\/tr><tr><td><strong>\u0631\u0643\u0632<\/strong><\/td><td>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646<\/td><td>\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/td><\/tr><tr><td><strong>\u0646\u0650\u0637\u064e\u0627\u0642<\/strong><\/td><td>\u0623\u0646\u0634\u0637\u0629 \u0648\u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062d\u062f\u062f\u0629<\/td><td>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u0648\u0633\u0639 \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629<\/td><\/tr><tr><td><strong>\u062c\u0645\u0647\u0648\u0631<\/strong><\/td><td>\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644 \u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629<\/td><td>\u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u0648\u0627\u0644\u0645\u0642\u0631\u0636\u0648\u0646 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<\/td><\/tr><tr><td><strong>\u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a<\/strong><\/td><td>\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062d\u0645\u0644\u0629 \u0623\u0648 \u0633\u0646\u0629 \u0645\u0627\u0644\u064a\u0629 \u0645\u062d\u062f\u062f\u0629<\/td><td>\u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u060c \u064a\u062d\u062f\u062f \u0645\u0633\u0627\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0639\u062f\u0629 \u0633\u0646\u0648\u0627\u062a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u0641\u0643\u0631 \u0641\u064a \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0643\u0645\u062c\u0645\u0648\u0639\u0629 \u0641\u0631\u0639\u064a\u0629 \u0645\u0646 \u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u0648\u0633\u0639. \u0648\u064a\u0631\u0643\u0632 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u062c\u0648\u0627\u0646\u0628-\u0627\u0644\u0631\u0642\u0645\u064a\u0629-\u0644\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062d\u062f\u064a\u062b\u0629-\u0627\u0644\u062a\u0646\u0642\u0644-\u0641\u064a-\u0627\u0644\u0645\u0634\u0647\u062f-\u0639\u0628\u0631-\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\">\u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b\u0629: \u0627\u0644\u062a\u0646\u0642\u0644 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/h2>\n\n\n\n<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c 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\u0627\u0644\u0631\u0642\u0645\u064a\u060c \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u062f\u0645\u062c \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0645\u062b\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0641\u064a \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u062d\u062f\u064a\u062b\u0629.\" class=\"wp-image-765\" style=\"width:948px;height:auto\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0627\u0644\u062c\u0648\u0627\u0646\u0628-\u0627\u0644\u0631\u0642\u0645\u064a\u0629-\u0644\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1024x538.webp 1024w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0627\u0644\u062c\u0648\u0627\u0646\u0628-\u0627\u0644\u0631\u0642\u0645\u064a\u0629-\u0644\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-300x158.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0627\u0644\u062c\u0648\u0627\u0646\u0628-\u0627\u0644\u0631\u0642\u0645\u064a\u0629-\u0644\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-768x403.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0627\u0644\u062c\u0648\u0627\u0646\u0628-\u0627\u0644\u0631\u0642\u0645\u064a\u0629-\u0644\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0639\u0628\u0631-\u0648\u0633\u0627\u0626\u0644-\u0627\u0644\u062a\u0648\u0627\u0635\u0644-\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a-\u0641\u064a-\u062e\u0637\u062a\u0643-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\">1. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u062e\u0637\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/h4>\n\n\n\n<p>\u0623\u0635\u0628\u062d\u062a \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0645\u062b\u0644 Facebook \u0648Instagram \u0648Twitter \u0648LinkedIn \u0623\u062f\u0648\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a 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\u0623\u0643\u0628\u0631.<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/strong>&nbsp;\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u062c\u0630\u0627\u0628 \u0645\u0635\u0645\u0645 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0643\u0644 \u0645\u0646\u0635\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u0627\u0644\u0635\u0648\u0631 \u0648\u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u062c\u062a\u0645\u0639:<\/strong>&nbsp;\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u062b\u0646\u0627\u0626\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0645\u0639 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\u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u062b\u064a\u0642\u0629 \u0627\u0644\u0635\u0644\u0629 \u0628\u0627\u0644\u0645\u0648\u0636\u0648\u0639.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u0627\u0644\u0645\u0644\u0643\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u0645\u0644\u0643\u0629 \u0648\u062a\u062f\u064a\u0631 \u0627\u0644\u0623\u0633\u0631\u0629.&#8221; <\/p>\n<cite> \u063a\u0627\u0631\u064a \u0641\u0627\u064a\u0646\u0631\u0634\u0648\u0643\u060c \u0631\u062c\u0644 \u0623\u0639\u0645\u0627\u0644 \u0648\u0645\u0624\u0644\u0641<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0641\u064a-\u0627\u0644\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\">2. \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/h4>\n\n\n\n<p>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u0627\u0644\u0645\u0644\u0643 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0631\u0642\u0645\u064a. \u064a\u062f\u0648\u0631 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062d\u0648\u0644 \u0625\u0646\u0634\u0627\u0621 \u0648\u062a\u0648\u0632\u064a\u0639 \u0645\u062d\u062a\u0648\u0649 \u0642\u064a\u0645 \u0648\u0645\u0644\u0627\u0626\u0645 \u0648\u0645\u062a\u0633\u0642 \u0644\u062c\u0630\u0628 \u062c\u0645\u0647\u0648\u0631 \u0645\u062d\u062f\u062f \u0628\u0648\u0636\u0648\u062d \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647. \u062a\u0634\u0645\u0644 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/strong>&nbsp;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0648\u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/li>\n\n\n\n<li><strong>\u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/strong>&nbsp;\u062a\u062e\u0637\u064a\u0637 \u0648\u062c\u062f\u0648\u0644\u0629 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0648\u0632\u064a\u0639\u0647 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b:<\/strong>&nbsp;\u0636\u0645\u0627\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0639\u0636\u0648\u064a \u0648\u0627\u0644\u0631\u0624\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/strong>&nbsp;\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0634\u0643\u0644 \u0646\u0634\u0637 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0644\u062a\u0639\u0638\u064a\u0645 \u0645\u062f\u0649 \u0648\u0635\u0648\u0644\u0647.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0639\u0628\u0631-\u0627\u0644\u0628\u0631\u064a\u062f-\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a-\u0641\u064a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062e\u0627\u0635\u0629-\u0628\u0643\">3. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<\/h4>\n\n\n\n<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0638\u0647\u0648\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u064a\u0638\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u062a\u062a\u0636\u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629:<\/strong>\u064a\u062a\u064a\u062d \u062a\u0642\u0633\u064a\u0645 \u0642\u0627\u0626\u0645\u0629 \u0628\u0631\u064a\u062f\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0625\u0644\u0649 \u0634\u0631\u0627\u0626\u062d \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u064a\u0635\u064b\u0627 \u0648\u0630\u0627\u062a \u0635\u0644\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0622\u0644\u064a:<\/strong>&nbsp;\u0625\u0639\u062f\u0627\u062f \u0633\u064a\u0631 \u0639\u0645\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0622\u0644\u064a \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0645\u062d\u062f\u062f\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0631\u0633\u0627\u0644\u0629 \u0625\u062e\u0628\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646 \u0639\u0631\u0628\u0629 \u0627\u0644\u062a\u0633\u0648\u0642) \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0630\u064a \u0627\u0644\u0635\u0644\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/li>\n\n\n\n<li><strong>\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\/\u0628:<\/strong>\u062a\u062c\u0631\u0628\u0629 \u0633\u0637\u0648\u0631 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0641\u062a\u062d \u0648\u0646\u0633\u0628 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-\u062a\u062d\u0633\u064a\u0646-\u0645\u062d\u0631\u0643\u0627\u062a-\u0627\u0644\u0628\u062d\u062b-seo-\u0641\u064a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062e\u0627\u0635\u0629-\u0628\u0643\">4. \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0641\u064a \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<\/h4>\n\n\n\n<p>\u064a\u0631\u0643\u0632 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u0635\u0646\u064a\u0641 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0641\u064a \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b (SERPs) \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0639\u0636\u0648\u064a\u0629 (\u063a\u064a\u0631 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629). \u062a\u0634\u0645\u0644 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0647 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0647:<\/strong> \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0628\u062d\u062b \u0639\u0646\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629:<\/strong>&nbsp;\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u062a\u0648\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0648\u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a\u0629 \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0641\u0646\u064a\u0629 \u0644\u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u062d\u0641 \u0625\u0644\u0649 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u062e\u0627\u0631\u062c \u0627\u0644\u0635\u0641\u062d\u0629:<\/strong>&nbsp;\u0628\u0646\u0627\u0621 \u0631\u0648\u0627\u0628\u0637 \u062e\u0644\u0641\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0623\u062e\u0631\u0649 \u0630\u0627\u062a \u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u0637\u064a\u0628\u0629 \u0644\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0644\u0637\u0629 \u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0645\u0624\u062b\u0631-\u0641\u064a-\u0627\u0644\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\">5. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/h4>\n\n\n\n<p>\u064a\u0639\u0645\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0645\u062f\u0649 \u0648\u0635\u0648\u0644 \u0648\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0645\u062a\u0639\u0648\u0646 \u0628\u0642\u0627\u0639\u062f\u0629 \u062c\u0645\u0627\u0647\u064a\u0631\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0648\u0645\u062a\u0641\u0627\u0639\u0644\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0645\u0644 \u0630\u0644\u0643:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0635\u0644\u0629:<\/strong>\u0627\u0644\u0628\u062d\u062b \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u062a\u0648\u0627\u0641\u0642 \u0642\u064a\u0645\u0647\u0645 \u0648\u062c\u0645\u0647\u0648\u0631\u0647\u0645 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629:<\/strong>&nbsp;\u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0644\u0625\u0646\u0634\u0627\u0621 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0644\u0642\u0649 \u0635\u062f\u0649 \u0644\u062f\u0649 \u0645\u062a\u0627\u0628\u0639\u064a\u0647\u0645.<\/li>\n\n\n\n<li><strong>\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629:<\/strong>&nbsp;\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u062b\u0631\u0629.<\/li>\n<\/ul>\n\n\n\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062f\u0645\u062c \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0645\u0643\u0648\u0646\u0627\u062a <strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<\/strong> \u0647\u0630\u0647 \u0641\u064a <strong>\u062e\u0637\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong>\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0648\u0635\u0648\u0644 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648<strong>\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong>\u060c \u0648<strong>\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646<\/strong>\u060c \u0648<strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/strong> \u0641\u064a \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0623\u0645\u062b\u0644\u0629-\u0648\u062a\u062d\u0644\u064a\u0644-\u062e\u0637\u0637-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629\">\u0623\u0645\u062b\u0644\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629<\/h2>\n\n\n\n<p>\u064a\u0648\u0641\u0631 \u0641\u062d\u0635<strong> \u0623\u0645\u062b\u0644\u0629 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0625\u0644\u0649 \u0645\u0645\u0627\u0631\u0633\u0629. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0633\u0631\u064a\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 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\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0646\u0633\u062e\u064b\u0627 \u0645\u0628\u0633\u0637\u0629 \u0645\u0646 \u0628\u0631\u0627\u0645\u062c\u0647\u0627<strong>\u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong>\u0644\u062c\u0630\u0628 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0627\u0646\u062d\u0629 \u0648\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u062a\u0623\u062b\u064a\u0631. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0631\u0643\u0632 \u0647\u0630\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a\u0629\u060c \u0648\u062d\u0645\u0644\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u062a\u0628\u0631\u0639\u0627\u062a\u060c \u0648\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629:<\/strong> \u0628\u062d\u062b\u064b\u0627 \u0639\u0646 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0634\u0627\u0631\u0643 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u062e\u0637\u0637\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0623\u0648 \u0627\u0644\u0645\u062a\u0639\u0627\u0648\u0646\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646. \u062a\u0633\u0644\u0637 \u0647\u0630\u0647 \u0639\u0627\u062f\u0629\u064b \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629.<\/li>\n\n\n\n<li><strong>\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629:<\/strong> \u062a\u0642\u0648\u0645 \u0643\u0644\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u0628\u062a\u062d\u0644\u064a\u0644 \u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 (\u0648\u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u063a\u064a\u0631 \u0627\u0644\u0646\u0627\u062c\u062d\u0629)\u060c \u0648\u062a\u0634\u0631\u064a\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 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\u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629<\/h3>\n\n\n\n<p>\u062f\u0639\u0648\u0646\u0627 \u0646\u0641\u0643\u0631 \u0641\u064a \u0623\u0645\u062b\u0644\u0629 \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u0644\u062a\u0648\u0636\u064a\u062d \u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u0644\u0627\u0641 \u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0645\u062b\u0627\u0644 1: \u0645\u0642\u0647\u0649 \u0627\u0644\u0630\u0648\u0627\u0642\u0629 \u0627\u0644\u062c\u062f\u064a\u062f (\u0634\u0631\u0643\u0629 \u0635\u063a\u064a\u0631\u0629)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641:<\/strong> \u064a\u0628\u062d\u062b \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0647\u0646\u064a\u0648\u0646 \u0627\u0644\u0634\u0628\u0627\u0628 \u0639\u0646 \u0627\u0644\u0642\u0647\u0648\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0623\u062c\u0648\u0627\u0621 \u0639\u0635\u0631\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062f\u0627\u062e\u0644 \u062f\u0627\u0626\u0631\u0629 \u0646\u0635\u0641 \u0642\u0637\u0631\u0647\u0627 5 \u0623\u0645\u064a\u0627\u0644.<\/li>\n\n\n\n<li>\u0642\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0648\u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/li>\n\n\n\n<li>\u0628\u0646\u0627\u0621 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u064a\u0646.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629:<\/strong> \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0642\u0631\u064a\u0628\u0629 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/strong>\u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u0627\u0628\u0642\u0627\u062a \u0648\u0634\u0627\u0631\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062c\u0630\u0627\u0628 \u0648\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u064a\u0646.<\/li>\n\n\n\n<li><strong>\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621:<\/strong>&nbsp;\u062a\u0642\u062f\u064a\u0645 \u0645\u0643\u0627\u0641\u0622\u062a \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629.<\/li>\n\n\n\n<li><strong>\u0623\u062d\u062f\u0627\u062b \u0645\u062d\u0644\u064a\u0629:<\/strong>&nbsp;\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u062c\u0644\u0633\u0627\u062a \u062a\u0630\u0648\u0642 \u0623\u0648 \u0644\u064a\u0627\u0644\u064a \u0645\u0641\u062a\u0648\u062d\u0629 \u0623\u0648 \u0645\u0639\u0627\u0631\u0636 \u0641\u0646\u064a\u0629.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0627\u0644\u0645\u062b\u0627\u0644 2: \u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0644\u0644\u0645\u0644\u0627\u0628\u0633 (\u0634\u0631\u0643\u0629 \u0643\u0628\u064a\u0631\u0629)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641:<\/strong> \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u0645\u0647\u062a\u0645\u0648\u0646 \u0628\u0627\u0644\u0645\u0648\u0636\u0629 \u0645\u0642\u0633\u0645\u0648\u0646 \u062d\u0633\u0628 \u0627\u0644\u0639\u0645\u0631 \u0648\u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629 \u0648\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u0646\u0641\u0627\u0642.<\/li>\n\n\n\n<li><strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0646\u0633\u0628\u0629 15% \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0642\u0628\u0644.<\/li>\n\n\n\n<li>\u062a\u0639\u0632\u064a\u0632 \u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u062e\u064a\u0627\u0631 \u0645\u0633\u062a\u062f\u0627\u0645 \u0648\u0623\u062e\u0644\u0627\u0642\u064a.<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u062f\u0648\u0644\u064a\u0629 \u062c\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u062b\u0631\u0629:<\/strong>&nbsp;\u0634\u0627\u0631\u0643 \u0645\u0639 \u0645\u0624\u062b\u0631\u064a \u0627\u0644\u0645\u0648\u0636\u0629 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0639\u0631\u0636 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/strong>&nbsp;\u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0645\u062f\u0648\u0646\u0629 \u0648\u0623\u062f\u0644\u0629 \u0623\u0633\u0644\u0648\u0628 \u0648\u0645\u0642\u0627\u0637\u0639 \u0641\u064a\u062f\u064a\u0648 \u062a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0634\u062e\u0635\u064a:<\/strong>&nbsp;\u0642\u0645 \u0628\u062a\u0642\u0633\u064a\u0645 \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/strong>\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u0643\u0645\u064a\u0644\u064a\u0629 \u0623\u0648 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062c\u0645\u0639\u0629.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629\u060c \u0646\u0631\u0649 \u0643\u064a\u0641 \u064a\u062a\u0645<strong> \u062a\u0635\u0645\u064a\u0645 \u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0644\u062a\u0646\u0627\u0633\u0628 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0648<strong>\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629<\/strong> \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641. \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0642\u064a\u0627\u0633-\u0627\u0644\u0646\u062c\u0627\u062d-\u0639\u0627\u0626\u062f-\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631-roi-\u0641\u064a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062e\u0627\u0635\u0629-\u0628\u0643\">\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d: \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0641\u064a \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<\/h2>\n\n\n\n<p>\u0635\u064a\u0627\u063a\u0629 \u062c\u064a\u062f\u0629<strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong>\u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0641\u0642\u0637 \u0628\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062c\u0630\u0627\u0628\u061b \u0628\u0644 \u064a\u062a\u0639\u0644\u0642 \u0623\u064a\u0636\u064b\u0627 \u0628\u062a\u0642\u062f\u064a\u0645 \u0646\u062a\u0627\u0626\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629. \u0648\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0642\u0645-\u0628\u0642\u064a\u0627\u0633-\u0639\u0627\u0626\u062f-\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631-roi-\u0641\u064a-\u062e\u0637\u062a\u0643-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\">\u0642\u0645 \u0628\u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0641\u064a \u062e\u0637\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/h3>\n\n\n\n<p>\u064a\u0642\u064a\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0631\u0628\u062d\u064a\u0629 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0641\u0647\u0648 \u064a\u062d\u062f\u062f \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u064a\u062a\u0645 \u0625\u0646\u0641\u0627\u0642\u0647 \u0639\u0644\u0649 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;\u0646\u0635\u0641 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0630\u064a \u0623\u0646\u0641\u0642\u0647 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u064a\u0636\u064a\u0639\u060c \u0648\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0647\u064a \u0623\u0646\u0646\u064a \u0644\u0627 \u0623\u0639\u0631\u0641 \u0623\u064a \u0646\u0635\u0641&#8221;. <\/p>\n<cite> \u062c\u0648\u0646 \u0648\u0627\u0646\u0627\u0645\u0627\u0643\u0631\u060c \u0631\u0627\u0626\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0647\u0645\u064a\u0629-\u0648\u0637\u0631\u0642-\u0627\u0644\u062d\u0633\u0627\u0628\">\u0623\u0647\u0645\u064a\u0629 \u0648\u0637\u0631\u0642 \u0627\u0644\u062d\u0633\u0627\u0628<\/h3>\n\n\n\n<p><strong>\u0644\u0645\u0627\u0630\u0627 \u064a\u0639\u062f \u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629\u061f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u0633\u0626\u0648\u0644\u064a\u0629:<\/strong> \u0641\u0647\u0648 \u064a\u062d\u0645\u0644 \u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0639\u0646 \u062a\u062e\u0635\u064a\u0635 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647\u0627 \u0648\u064a\u0648\u0636\u062d \u0642\u064a\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0633\u064a\u0646:<\/strong> \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649.<\/li>\n\n\n\n<li><strong>\u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/strong>&nbsp;\u062a\u064f\u0639\u0644\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u064a \u062a\u062f\u0641\u0639 \u0627\u0644\u0646\u0645\u0648.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0643\u064a\u0641\u064a\u0629 \u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a:<\/strong><\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0642\u062f \u062a\u062e\u062a\u0644\u0641 \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u062d\u0645\u0644\u0629 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0647\u064a:<\/p>\n\n\n\n<p><strong>\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 = (\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 &#8211; \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a) \/ \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/strong><\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u062d\u0642\u0642\u062a \u0625\u062d\u062f\u0649 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0631\u0628\u062d\u064b\u0627 \u0642\u062f\u0631\u0647 10000 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a \u0628\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062a\u0633\u0648\u064a\u0642\u064a \u0642\u062f\u0631\u0647 2000 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a (\u0623\u0648 \u0645\u0627 \u064a\u0639\u0627\u062f\u0644\u0647 \u0628\u0627\u0644\u0639\u0645\u0644\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629):<\/p>\n\n\n\n<p><strong>\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 = (10000 \u062f\u0648\u0644\u0627\u0631 &#8211; 2000 \u062f\u0648\u0644\u0627\u0631) \/ 2000 \u062f\u0648\u0644\u0627\u0631 = 4 \u0623\u0648 400%<\/strong><\/p>\n\n\n\n<p>\u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u062d\u0642\u0642\u062a \u0639\u0627\u0626\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0628\u0646\u0633\u0628\u0629 400%.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639:<\/strong> \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0641\u0631\u064a\u062f\u0648\u0646\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f\u060c \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0633\u062a\u063a\u0631\u0642 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639.<\/li>\n\n\n\n<li><strong>\u062a\u0642\u0648\u062f \u0627\u0644\u062c\u064a\u0644:<\/strong>&nbsp;\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0627\u0644\u062a\u0642\u0627\u0637\u0647\u0645\u060c \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u0645\u062a\u0648\u0642\u0639\u060c \u0648\u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong>&nbsp;\u0639\u062f\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u0629 \u0625\u0644\u0649 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA)\u060c \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLTV).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong>&nbsp;\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<p>\u062a\u0630\u0643\u0631 \u0623\u0646 \u0642\u064a\u0627\u0633 <strong>\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/strong> \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629. \u064a\u0633\u0645\u062d \u062a\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u0639\u0627\u0644\u064a\u0629 <strong>\u062e\u0637\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0639\u0627\u0626\u062f-\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631-ROI-\u0641\u064a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1-1024x538.webp\" alt=\" \u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a \u064a\u0648\u0636\u062d \u0645\u0641\u0647\u0648\u0645 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0641\u064a \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.\" class=\"wp-image-766\" style=\"width:952px;height:auto\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0639\u0627\u0626\u062f-\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631-ROI-\u0641\u064a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1-1024x538.webp 1024w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0639\u0627\u0626\u062f-\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631-ROI-\u0641\u064a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1-300x158.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0639\u0627\u0626\u062f-\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631-ROI-\u0641\u064a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1-768x403.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/06\/\u0639\u0627\u0626\u062f-\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631-ROI-\u0641\u064a-\u062e\u0637\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\"> \u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a \u064a\u0648\u0636\u062d \u0645\u0641\u0647\u0648\u0645 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0641\u064a \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a-\u0648\u0627\u0644\u0641\u0631\u0635-\u0641\u064a-\u0625\u0646\u0634\u0627\u0621-\u062e\u0637\u0629-\u062a\u0633\u0648\u064a\u0642\u064a\u0629-\u0646\u0627\u062c\u062d\u0629\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0635 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0646\u0627\u062c\u062d\u0629<\/h2>\n\n\n\n<p>\u0625\u0646 \u062a\u0637\u0648\u064a\u0631 \u0648\u062a\u0646\u0641\u064a\u0630 <strong>\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0646\u0627\u062c\u062d\u0629<\/strong> \u0644\u0627 \u064a\u062e\u0644\u0648 \u0645\u0646 \u0627\u0644\u0639\u0642\u0628\u0627\u062a. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u062a\u0643\u0645\u0646 \u0641\u0631\u0635 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u0646\u0645\u0648.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a-\u0648\u0627\u0644\u0641\u0631\u0635-\u0641\u064a-\u062e\u0637\u0637-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0635 \u0641\u064a \u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/h3>\n\n\n\n<p><strong>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0628\u0633\u0631\u0639\u0629:<\/strong>&nbsp;\u0625\u0646 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0648\u0627\u0644\u0645\u0646\u0627\u0638\u0631 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u062a\u063a\u064a\u0631 \u0645\u0633\u062a\u0645\u0631\u060c \u0645\u0645\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 \u0645\u0631\u0646\u064a\u0646 \u0648\u0642\u0627\u0628\u0644\u064a\u0646 \u0644\u0644\u062a\u0643\u064a\u0641.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u0645\u0641\u0631\u0648\u0636\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629:<\/strong>&nbsp;\u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629\u060c \u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u060c \u062a\u062e\u0635\u064a\u0635 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629.<\/li>\n\n\n\n<li><strong>\u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0625\u0633\u0646\u0627\u062f \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u062f\u062f\u0629 \u0625\u0644\u0649 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0645\u0639\u0642\u062f\u064b\u0627\u060c \u062e\u0627\u0635\u0629 \u0645\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0632\u0627\u0626\u062f \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong>&nbsp;\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0647\u0627\u0626\u0644 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0647\u0627\u0626\u0644\u0627\u064b. \u064a\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u062a\u0641\u0633\u064a\u0631\u0627\u062a \u0645\u062a\u0637\u0648\u0631\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong>&nbsp;\u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0636\u0645\u0627\u0646 \u0648\u062c\u0648\u062f \u0631\u0633\u0627\u0644\u0629 \u0648\u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0645\u0627\u0633\u0643\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0635\u0639\u0628\u064b\u0627.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote has-medium-font-size is-layout-flow wp-container-core-quote-is-layout-f5bb311e wp-block-quote-is-layout-flow\">\n<p>&#8220;\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0647\u0648 \u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u062d\u064a\u0627\u0629. \u0648\u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u064a\u0646\u0638\u0631\u0648\u0646 \u0641\u0642\u0637 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a \u0623\u0648 \u0627\u0644\u062d\u0627\u0636\u0631 \u0645\u0646 \u0627\u0644\u0645\u0624\u0643\u062f \u0623\u0646\u0647\u0645 \u0633\u064a\u0641\u062a\u0642\u062f\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. <\/p>\n<cite> \u062c\u0648\u0646 \u0641. \u0643\u064a\u0646\u064a\u062f\u064a<\/cite><\/blockquote>\n\n\n\n<p><strong>\u0641\u0631\u0635:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a:<\/strong>&nbsp;\u062a\u0638\u0647\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0646\u0635\u0627\u062a \u0648\u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0641\u0631\u0635\u064b\u0627 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u0637\u0631\u0642 \u062c\u062f\u064a\u062f\u0629 \u0648\u062c\u0630\u0627\u0628\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong>&nbsp;\u062a\u062a\u064a\u062d \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u0648\u062a\u062c\u0627\u0631\u0628 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062a\u062e\u0635\u0635:<\/strong>&nbsp;\u0644\u0642\u062f \u0633\u0647\u0651\u0644 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u062a\u062e\u0635\u0635\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0643\u0639\u0646\u0635\u0631 \u062a\u0645\u064a\u064a\u0632:<\/strong>&nbsp;\u0625\u0646 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0642\u064a\u0645 \u0648\u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0645\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0646 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\u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/p>\n\n\n\n<p>\u0625\u0646 \u0635\u064a\u0627\u063a\u0629 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0646\u0627\u062c\u062d\u0629 \u062d\u0642\u064b\u0627 \u062a\u062a\u0637\u0644\u0628 \u062a\u0648\u0627\u0632\u0646\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0628\u064a\u0646 \u0627\u0644\u062f\u0642\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u062a\u0632\u0639\u0632\u0639. \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u060c \u0648\u0635\u064a\u0627\u063a\u0629 \u0631\u0633\u0627\u0644\u0629 \u0645\u0642\u0646\u0639\u0629 \u062a\u0644\u0642\u0649 \u0635\u062f\u0649 \u0644\u062f\u064a\u0647\u0645 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n\n\n<p>\u062a\u0630\u0643\u0631 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0634\u0631\u0648\u0639 \u0641\u064a \u0631\u062d\u0644\u0629 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0628\u062f\u0623 \u0628\u0623\u0633\u0627\u0633 \u0645\u062a\u064a\u0646:<\/strong> \u0627\u0633\u062a\u062b\u0645\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0644\u062f\u064a\u0643.<\/li>\n\n\n\n<li><strong>\u062d\u062f\u062f \u0623\u0647\u062f\u0627\u0641\u064b\u0627 \u0630\u0643\u064a\u0629:<\/strong> \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0623\u0647\u062f\u0627\u0641\u0643 \u0645\u062d\u062f\u062f\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0648\u0630\u0627\u062a \u0635\u0644\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u0632\u0645\u0646\u064a\u064b\u0627.<\/li>\n\n\n\n<li><strong>\u0627\u062d\u062a\u0636\u0627\u0646 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0642\u0645\u064a:<\/strong>&nbsp;\u0627\u0633\u062a\u0641\u062f \u0645\u0646 \u0642\u0648\u0629 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/strong>&nbsp;\u0623\u0646\u0634\u0626 \u0645\u062d\u062a\u0648\u0649 \u0642\u064a\u0645\u064b\u0627 \u0648\u063a\u0646\u064a \u0628\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062c\u0630\u0627\u0628\u064b\u0627 \u064a\u0644\u0642\u0649 \u0635\u062f\u0649 \u0644\u062f\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u064a\u0624\u0633\u0633 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u0642\u0627\u0626\u062f \u0641\u0643\u0631\u064a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646:<\/strong>&nbsp;\u0642\u0645 \u0628\u062a\u062a\u0628\u0639 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0628\u0627\u0646\u062a\u0638\u0627\u0645\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062d\u0645\u0644\u0627\u062a\u0643 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/li>\n<\/ul>\n\n\n\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0628\u0646\u064a \u0646\u0647\u062c \u0645\u0631\u0646 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0639\u0646 \u0641\u0631\u0635 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0648\u064a\u0644<strong> \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0645\u0646 \u0645\u0633\u062a\u0646\u062f \u062b\u0627\u0628\u062a \u0625\u0644\u0649 \u0645\u062d\u0631\u0643 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u064a\u062f\u0641\u0639 \u0639\u0645\u0644\u0643 \u0646\u062d\u0648 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062f\u0627\u0626\u0645.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0623\u0633\u0626\u0644\u0629-\u0634\u0627\u0626\u0639\u0629-\u0648\u0623\u062c\u0648\u0628\u062a\u0647\u0627-faq\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u0648\u0623\u062c\u0648\u0628\u062a\u0647\u0627 (FAQ)<\/h2>\n\n\n\n<p><strong>1. \u0643\u0645 \u0645\u0631\u0629 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0642\u0648\u0645 \u0628\u062a\u062d\u062f\u064a\u062b \u062e\u0637\u062a\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u061f<\/strong><\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0625\u062c\u0627\u0628\u0629 \u0648\u0627\u062d\u062f\u0629 \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u062c\u0645\u064a\u0639\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u0633\u0646 \u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u062a\u062d\u062f\u064a\u062b <strong>\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0631\u0628\u0639 \u0633\u0646\u0648\u064a \u0623\u0648 \u0646\u0635\u0641 \u0633\u0646\u0648\u064a. \u0648\u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u062a\u0638\u0644 \u0630\u0627\u062a \u0635\u0644\u0629 \u0628<strong>\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642 <\/strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0648<strong>\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong> \u0648<strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644<\/strong>.<\/p>\n\n\n\n<p><strong>2. \u0645\u0627 \u0647\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627 \u0639\u0646\u062f \u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629\u061f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0646\u0642\u0635 \u0627\u0644\u0628\u062d\u0648\u062b:<\/strong>&nbsp;\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u062a\u062e\u0637\u064a <strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0634\u0627\u0645\u0644<\/strong> \u0648<strong>\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/strong> \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0636\u0644\u0644\u0629.<\/li>\n\n\n\n<li><strong>\u0623\u0647\u062f\u0627\u0641 \u063a\u0627\u0645\u0636\u0629:<\/strong> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0648\u0630\u0627\u062a \u0635\u0644\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u0628\u0627\u0644\u0648\u0642\u062a (SMART).<\/li>\n\n\n\n<li><strong>\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0631\u0642\u0645\u064a:<\/strong>&nbsp;\u0625\u0646 \u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u062f\u0645\u062c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u064a\u062d\u062f \u0645\u0646 \u0648\u0635\u0648\u0644\u0643 \u0648\u062a\u0623\u062b\u064a\u0631\u0643.<\/li>\n\n\n\n<li><strong>\u0639\u062f\u0645 \u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong>&nbsp;\u0628\u062f\u0648\u0646 \u062a\u062a\u0628\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627\u060c \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u064a\u0644 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u0646\u062c\u062d \u0648\u062a\u062d\u0633\u064a\u0646 \u062c\u0647\u0648\u062f\u0643.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u0645\u0627 \u0647\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0641\u064a\u062f\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 (SBA):<\/strong>&nbsp;\u064a\u0642\u062f\u0645 \u0645\u0648\u0627\u0631\u062f \u0648\u0642\u0648\u0627\u0644\u0628 \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0635\u063a\u064a\u0631\u0629.<\/li>\n\n\n\n<li><strong>\u0646\u062a\u064a\u062c\u0629:<\/strong>&nbsp;\u064a\u0648\u0641\u0631 \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0648\u0627\u0644\u0645\u0634\u0648\u0631\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0645\u0646 \u0631\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0630\u0648\u064a \u0627\u0644\u062e\u0628\u0631\u0629.<\/li>\n\n\n\n<li><strong>\u0645\u062f\u0648\u0646\u0627\u062a \u0648\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong>&nbsp;\u062a\u0642\u062f\u0645 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0645\u062b\u0644 HubSpot \u0648MarketingProfs \u0648\u0645\u062f\u0648\u0646\u0629 Neil Patel \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u0648\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062a\u0628\u0627\u0639 \u0627\u0644\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0648\u0636\u062d\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629\u060c \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0643\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0645\u0639 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0645\u062a\u0637\u0648\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0642\u0648\u064a\u0629 \u062a\u0636\u0639 \u0639\u0645\u0644\u0643 \u0639\u0644\u0649 \u0637\u0631\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0645\u0631\u0627\u062c\u0639-\u0645\u0641\u064a\u062f\u0629\">\u0645\u0631\u0627\u062c\u0639 \u0645\u0641\u064a\u062f\u0629<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.edugonist.com\/wp-content\/uploads\/2021\/09\/Marketing-Management-by-Philip-Kotler-15th-Edition.pdf\" target=\"_blank\" rel=\"noopener\"><strong>\u0643\u0648\u062a\u0644\u0631\u060c \u0628\u064a\u060c \u0648\u0643\u064a\u0644\u0631\u060c \u0643\u0648\u0627\u0644\u0627\u0644\u0645\u0628\u0648\u0631 (2016).<\/strong>&nbsp;<em>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (\u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629 \u0639\u0634\u0631\u0629).<\/em>\u062a\u0639\u0644\u064a\u0645 \u0628\u064a\u0631\u0633\u0648\u0646.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.dz\/books\/edition\/On_Competition\/zNmiOfV1XugC?hl=en&amp;gbpv=1&amp;dq=The+Five+Competitive+Forces+that+Shape+Strategy&amp;pg=PA3&amp;printsec=frontcover\" target=\"_blank\" rel=\"noopener\"><strong>\u0628\u0648\u0631\u062a\u0631\u060c \u0623\u0646\u0627 (2008).<\/strong>&nbsp;<em>\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062e\u0645\u0633 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/em>\u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0628\u064a\u0632\u0646\u0633 \u0631\u064a\u0641\u064a\u0648.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dev00psarchive.nyc3.cdn.digitaloceanspaces.com\/archive-books\/business\/Positioning.pdf\" target=\"_blank\" rel=\"noopener\"><strong>\u0631\u064a\u0633\u060c \u0623.\u060c \u0648\u062a\u0631\u0627\u0648\u062a\u060c \u062c. (2001).<\/strong>&nbsp;<em>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639: \u0627\u0644\u0645\u0639\u0631\u0643\u0629 \u0645\u0646 \u0623\u062c\u0644 \u0639\u0642\u0644\u0643 (\u0637\u0628\u0639\u0629 \u0627\u0644\u0630\u0643\u0631\u0649 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0639\u0634\u0631\u064a\u0646).<\/em>\u0645\u0627\u0643\u062c\u0631\u0648 \u0647\u064a\u0644.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Influence-Practice-Robert-B-Cialdini\/dp\/0205609996\" target=\"_blank\" rel=\"noopener\"><strong>\u0633\u064a\u0627\u0644\u062f\u064a\u0646\u064a\u060c \u0631.\u0628 (2009).<\/strong>&nbsp;<em>\u0627\u0644\u062a\u0623\u062b\u064a\u0631: \u0627\u0644\u0639\u0644\u0645 \u0648\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 (\u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629).<\/em>\u062a\u0639\u0644\u064a\u0645 \u0628\u064a\u0631\u0633\u0648\u0646.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/books-google-com.translate.goog\/books?id=OLa_9LePJlYC&amp;printsec=frontcover&amp;dq=Building+Strong+Brands&amp;_x_tr_sl=en&amp;_x_tr_tl=ar&amp;_x_tr_hl=ar&amp;_x_tr_pto=sc#v=onepage&amp;q=Building%20Strong%20Brands&amp;f=false\" target=\"_blank\" rel=\"noopener\"><strong>\u0622\u0643\u0631\u060c \u062f\u0627 (2010).<\/strong>&nbsp;<em>\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 (\u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629).<\/em>\u0627\u0644\u0635\u062d\u0627\u0641\u0629 \u0627\u0644\u062d\u0631\u0629.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/books.google.dz\/books?id=7NJDLKltepsC&amp;pg=PR7&amp;hl=ar&amp;source=gbs_selected_pages&amp;cad=1#v=onepage&amp;q&amp;f=false\" target=\"_blank\" rel=\"noopener\"><strong>\u062f\u0627\u0641\u0646\u0628\u0648\u0631\u062a\u060c \u062a\u064a \u0625\u062a\u0634\u060c \u0648\u0647\u0627\u0631\u064a\u0633\u060c \u062c\u064a \u062c\u064a (2007).<\/strong>&nbsp;<em>\u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a: \u0627\u0644\u0639\u0644\u0645 \u0627\u0644\u062c\u062f\u064a\u062f \u0644\u0644\u0641\u0648\u0632.<\/em>\u0645\u0637\u0628\u0639\u0629 \u0643\u0644\u064a\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0644\u0644\u0623\u0639\u0645\u0627\u0644.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/books.google.dz\/books?id=-1yGDwAAQBAJ&amp;pg=PT84&amp;hl=ar&amp;source=gbs_selected_pages&amp;cad=1#v=onepage&amp;q&amp;f=false\" target=\"_blank\" rel=\"noopener\"><strong>\u0634\u0627\u0641\u064a\u060c \u062f.\u060c \u0648\u0625\u0644\u064a\u0633-\u062a\u0634\u0627\u062f\u0648\u064a\u0643\u060c \u0641. (2019).<\/strong>&nbsp;<em>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a (\u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0633\u0627\u0628\u0639\u0629).<\/em>\u062a\u0639\u0644\u064a\u0645 \u0628\u064a\u0631\u0633\u0648\u0646.<\/a><\/li>\n<\/ol>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u064a\u062a\u0631\u062f\u062f \u0635\u062f\u0649 \u0645\u0635\u0637\u0644\u062d &#8220;\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642&#8221; \u0641\u064a \u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0634\u0643\u0644 \u0645\u0646\u062a\u0638\u0645 \u062a\u0642\u0631\u064a\u0628\u064b\u0627. \u0625\u0646\u0647\u0627 \u0639\u0628\u0627\u0631\u0629 \u064a\u062a\u0645 \u0637\u0631\u062d\u0647\u0627 \u0628\u0633\u0647\u0648\u0644\u0629\u060c \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u064f\u0641\u062a\u0631\u0636 \u0623\u0646\u0647\u0627 \u0645\u0641\u0647\u0648\u0645\u0629 \u0639\u0627\u0644\u0645\u064a\u064b\u0627. \u0648\u0644\u0643\u0646 \u0647\u0644 \u0646\u062d\u0646\u060c \u0643\u0637\u0644\u0628\u0629 \u062c\u0627\u0645\u0639\u064a\u064a\u0646\u060c \u0642\u0627\u062f\u0629 \u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0645\u0633\u0648\u0642\u064a\u0646\u060c \u0648\u0631\u062c\u0627\u0644 \u0623\u0639\u0645\u0627\u0644\u060c \u0646\u062f\u0631\u0643 \u062d\u0642\u064b\u0627 \u0645\u0639\u0646\u0627\u0647\u0627 \u0627\u0644\u0623\u0639\u0645\u0642\u060c \u0648\u0648\u0632\u0646\u0647\u0627\u060c \u0648\u062f\u0648\u0631\u0647\u0627 \u0627\u0644\u062d\u064a\u0648\u064a \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0646\u062c\u0627\u062d\u061f \u062a\u062a\u0639\u0645\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0641\u064a \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0637\u0646\u0627\u0646\u0629 \u0644\u062a\u0643\u0634\u0641 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