{"id":534,"date":"2024-05-07T19:54:39","date_gmt":"2024-05-07T19:54:39","guid":{"rendered":"https:\/\/leadmrktblog.com\/?p=534"},"modified":"2025-04-20T12:21:55","modified_gmt":"2025-04-20T11:21:55","slug":"%d8%a3%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%aa%d8%b5%d9%85%d9%8a%d9%85","status":"publish","type":"post","link":"https:\/\/leadmrktblog.com\/en\/%d8%a3%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%aa%d8%b5%d9%85%d9%8a%d9%85\/","title":{"rendered":"\u0635\u064a\u0627\u063a\u0629 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0639\u0627\u0644\u0629: \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0642\u0648\u064a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 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\u0645\u0627 \u0647\u064a \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f<\/strong><\/h2>\n\n\n\n<p>\u0628\u0639\u062f \u0623\u0646 \u0627\u0633\u062a\u0643\u0645\u0644\u0646\u0627 \u062a\u062d\u0644\u064a\u0644 \u0648\u0636\u0639\u0646\u0627 \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0646\u0646\u062a\u0642\u0644 \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0646\u0637\u0645\u062d \u0644\u062a\u062d\u0642\u064a\u0642\u0647. \u0647\u0630\u0627 \u0627\u0644\u0637\u0645\u0648\u062d \u064a\u062a\u0628\u0644\u0648\u0631 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 &#8220;\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642&#8221;. \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u060c \u064a\u0645\u0643\u0646 \u062a\u0639\u0631\u064a\u0641 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0639\u062f\u0629 \u0637\u0631\u0642 \u0645\u062a\u0643\u0627\u0645\u0644\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0634\u062a\u0631\u0643 \u0641\u064a \u062c\u0648\u0647\u0631\u0647\u0627:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0647\u064a\u00a0<strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 (measurable statements)<\/strong>\u00a0\u062a\u0635\u0641 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0641\u064a \u0633\u0648\u0642\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629\u060c \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0646\u0641\u064a\u0630 \u0623\u0646\u0634\u0637\u062a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n\n\n\n<li>\u062a\u064f\u0639\u062f\u00a0<strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u0631\u062a\u0643\u0627\u0632 (benchmarks)<\/strong>\u00a0\u0627\u0644\u062a\u064a \u062a\u0648\u062c\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u062a\u0648\u0641\u0631 \u0645\u0639\u064a\u0627\u0631\u0627\u064b \u0645\u0648\u0636\u0648\u0639\u064a\u0627\u064b \u0644\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n\n\n\n<li>\u0647\u064a\u00a0<strong>\u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0627\u0644\u0643\u0645\u064a \u0623\u0648 \u0627\u0644\u0646\u0648\u0639\u064a (quantitative or qualitative expression)<\/strong>\u00a0\u0644\u0644\u063a\u0627\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0628\u0644\u0648\u063a\u0647\u0627 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u060c \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0623\u0648 \u0623\u064a \u0645\u062a\u063a\u064a\u0631 \u062a\u0633\u0648\u064a\u0642\u064a \u0622\u062e\u0631 \u0630\u064a \u0635\u0644\u0629\u060c \u062e\u0644\u0627\u0644 \u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a \u0645\u062d\u062f\u062f. \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629\u060c \u062a\u064f\u0635\u0627\u063a \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0644\u062a\u0643\u0648\u0646 \u0645\u062d\u062f\u062f\u0629\u060c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642\u060c \u0630\u0627\u062a \u0635\u0644\u0629\u060c \u0648\u0645\u062d\u062f\u062f\u0629 \u0632\u0645\u0646\u064a\u0627\u064b (SMART).<\/li>\n<\/ol>\n\n\n\n<p>\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u062e\u0631\u0649 \u0642\u062f \u062a\u0628\u062f\u0648 \u0645\u062a\u0634\u0627\u0628\u0647\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0631\u0624\u064a\u0629 (Vision):<\/strong>\u00a0\u0647\u064a \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0637\u0645\u0648\u062d\u0629 \u0648\u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0628\u0639\u064a\u062f \u0627\u0644\u0645\u062f\u0649 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0648\u0627\u0633\u0639\u0629 \u0648\u0645\u0644\u0647\u0645\u0629 \u0648\u063a\u064a\u0631 \u0645\u062d\u062f\u062f\u0629 \u0632\u0645\u0646\u064a\u0627\u064b. \u0645\u062b\u0627\u0644: &#8220;\u0623\u0646 \u0646\u0635\u0628\u062d \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0641\u064a \u062a\u0648\u0641\u064a\u0631 \u062d\u0644\u0648\u0644 \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0645\u062a\u062c\u062f\u062f\u0629&#8221;.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0631\u0633\u0627\u0644\u0629 (Mission):<\/strong>\u00a0\u062a\u0639\u0628\u0631 \u0639\u0646 \u0627\u0644\u063a\u0631\u0636 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u0648\u062c\u0648\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0633\u0628\u0628 \u0639\u0645\u0644\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a. \u0645\u062b\u0627\u0644: &#8220;\u062a\u0648\u0641\u064a\u0631 \u062d\u0644\u0648\u0644 \u0637\u0627\u0642\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u062c\u0645\u064a\u0639 \u0644\u062a\u0645\u0643\u064a\u0646 \u0645\u0633\u062a\u0642\u0628\u0644 \u0623\u0646\u0638\u0641&#8221;.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0627\u0645\u0629\/\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 (Corporate\/Business Objectives):<\/strong>\u00a0\u0647\u064a \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0643\u0643\u0644 \u0644\u062a\u062d\u0642\u064a\u0642\u0647\u0627\u060c \u0648\u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u0627\u0644\u064a\u0629 (\u0645\u062b\u0644 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 15%)\u060c \u0623\u0648 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 (\u0645\u062b\u0644 \u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c)\u060c \u0623\u0648 \u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong>&nbsp;\u0647\u064a \u0623\u0643\u062b\u0631 \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0648\u062a\u062e\u0635\u0635\u0627\u064b\u060c \u0648\u062a\u0631\u0643\u0632 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u0648\u0644\u062f\u0629 \u0639\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0625\u0646\u0647\u0627 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u062a\u0639\u0645\u0644 \u0643\u062f\u0639\u0627\u0645\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642\u0647\u0627. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0628\u0634\u0643\u0644 \u062a\u0627\u0645 \u0645\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0643\u0628\u0631 \u0644\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u062f\u0639\u0645\u0647\u0627 \u0641\u064a \u062a\u0633\u0644\u0633\u0644 \u0647\u0631\u0645\u064a \u0648\u0627\u0636\u062d \u0645\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0646\u0632\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-\u0644\u0645\u0627\u0630\u0627-\u062a-\u0639\u062f-\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0636\u0631\u0648\u0631\u064a\u0629\"><strong>2. \u0644\u0645\u0627\u0630\u0627 \u062a\u064f\u0639\u062f \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0636\u0631\u0648\u0631\u064a\u0629\u061f <\/strong><\/h2>\n\n\n\n<p>\u062a\u0645\u0627\u0645\u060c \u0646\u0646\u062a\u0642\u0644 \u0627\u0644\u0622\u0646 \u0625\u0644\u0649 \u0634\u0631\u062d \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629. \u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0643\u0641\u064a \u0645\u062c\u0631\u062f \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0623\u0646\u0634\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062f\u0648\u0646 \u0648\u0636\u0639 \u063a\u0627\u064a\u0627\u062a \u0648\u0627\u0636\u062d\u0629\u061f \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u062a\u0643\u0645\u0646 \u0641\u064a \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0644\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623\u0648\u0644\u0627-\u062a-\u0639\u062f-\u0627\u0644\u0623\u0647\u062f\u0627\u0641-\u0645\u0635\u062f\u0631\u0627-\u0623\u0633\u0627\u0633\u064a\u0627-\u0644\u0644\u062a\u0648\u062c\u064a\u0647-\u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632\">\u0623\u0648\u0644\u0627\u064b\u060c \u062a\u064f\u0639\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u00a0<strong>\u0645\u0635\u062f\u0631\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u0644\u062a\u0648\u062c\u064a\u0647 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/strong>.<\/h5>\n\n\n\n<p> \u0625\u0646\u0647\u0627 \u062a\u062d\u062f\u062f \u0628\u0648\u0636\u0648\u062d \u0627\u0644\u0648\u062c\u0647\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062c\u0647\u0648\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0641\u064a \u063a\u064a\u0627\u0628 \u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629\u060c \u0642\u062f \u062a\u062a\u0634\u062a\u062a \u062c\u0647\u0648\u062f \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u062a\u0635\u0628\u062d \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629\u060c \u0648\u0642\u062f 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id=\"\u062b\u0627\u0646\u064a\u0627-\u062a\u0633\u0627\u0647\u0645-\u0627\u0644\u0623\u0647\u062f\u0627\u0641-\u0628\u0634\u0643\u0644-\u062d\u0627\u0633\u0645-\u0641\u064a-\u062a\u062e\u0635\u064a\u0635-\u0627\u0644\u0645\u0648\u0627\u0631\u062f-\u0628\u0641\u0639\u0627\u0644\u064a\u0629-\u0648\u0643\u0641\u0627\u0621\u0629\">\u062b\u0627\u0646\u064a\u0627\u064b\u060c \u062a\u0633\u0627\u0647\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0634\u0643\u0644 \u062d\u0627\u0633\u0645 \u0641\u064a\u00a0<strong>\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0643\u0641\u0627\u0621\u0629<\/strong>. <\/h5>\n\n\n\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 (\u0643\u0645\u0627 \u0633\u0646\u0631\u0649 \u0645\u0639 \u0645\u0639\u064a\u0627\u0631 SMART)\u060c \u064a\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0623\u0633\u0647\u0644 \u062a\u0628\u0631\u064a\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u062e\u0637\u0637\u064a\u0646 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629. \u0647\u0630\u0627 \u064a\u0633\u0645\u062d \u0628\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629 \u062d\u0648\u0644 \u0623\u064a\u0646 \u064a\u062c\u0628 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (Return on Marketing Investment &#8211; ROMI).<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u062b\u0627\u0644\u062b\u0627-\u0644\u0644\u0623\u0647\u062f\u0627\u0641-\u062f\u0648\u0631-\u0643\u0628\u064a\u0631-\u0641\u064a-\u062a\u062d\u0641\u064a\u0632-\u0627\u0644\u0641\u0631\u064a\u0642-\u0648\u062a\u0639\u0632\u064a\u0632-\u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629\">\u062b\u0627\u0644\u062b\u0627\u064b\u060c \u0644\u0644\u0623\u0647\u062f\u0627\u0641 \u062f\u0648\u0631 \u0643\u0628\u064a\u0631 \u0641\u064a\u00a0<strong>\u062a\u062d\u0641\u064a\u0632 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id=\"\u0631\u0627\u0628\u0639\u0627-\u062a-\u0639\u062f-\u0627\u0644\u0623\u0647\u062f\u0627\u0641-\u0639\u0646\u0635\u0631\u0627-\u0644\u0627-\u063a\u0646\u0649-\u0639\u0646\u0647-\u0641\u064a-\u0642\u064a\u0627\u0633-\u0648\u062a\u0642\u064a\u064a\u0645-\u0627\u0644\u0623\u062f\u0627\u0621\">\u0631\u0627\u0628\u0639\u0627\u064b\u060c \u062a\u064f\u0639\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0639\u0646\u0635\u0631\u0627\u064b \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647 \u0641\u064a\u00a0<strong>\u0642\u064a\u0627\u0633 \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong>.<\/h5>\n\n\n\n<p> \u0625\u0646\u0647\u0627 \u062a\u0648\u0641\u0631 \u0645\u0639\u064a\u0627\u0631\u0627\u064b \u0645\u0648\u0636\u0648\u0639\u064a\u0627\u064b \u064a\u0645\u0643\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647 \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0646\u0634\u0637\u0629 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\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0641\u064a\u00a0<strong>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644<\/strong>\u00a0\u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0628\u064a\u0646 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. <\/h5>\n\n\n\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u062f\u062f\u0629 \u0648\u0645\u0639\u0644\u0646\u0629 \u0628\u0648\u0636\u0648\u062d\u060c \u064a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u060c \u0648\u062d\u062a\u0649 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0623\u062e\u0631\u0649 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621)\u060c \u064a\u0641\u0647\u0645\u0648\u0646 \u0627\u0644\u063a\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062a\u062d\u0642\u064a\u0642\u0647\u0627. \u0647\u0630\u0627 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0633\u0648\u0621 \u0627\u0644\u0641\u0647\u0645 \u0648\u064a\u0633\u0647\u0644 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0628\u064a\u0646 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0648\u0623\u062e\u064a\u0631\u0627-\u0641\u0625\u0646-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0623\u0647\u062f\u0627\u0641-\u0647\u0648-\u062e\u0637\u0648\u0629-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0645\u062d\u0648\u0631\u064a\u0629-\u0644\u062f\u0639\u0645-\u0627\u062a\u062e\u0627\u0630-\u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0644\u0627\u062d\u0642\u0629\">\u0648\u0623\u062e\u064a\u0631\u0627\u064b\u060c \u0641\u0625\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0647\u0648 \u062e\u0637\u0648\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u0648\u0631\u064a\u0629\u00a0<strong>\u0644\u062f\u0639\u0645 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong>\u00a0\u0627\u0644\u0644\u0627\u062d\u0642\u0629. <\/h5>\n\n\n\n<p>\u0644\u0627 \u064a\u0645\u0643\u0646 \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 (\u0645\u062b\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c) \u0625\u0644\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0644\u062a\u062d\u0642\u064a\u0642\u0647\u0627. \u0625\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0647\u064a \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631\u0647\u0627 \u062e\u0635\u064a\u0635\u0627\u064b \u0644\u0628\u0644\u0648\u063a \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0641\u0625\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0628\u0642 \u0648\u062a\u0648\u062c\u0647 \u0639\u0645\u0644\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-\u0623\u0646\u0648\u0627\u0639-\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\"><strong>3. \u0623\u0646\u0648\u0627\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/h2>\n\n\n\n<p>\u064a\u0645\u0643\u0646 \u062a\u0635\u0646\u064a\u0641 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0639\u062f\u0629 \u0645\u0639\u0627\u064a\u064a\u0631\u060c \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u062a\u062f\u0627\u062e\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a. \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0623\u0643\u0627\u062f\u064a\u0645\u064a \u0648\u062a\u0637\u0628\u064a\u0642\u064a\u060c \u062a\u064f\u0639\u062f \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u0627\u064b \u0647\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649&nbsp;<strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u0647\u062f\u0641<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a-\u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629-sales-profitability-objectives\"><strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629 (Sales &amp; Profitability Objectives):<\/strong>\u00a0<\/h3>\n\n\n\n<p>\u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u0631\u0643\u0632 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a. \u0625\u0646\u0647\u0627 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642\u0647\u0627\u060c \u0643\u0648\u0646\u0647\u0627 \u062a\u0631\u062a\u0628\u0637 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 (\u0645\u062b\u0644 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0647\u062f\u0627\u0641-\u062d\u0635\u0629-\u0627\u0644\u0633\u0648\u0642-market-share-objectives\"><strong>\u0623\u0647\u062f\u0627\u0641 \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642 (Market Share Objectives):<\/strong>\u00a0<\/h3>\n\n\n\n<p>\u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u062a\u0639\u0644\u0642 \u0628\u0645\u0648\u0642\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0636\u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0630\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647. \u0625\u0646\u0647\u0627 \u062a\u0639\u0643\u0633 \u0645\u062f\u0649 \u0642\u062f\u0631\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627.<\/p>\n\n\n\n<p>\u0623\u0645\u062b\u0644\u0629 \u0634\u0627\u0626\u0639\u0629: \u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0643\u0644\u064a \u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629 \u0641\u064a \u0634\u0631\u064a\u062d\u0629 \u0633\u0648\u0642\u064a\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0645\u062d\u062f\u062f\u0629\u060c \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0641\u064a \u0648\u062c\u0647 \u0645\u0646\u0627\u0641\u0633\u0629 \u0634\u062f\u064a\u062f\u0629.<\/p>\n\n\n\n<p><em>\u0645\u062b\u0627\u0644 \u0623\u0643\u0627\u062f\u064a\u0645\u064a \u062a\u0648\u0636\u064a\u062d\u064a:<\/em>\u00a0&#8220;\u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u062a\u0646\u0627 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u063a\u0627\u0632\u064a\u0629 \u0645\u0646 15% \u0625\u0644\u0649 18% \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0645\u0627\u0644\u064a\u0629 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0627\u0645\u064a\u0646 \u0627\u0644\u0642\u0627\u062f\u0645\u064a\u0646.&#8221; \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629 \u0639\u0646 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 (\u0628\u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0623\u0648 \u0627\u0644\u0642\u064a\u0645\u0629)\u060c \u0648\u062d\u0635\u0635 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0643\u0644 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646. \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u064f\u062c\u0645\u0639 \u0645\u0646 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0623\u0648 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0639\u0644\u0627\u0645\u0629-\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0648\u0639\u064a-brand-awareness-objectives\"><strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0648\u0639\u064a (Brand &amp; Awareness Objectives):<\/strong>\u00a0<\/h3>\n\n\n\n<p>\u062a\u0631\u0643\u0632 \u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0629 \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0643\u0627\u0646\u062a\u0647\u0627 \u0641\u064a \u0623\u0630\u0647\u0627\u0646\u0647\u0645. \u0647\u064a \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629\u060c \u0627\u0644\u062a\u0645\u0627\u064a\u0632\u060c \u0648\u062f\u0639\u0645 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n\n\n\n<p>\u0623\u0645\u062b\u0644\u0629 \u0634\u0627\u0626\u0639\u0629: \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0639\u0627\u0645 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand Awareness)\u060c \u062a\u062d\u0633\u064a\u0646 \u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand Image) \u0623\u0648 \u0645\u0648\u0642\u0639\u0647\u0627 (Brand Positioning)\u060c \u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand Loyalty)\u060c \u0628\u0646\u0627\u0621 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand Equity) \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p><em>\u0645\u062b\u0627\u0644 \u0623\u0643\u0627\u062f\u064a\u0645\u064a \u062a\u0648\u0636\u064a\u062d\u064a:<\/em>\u00a0&#8220;\u0632\u064a\u0627\u062f\u0629 \u0646\u0633\u0628\u0629 \u062a\u0630\u0643\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand Recall) \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b (Unaided Recall) \u0628\u064a\u0646 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629 18-25 \u0639\u0627\u0645\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u062f\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0646 10% \u0625\u0644\u0649 25% \u062e\u0644\u0627\u0644 12 \u0634\u0647\u0631\u0627\u064b.&#8221; \u0644\u0642\u064a\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641\u060c \u064a\u064f\u062c\u0631\u0649 \u0645\u0633\u062d \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0642\u0628\u0644 \u0628\u062f\u0621 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u060c \u062b\u0645 \u064a\u064f\u0643\u0631\u0631 \u0627\u0644\u0645\u0633\u062d \u0628\u0639\u062f \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0648\u0639\u064a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-customer-objectives\"><strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Customer Objectives):<\/strong>\u00a0<\/h3>\n\n\n\n<p>\u062a\u0631\u0643\u0632 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0648\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0648\u0645\u0631\u0628\u062d\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0637\u0648\u0627\u0644 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u062a\u0647\u0645.<\/p>\n\n\n\n<p>\u0623\u0645\u062b\u0644\u0629 \u0634\u0627\u0626\u0639\u0629: \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u062f\u062f \u0645\u0639\u064a\u0646 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f (Customer Acquisition)\u060c \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0646\u0633\u0628\u0629 \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 (Customer Retention)\u060c \u0632\u064a\u0627\u062f\u0629 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Lifetime Value &#8211; CLV)\u060c \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Customer Satisfaction) \u0623\u0648 \u0648\u0644\u0627\u0626\u0647\u0645.<\/p>\n\n\n\n<p><em>\u0645\u062b\u0627\u0644 \u0623\u0643\u0627\u062f\u064a\u0645\u064a \u062a\u0648\u0636\u064a\u062d\u064a:<\/em>\u00a0&#8220;\u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644 churn (\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644) \u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0627\u0644\u0634\u0647\u0631\u064a \u0645\u0646 10% \u0625\u0644\u0649 7% \u062e\u0644\u0627\u0644 \u0627\u0644\u0646\u0635\u0641 \u0627\u0644\u062b\u0627\u0646\u064a \u0645\u0646 \u0627\u0644\u0639\u0627\u0645.&#8221; \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0648\u062c\u0648\u062f \u0646\u0638\u0627\u0645 \u0642\u0648\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u062a\u062a\u0628\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644\u060c \u0648\u062d\u0633\u0627\u0628 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0644\u063a\u0648\u0646 \u0627\u0634\u062a\u0631\u0627\u0643\u0647\u0645 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u062f\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0645\u0646\u062a\u062c-\u0627\u0644\u062e\u062f\u0645\u0629-product-service-objectives\"><strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062e\u062f\u0645\u0629 (Product\/Service Objectives):<\/strong>\u00a0<\/h3>\n\n\n\n<p>\u062a\u062a\u0639\u0644\u0642 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0646\u062c\u0627\u062d \u0639\u0631\u0648\u0636 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p>\u0623\u0645\u062b\u0644\u0629 \u0634\u0627\u0626\u0639\u0629: \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u062a\u0628\u0646\u064a \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f \u0641\u064a \u0627\u0644\u0633\u0648\u0642 (Product Adoption Rate)\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u064a\u0632\u0629 \u0645\u0639\u064a\u0646\u0629 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u062a\u062d\u0642\u064a\u0642 \u062d\u062c\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062d\u062f\u062f \u0644\u062e\u0637 \u0625\u0646\u062a\u0627\u062c \u0645\u0639\u064a\u0646\u060c \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f \u0628\u0646\u062c\u0627\u062d (\u0648\u0641\u0642\u0627\u064b \u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u062d\u062f\u062f\u0629).<\/p>\n\n\n\n<p><em>\u0645\u062b\u0627\u0644 \u0623\u0643\u0627\u062f\u064a\u0645\u064a \u062a\u0648\u0636\u064a\u062d\u064a:<\/em>\u00a0&#8220;\u062a\u062d\u0642\u064a\u0642 50,000 \u0639\u0645\u0644\u064a\u0629 \u062a\u0646\u0632\u064a\u0644 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0634\u0637 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0623\u0648\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631 \u0645\u0646 \u0625\u0637\u0644\u0627\u0642\u0647.&#8221; \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0644\u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u062a\u0646\u0632\u064a\u0644\u0627\u062a \u0645\u0646 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u062a\u062a\u0628\u0639 \u0646\u0634\u0627\u0637 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0646\u0634\u0637\u064a\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u062a\u0648\u0632\u064a\u0639-distribution-objectives\"><strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 (Distribution Objectives):<\/strong>\u00a0<\/h3>\n\n\n\n<p>\u062a\u0631\u0643\u0632 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0648\u0645\u062f\u0649 \u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n<p>\u0623\u0645\u062b\u0644\u0629 \u0634\u0627\u0626\u0639\u0629: \u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0645\u0646\u0627\u0641\u0630 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0648\u0641\u0631 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u062a\u0648\u0632\u064a\u0639 \u062c\u062f\u064a\u062f\u0629 (\u0645\u062b\u0644 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0623\u0633\u0648\u0627\u0642 \u062f\u0648\u0644\u064a\u0629 \u062c\u062f\u064a\u062f\u0629)\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0648\u0627\u0644 visibility \u0644\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p><em>\u0645\u062b\u0627\u0644 \u0623\u0643\u0627\u062f\u064a\u0645\u064a \u062a\u0648\u0636\u064a\u062d\u064a:<\/em>\u00a0&#8220;\u062a\u0623\u0645\u064a\u0646 \u0648\u062c\u0648\u062f \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a 200 \u0645\u0646\u0641\u0630 \u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0625\u0636\u0627\u0641\u064a \u0641\u064a \u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0627\u062a 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\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/p>\n\n\n\n<p>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u062d\u0633\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u060c \u064a\u0645\u0643\u0646 \u0623\u064a\u0636\u0627\u064b \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649&nbsp;<strong>\u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0632\u0645\u0646\u064a<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0623\u0647\u062f\u0627\u0641 \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649:<\/strong>\u00a0\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u062a\u064f\u062d\u062f\u062f \u0644\u0641\u062a\u0631\u0629 \u0633\u0646\u0629 \u0623\u0648 \u0623\u0642\u0644\u060c \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 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\u0627\u0644\u0633\u0648\u0642.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0648\u0623\u064a\u0636\u0627-\u064a\u0645\u0643\u0646-\u062a\u0635\u0646\u064a\u0641\u0647\u0627-\u062d\u0633\u0628-\u0627\u0644\u0637\u0628\u064a\u0639\u0629\">\u0648\u0623\u064a\u0636\u0627\u064b\u060c \u064a\u0645\u0643\u0646 \u062a\u0635\u0646\u064a\u0641\u0647\u0627 \u062d\u0633\u0628&nbsp;<strong>\u0627\u0644\u0637\u0628\u064a\u0639\u0629<\/strong>:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0623\u0647\u062f\u0627\u0641 \u0643\u0645\u064a\u0629 (Quantitative):<\/strong>\u00a0\u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u0628\u0623\u0631\u0642\u0627\u0645 \u0648\u0646\u0633\u0628 \u0645\u062d\u062f\u062f\u0629\u060c \u0645\u062b\u0644 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629\u060c \u0623\u0648 \u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u0629 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\u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645.<\/li>\n<\/ul>\n\n\n\n<p>\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0627 \u062a\u0643\u062a\u0641\u064a \u0639\u0627\u062f\u0629\u064b \u0628\u062a\u062d\u062f\u064a\u062f \u0646\u0648\u0639 \u0648\u0627\u062d\u062f \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0628\u0644 \u062a\u062d\u062f\u062f&nbsp;<strong>\u0645\u0632\u064a\u062c\u0627\u064b \u0645\u062a\u0643\u0627\u0645\u0644\u0627\u064b<\/strong>&nbsp;\u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u064a\u063a\u0637\u064a \u062c\u0648\u0627\u0646\u0628 \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (\u0645\u0627\u0644\u064a\u0629\u060c \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0639\u0645\u0644\u0627\u0621\u060c \u0625\u0644\u062e) \u0648\u0639\u0644\u0649 \u0641\u062a\u0631\u0627\u062a \u0632\u0645\u0646\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0644\u0636\u0645\u0627\u0646 \u062a\u063a\u0637\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0648\u062f\u0639\u0645 \u0645\u0633\u062a\u062f\u0627\u0645 \u0644\u0646\u0645\u0648 \u0627\u0644\u0634\u0631\u0643\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-\u0635\u064a\u0627\u063a\u0629-\u0623\u0647\u062f\u0627\u0641-\u062a\u0633\u0648\u064a\u0642\u064a\u0629-\u0641\u0639\u0627\u0644\u0629-\u0645\u0639\u064a\u0627\u0631-smart\"><strong>4. \u0635\u064a\u0627\u063a\u0629 \u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629: \u0645\u0639\u064a\u0627\u0631 SMART<\/strong><\/h2>\n\n\n\n<p>\u0644\u0643\u064a \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a 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\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u061f \u0645\u0627 \u0647\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0639\u0646\u064a\u0629\u061f \u0623\u064a\u0646 \u0633\u064a\u062a\u0645 \u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 (\u0645\u0646\u0637\u0642\u0629 \u062c\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0642\u0646\u0627\u0629 \u062a\u0648\u0632\u064a\u0639)\u061f \u0648\u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0645\u0647\u0645\u061f \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0635\u064a\u0627\u063a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u060c \u0644\u0627 \u062a\u062a\u0631\u0643 \u0645\u062c\u0627\u0644\u0627\u064b \u0644\u0644\u063a\u0645\u0648\u0636 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\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a). \u062a\u062d\u062f\u064a\u062f &#8220;\u0645\u0627\u0630\u0627&#8221; \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u0642\u062f\u0645\u0647\u0627 \u0648\u062e\u0635\u0627\u0626\u0635\u0647\u0627 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 (\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a). \u062a\u062d\u062f\u064a\u062f &#8220;\u0623\u064a\u0646&#8221; \u064a\u062a\u0639\u0644\u0642 \u0628\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u0646\u0639\u0645\u0644 \u0628\u0647\u0627 \u0623\u0648 \u0646\u0631\u063a\u0628 \u0641\u064a \u062f\u062e\u0648\u0644\u0647\u0627 (\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644 \u062a\u0648\u0636\u064a\u062d\u064a (\u063a\u064a\u0631 \u0645\u062d\u062f\u062f):<\/strong>\u00a0&#8220;\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.&#8221; \u0647\u0630\u0627 \u0647\u062f\u0641 \u0639\u0627\u0645 \u062c\u062f\u0627\u064b\u060c \u0644\u0627 \u064a\u062e\u0628\u0631\u0646\u0627 \u0623\u064a \u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0644\u0623\u064a \u0645\u0646\u062a\u062c\u060c \u0644\u0645\u0646\u060c \u0648\u0623\u064a\u0646.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644 \u062a\u0648\u0636\u064a\u062d\u064a (\u0645\u062d\u062f\u062f \u0623\u0643\u062b\u0631\u060c \u0648\u0644\u0643\u0646 \u0644\u064a\u0633 SMART \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0628\u0639\u062f):<\/strong>\u00a0&#8220;\u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c X \u0641\u064a \u0627\u0644\u0633\u0648\u0642 Y \u0628\u064a\u0646 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 Z.&#8221; \u0647\u0630\u0627 \u0623\u0641\u0636\u0644 \u0644\u0623\u0646\u0647 \u062d\u062f\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u0644\u0634\u0631\u064a\u062d\u0629\u060c \u0648\u0644\u0643\u0646\u0647 \u0644\u0627 \u064a\u0632\u0627\u0644 \u064a\u0641\u062a\u0642\u0631 \u0644\u0628\u0627\u0642\u064a \u0639\u0646\u0627\u0635\u0631 SMART.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"m-measurable-\u0642\u0627\u0628\u0644-\u0644\u0644\u0642\u064a\u0627\u0633\"><strong>M &#8211; Measurable (\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633):<\/strong><\/h3>\n\n\n\n<p>\u0644\u0643\u064a \u0646\u0639\u0631\u0641 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u0627 \u0646\u062d\u0642\u0642 \u0627\u0644\u0647\u062f\u0641 \u0623\u0645 \u0644\u0627\u060c \u064a\u062c\u0628 \u0623\u0646 \u0646\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0642\u062f\u0645 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0647\u062f\u0641 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646 \u0631\u0642\u0645\u0627\u064b \u0623\u0648 \u0646\u0633\u0628\u0629 \u0623\u0648 \u0645\u0642\u064a\u0627\u0633\u0627\u064b \u064a\u0645\u0643\u0646 \u062a\u062a\u0628\u0639\u0647 \u0628\u0634\u0643\u0644 \u0645\u0648\u0636\u0648\u0639\u064a. \u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 (Metrics) \u0623\u0648 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0627\u0644\u062a\u064a \u0633\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d\u061f \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u062a\u0627\u062d\u0629 \u0623\u0648 \u064a\u0645\u0643\u0646 \u062c\u0645\u0639\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0648\u062b\u0648\u0642.<br><strong>\u0627\u0644\u0631\u0628\u0637 \u0628\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0627\u0628\u0642:<\/strong>\u00a0\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0648\u062c\u0648\u062f \u0623\u0646\u0638\u0645\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0636\u0645\u0646 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \u064a\u062a\u0636\u0645\u0646 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646\u0646\u0627 \u0645\u0646 \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 (\u0645\u062b\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a). \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0636\u0639\u064a\u0641\u0629 (\u0646\u0642\u0637\u0629 \u0636\u0639\u0641 \u062f\u0627\u062e\u0644\u064a\u0629)\u060c \u0641\u0642\u062f \u0646\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0647\u062f\u0641 \u0641\u0631\u0639\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0623\u0648\u0644\u0627\u064b.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644 \u062a\u0648\u0636\u064a\u062d\u064a (\u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633):<\/strong>\u00a0&#8220;\u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.&#8221; \u0643\u064a\u0641 \u0646\u0639\u0631\u0641 \u0623\u0646\u0646\u0627 &#8220;\u062d\u0633\u0651\u0646\u0627&#8221; \u0627\u0644\u0631\u0636\u0627\u061f \u0647\u0630\u0627 \u0645\u0641\u0647\u0648\u0645 \u0646\u0648\u0639\u064a \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0631\u062c\u0645\u0629 \u0643\u0645\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644 \u062a\u0648\u0636\u064a\u062d\u064a (\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633):<\/strong>\u00a0&#8220;\u0632\u064a\u0627\u062f\u0629 \u0645\u062a\u0648\u0633\u0637 \u062f\u0631\u062c\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u0646 4.0 \u0625\u0644\u0649 4.5 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 5 \u0646\u0642\u0627\u0637.&#8221; \u0647\u0646\u0627\u060c \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0647\u0648 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u062f\u0631\u062c\u0629 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u062d\u062f\u062f\u060c \u0648\u0647\u0646\u0627\u0643 \u0646\u0642\u0637\u0629 \u0628\u062f\u0627\u064a\u0629 \u0648\u0646\u0642\u0637\u0629 \u0646\u0647\u0627\u064a\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a-achievable-\u0642\u0627\u0628\u0644-\u0644\u0644\u062a\u062d\u0642\u064a\u0642\"><strong>A &#8211; Achievable (\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642):<\/strong><\/h3>\n\n\n\n<p>\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0628\u0644\u0648\u063a\u0647 \u0628\u0634\u0643\u0644 \u0648\u0627\u0642\u0639\u064a \u0628\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 (\u0645\u0627\u0644\u064a\u0629\u060c \u0628\u0634\u0631\u064a\u0629\u060c \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629\u060c \u0632\u0645\u0646\u064a\u0629) \u0648\u0641\u064a \u0638\u0644 \u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u0637\u0645\u0648\u062d\u0627\u064b \u0644\u064a\u062d\u0641\u0632 \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0648\u0644\u0643\u0646\u0647 \u0644\u064a\u0633 \u0645\u0633\u062a\u062d\u064a\u0644\u0627\u064b \u0623\u0648 \u0628\u0639\u064a\u062f\u0627\u064b \u0639\u0646 \u0645\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u064a\u062f.<br><strong>\u0627\u0644\u0631\u0628\u0637 \u0628\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0627\u0628\u0642:<\/strong>\u00a0\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u062a\u062c\u0633\u062f \u0641\u064a\u0647 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\u0641\u064a \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0642\u0627\u062f\u0645\u060c \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0645\u0645\u0627\u062b\u0644\u0629 \u0648\u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0641\u0631\u0635\u0629 \u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u0648\u0633\u0645\u064a.&#8221; \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0623\u0643\u062b\u0631 \u0648\u0627\u0642\u0639\u064a\u0629 \u0644\u0623\u0646\u0647 \u064a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0627\u0631\u064a\u062e\u064a\u0629 (\u062a\u062d\u0644\u064a\u0644 \u062f\u0627\u062e\u0644\u064a) \u0648\u064a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0633\u064a\u0627\u0642 \u0627\u0644\u0633\u0648\u0642 (\u062a\u062d\u0644\u064a\u0644 \u062e\u0627\u0631\u062c\u064a) \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062e\u0635\u0635\u0629 (\u062a\u062d\u0644\u064a\u0644 \u062f\u0627\u062e\u0644\u064a).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"r-relevant-\u0645\u0644\u0627\u0626\u0645-\u0645\u062a\u0635\u0644\"><strong>R &#8211; Relevant (\u0645\u0644\u0627\u0626\u0645\/\u0645\u062a\u0635\u0644):<\/strong><\/h3>\n\n\n\n<p>\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u0644\u0627\u0626\u0645 \u0647\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u0647\u0645 \u0644\u0644\u0634\u0631\u0643\u0629 \u0648\u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0631\u0624\u064a\u062a\u0647\u0627\u060c \u0631\u0633\u0627\u0644\u062a\u0647\u0627\u060c \u0648\u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0633\u0627\u0647\u0645 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u062f\u0641\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u063a\u0627\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u0623\u0643\u0628\u0631\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0647\u062f\u0641 \u062a\u0633\u0648\u064a\u0642\u064a \u0645\u0639\u0632\u0648\u0644 \u0644\u0627 \u064a\u062e\u062f\u0645 \u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0623\u0639\u0645\u0627\u0644. \u0647\u0644 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0627\u0644\u0647\u062f\u0641 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\u0625\u0630\u0627 \u0643\u0627\u0646 \u062a\u062d\u0644\u064a\u0644 SWOT \u0642\u062f \u0623\u0638\u0647\u0631 \u0623\u0646 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u062d\u0627\u0644\u064a \u0645\u0646\u062e\u0641\u0636 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 (\u0636\u0639\u0641 \u062f\u0627\u062e\u0644\u064a) \u0648\u0623\u0646 \u0647\u0646\u0627\u0643 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0644\u0644\u0646\u0645\u0648 \u0641\u064a\u0647\u0627 (\u0641\u0631\u0635\u0629 \u062e\u0627\u0631\u062c\u064a\u0629). \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u062f\u0641 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0639\u0628\u0631 \u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u063a\u064a\u0631 \u0645\u0644\u0627\u0626\u0645 \u0644\u0634\u0631\u0643\u0629 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\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"t-time-bound-\u0645\u062d\u062f\u062f-\u0632\u0645\u0646\u064a\u0627\"><strong>T &#8211; Time-bound (\u0645\u062d\u062f\u062f \u0632\u0645\u0646\u064a\u0627\u064b):<\/strong><\/h3>\n\n\n\n<p>\u0643\u0644 \u0647\u062f\u0641 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0647 \u0645\u0648\u0639\u062f \u0646\u0647\u0627\u0626\u064a \u0648\u0627\u0636\u062d \u0644\u062a\u062d\u0642\u064a\u0642\u0647. \u062a\u062d\u062f\u064a\u062f \u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a \u064a\u062e\u0644\u0642 \u0634\u0639\u0648\u0631\u0627\u064b \u0628\u0627\u0644\u0625\u0644\u062d\u0627\u062d\u060c \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f\u060c \u0648\u064a\u0648\u0641\u0631 \u0646\u0642\u0637\u0629 \u0645\u0631\u062c\u0639\u064a\u0629 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\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0628\u0646\u0627\u0621 \u0642\u062f\u0631\u0627\u062a \u0645\u0639\u064a\u0646\u0629) \u0642\u062f \u062a\u062a\u0637\u0644\u0628 \u062a\u062e\u0635\u064a\u0635 \u0648\u0642\u062a \u0643\u0627\u0641\u064d \u0641\u064a \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a \u0644\u062c\u0639\u0644 \u0627\u0644\u0647\u062f\u0641 \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u062a\u062d\u0642\u064a\u0642.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644 \u062a\u0648\u0636\u064a\u062d\u064a (\u063a\u064a\u0631 \u0645\u062d\u062f\u062f \u0632\u0645\u0646\u064a\u0627\u064b):<\/strong>\u00a0&#8220;\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0644\u0644\u0645\u0648\u0642\u0639 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\u0628\u0648\u0636\u0648\u062d \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645 \u0641\u064a\u0647\u0627 \u0628\u0644\u0648\u063a \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/li>\n<\/ul>\n\n\n\n<p>\u0625\u0646 \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u064a\u0627\u0631 SMART \u0639\u0646\u062f \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u064a\u0636\u0645\u0646 \u0623\u0646\u0647\u0627 \u0648\u0627\u0636\u062d\u0629\u060c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062a\u0628\u0639\u060c \u0648\u0627\u0642\u0639\u064a\u0629\u060c \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0645\u062d\u062f\u062f\u0629 \u0628\u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a 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id=\"5-\u0623\u0645\u062b\u0644\u0629-\u062a\u0641\u0635\u064a\u0644\u064a\u0629-\u0644\u0623\u0647\u062f\u0627\u0641-\u062a\u0633\u0648\u064a\u0642\u064a\u0629-smart\"><strong>5. \u0623\u0645\u062b\u0644\u0629 \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 SMART<\/strong><\/h2>\n\n\n\n<p>\u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u0627\u0644\u0622\u0646 \u0623\u0631\u0628\u0639\u0629 \u0623\u0645\u062b\u0644\u0629 \u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u062e\u062a\u0644\u0641 \u0641\u064a \u062a\u0631\u0643\u064a\u0632\u0647\u0627\u060c \u0648\u0646\u062d\u0644\u0644 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0635\u064a\u0627\u063a\u062a\u0647\u0627 \u0648\u0641\u0642\u0627\u064b \u0644\u0645\u0639\u064a\u0627\u0631 SMART\u060c \u0645\u0639 \u0631\u0628\u0637\u0647\u0627 \u0628\u0633\u064a\u0627\u0642 \u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0645\u0633\u062a\u0645\u062f \u0645\u0646 \u0646\u062a\u0627\u0626\u062c \u062a\u062d\u0644\u064a\u0644 SWOT.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0645\u062b\u0627\u0644-1-\u0647\u062f\u0641-\u0645\u0628\u064a\u0639\u0627\u062a-\u0644\u0634\u0631\u0643\u0629-\u062a\u062c\u0627\u0631\u0629-\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629-\u0635\u063a\u064a\u0631\u0629-\u062a\u0628\u064a\u0639-\u0645\u0646\u062a\u062c\u0627\u062a-\u062d\u0631\u0641\u064a\u0629\"><strong>\u0627\u0644\u0645\u062b\u0627\u0644 1: \u0647\u062f\u0641 \u0645\u0628\u064a\u0639\u0627\u062a &#8211; \u0644\u0634\u0631\u0643\u0629 \u062a\u062c\u0627\u0631\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0635\u063a\u064a\u0631\u0629 \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u062d\u0631\u0641\u064a\u0629<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \/ \u0633\u064a\u0627\u0642 SWOT:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0642\u0648\u0629 (Strength):<\/strong>\u00a0\u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u062a\u0633\u0645\u062d \u0628\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u0634\u062d\u0646 \u0644\u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0646\u0645\u0648 \u0641\u064a \u0627\u0644\u0637\u0644\u0628 \u064a\u0635\u0644 \u0625\u0644\u0649 25% \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0641\u0648\u0631\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0636\u0639\u0641 (Weakness):<\/strong>\u00a0\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u0645 \u064a\u0643\u0646 \u0641\u0639\u0627\u0644\u0627\u064b \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0628\u0633\u0628\u0628 \u0646\u0642\u0635 \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0641\u0631\u0635\u0629 (Opportunity):<\/strong>\u00a0\u0647\u0646\u0627\u0643 \u062a\u0632\u0627\u064a\u062f \u0645\u0644\u062d\u0648\u0638 \u0641\u064a \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0635\u0646\u0648\u0639\u0629 \u064a\u062f\u0648\u064a\u0627\u064b \u0648\u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0647\u062f\u064a\u062f (Threat):<\/strong>\u00a0\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0627\u0644\u0623\u0643\u0628\u0631 \u064a\u0631\u0643\u0632\u0648\u0646 \u0639\u0644\u0649 \u062e\u0641\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0633\u0639\u0631\u064a\u0629 \u0635\u0639\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0631\u0641\u064a\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641 (\u063a\u064a\u0631 SMART):<\/strong>\u00a0&#8220;\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.&#8221; (\u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u063a\u0627\u0645\u0636 \u062c\u062f\u0627\u064b \u0648\u0644\u0627 \u064a\u0642\u062f\u0645 \u0623\u064a \u062a\u0648\u062c\u064a\u0647).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641 (SMART):<\/strong><strong>&#8220;\u0632\u064a\u0627\u062f\u0629 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0639\u0628\u0631 \u0645\u0648\u0642\u0639\u0646\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u0646\u0633\u0628\u0629 25% \u0628\u062d\u0644\u0648\u0644 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0631\u0627\u0628\u0639 \u0645\u0646 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0627\u0644\u062d\u0631\u0641 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629.&#8221;<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>S (\u0645\u062d\u062f\u062f &#8211; Specific):<\/strong>\u00a0\u0632\u064a\u0627\u062f\u0629 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a (\u0645\u0627\u0630\u0627\u061f)\u060c \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0639\u0628\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a (\u0623\u064a\u0646\u061f)\u060c \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0634\u0631\u064a\u062d\u0629 \u0645\u062d\u062f\u062f\u0629 (\u0645\u0646\u061f). \u064a\u0634\u064a\u0631 \u0623\u064a\u0636\u0627\u064b \u0625\u0644\u0649 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (\u062d\u0631\u0641\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629) \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632\u0647\u0627 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0633\u0639\u0631\u064a\u0629.<\/li>\n\n\n\n<li><strong>M (\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 &#8211; Measurable):<\/strong>\u00a0\u0628\u0646\u0633\u0628\u0629 25%. \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0647\u0630\u0647 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0628\u062f\u0642\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0646\u0638\u0645\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0628\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0628\u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0631\u0627\u0628\u0639 \u0628\u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>A (\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 &#8211; Achievable):<\/strong>\u00a0\u0646\u0639\u0645. \u0627\u0644\u0646\u0633\u0628\u0629 25% \u062a\u0639\u062a\u0628\u0631 \u0637\u0645\u0648\u062d\u0629 \u0644\u0643\u0646\u0647\u0627 \u0648\u0627\u0642\u0639\u064a\u0629\u00a0<strong>\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<\/strong>\u00a0\u0627\u0644\u0645\u062a\u0645\u062b\u0644\u0629 \u0641\u064a \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0627\u0644\u0632\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u060c \u0648<strong>\u0627\u0644\u0641\u0631\u0635\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629<\/strong>\u00a0\u0627\u0644\u0645\u062a\u0645\u062b\u0644\u0629 \u0641\u064a \u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0631\u0641\u064a\u0629. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u0636\u0639\u0641 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u0633\u0639\u0631\u064a\u060c \u0641\u0625\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 (\u0648\u0644\u064a\u0633 \u0627\u0644\u0633\u0639\u0631) \u064a\u062c\u0639\u0644 \u0627\u0644\u0647\u062f\u0641 \u0645\u0645\u0643\u0646\u0627\u064b.<\/li>\n\n\n\n<li><strong>R (\u0645\u0644\u0627\u0626\u0645 &#8211; Relevant):<\/strong>\u00a0\u0646\u0639\u0645. \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u064a\u062f\u0639\u0645 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0639\u0627\u0645 \u0644\u0623\u064a \u0634\u0631\u0643\u0629 \u062a\u062c\u0627\u0631\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0635\u063a\u064a\u0631\u0629 \u0648\u0647\u0648 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629. \u0643\u0645\u0627 \u0623\u0646\u0647 \u064a\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u00a0<strong>\u0627\u0644\u0641\u0631\u0635\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629<\/strong>\u00a0(\u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0631\u0641\u064a\u0629) \u0648\u064a\u062a\u062c\u0646\u0628 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u0645\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0623\u0643\u0628\u0631 (\u064a\u0642\u0644\u0644 \u0645\u0646 \u062a\u0623\u062b\u064a\u0631\u00a0<strong>\u0627\u0644\u062a\u0647\u062f\u064a\u062f<\/strong>).<\/li>\n\n\n\n<li><strong>T (\u0645\u062d\u062f\u062f \u0632\u0645\u0646\u064a\u0627\u064b &#8211; Time-bound):<\/strong>\u00a0\u0628\u062d\u0644\u0648\u0644 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0631\u0627\u0628\u0639 \u0645\u0646 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u062d\u0627\u0644\u064a. \u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0625\u0637\u0627\u0631\u0627\u064b \u0632\u0645\u0646\u064a\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b \u0644\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0643\u064a\u0641 \u0633\u064a\u062a\u0645 \u0642\u064a\u0627\u0633\u0647\u061f<\/strong>\u00a0\u0633\u064a\u062a\u0645 \u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0644\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0648\u0645\u0642\u0627\u0631\u0646\u062a\u0647\u0627 \u0628\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (\u0642\u0628\u0644 \u0628\u062f\u0621 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0631\u0627\u0628\u0639) \u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0632\u064a\u0627\u062f\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0645\u062b\u0627\u0644-2-\u0647\u062f\u0641-\u062d\u0635\u0629-\u0633\u0648\u0642-\u0644\u0634\u0631\u0643\u0629-\u0627\u062a\u0635\u0627\u0644\u0627\u062a-\u0643\u0628\u0631\u0649-\u0641\u064a-\u0633\u0648\u0642-\u0645\u0634\u0628\u0639\"><strong>\u0627\u0644\u0645\u062b\u0627\u0644 2: \u0647\u062f\u0641 \u062d\u0635\u0629 \u0633\u0648\u0642 &#8211; \u0644\u0634\u0631\u0643\u0629 \u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0643\u0628\u0631\u0649 \u0641\u064a \u0633\u0648\u0642 \u0645\u0634\u0628\u0639<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \/ \u0633\u064a\u0627\u0642 SWOT:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0642\u0648\u0629 (Strength):<\/strong>\u00a0\u062a\u0645\u062a\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u0634\u0628\u0643\u0629 \u0648\u062c\u0648\u062f\u0629 \u062e\u062f\u0645\u0629 \u0639\u0627\u0644\u064a\u0629 (\u0645\u0639\u062f\u0644\u0627\u062a \u0623\u0639\u0637\u0627\u0644 \u0645\u0646\u062e\u0641\u0636\u0629\u060c \u0633\u0631\u0639\u0627\u062a \u0639\u0627\u0644\u064a\u0629).<\/li>\n\n\n\n<li><strong>\u0636\u0639\u0641 (Weakness):<\/strong>\u00a0\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u064f\u0639\u062a\u0628\u0631 \u0645\u0639\u0642\u062f\u0629 \u0648\u0628\u064a\u0631\u0648\u0642\u0631\u0627\u0637\u064a\u0629 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646.<\/li>\n\n\n\n<li><strong>\u0641\u0631\u0635\u0629 (Opportunity):<\/strong>\u00a0\u0627\u0644\u0645\u0646\u0627\u0641\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u064a\u0639\u0627\u0646\u064a \u062d\u0627\u0644\u064a\u0627\u064b \u0645\u0646 \u0645\u0634\u0627\u0643\u0644 \u0641\u0646\u064a\u0629 \u0645\u062a\u0643\u0631\u0631\u0629 \u0648\u0634\u0643\u0627\u0648\u0649 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n\n\n\n<li><strong>\u062a\u0647\u062f\u064a\u062f (Threat):<\/strong>\u00a0\u0627\u0644\u0633\u0648\u0642 \u0643\u0643\u0644 \u064a\u0646\u0645\u0648 \u0628\u0628\u0637\u0621 \u0634\u062f\u064a\u062f\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0633\u0639\u0631\u064a\u0629 \u0634\u0631\u0633\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641 (\u063a\u064a\u0631 SMART):<\/strong>\u00a0&#8220;\u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u062a\u0646\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.&#8221; (\u063a\u064a\u0631 \u0645\u062d\u062f\u062f \u0644\u0623\u064a \u0633\u0648\u0642\u060c \u0648\u0643\u0645\u060c \u0648\u0645\u062a\u0649).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641 (SMART):<\/strong><strong>&#8220;\u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u062a\u0646\u0627 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629 \u0644\u0644\u0623\u0641\u0631\u0627\u062f \u0641\u064a \u0627\u0644\u0645\u062f\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0646 30% \u0625\u0644\u0649 32% \u062e\u0644\u0627\u0644 \u0627\u0644\u0640 18 \u0634\u0647\u0631\u0627\u064b \u0627\u0644\u0642\u0627\u062f\u0645\u0629\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0634\u0628\u0643\u062a\u0646\u0627 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.&#8221;<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>S (\u0645\u062d\u062f\u062f):<\/strong>\u00a0\u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642 (\u0645\u0627\u0630\u0627\u061f) \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629 \u0644\u0644\u0623\u0641\u0631\u0627\u062f (\u0645\u0646\u061f) \u0641\u064a \u0627\u0644\u0645\u062f\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (\u0623\u064a\u0646\u061f). \u064a\u062d\u062f\u062f \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 (\u0627\u0644\u062a\u0633\u0644\u064a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629).<\/li>\n\n\n\n<li><strong>M (\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633):<\/strong>\u00a0\u0645\u0646 30% \u0625\u0644\u0649 32%. \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0639\u062f\u062f \u0644\u062f\u0649 \u0627\u0644\u0634\u0631\u0643\u0629. \u064a\u062a\u0637\u0644\u0628 \u0630\u0644\u0643 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0635\u0646\u0627\u0639\u064a\u0629 \u0623\u0648 \u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0633\u0648\u0642 \u062f\u0648\u0631\u064a\u0629.<\/li>\n\n\n\n<li><strong>A (\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642):<\/strong>\u00a0\u0646\u0639\u0645. \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0628\u0646\u0642\u0637\u062a\u064a\u0646 \u0645\u0626\u0648\u064a\u062a\u064a\u0646 \u0641\u064a \u0633\u0648\u0642 \u0645\u0634\u0628\u0639 \u0637\u0645\u0648\u062d\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0645\u0645\u0643\u0646\u0629\u00a0<strong>\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<\/strong>\u00a0(\u062c\u0648\u062f\u0629 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629)\u00a0<strong>\u0648\u0627\u0644\u0641\u0631\u0635\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629<\/strong>\u00a0(\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u062f\u0641\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u062a\u062d\u0648\u0644). \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0627\u0642 \u064a\u062c\u0639\u0644 \u0627\u0644\u0647\u062f\u0641 \u0648\u0627\u0642\u0639\u064a\u0627\u064b \u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u0645\u062b\u0644 \u0641\u064a \u0646\u0645\u0648 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0628\u0637\u064a\u0621 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0633\u0639\u0631\u064a\u0629.<\/li>\n\n\n\n<li><strong>R (\u0645\u0644\u0627\u0626\u0645):<\/strong>\u00a0\u0646\u0639\u0645. \u0627\u0644\u0647\u062f\u0641 \u064a\u062f\u0639\u0645 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062a\u0631\u0633\u064a\u062e \u0645\u0643\u0627\u0646\u062a\u0647\u0627 \u0641\u064a \u0633\u0648\u0642 \u0631\u0626\u064a\u0633\u064a \u0648\u0645\u0631\u0628\u062d \u0645\u062b\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629\u060c \u0648\u064a\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u00a0<strong>\u0642\u0648\u0629 \u062f\u0627\u062e\u0644\u064a\u0629<\/strong>\u00a0\u0648\u064a\u0633\u062a\u063a\u0644\u00a0<strong>\u0641\u0631\u0635\u0629 \u062e\u0627\u0631\u062c\u064a\u0629<\/strong>\u00a0\u0644\u062a\u0639\u0648\u064a\u0636 \u0636\u0639\u0641 \u062f\u0627\u062e\u0644\u064a \u0645\u062d\u062a\u0645\u0644 (\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621).<\/li>\n\n\n\n<li><strong>T (\u0645\u062d\u062f\u062f \u0632\u0645\u0646\u064a\u0627\u064b):<\/strong>\u00a0\u062e\u0644\u0627\u0644 \u0627\u0644\u0640 18 \u0634\u0647\u0631\u0627\u064b \u0627\u0644\u0642\u0627\u062f\u0645\u0629. \u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0632\u0645\u0646\u064a \u0627\u0644\u0637\u0648\u064a\u0644 \u0646\u0633\u0628\u064a\u0627\u064b \u0648\u0642\u062a\u0627\u064b \u0643\u0627\u0641\u064a\u0627\u064b \u0644\u062a\u0646\u0641\u064a\u0630 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u062a\u062d\u0648\u0644.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0643\u064a\u0641 \u0633\u064a\u062a\u0645 \u0642\u064a\u0627\u0633\u0647\u061f<\/strong>\u00a0\u0633\u064a\u062a\u0645 \u062d\u0633\u0627\u0628 \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a (\u0631\u0628\u0645\u0627 \u0643\u0644 6 \u0623\u0634\u0647\u0631) \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u062f\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (\u0645\u0646 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0623\u0648 \u0627\u0644\u0647\u064a\u0626\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629) \u0648\u0639\u062f\u062f \u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0642\u0637\u0627\u0639.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0645\u062b\u0627\u0644-3-\u0647\u062f\u0641-\u0639\u0644\u0627\u0645\u0629-\u062a\u062c\u0627\u0631\u064a\u0629-\u0648\u0648\u0639\u064a-\u0644\u0645\u0624\u0633\u0633\u0629-\u063a\u064a\u0631-\u0631\u0628\u062d\u064a\u0629-\u062a\u0633\u0639\u0649-\u0644\u062c\u0645\u0639-\u0627\u0644\u062a\u0628\u0631\u0639\u0627\u062a\"><strong>\u0627\u0644\u0645\u062b\u0627\u0644 3: \u0647\u062f\u0641 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0648\u0639\u064a &#8211; \u0644\u0645\u0624\u0633\u0633\u0629 \u063a\u064a\u0631 \u0631\u0628\u062d\u064a\u0629 \u062a\u0633\u0639\u0649 \u0644\u062c\u0645\u0639 \u0627\u0644\u062a\u0628\u0631\u0639\u0627\u062a<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \/ \u0633\u064a\u0627\u0642 SWOT:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0642\u0648\u0629 (Strength):<\/strong>\u00a0\u062a\u0645\u062a\u0644\u0643 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u0631\u0627\u0645\u062c \u0648\u0645\u0634\u0627\u0631\u064a\u0639 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0645\u0624\u062b\u0631\u0629 \u0648\u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0648\u062b\u0642\u0629.<\/li>\n\n\n\n<li><strong>\u0636\u0639\u0641 (Weakness):<\/strong>\u00a0\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0639\u0627\u0645 \u0628\u0639\u0645\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0631\u0633\u0627\u0644\u062a\u0647\u0627 \u0645\u0646\u062e\u0641\u0636 \u0646\u0633\u0628\u064a\u0627\u064b \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0624\u0633\u0633\u0627\u062a \u063a\u064a\u0631 \u0631\u0628\u062d\u064a\u0629 \u0623\u062e\u0631\u0649 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u062c\u0627\u0644.<\/li>\n\n\n\n<li><strong>\u0641\u0631\u0635\u0629 (Opportunity):<\/strong>\u00a0\u062a\u0632\u0627\u064a\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0644\u062a\u0628\u0631\u0639 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0634\u0631\u0627\u0626\u062d \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0627\u0646\u062d\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/li>\n\n\n\n<li><strong>\u062a\u0647\u062f\u064a\u062f (Threat):<\/strong>\u00a0\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0639\u0644\u0649 \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0645\u0627\u0646\u062d\u064a\u0646 \u0648\u0627\u0644\u062a\u0628\u0631\u0639\u0627\u062a \u0634\u062f\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641 (\u063a\u064a\u0631 SMART):<\/strong>\u00a0&#8220;\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0645\u0624\u0633\u0633\u0629.&#8221; (\u0644\u0627 \u064a\u062d\u062f\u062f \u0644\u0645\u0646\u060c \u0628\u0643\u0645\u060c \u0648\u0645\u062a\u0649\u060c \u0648\u0645\u0627 \u0646\u0648\u0639 \u0627\u0644\u0648\u0639\u064a).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641 (SMART):<\/strong><strong>&#8220;\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a (Unaided Awareness) \u0628\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0628\u0631\u0627\u0645\u062c\u0647\u0627 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062f\u0649 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0627\u0646\u062d\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 (35+ \u0639\u0627\u0645\u0627\u064b\u060c \u0645\u0647\u0646\u064a\u0648\u0646) \u0641\u064a \u0627\u0644\u0645\u062f\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 15 \u0646\u0642\u0637\u0629 \u0645\u0626\u0648\u064a\u0629 (\u0645\u0646 25% \u0625\u0644\u0649 40%) \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u0642\u0627\u062f\u0645\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0631\u0642\u0645\u064a\u0629 \u0645\u0631\u0643\u0632\u0629.&#8221;<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>S (\u0645\u062d\u062f\u062f):<\/strong>\u00a0\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a (\u0645\u0627\u0630\u0627\u061f\u060c \u0648\u0647\u0648 \u0646\u0648\u0639 \u0645\u062d\u062f\u062f \u0645\u0646 \u0627\u0644\u0648\u0639\u064a)\u060c \u0628\u0631\u0633\u0627\u0644\u0629 \u0648\u0628\u0631\u0627\u0645\u062c \u0645\u0639\u064a\u0646\u0629 (\u0628\u0645\u0627\u0630\u0627\u061f)\u060c \u0644\u062f\u0649 \u0634\u0631\u064a\u062d\u0629 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 (\u0644\u0645\u0646\u061f)\u060c \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 (\u0623\u064a\u0646\u061f). \u064a\u0634\u064a\u0631 \u0623\u064a\u0636\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 (\u0631\u0642\u0645\u064a\u0629).<\/li>\n\n\n\n<li><strong>M (\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633):<\/strong>\u00a0\u0628\u0646\u0633\u0628\u0629 15 \u0646\u0642\u0637\u0629 \u0645\u0626\u0648\u064a\u0629 (\u0645\u0646 25% \u0625\u0644\u0649 40%). \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062c\u0631\u0627\u0621 \u0645\u0633\u0648\u062d\u0627\u062a \u0645\u0646\u062a\u0638\u0645\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u062a\u0637\u0631\u062d \u0633\u0624\u0627\u0644\u0627\u064b \u0645\u0641\u062a\u0648\u062d\u0627\u064b \u0645\u062b\u0644 &#8220;\u0639\u0646\u062f\u0645\u0627 \u062a\u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0645\u0627 \u0647\u064a \u0627\u0644\u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u062e\u0637\u0631 \u0628\u0628\u0627\u0644\u0643\u061f&#8221;.<\/li>\n\n\n\n<li><strong>A (\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642):<\/strong>\u00a0\u0646\u0639\u0645. \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0628\u0640 15 \u0646\u0642\u0637\u0629 \u0645\u0626\u0648\u064a\u0629 \u0637\u0645\u0648\u062d\u0629 \u0648\u0644\u0643\u0646\u0647\u0627 \u0645\u0645\u0643\u0646\u0629\u00a0<strong>\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<\/strong>\u00a0(\u0648\u062c\u0648\u062f \u0628\u0631\u0627\u0645\u062c \u0645\u0624\u062b\u0631\u0629 \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646\u0647\u0627) \u0648<strong>\u0627\u0644\u0641\u0631\u0635\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629<\/strong>\u00a0(\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629). \u0627\u0644\u0647\u062f\u0641 \u0645\u0635\u0645\u0645 \u0644\u0645\u0639\u0627\u0644\u062c\u0629\u00a0<strong>\u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a<\/strong>\u00a0(\u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0645\u0646\u062e\u0641\u0636) \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u00a0<strong>\u0627\u0644\u0641\u0631\u0635\u0629<\/strong>.<\/li>\n\n\n\n<li><strong>R (\u0645\u0644\u0627\u0626\u0645):<\/strong>\u00a0\u0646\u0639\u0645. \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0647\u064a \u062e\u0637\u0648\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u062d\u0627\u0633\u0645\u0629 \u0644\u062f\u0639\u0645 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0643\u0628\u0631 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0647\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0628\u0631\u0639\u0627\u062a. \u0628\u062f\u0648\u0646 \u0648\u0639\u064a \u0643\u0627\u0641\u064d\u060c \u064a\u0635\u0639\u0628 \u062c\u0630\u0628 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u0627\u0644\u064a\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0645\u0644\u0627\u0626\u0645\u0627\u064b \u0644\u0644\u063a\u0627\u064a\u0629 \u0644\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a.<\/li>\n\n\n\n<li><strong>T (\u0645\u062d\u062f\u062f \u0632\u0645\u0646\u064a\u0627\u064b):<\/strong>\u00a0\u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u0642\u0627\u062f\u0645. \u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0625\u0637\u0627\u0631\u0627\u064b \u0632\u0645\u0646\u064a\u0627\u064b \u0645\u0639\u0642\u0648\u0644\u0627\u064b \u0644\u062a\u0646\u0641\u064a\u0630 \u062d\u0645\u0644\u0627\u062a \u062a\u0648\u0639\u064a\u0629 \u0645\u0624\u062b\u0631\u0629 \u0648\u0642\u064a\u0627\u0633 \u0646\u062a\u0627\u0626\u062c\u0647\u0627.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0643\u064a\u0641 \u0633\u064a\u062a\u0645 \u0642\u064a\u0627\u0633\u0647\u061f<\/strong>\u00a0\u0633\u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0631\u0623\u064a (\u0645\u0633\u062d \u0644\u0644\u0648\u0639\u064a) \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0642\u0628\u0644 \u0628\u062f\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0623\u0633\u0627\u0633\u064a (25% \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062b\u0627\u0644). \u062b\u0645 \u0633\u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062a\u0627\u0628\u0639\u0629 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0627\u0645 \u0648\u0628\u0639\u062f \u0646\u0647\u0627\u064a\u062a\u0647 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0648\u0639\u064a \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0645\u062b\u0627\u0644-4-\u0647\u062f\u0641-\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u062d\u062a\u0641\u0627\u0638-\u0644\u062e\u062f\u0645\u0629-\u0627\u0634\u062a\u0631\u0627\u0643-\u0628\u0631\u0645\u062c\u064a\u0629-b2b-saas\"><strong>\u0627\u0644\u0645\u062b\u0627\u0644 4: \u0647\u062f\u0641 \u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062d\u062a\u0641\u0627\u0638 &#8211; \u0644\u062e\u062f\u0645\u0629 \u0627\u0634\u062a\u0631\u0627\u0643 \u0628\u0631\u0645\u062c\u064a\u0629 B2B SaaS<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \/ \u0633\u064a\u0627\u0642 SWOT:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0642\u0648\u0629 (Strength):<\/strong>\u00a0\u064a\u0645\u062a\u0644\u0643 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0645\u064a\u0632\u0629 \u0641\u0631\u064a\u062f\u0629 (\u0627\u0644\u0645\u064a\u0632\u0629 X) \u0627\u0644\u062a\u064a \u062a\u064f\u0638\u0647\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0646\u0647\u0627 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0646\u062e\u0641\u0627\u0636 \u0643\u0628\u064a\u0631 \u0641\u064a \u0645\u0639\u062f\u0644 churn (\u062a\u0648\u0642\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643).<\/li>\n\n\n\n<li><strong>\u0636\u0639\u0641 (Weakness):<\/strong>\u00a0\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u062e\u0627\u0635\u0629 \u0627\u0644\u062c\u062f\u062f) \u0644\u0627 \u064a\u0643\u062a\u0634\u0641\u0648\u0646 \u0623\u0648 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 X \u0628\u0639\u062f \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643.<\/li>\n\n\n\n<li><strong>\u0641\u0631\u0635\u0629 (Opportunity):<\/strong>\u00a0\u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062d\u0644\u0648\u0644 \u0628\u0631\u0645\u062c\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u062a\u062a\u0632\u0627\u064a\u062f \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/li>\n\n\n\n<li><strong>\u062a\u0647\u062f\u064a\u062f (Threat):<\/strong>\u00a0\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u064a\u0637\u0631\u062d\u0648\u0646 \u0646\u0645\u0627\u0630\u062c \u062a\u0633\u0639\u064a\u0631 \u062c\u0630\u0627\u0628\u0629 \u0648\u062d\u0648\u0627\u0641\u0632 \u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641 (\u063a\u064a\u0631 SMART):<\/strong>\u00a0&#8220;\u062a\u0642\u0644\u064a\u0644 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.&#8221; (\u0644\u0627 \u064a\u062d\u062f\u062f \u0628\u0643\u0645\u060c \u0648\u0644\u0645\u0646\u060c \u0648\u0643\u064a\u0641\u060c \u0648\u0645\u062a\u0649).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641 (SMART):<\/strong><strong>&#8220;\u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644 churn \u0627\u0644\u0634\u0647\u0631\u064a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0630\u0648\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 (Enterprise Tier) \u0645\u0646 5% \u0625\u0644\u0649 3% \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0634\u0647\u0631 \u0627\u0644\u0633\u062a\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629\u060c \u0639\u0646 \u0637\u0631\u064a\u0642 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u062a\u0628\u0646\u064a \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u064a\u0632\u0629 X \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0625\u0644\u0649 70%.&#8221;<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>S (\u0645\u062d\u062f\u062f):<\/strong>\u00a0\u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644 churn (\u0645\u0627\u0630\u0627\u061f)\u060c \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u0626\u0629 \u0645\u0639\u064a\u0646\u0629 (\u0644\u0645\u0646\u061f)\u060c \u0648\u0628\u0646\u0633\u0628\u0629 \u0645\u062d\u062f\u062f\u0629 (\u0628\u0643\u0645\u061f). \u064a\u062d\u062f\u062f \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (\u0632\u064a\u0627\u062f\u0629 \u062a\u0628\u0646\u064a \u0627\u0644\u0645\u064a\u0632\u0629 X) \u0648\u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062b\u0627\u0646\u0648\u064a \u0644\u0647\u0627.<\/li>\n\n\n\n<li><strong>M (\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633):<\/strong>\u00a0\u0645\u0646 5% \u0625\u0644\u0649 3% \u0644\u0645\u0639\u062f\u0644 churn\u060c \u0648\u0625\u0644\u0649 70% \u0644\u0645\u0639\u062f\u0644 \u062a\u0628\u0646\u064a \u0627\u0644\u0645\u064a\u0632\u0629 X. \u0643\u0644\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633\u064a\u0646 (\u0645\u0639\u062f\u0644 churn \u0648\u0645\u0639\u062f\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u064a\u0632\u0629 X) \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0645\u0627 \u0628\u062f\u0642\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0648\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM).<\/li>\n\n\n\n<li><strong>A (\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642):<\/strong>\u00a0\u0646\u0639\u0645. \u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644 churn \u0628\u0646\u0642\u0637\u062a\u064a\u0646 \u0645\u0626\u0648\u064a\u062a\u064a\u0646 \u0641\u064a 6 \u0623\u0634\u0647\u0631 \u0637\u0645\u0648\u062d \u0648\u0644\u0643\u0646\u0647 \u0645\u0645\u0643\u0646\u00a0<strong>\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<\/strong>\u00a0(\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0642\u0648\u064a \u0628\u064a\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u064a\u0632\u0629 X \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638) \u0648<strong>\u0627\u0644\u0641\u0631\u0635\u0629<\/strong>\u00a0\u0627\u0644\u0645\u062a\u0645\u062b\u0644\u0629 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0644\u0628\u0631\u0646\u0627\u0645\u062c. \u0627\u0644\u0647\u062f\u0641 \u064a\u0633\u062a\u0647\u062f\u0641\u00a0<strong>\u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a<\/strong>\u00a0(\u0646\u0642\u0635 \u062a\u0628\u0646\u064a \u0627\u0644\u0645\u064a\u0632\u0629 X) \u0643\u0631\u0627\u0641\u0639\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642.<\/li>\n\n\n\n<li><strong>R (\u0645\u0644\u0627\u0626\u0645):<\/strong>\u00a0\u0646\u0639\u0645. \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0630\u0648\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0623\u0645\u0631 \u062d\u064a\u0648\u064a \u0644\u0632\u064a\u0627\u062f\u0629 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0647\u062f\u0641\u0627\u064b \u0645\u0644\u0627\u0626\u0645\u0627\u064b \u064a\u062f\u0639\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0648\u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0643\u0623\u062f\u0627\u0629 \u0644\u0644\u062a\u0635\u062f\u064a\u00a0<strong>\u0644\u0644\u062a\u0647\u062f\u064a\u062f<\/strong>\u00a0\u0627\u0644\u0645\u062a\u0645\u062b\u0644 \u0641\u064a \u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n\n\n\n<li><strong>T (\u0645\u062d\u062f\u062f \u0632\u0645\u0646\u064a\u0627\u064b):<\/strong>\u00a0\u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0634\u0647\u0631 \u0627\u0644\u0633\u062a\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629. \u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0632\u0645\u0646\u064a \u0627\u0644\u0642\u0635\u064a\u0631 \u0646\u0633\u0628\u064a\u0627\u064b \u062a\u0631\u0643\u064a\u0632\u0627\u064b \u0648\u0625\u0644\u062d\u0627\u062d\u0627\u064b \u0639\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0636\u0639\u0641 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0628\u0646\u064a.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0643\u064a\u0641 \u0633\u064a\u062a\u0645 \u0642\u064a\u0627\u0633\u0647\u061f<\/strong>\u00a0\u0633\u064a\u062a\u0645 \u062a\u062a\u0628\u0639 \u0645\u0639\u062f\u0644 churn \u0627\u0644\u0634\u0647\u0631\u064a \u0644\u0634\u0631\u064a\u062d\u0629 \u0639\u0645\u0644\u0627\u0621 Enterprise Tier \u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0638\u0627\u0645 CRM. \u0643\u0645\u0627 \u0633\u064a\u062a\u0645 \u062a\u062a\u0628\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0645\u064a\u0632\u0629 X \u0628\u0634\u0643\u0644 \u0646\u0634\u0637 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c. \u0633\u064a\u062a\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 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\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a (\u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u062d\u0644\u064a\u0644 SWOT) \u062a\u0648\u0641\u0631 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u064a\u0646 \u064a\u0645\u0643\u0646 \u0644\u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0647\u0627 \u0648\u0642\u062f\u0631\u0627\u062a\u0647\u0627\u060c \u0623\u0646 \u062a\u0633\u0627\u0647\u0645 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0641\u064a \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0641\u0631\u0635 \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0644\u062f\u0639\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0643\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. \u062a\u0633\u0627\u0639\u062f\u0646\u0627 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0623\u0647\u062f\u0627\u0641\u0646\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u064a\u0633\u062a \u0641\u0642\u0637 SMART\u060c \u0628\u0644 \u0647\u064a \u0623\u064a\u0636\u0627\u064b&nbsp;<strong>Relevant (\u0645\u0644\u0627\u0626\u0645\u0629 \u0648\u0645\u062a\u0635\u0644\u0629)<\/strong>&nbsp;\u0628\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0623\u0643\u0628\u0631 \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-\u062a\u062d\u062f\u064a\u0627\u062a-\u0641\u064a-\u0648\u0636\u0639-\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\"><strong>7. \u062a\u062d\u062f\u064a\u0627\u062a \u0641\u064a \u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/h2>\n\n\n\n<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0648\u062c\u0648\u062f \u0623\u062f\u0648\u0627\u062a \u0648\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0645\u062b\u0644 \u0645\u0639\u064a\u0627\u0631 SMART \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0646\u0627 \u0641\u064a \u0635\u064a\u0627\u063a\u062a\u0647\u0627\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0642\u062f \u062a\u0648\u0627\u062c\u0647 \u0639\u062f\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629. \u0627\u0644\u0648\u0639\u064a \u0628\u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062c\u0646\u0628 \u0627\u0644\u0648\u0642\u0648\u0639 \u0641\u064a\u0647\u0627:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u063a\u064a\u0631 \u0648\u0627\u0642\u0639\u064a\u0629:<\/strong>\u00a0\u0647\u0630\u0627 \u064a\u062d\u062f\u062b \u063a\u0627\u0644\u0628\u0627\u064b \u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u064a\u062a\u0645 \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u064a\u0627\u0631 Achievable (\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642) \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u060c \u0648\u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u062e\u0627\u0635\u0629 \u062a\u0642\u064a\u064a\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0648\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f\u060c \u0648\u0643\u0630\u0644\u0643 \u0641\u0647\u0645 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0639\u064a\u0642 \u0627\u0644\u062a\u062d\u0642\u064a\u0642.<\/li>\n\n\n\n<li><strong>\u0623\u0647\u062f\u0627\u0641 \u063a\u0627\u0645\u0636\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633:<\/strong>\u00a0\u0648\u0647\u064a \u0646\u062a\u064a\u062c\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0641\u0634\u0644 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u064a\u0627\u0631 Specific (\u0645\u062d\u062f\u062f) \u0648 Measurable (\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633). \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u062a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u064a\u0644 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0623\u0648 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u062a\u0642\u062f\u0645 \u064a\u062a\u0645 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/li>\n\n\n\n<li><strong>\u0648\u062c\u0648\u062f \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u062c\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641:<\/strong>\u00a0\u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0634\u062a\u062a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u062c\u0647\u0648\u062f\u060c \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0644\u0627\u0632\u0645 \u0644\u0628\u0644\u0648\u063a \u0623\u064a \u0645\u0646\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629. \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0641\u0639\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0648\u0627\u0636\u0639\u0629.<\/li>\n\n\n\n<li><strong>\u0639\u062f\u0645 \u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0634\u0631\u0643\u0629:<\/strong>\u00a0\u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u062a\u0643\u0648\u0646 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u062a\u0635\u0644\u0629 (Relevant) \u0648\u062a\u062f\u0639\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0643\u0628\u0631 \u0644\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0641\u0625\u0646 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0642\u062f \u0644\u0627 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0623\u0648 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0634\u0631\u0643\u0629.<\/li>\n\n\n\n<li><strong>\u0639\u062f\u0645 \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0648\u0636\u0648\u062d:<\/strong>\u00a0\u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u0645 \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0641\u0631\u0642 \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0645\u0639\u0646\u064a\u064a\u0646\u060c \u0641\u0642\u062f \u064a\u0639\u0645\u0644\u0648\u0646 \u0641\u064a \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0623\u0648 \u0644\u0627 \u064a\u0641\u0647\u0645\u0648\u0646 \u0627\u0644\u063a\u0627\u064a\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0644\u062c\u0647\u0648\u062f\u0647\u0645.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0642\u062f\u0645 \u0623\u0648 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641:<\/strong>\u00a0\u0648\u0636\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0644\u064a\u0633 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u062b \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u064a\u062c\u0628 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0642\u062f\u0645 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0623\u0648 \u062d\u062a\u0649 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0646\u0641\u0633\u0647\u0627 \u0625\u0630\u0627 \u062a\u063a\u064a\u0631\u062a \u0627\u0644\u0638\u0631\u0648\u0641 \u0628\u0634\u0643\u0644 \u062c\u0648\u0647\u0631\u064a \u0628\u0639\u062f \u062a\u062d\u0644\u064a\u0644 SWOT \u0627\u0644\u0623\u0648\u0644\u064a.<\/li>\n<\/ul>\n\n\n\n<p>\u062a\u062c\u0627\u0648\u0632 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u064a\u062a\u0637\u0644\u0628 \u0639\u0645\u0644\u064a\u0629 \u062a\u062e\u0637\u064a\u0637 \u062f\u0642\u064a\u0642\u0629\u060c \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u064b \u0645\u0646\u0647\u062c\u064a\u0627\u064b \u0644\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0645\u062b\u0644 SMART\u060c \u0648\u0627\u0644\u0623\u0647\u0645\u060c \u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f \u0627\u0644\u062f\u0627\u0626\u0645 \u0625\u0644\u0649 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0648\u0636\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0630\u064a \u062a\u0645 \u0627\u0644\u062a\u0648\u0635\u0644 \u0625\u0644\u064a\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644\u0627\u062a\u0646\u0627 \u0627\u0644\u0623\u0648\u0644\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u062e\u0627\u062a\u0645\u0629\"><strong>\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/strong><\/h2>\n\n\n\n<p>\u0641\u064a \u062e\u062a\u0627\u0645 \u0645\u062d\u0627\u0636\u0631\u062a\u0646\u0627 \u0627\u0644\u064a\u0648\u0645\u060c \u0646\u0644\u062e\u0635 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0630\u064a \u0627\u062a\u0628\u0639\u0646\u0627\u0647: \u0628\u062f\u0623\u0646\u0627 \u0628\u062a\u062d\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0648\u0636\u0639 \u0634\u0631\u0643\u062a\u0646\u0627 \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0645\u0633\u062a\u0643\u0634\u0641\u064a\u0646 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0647\u0627 \u0648\u0636\u0639\u0641\u0647\u0627\u060c \u0648\u0641\u0631\u0635\u0647\u0627 \u0648\u062a\u0647\u062f\u064a\u062f\u0627\u062a\u0647\u0627. \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u062f\u0642\u064a\u0642 \u0644\u0640 &#8220;\u0623\u064a\u0646 \u0646\u062d\u0646&#8221;\u060c \u0627\u0646\u062a\u0642\u0644\u0646\u0627 \u0625\u0644\u0649 \u0636\u0631\u0648\u0631\u0629 \u062a\u062d\u062f\u064a\u062f &#8220;\u0623\u064a\u0646 \u0646\u0631\u064a\u062f \u0623\u0646 \u0646\u0643\u0648\u0646&#8221; \u0645\u0646 \u062e\u0644\u0627\u0644 \u0635\u064a\u0627\u063a\u0629 \u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629.<\/p>\n\n\n\n<p>\u0644\u0642\u062f \u0631\u0623\u064a\u0646\u0627 \u0623\u0646 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0646\u0642\u0627\u0637 \u0645\u0631\u062c\u0639\u064a\u0629\u060c \u0628\u0644 \u0647\u064a \u0628\u0648\u0635\u0644\u0629 \u062a\u0648\u062c\u0647 \u062c\u0645\u064a\u0639 \u062c\u0647\u0648\u062f\u0646\u0627\u060c 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id=\"\u0627\u0644\u0633\u0624\u0627\u0644-\u0630\u0643\u0631\u062a\u0645-\u0641\u064a-\u0645\u062d\u0627\u0636\u0631\u0646\u0643\u0645-\u0627\u0644\u0633\u0627\u0628\u0642\u0629-\u0623\u0646\u0648\u0627\u0639\u0627-\u0645\u062e\u062a\u0644\u0641\u0629-\u0645\u0646-\u0627\u0644\u0623\u0647\u062f\u0627\u0641-\u0645\u0628\u064a\u0639\u0627\u062a-\u0639\u0644\u0627\u0645\u0629-\u062a\u062c\u0627\u0631\u064a\u0629-\u0639\u0645\u0644\u0627\u0621-\u0625\u0644\u062e-\u0647\u0644-\u064a\u062c\u0628-\u0639\u0644\u064a\u0646\u0627-\u062a\u062d\u062f\u064a\u062f-\u0623\u0647\u062f\u0627\u0641-\u0641\u064a-\u0643\u0644-\u0647\u0630\u0647-\u0627\u0644\u0641\u0626\u0627\u062a-\u0623\u0645-\u0646\u0631\u0643\u0632-\u0639\u0644\u0649-\u0641\u0626\u0629-\u0648\u0627\u062d\u062f\u0629-\u0623\u0648-\u0627\u062b\u0646\u062a\u064a\u0646-\u0641\u0642\u0637\"><strong>\u0627\u0644\u0633\u0624\u0627\u0644:<\/strong>\u00a0\u0630\u0643\u0631\u062a\u0645 \u0641\u064a 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\u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644&#8221;). \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0647\u064a \u0627\u0644\u063a\u0627\u064a\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0647\u064a \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062a\u0644\u0643 \u0627\u0644\u063a\u0627\u064a\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0633\u0624\u0627\u0644-\u0647\u0644-\u0627\u0644\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0646\u0648\u0639\u064a\u0629-\u0645\u062b\u0644-\u062a\u062d\u0633\u064a\u0646-\u0635\u0648\u0631\u0629-\u0627\u0644\u0639\u0644\u0627\u0645\u0629-\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629-\u0623\u0642\u0644-\u0623\u0647\u0645\u064a\u0629-\u0645\u0646-\u0627\u0644\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0643\u0645\u064a\u0629-\u0645\u062b\u0644-\u0632\u064a\u0627\u062f\u0629-\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\"><strong>\u0627\u0644\u0633\u0624\u0627\u0644:<\/strong>\u00a0\u0647\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 (\u0645\u062b\u0644 \u062a\u062d\u0633\u064a\u0646 \u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629) \u0623\u0642\u0644 \u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0643\u0645\u064a\u0629 (\u0645\u062b\u0644 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a)\u061f<\/h3>\n\n\n\n<p><strong>\u0627\u0644\u062c\u0648\u0627\u0628:<\/strong>\u00a0\u0644\u064a\u0633\u062a \u0623\u0642\u0644 \u0623\u0647\u0645\u064a\u0629\u060c \u0648\u0644\u0643\u0646 \u0642\u062f \u064a\u0643\u0648\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u0648\u062a\u062a\u0628\u0639\u0647\u0627 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u0627\u064b. \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u0623\u0633\u0627\u0633 \u0642\u0648\u064a \u0648\u0645\u0633\u062a\u062f\u0627\u0645 \u0644\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 (\u0645\u062b\u0644 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 \u0623\u0648 \u0648\u0644\u0627\u0621 \u0639\u0645\u0644\u0627\u0621 \u0639\u0645\u064a\u0642)\u060c \u0648\u0647\u0630\u0627 \u064a\u062f\u0639\u0645 \u0628\u062f\u0648\u0631\u0647 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0643\u0645\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644. \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u062a\u0645 \u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0625\u0644\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0634\u0628\u0647 \u0643\u0645\u064a\u0629 \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646 (\u0645\u062b\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0642\u064a\u0627\u0633 \u062a\u062d\u0633\u0646 \u0627\u0644\u0625\u062f\u0631\u0627\u0643 \u0623\u0648 \u0646\u064a\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 Net Promoter Score) \u0644\u062c\u0639\u0644\u0647\u0627 \u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062a\u0628\u0639 \u0636\u0645\u0646 \u0625\u0637\u0627\u0631 SMART.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0633\u0624\u0627\u0644-\u0643\u064a\u0641-\u064a\u0645\u0643\u0646\u0646\u0627-\u0627\u0633\u062a\u062e\u062f\u0627\u0645-\u062a\u062d\u0644\u064a\u0644-swot-\u0644\u0644\u062a\u0623\u0643\u062f-\u0645\u0646-\u0623\u0646-\u0623\u0647\u062f\u0627\u0641\u0646\u0627-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629-\u0630\u0627\u062a-\u0635\u0644\u0629-relevant\"><strong>\u0627\u0644\u0633\u0624\u0627\u0644:<\/strong>\u00a0\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u062d\u0644\u064a\u0644 SWOT \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0623\u0647\u062f\u0627\u0641\u0646\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 &#8220;\u0630\u0627\u062a \u0635\u0644\u0629&#8221; (Relevant)\u061f<\/h3>\n\n\n\n<p><strong>\u0627\u0644\u062c\u0648\u0627\u0628:<\/strong>\u00a0\u0627\u0644\u0645\u0644\u0627\u0626\u0645\u0629 \u062a\u0623\u062a\u064a \u0645\u0646 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062a\u062f\u0639\u0645 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u0633\u062a\u062c\u064a\u0628 \u0644\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0633\u0648\u0642\u064a. \u062a\u062d\u0644\u064a\u0644 SWOT \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0630\u0644\u0643 \u0639\u0628\u0631:<\/p>\n\n\n\n<p>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u00a0<strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629<\/strong>\u00a0\u0648<strong>\u0627\u0644\u0641\u0631\u0635<\/strong>\u00a0\u0644\u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0637\u0645\u0648\u062d\u0629 \u0648\u0644\u0643\u0646\u0647\u0627 \u0645\u0645\u0643\u0646\u0629 \u0648\u0630\u0627\u062a \u062a\u0623\u062b\u064a\u0631 \u0643\u0628\u064a\u0631.<\/p>\n\n\n\n<p>\u0645\u0639\u0627\u0644\u062c\u0629\u00a0<strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641<\/strong>\u00a0\u0623\u0648 \u0627\u0644\u062a\u062e\u0641\u064a\u0641 \u0645\u0646 \u062a\u0623\u062b\u064a\u0631\u00a0<strong>\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a<\/strong>\u00a0\u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062c\u0627\u0648\u0632\u0647\u0627 \u0623\u0648 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639\u0647\u0627.<\/p>\n\n\n\n<p>\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0634\u0631\u0643\u0629 (\u0627\u0644\u0645\u0633\u062a\u0645\u062f \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0627\u0645\u0629).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0633\u0624\u0627\u0644-\u0645\u0627-\u0647\u064a-\u0627\u0644\u0645\u062f\u0629-\u0627\u0644\u0632\u0645\u0646\u064a\u0629-\u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629-\u0644\u0644\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629-\u0642\u0635\u064a\u0631\u0629-\u0627\u0644\u0645\u062f\u0649-\u0645\u0642\u0627\u0628\u0644-\u0637\u0648\u064a\u0644\u0629-\u0627\u0644\u0645\u062f\u0649\"><strong>\u0627\u0644\u0633\u0624\u0627\u0644:<\/strong>\u00a0\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (\u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649 \u0645\u0642\u0627\u0628\u0644 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649)\u061f<\/h3>\n\n\n\n<p><strong>\u0627\u0644\u062c\u0648\u0627\u0628:<\/strong>\u00a0\u0644\u0627 \u062a\u0648\u062c\u062f \u0645\u062f\u0629 &#8220;\u0645\u062b\u0627\u0644\u064a\u0629&#8221; \u062a\u0646\u0627\u0633\u0628 \u062c\u0645\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0648 \u0627\u0644\u0623\u0647\u062f\u0627\u0641. \u062a\u062d\u062f\u062f \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0647\u062f\u0641 \u0648\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0627\u0644\u0633\u0648\u0642. \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0633\u0631\u064a\u0639\u0629 \u0623\u0648 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0641\u0631\u0635 \u0645\u0624\u0642\u062a\u0629 \u062a\u0643\u0648\u0646 \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649 (\u0623\u0642\u0644 \u0645\u0646 \u0639\u0627\u0645). \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0644\u0642 \u0628\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062f\u062e\u0648\u0644 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629\u060c \u0623\u0648 \u0625\u062d\u062f\u0627\u062b \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0647\u064a\u0643\u0644\u064a\u0629 \u0623\u0643\u0628\u0631 \u062a\u0643\u0648\u0646 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 (\u0639\u062f\u0629 \u0633\u0646\u0648\u0627\u062a). \u0627\u0644\u0623\u0647\u0645 \u0647\u0648 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u0645\u062d\u062f\u062f \u0632\u0645\u0646\u064a\u0627\u064b (Time-bound) \u0628\u0648\u0636\u0648\u062d\u060c \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0637\u0648\u0644 \u0627\u0644\u0641\u062a\u0631\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0633\u0624\u0627\u0644-\u0643\u064a\u0641-\u064a\u0645\u0643\u0646-\u0627\u0644\u062a\u0623\u0643\u062f-\u0645\u0646-\u0623\u0646-\u0627\u0644\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629-\u0645\u0641\u0647\u0648\u0645\u0629-\u0648\u0645\u0642\u0628\u0648\u0644\u0629-\u0645\u0646-\u0642\u0628\u0644-\u062c\u0645\u064a\u0639-\u0641\u0631\u0642-\u0627\u0644\u0639\u0645\u0644-\u0627\u0644\u0645\u0639\u0646\u064a\u0629-\u062f\u0627\u062e\u0644-\u0627\u0644\u0634\u0631\u0643\u0629-\u0648\u0644\u064a\u0633-\u0641\u0642\u0637-\u0641\u0631\u064a\u0642-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\"><strong>\u0627\u0644\u0633\u0624\u0627\u0644:<\/strong>\u00a0\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 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