{"id":508,"date":"2024-05-07T12:13:20","date_gmt":"2024-05-07T12:13:20","guid":{"rendered":"https:\/\/leadmrktblog.com\/?p=508"},"modified":"2025-03-14T11:33:25","modified_gmt":"2025-03-14T10:33:25","slug":"%d9%85%d9%88%d9%82%d8%b9-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%85%d9%86-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a","status":"publish","type":"post","link":"https:\/\/leadmrktblog.com\/en\/%d9%85%d9%88%d9%82%d8%b9-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%85%d9%86-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a\/","title":{"rendered":"\u0645\u0648\u0642\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629"},"content":{"rendered":"<p>\u0644\u0642\u062f 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href=\"#\u0623\u0633\u0626\u0644\u0629-\u0634\u0627\u0626\u0639\u0629\u0644\u0645\u0627\u0630\u0627-\u064a\u062a\u0645-\u062a\u0643\u0631\u0627\u0631-\u0628\u0639\u0636-\u0639\u0646\u0627\u0635\u0631-\u0627\u0644\u062a\u062d\u0644\u064a\u0644-\u0641\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-\u0631\u063a\u0645-\u0623\u0646\u0647\u0627-\u062a\u0645-\u062a\u062d\u0644\u064a\u0644\u0647\u0627-\u0628\u0627\u0644\u0641\u0639\u0644-\u0641\u064a-\u0627\u0644\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u062a\u0639\u0631\u064a\u0641-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\">\u062a\u0639\u0631\u064a\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/h2>\n\n\n\n<p>\u062a\u0634\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0649 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u064a \u0637\u0648\u0631\u062a\u0647\u0627 \u0634\u0631\u0643\u0629 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u064a\u062a\u0636\u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645\u060c \u0648\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (\u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u0633\u0639\u0631\u060c \u0627\u0644\u0645\u0643\u0627\u0646\u060c \u0627\u0644\u062a\u0631\u0648\u064a\u062c) \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u064a\u0647.&nbsp;<\/p>\n\n\n\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0641\u064a\u0644\u064a\u0628 \u0643\u0648\u062a\u0644\u0631 (Philip Kotler):<\/strong>&nbsp;\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u064a &#8220;\u0639\u0645\u0644\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u062a\u0637\u0648\u064a\u0631 \u0645\u0632\u064a\u062c \u062a\u0633\u0648\u064a\u0642\u064a \u0645\u0635\u0645\u0645 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u062a\u0644\u0643 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.&#8221;<\/li>\n\n\n\n<li><strong>\u0645\u0627\u064a\u0643\u0644 \u0628\u0648\u0631\u062a\u0631 (Michael Porter):<\/strong>&nbsp;\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u064a &#8220;\u0646\u0647\u062c \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0644\u0633\u0648\u0642 \u0648\u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221;.<\/li>\n\n\n\n<li><strong>\u0628\u064a\u062a\u0631 \u062f\u0631\u0627\u0643\u0631 (Peter Drucker):<\/strong>&nbsp;\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0634\u0627\u0645\u0644 \u0644\u062f\u0631\u062c\u0629 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u062a\u062a\u0644\u0627\u0621\u0645 \u0645\u0639\u0647 \u0628\u0634\u0643\u0644 \u0645\u062b\u0627\u0644\u064a\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u062a\u0628\u062f\u0648 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u0633\u0647\u0644\u0629.<\/li>\n\n\n\n<li><strong>\u062f\u0648\u0646\u0627\u0644\u062f \u0644\u064a\u062e\u062a\u064a\u0646\u0634\u062a\u0627\u064a\u0646 \u0648\u0631\u0627\u0633\u0644 \u0648\u064a\u0646\u0631 (Donald Lehmann &amp; Russell Winer):<\/strong>&nbsp;&#8220;\u062a\u062d\u062f\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0639\u0631\u0636 \u0642\u064a\u0645\u0629 \u062c\u0630\u0627\u0628\u060c \u0648\u062a\u0646\u0633\u064a\u0642 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629.&#8221;<\/li>\n\n\n\n<li><strong>\u062c\u064a\u0631\u0627\u0644\u062f \u0632\u0627\u0644\u062a\u0645\u0646 (Gerald Zaltman):<\/strong>&nbsp;\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u064a &#8220;\u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u0641\u0646 \u0648\u0627\u0644\u0639\u0644\u0645 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u062e\u0644\u0642 \u0648\u062a\u0642\u062f\u0645 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u062d\u0642\u0642 \u0641\u0648\u0627\u0626\u062f \u0645\u062a\u0628\u0627\u062f\u0644\u0629 \u0644\u0644\u0637\u0631\u0641\u064a\u0646\u060c \u0648\u062a\u0639\u0632\u0632 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0639\u0645\u064a\u0644.&#8221;<\/li>\n\n\n\n<li><strong>\u0639\u0631\u0641\u0647\u0627 Scully John<\/strong> \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 &#8220;\u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u0642\u0648\u062f \u0625\u0644\u0649 \u062f\u0639\u0645 \u0648\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629&#8221;<\/li>\n\n\n\n<li><\/li>\n<\/ol>\n\n\n\n<p>\u0648\u0645\u0646 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u0627 \u0648\u0627\u0644\u0645\u0639\u0628\u0631\u0629 \u0639\u0646 <strong>\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0647\u0648:<strong><em> &#8220;\u062a\u0637\u0648\u064a\u0631 \u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062d\u0648\u0644 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0647\u0627 \u0648\u0648\u0636\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0648\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0645\u0627 \u064a\u062d\u0642\u0642 \u0645\u0643\u0627\u0646\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u062a\u0633\u062a\u062c\u064a\u0628 \u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0642\u064a\u0645\u0629 \u0627\u0644\u0632\u0628\u0648\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642&#8221;.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u0639\u0644\u0627\u0642\u0629-\u0628\u064a\u0646-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u0646\u0638\u0645\u0629-\u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\">\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/h2>\n\n\n\n<p>\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0645\u0643\u0646 \u062a\u0644\u062e\u064a\u0635\u0647\u0627 \u0641\u064a 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src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/05\/\u0645\u0633\u062a\u0648\u064a\u0627\u062a-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0638\u0645\u0629-1024x538.png\" alt=\"\u062c\u062f\u0648\u0644 \u064a\u0648\u0636\u0639 \u0645\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0636\u0645\u0646 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629\" class=\"wp-image-513\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/05\/\u0645\u0633\u062a\u0648\u064a\u0627\u062a-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0638\u0645\u0629-1024x538.png 1024w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/05\/\u0645\u0633\u062a\u0648\u064a\u0627\u062a-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0638\u0645\u0629-300x158.png 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/05\/\u0645\u0633\u062a\u0648\u064a\u0627\u062a-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0638\u0645\u0629-768x403.png 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2024\/05\/\u0645\u0633\u062a\u0648\u064a\u0627\u062a-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0638\u0645\u0629.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">\u062c\u062f\u0648\u0644 \u064a\u0648\u0636\u0639 \u0645\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 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href=\"http:\/\/elearning.univ-biskra.dz\/moodle2021\/mod\/resource\/view.php?id=48025\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629<\/a><\/strong> \u0645\u0646 \u0623\u0631\u0628\u0639\u0629 \u0623\u0646\u0648\u0627\u0639 \u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0646\u0645\u0648\">\u0623. <strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648: <\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-\u0645\u0641\u0647\u0648\u0645-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0646\u0645\u0648-\u0641\u064a-\u0627\u0644\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\"><strong>1. \u0645\u0641\u0647\u0648\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong><\/h4>\n\n\n\n<p>\u062a\u064f\u0639\u062a\u0628\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a \u0648\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a. \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u062a\u0634\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648 \u0625\u0644\u0649 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0645\u0646\u0647\u062c\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0623\u0648 \u062f\u062e\u0648\u0644 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629\u060c \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629. \u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u060c \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062a\u0627\u062d\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-\u0623\u0647\u0645\u064a\u0629-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0646\u0645\u0648-\u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a-\u0627\u0644\u062d\u062f\u064a\u062b\u0629\"><strong>2. \u0623\u0647\u0645\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648 \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629<\/strong><\/h4>\n\n\n\n<p>\u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u0639\u0648\u0644\u0645\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u062a\u0637\u0648\u0631\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u0646\u0645\u0648 \u0636\u0631\u0648\u0631\u0629 \u062d\u064a\u0648\u064a\u0629 \u0644\u0644\u0628\u0642\u0627\u0621 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a. \u062a\u0633\u0627\u0639\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0639\u0644\u0649:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0623\u0631\u0628\u0627\u062d<\/strong>: \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0633\u064a\u0639 \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/strong>: \u0639\u0628\u0631 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631<\/strong>: \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0646\u0648\u064a\u0639 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0645\u0635\u062f\u0631 \u062f\u062e\u0644 \u0648\u0627\u062d\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u064a\u0629<\/strong>: \u0645\u062b\u0644 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0623\u0630\u0648\u0627\u0642 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0638\u0647\u0648\u0631 \u062a\u0642\u0646\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-\u0641\u0648\u0627\u0626\u062f-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0646\u0645\u0648-\u0644\u062a\u062d\u0642\u064a\u0642-\u0627\u0644\u062a\u0645\u064a\u0632-\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\"><strong>3. \u0641\u0648\u0627\u0626\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629<\/strong>: \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n\n\n\n<li><strong>\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/strong>: \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0637\u0631\u0642 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0646\u0645\u0648.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/strong>: \u0639\u0628\u0631 \u0628\u0646\u0627\u0621 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u0633\u062a\u0642\u0631\u0629 \u0648\u0645\u0633\u062a\u062f\u0627\u0645\u0629.<\/li>\n\n\n\n<li><strong>\u062c\u0630\u0628 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a<\/strong>: \u062d\u064a\u062b \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u0646\u0645\u0648 \u0645\u0624\u0634\u0631\u064b\u0627 \u0625\u064a\u062c\u0627\u0628\u064a\u064b\u0627 \u0644\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u0621.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0623\u0646\u0648\u0627\u0639-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0646\u0645\u0648-1\"><strong>\u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648<\/strong><\/h4>\n\n\n\n<p>\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648 \u0623\u0631\u0628\u0639\u0629 \u0627\u0646\u0648\u0627\u0639 \u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u064a : \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a \u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0641\u0642\u064a\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0646\u0648\u064a\u063a \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0623-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0631\u0623\u0633\u064a\"><strong>\u0623. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a:<\/strong><\/h4>\n\n\n\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0648\u0645 \u0634\u0631\u0643\u0629 \u0628\u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0625\u0645\u062f\u0627\u062f \u0623\u0648 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u062f\u0627\u062e\u0644 \u0646\u0641\u0633 \u0627\u0644\u0635\u0646\u0627\u0639\u0629. \u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631\u060c \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0627\u0645\u062a\u0644\u0627\u0643 \u0623\u0648 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0623\u0646\u0634\u0637\u0629 \u0642\u062f \u062a\u0643\u0648\u0646 \u062e\u0627\u0631\u062c \u0646\u0637\u0627\u0642 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 (\u0627\u0644\u0645\u0635\u0628) \u0623\u0648 \u0627\u0644\u0644\u0627\u062d\u0642\u0629 (\u0627\u0644\u0645\u0635\u062f\u0631) \u0644\u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0644\u0645\u0627\u0630\u0627 \u0633\u0645\u064a\u062a \u0628\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a\u061f<\/strong><br>\u062a\u064f\u0633\u0645\u0649 &#8220;\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a&#8221; \u0644\u0623\u0646\u0647\u0627 \u062a\u0645\u062b\u0644 \u0627\u0645\u062a\u062f\u0627\u062f\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0631\u0623\u0633\u064a\u0629 \u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u0639\u064a\u0646\u0629 (\u0645\u0646 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u064a\u0646)\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0648\u0633\u0639 \u0623\u0641\u0642\u064a\u064b\u0627 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623\u0646\u0648\u0627\u0639-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0631\u0623\u0633\u064a\"><strong> \u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a<\/strong><\/h5>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"\u0623-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0631\u0623\u0633\u064a-\u0627\u0644\u0623\u0645\u0627\u0645\u064a-forward-integration\"><strong>\u0623. \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a \u0627\u0644\u0623\u0645\u0627\u0645\u064a (Forward Integration):<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong> \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0646\u0634\u0627\u0637 \u0627\u0644\u0634\u0631\u0643\u0629 \u0646\u062d\u0648 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0628\u0627\u0634\u0631\u0629.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0634\u0631\u0643\u0629 \u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u062a\u0628\u062f\u0623 \u0641\u064a \u0641\u062a\u062d \u0645\u0639\u0627\u0631\u0636 \u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0644\u0628\u064a\u0639 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0648\u0643\u0644\u0627\u0621 \u0627\u0644\u062a\u0648\u0632\u064a\u0639.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong> \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0623\u0648 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0647\u0648\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0648\u0633\u0637\u0627\u0621.<\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"\u0628-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0631\u0623\u0633\u064a-\u0627\u0644\u062e\u0644\u0641\u064a-backward-integration\"><strong>\u0628. \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a \u0627\u0644\u062e\u0644\u0641\u064a (Backward Integration):<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong> \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0646\u0634\u0627\u0637 \u0627\u0644\u0634\u0631\u0643\u0629 \u0646\u062d\u0648 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0625\u0645\u062f\u0627\u062f\u060c \u0645\u062b\u0644 \u0627\u0645\u062a\u0644\u0627\u0643 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062e\u0627\u0645 \u0623\u0648 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0634\u0631\u0643\u0629 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0623\u062b\u0627\u062b \u062a\u0642\u0648\u0645 \u0628\u0634\u0631\u0627\u0621 \u063a\u0627\u0628\u0627\u062a \u0623\u0648 \u0645\u0635\u0627\u0646\u0639 \u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0623\u062e\u0634\u0627\u0628 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0623\u062b\u0627\u062b.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong> \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062e\u0627\u0645 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0625\u0646\u062a\u0627\u062c.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0623\u0645\u062b\u0644\u0629-\u0639\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0631\u0623\u0633\u064a\"><strong> \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0634\u0631\u0643\u0629 \u0622\u0628\u0644 (Apple):<\/strong><br>\u0642\u0627\u0645\u062a \u0628\u062f\u0645\u062c \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0645\u0639 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (\u0645\u062b\u0644 \u0645\u062a\u062c\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a)\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d\u0647\u0627 \u0633\u064a\u0637\u0631\u0629 \u0643\u0627\u0645\u0644\u0629 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/li>\n\n\n\n<li><strong>\u0634\u0631\u0643\u0629 \u062a\u0633\u0644\u0627 (Tesla):<\/strong><br>\u0637\u0628\u0642\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a \u0627\u0644\u062e\u0644\u0641\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0639\u0628\u0631 \u0645\u0635\u0646\u0639 Gigafactory\u060c \u0645\u0645\u0627 \u0642\u0644\u0644 \u0645\u0646 \u0627\u0639\u062a\u0645\u0627\u062f\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u064a\u0646.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0645\u062a\u0649-\u064a\u062a\u0645-\u0627\u0644\u0644\u062c\u0648\u0621-\u0625\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0631\u0623\u0633\u064a\"><strong>\u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a\u061f<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u063a\u0628 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u062d\u062f\u064a\u0627\u062a \u0641\u064a \u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0632\u064a\u0627\u062f\u0629 \u0633\u064a\u0637\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0648\u0633\u0637\u0627\u0621.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0641\u0631\u0635 \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0625\u0645\u062f\u0627\u062f.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0623\u0641\u0642\u064a\"><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0641\u0642\u064a:<\/strong><\/h4>\n\n\n\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0641\u0642\u064a \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0648\u0645 \u0634\u0631\u0643\u0629 \u0628\u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u0645\u0646\u0627\u0641\u0633 \u0645\u0628\u0627\u0634\u0631 \u0623\u0648 \u0627\u0644\u0627\u0646\u062f\u0645\u0627\u062c \u0645\u0639\u0647 \u0628\u0647\u062f\u0641 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0623\u0639\u0645\u0627\u0644\u0647\u0627 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0623\u0648 \u0646\u0641\u0633 \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0644\u0645\u0627\u0630\u0627 \u0633\u0645\u064a\u062a \u0628\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0641\u0642\u064a\u061f<\/strong><br>\u062a\u064f\u0633\u0645\u0649 &#8220;\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0641\u0642\u064a&#8221; \u0644\u0623\u0646\u0647\u0627 \u062a\u0645\u062b\u0644 \u062a\u0648\u0633\u0639\u064b\u0627 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a (\u0623\u0641\u0642\u064a\u064b\u0627) \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u062c\u0627\u0644 \u0623\u0648 \u062a\u0642\u062f\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062a\u0634\u0627\u0628\u0647\u0629.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623\u0646\u0648\u0627\u0639-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0623\u0641\u0642\u064a\"><strong>\u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0641\u0642\u064a<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630:<\/strong> \u0634\u0631\u0627\u0621 \u0634\u0631\u0643\u0629 \u0623\u062e\u0631\u0649 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0623\u0648 \u062c\u0632\u0621 \u0643\u0628\u064a\u0631 \u0645\u0646\u0647\u0627.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0634\u0631\u0643\u0629 \u0623\u0645\u0627\u0632\u0648\u0646 \u0639\u0644\u0649 Whole Foods.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0627\u0646\u062f\u0645\u0627\u062c:<\/strong> \u062f\u0645\u062c \u0634\u0631\u0643\u062a\u064a\u0646 \u0623\u0648 \u0623\u0643\u062b\u0631 \u0644\u062a\u0634\u0643\u064a\u0644 \u0643\u064a\u0627\u0646 \u0648\u0627\u062d\u062f \u062c\u062f\u064a\u062f.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0627\u0646\u062f\u0645\u0627\u062c \u0634\u0631\u0643\u0629 \u062f\u064a\u0644 (Dell) \u0645\u0639 \u0625\u064a \u0625\u0645 \u0633\u064a (EMC).<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623\u0645\u062b\u0644\u0629-\u0639\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0623\u0641\u0642\u064a\"><strong>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0641\u0642\u064a<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0634\u0631\u0643\u0629 \u0641\u064a\u0632\u0627 (Visa):<\/strong> \u0627\u0633\u062a\u062d\u0648\u0630\u062a \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 Plaid \u0644\u062a\u0642\u0648\u064a\u0629 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0631\u0642\u0645\u064a.<\/li>\n\n\n\n<li><strong>\u0634\u0631\u0643\u0629 \u0623\u0645\u0627\u0632\u0648\u0646 (Amazon):<\/strong> \u0627\u0633\u062a\u062d\u0648\u0630\u062a \u0639\u0644\u0649 Whole Foods \u0644\u062a\u0648\u0633\u064a\u0639 \u0648\u062c\u0648\u062f\u0647\u0627 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0628\u0642\u0627\u0644\u0629.<\/li>\n\n\n\n<li><strong>\u0634\u0631\u0643\u0629 \u0641\u064a\u0633\u0628\u0648\u0643 (Meta):<\/strong> \u0627\u0633\u062a\u062d\u0648\u0630\u062a \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0648\u0648\u0627\u062a\u0633\u0627\u0628 \u0644\u062a\u0639\u0632\u064a\u0632 \u0645\u0648\u0642\u0639\u0647\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0645\u062a\u0649-\u064a\u062a\u0645-\u0627\u0644\u0644\u062c\u0648\u0621-\u0625\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0623\u0641\u0642\u064a\"><strong>\u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0641\u0642\u064a\u061f<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u063a\u0628 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u062a\u0647\u0627 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0628\u0633\u0631\u0639\u0629.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646\u0627\u0641\u0633\u0629 \u0634\u062f\u064a\u062f\u0629 \u0648\u062a\u0631\u064a\u062f \u062a\u0642\u0644\u064a\u0644 \u0639\u062f\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u063a\u0628 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062d\u062c\u0645 (Economies of Scale).<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u0639\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0631\u0623\u0633\u064a-\u0648\u0627\u0644\u0623\u0641\u0642\u064a\"><strong>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a \u0648\u0627\u0644\u0623\u0641\u0642\u064a<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u0627\u0644\u0645\u0639\u064a\u0627\u0631<\/strong><\/th><th><strong>\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0623\u0633\u064a<\/strong><\/th><th><strong>\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0641\u0642\u064a<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/strong><\/td><td>\u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0625\u0645\u062f\u0627\u062f \u0623\u0648 \u0627\u0644\u0625\u0646\u062a\u0627\u062c.<\/td><td>\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0646\u0634\u0627\u0637 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0623\u0648 \u0627\u0644\u0633\u0648\u0642.<\/td><\/tr><tr><td><strong>\u0627\u0644\u0647\u062f\u0641<\/strong><\/td><td>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0648\u0633\u0637\u0627\u0621.<\/td><td>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629.<\/td><\/tr><tr><td><strong>\u0627\u0644\u0623\u0645\u062b\u0644\u0629<\/strong><\/td><td>\u062a\u0633\u0644\u0627 (\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0627\u062a)\u060c \u0622\u0628\u0644 (\u062a\u0635\u0645\u064a\u0645 \u0648\u0628\u0631\u0645\u062c\u064a\u0627\u062a).<\/td><td>\u0623\u0645\u0627\u0632\u0648\u0646 (Whole Foods)\u060c \u0641\u064a\u0633\u0628\u0648\u0643 (\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645).<\/td><\/tr><tr><td><strong>\u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u064a\u0647\u0627\u061f<\/strong><\/td><td>\u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0625\u0645\u062f\u0627\u062f.<\/td><td><br>\u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0623\u0648 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062c-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0646\u0648\u064a\u0639\"><strong>\u062c. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0646\u0648\u064a\u0639<\/strong><\/h4>\n\n\n\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0646\u0648\u064a\u0639 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0648\u0645 \u0634\u0631\u0643\u0629 \u0628\u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0623\u0646\u0634\u0637\u0629 \u0623\u0648 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629 \u063a\u064a\u0631 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0628\u0646\u0634\u0627\u0637\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a. \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u0648 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u062e\u0648\u0644 \u0645\u062c\u0627\u0644\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0644\u0645\u0627\u0630\u0627 \u0633\u0645\u064a\u062a \u0628\u0627\u0644\u062a\u0646\u0648\u064a\u0639\u061f<\/strong><br>\u062a\u064f\u0633\u0645\u0649 &#8220;\u0627\u0644\u062a\u0646\u0648\u064a\u0639&#8221; \u0644\u0623\u0646\u0647\u0627 \u062a\u0645\u062b\u0644 \u0627\u0645\u062a\u062f\u0627\u062f\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0645\u062c\u0627\u0644\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0648\u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0644\u0647\u0627 \u062a\u0646\u0648\u064a\u0639 \u0645\u0635\u0627\u062f\u0631 \u062f\u062e\u0644\u0647\u0627 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0646\u0634\u0627\u0637 \u0648\u0627\u062d\u062f.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623\u0646\u0648\u0627\u0639-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0646\u0648\u064a\u0639\"><strong> \u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0646\u0648\u064a\u0639<\/strong><\/h5>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"\u0623-\u0627\u0644\u062a\u0646\u0648\u064a\u0639-\u0627\u0644\u0645\u0631\u062a\u0628\u0637-related-diversification\"><strong>\u0623. \u0627\u0644\u062a\u0646\u0648\u064a\u0639 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 (Related Diversification):<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong> \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0646\u0634\u0627\u0637 \u0625\u0644\u0649 \u0645\u062c\u0627\u0644\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0648\u0644\u0643\u0646\u0647\u0627 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0628\u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0629.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0634\u0631\u0643\u0629 \u0633\u0627\u0645\u0633\u0648\u0646\u062c \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u062a (\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u0627\u062a \u0648\u0627\u0644\u0647\u0648\u0627\u062a\u0641) \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629 (\u0627\u0644\u062b\u0644\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u063a\u0633\u0627\u0644\u0627\u062a).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong> \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629\u060c \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u060c \u0623\u0648 \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u062f\u0639\u0645 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"\u0628-\u0627\u0644\u062a\u0646\u0648\u064a\u0639-\u063a\u064a\u0631-\u0627\u0644\u0645\u0631\u062a\u0628\u0637-unrelated-diversification\"><strong>\u0628. \u0627\u0644\u062a\u0646\u0648\u064a\u0639 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 (Unrelated Diversification):<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong>  \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0646\u0634\u0627\u0637 \u0625\u0644\u0649 \u0645\u062c\u0627\u0644\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u062a\u0645\u0627\u0645\u064b\u0627 \u0648\u063a\u064a\u0631 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0629.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0634\u0631\u0643\u0629 \u062c\u0646\u0631\u0627\u0644 \u0625\u0644\u0643\u062a\u0631\u064a\u0643 (GE) \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0637\u0627\u0642\u0629\u060c \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629\u060c \u0648\u0627\u0644\u0637\u064a\u0631\u0627\u0646.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong>  \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u062f\u0645 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0645\u0635\u062f\u0631 \u062f\u062e\u0644 \u0648\u0627\u062d\u062f\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0641\u0631\u0635 \u062c\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623\u0645\u062b\u0644\u0629-\u0639\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0646\u0648\u064a\u0639\"><strong> \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0646\u0648\u064a\u0639<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0634\u0631\u0643\u0629 \u064a\u0648\u0646\u064a\u0644\u064a\u0641\u0631 (Unilever):<\/strong>  \u0628\u062f\u0623\u062a \u0643\u0634\u0631\u0643\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629\u060c \u062b\u0645 \u062a\u0648\u0633\u0639\u062a \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0634\u0627\u0645\u0628\u0648 \u0648\u0627\u0644\u0635\u0627\u0628\u0648\u0646.<\/li>\n\n\n\n<li><strong>\u0634\u0631\u0643\u0629 \u0623\u0645\u0627\u0632\u0648\u0646 (Amazon):<\/strong>  \u0628\u062f\u0623\u062a \u0643\u0645\u0648\u0642\u0639 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u062b\u0645 \u062a\u0648\u0633\u0639\u062a \u0625\u0644\u0649 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0648\u0633\u0628\u0629 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 (AWS)\u060c \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a (Amazon Prime Video).<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0645\u062a\u0649-\u064a\u062a\u0645-\u0627\u0644\u0644\u062c\u0648\u0621-\u0625\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0646\u0648\u064a\u0639\"><strong>\u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0646\u0648\u064a\u0639\u061f<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0634\u0628\u0639\u064b\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0627\u0644\u064a \u0648\u062a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0641\u0631\u0635 \u0646\u0645\u0648 \u062c\u062f\u064a\u062f\u0629.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u063a\u0628 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u062f\u0645 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0646\u0634\u0627\u0637 \u0648\u0627\u062d\u062f.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0645\u062a\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0648\u0627\u0631\u062f \u0645\u0627\u0644\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u064a\u0629 \u062a\u0645\u0643\u0646\u0647\u0627 \u0645\u0646 \u062f\u062e\u0648\u0644 \u0645\u062c\u0627\u0644\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0641\u0631\u0635 \u0648\u0627\u0639\u062f\u0629 \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u063a\u0644\u0627\u0644\u0647\u0627.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062f-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0631\u0643\u064a\u0632\">\u062f. <strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632:<\/strong><\/h4>\n\n\n\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0631\u0631 \u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0634\u0631\u064a\u062d\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u0645\u0646\u062a\u062c \u0645\u062d\u062f\u062f \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0641\u0626\u0629 \u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u062a\u0645\u064a\u0632. \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u0648 \u062a\u062d\u0642\u064a\u0642 \u062a\u0645\u064a\u0632 \u062a\u0646\u0627\u0641\u0633\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u0639\u0627\u0644\u064a\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0644\u0645\u0627\u0630\u0627 \u0633\u0645\u064a\u062a \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632\u061f<\/strong><br>\u062a\u064f\u0633\u0645\u0649 &#8220;\u0627\u0644\u062a\u0631\u0643\u064a\u0632&#8221; \u0644\u0623\u0646\u0647\u0627 \u062a\u0631\u0643\u0632 \u0627\u0644\u062c\u0647\u0648\u062f \u0639\u0644\u0649 \u0634\u0631\u064a\u062d\u0629 \u0635\u063a\u064a\u0631\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623\u0646\u0648\u0627\u0639-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0631\u0643\u064a\u0632\"><strong> \u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623-\u0627\u0644\u062a\u0631\u0643\u064a\u0632-\u0639\u0644\u0649-\u0627\u0644\u062a\u0643\u0644\u0641\u0629-cost-focus\"><strong>\u0623. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 (Cost Focus):<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong>  \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0628\u062a\u0643\u0644\u0641\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0644\u0634\u0631\u064a\u062d\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0634\u0631\u0643\u0629 \u0637\u064a\u0631\u0627\u0646 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u062b\u0644 Ryanair \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0631\u062d\u0644\u0627\u062a \u0628\u0623\u0633\u0639\u0627\u0631 \u0645\u0646\u062e\u0641\u0636\u0629 \u0644\u0644\u0645\u0633\u0627\u0641\u0631\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong> \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0623\u0633\u0639\u0627\u0631 \u0645\u0646\u062e\u0641\u0636\u0629 \u062f\u0648\u0646 \u0627\u0644\u062a\u0636\u062d\u064a\u0629 \u0628\u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0628-\u0627\u0644\u062a\u0631\u0643\u064a\u0632-\u0639\u0644\u0649-\u0627\u0644\u062a\u0645\u0627\u064a\u0632-differentiation-focus\"><strong>\u0628. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0627\u064a\u0632 (Differentiation Focus):<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong> \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0645\u0645\u064a\u0632\u0629 \u0644\u0634\u0631\u064a\u062d\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0634\u0631\u0643\u0629 Ferrari \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0633\u064a\u0627\u0631\u0627\u062a \u0641\u0627\u062e\u0631\u0629 \u0648\u0623\u062f\u0627\u0621 \u0639\u0627\u0644\u064a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong>  \u0628\u0646\u0627\u0621 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u0641\u0631\u064a\u062f\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623\u0645\u062b\u0644\u0629-\u0639\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0631\u0643\u064a\u0632\"><strong>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0634\u0631\u0643\u0629 Tesla:<\/strong><br>\u0631\u0643\u0632\u062a \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0643\u0647\u0631\u0628\u0627\u0626\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0642\u0628\u0644 \u0627\u0644\u062a\u0648\u0633\u0639 \u0625\u0644\u0649 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0634\u0631\u0643\u0629 Rolex:<\/strong><br>\u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0633\u0627\u0639\u0627\u062a \u0641\u0627\u062e\u0631\u0629 \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629 \u0644\u0641\u0626\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u062b\u0631\u064a\u0627\u0621.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0645\u062a\u0649-\u064a\u062a\u0645-\u0627\u0644\u0644\u062c\u0648\u0621-\u0625\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0631\u0643\u064a\u0632\"><strong>\u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u061f<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u063a\u0628 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0645\u062a\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0629 \u062e\u0628\u0631\u0629 \u0648\u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0634\u0631\u064a\u062d\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0635\u063a\u064a\u0631\u0629 \u0623\u0648 \u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u062d\u062c\u0645 \u0648\u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0648\u0627\u0633\u0639\u0629.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u063a\u0628 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0648\u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0626\u0647\u0645.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0646\u0648\u064a\u0639-\u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0631\u0643\u064a\u0632\"><strong>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0646\u0648\u064a\u0639 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u0627\u0644\u0645\u0639\u064a\u0627\u0631<\/strong><\/th><th><strong>\u0627\u0644\u062a\u0646\u0648\u064a\u0639<\/strong><\/th><th><strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/strong><\/td><td>\u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0623\u0646\u0634\u0637\u0629 \u0623\u0648 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629.<\/td><td>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0634\u0631\u064a\u062d\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u0645\u0646\u062a\u062c \u0645\u062d\u062f\u062f.<\/td><\/tr><tr><td><strong>\u0627\u0644\u0647\u062f\u0641<\/strong><\/td><td>\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/td><td>\u062a\u062d\u0642\u064a\u0642 \u062a\u0645\u064a\u0632 \u062a\u0646\u0627\u0641\u0633\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0634\u0631\u064a\u062d\u0629 \u0645\u062d\u062f\u062f\u0629.<\/td><\/tr><tr><td><strong>\u0627\u0644\u0623\u0645\u062b\u0644\u0629<\/strong><\/td><td>\u062c\u0646\u0631\u0627\u0644 \u0625\u0644\u0643\u062a\u0631\u064a\u0643 (\u0627\u0644\u0637\u064a\u0631\u0627\u0646\u060c \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629).<\/td><td>Rolex (\u0627\u0644\u0633\u0627\u0639\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629)\u060c Tesla (\u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0643\u0647\u0631\u0628\u0627\u0626\u064a\u0629).<\/td><\/tr><tr><td><strong>\u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u064a\u0647\u0627\u061f<\/strong><\/td><td>\u0639\u0646\u062f \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0641\u0631\u0635 \u0646\u0645\u0648 \u062c\u062f\u064a\u062f\u0629.<\/td><td>\u0639\u0646\u062f \u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u0628\u0646\u0627\u0621 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0628-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631\"><strong>\u0628. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631:<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-\u062a\u0639\u0631\u064a\u0641-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631\"><strong>1. \u062a\u0639\u0631\u064a\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631<\/strong><\/h4>\n\n\n\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0631\u0631 \u0634\u0631\u0643\u0629 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0648\u0636\u0639\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a \u062f\u0648\u0646 \u0627\u0644\u0633\u0639\u064a \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u0633\u0639 \u0623\u0648 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0643\u0628\u064a\u0631 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627. \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0645\u0627\u0644\u064a \u0648\u062a\u0634\u063a\u064a\u0644\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a \u0648\u062a\u0642\u0648\u064a\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0644\u0645\u0627\u0630\u0627 \u0633\u0645\u064a\u062a \u0628\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631\u061f<\/strong><br>\u062a\u064f\u0633\u0645\u0649 &#8220;\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631&#8221; \u0644\u0623\u0646\u0647\u0627 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0629 \u062f\u0648\u0646 \u0627\u062a\u062e\u0627\u0630 \u062e\u0637\u0648\u0627\u062a \u062c\u0630\u0631\u064a\u0629 \u0646\u062d\u0648 \u0627\u0644\u0646\u0645\u0648 \u0623\u0648 \u0627\u0644\u0627\u0646\u0643\u0645\u0627\u0634.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-\u0623\u0646\u0648\u0627\u0639-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631\"><strong>2. \u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062d\u0641\u0627\u0638-\u0639\u0644\u0649-\u0627\u0644\u0648\u0636\u0639-\u0627\u0644\u062d\u0627\u0644\u064a-maintain-strategy\"><strong>\u0623. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a (Maintain Strategy):<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong>  \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0628\u0643\u0641\u0627\u0621\u0629 \u062f\u0648\u0646 \u0627\u0644\u0633\u0639\u064a \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u0633\u0639 \u0623\u0648 \u0627\u0644\u062a\u063a\u064a\u064a\u0631.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644: <\/strong>\u0634\u0631\u0643\u0629 \u0635\u063a\u064a\u0631\u0629 \u062a\u0639\u0645\u0644 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062d\u0644\u0648\u064a\u0627\u062a \u0648\u062a\u0642\u062f\u0645 \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646\u0630 \u0633\u0646\u0648\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u062f\u0648\u0646 \u062a\u063a\u064a\u064a\u0631.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong>  \u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0646\u0641\u0642\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0628-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u062a\u0639\u0632\u064a\u0632-\u0627\u0644\u0643\u0641\u0627\u0621\u0629-\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629-operational-efficiency-strategy\"><strong>\u0628. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 (Operational Efficiency Strategy):<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong> \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0646\u0634\u0627\u0637.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644: <\/strong>\u0634\u0631\u0643\u0629 \u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062e\u0637\u0648\u0637 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0647\u062f\u0631 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong> \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u0633\u0639.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-\u0623\u0645\u062b\u0644\u0629-\u0639\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631\"><strong>3. \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0634\u0631\u0643\u0629 \u0643\u0648\u0643\u0627\u0643\u0648\u0644\u0627 (Coca-Cola):<\/strong><br>\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0641\u062a\u0631\u0627\u062a\u060c \u0631\u0643\u0632\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062d\u0635\u062a\u0647\u0627 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062f\u062e\u0648\u0644 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629.<\/li>\n\n\n\n<li><strong>\u0634\u0631\u0643\u0627\u062a \u0635\u063a\u064a\u0631\u0629 \u0648\u0645\u062d\u0644\u064a\u0629:<\/strong><br>\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062a\u062e\u062a\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0645\u0645\u064a\u0632\u0629 \u0641\u064a \u0645\u062c\u0627\u0644\u0647\u0627.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-\u0645\u062a\u0649-\u064a\u062a\u0645-\u0627\u0644\u0644\u062c\u0648\u0621-\u0625\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631\"><strong>4. \u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631\u061f<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0646\u0636\u062c \u0648\u0644\u0627 \u062a\u0648\u062c\u062f \u0641\u0631\u0635 \u0646\u0645\u0648 \u0648\u0627\u0636\u062d\u0629.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u062d\u062f\u064a\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u062a\u0648\u0633\u0639.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0645\u0633\u062a\u0642\u0631\u0629 \u0644\u0627 \u062a\u062a\u0637\u0644\u0628 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0643\u0628\u064a\u0631\u0629.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u063a\u0628 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0639\u062f\u0645 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0645\u0634\u0627\u0631\u064a\u0639 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062c-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0631\u0627\u062c\u0639\"><strong>\u062c. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u062c\u0639:<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-\u062a\u0639\u0631\u064a\u0641-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0631\u0627\u062c\u0639\"><strong>1. \u062a\u0639\u0631\u064a\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u062c\u0639<\/strong><\/h4>\n\n\n\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u062c\u0639 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0631\u0631 \u0634\u0631\u0643\u0629 \u062a\u0642\u0644\u064a\u0635 \u0646\u0637\u0627\u0642 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0623\u0648 \u0627\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u0623\u0646\u0634\u0637\u0629 \u0645\u0639\u064a\u0646\u0629 \u0628\u0647\u062f\u0641 \u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0626\u0647\u0627 \u0627\u0644\u0645\u0627\u0644\u064a \u0623\u0648 \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u0628\u062d\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0644\u0645\u0627\u0630\u0627 \u0633\u0645\u064a\u062a \u0628\u0627\u0644\u062a\u0631\u0627\u062c\u0639\u061f<\/strong><br>\u062a\u064f\u0633\u0645\u0649 &#8220;\u0627\u0644\u062a\u0631\u0627\u062c\u0639&#8221; \u0644\u0623\u0646\u0647\u0627 \u062a\u0645\u062b\u0644 \u0627\u0646\u062e\u0641\u0627\u0636\u064b\u0627 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0623\u0648 \u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0645\u062c\u0627\u0644\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0641\u0642\u0637.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-\u0623\u0646\u0648\u0627\u0639-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0631\u0627\u062c\u0639\"><strong>2. \u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u062c\u0639<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u062a\u0642\u0644\u064a\u0635-\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a-retrenchment-strategy\"><strong>\u0623. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0642\u0644\u064a\u0635 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a (Retrenchment Strategy):<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong><br>\u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0642\u0644\u064a\u0635 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u063a\u064a\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a.\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644: <\/strong>\u0634\u0631\u0643\u0629 \u0637\u064a\u0631\u0627\u0646 \u062a\u0648\u0642\u0641 \u0631\u062d\u0644\u0627\u062a\u0647\u0627 \u0625\u0644\u0649 \u0648\u062c\u0647\u0627\u062a \u063a\u064a\u0631 \u0645\u0631\u0628\u062d\u0629.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong><br>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0628-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0635\u0641\u064a\u0629-liquidation-strategy\"><strong>\u0628. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0635\u0641\u064a\u0629 (Liquidation Strategy):<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong>  \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u0628\u064a\u0639 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0635\u0648\u0644 \u0648\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0645\u0627\u0645\u064b\u0627.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644: <\/strong>\u0634\u0631\u0643\u0629 \u0635\u063a\u064a\u0631\u0629 \u062a\u0642\u0631\u0631 \u0625\u063a\u0644\u0627\u0642 \u0623\u0639\u0645\u0627\u0644\u0647\u0627 \u0628\u0633\u0628\u0628 \u0639\u062f\u0645 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong>  \u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0628\u0642\u064a\u0629 \u0644\u0644\u0623\u0635\u0648\u0644.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u062c-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0625\u0639\u0627\u062f\u0629-\u0627\u0644\u0647\u064a\u0643\u0644\u0629-turnaround-strategy\"><strong>\u062c. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0647\u064a\u0643\u0644\u0629 (Turnaround Strategy):<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong>  \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u0625\u0639\u0627\u062f\u0629 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0644\u0634\u0631\u0643\u0629 \u0628\u0647\u062f\u0641 \u0627\u0644\u0639\u0648\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0631\u0628\u062d\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644: <\/strong>\u0634\u0631\u0643\u0629 \u062a\u0642\u0646\u064a\u0629 \u062a\u0639\u064a\u062f \u0647\u064a\u0643\u0644\u0629 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0644\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062e\u0633\u0627\u0626\u0631.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong>  \u0625\u0646\u0642\u0627\u0630 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0627\u0644\u0623\u0632\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-\u0623\u0645\u062b\u0644\u0629-\u0639\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0631\u0627\u062c\u0639\"><strong>3. \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u062c\u0639<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0634\u0631\u0643\u0629 \u0646\u0648\u0643\u064a\u0627 (Nokia):<\/strong><br>\u0642\u0627\u0645\u062a \u0628\u062a\u0642\u0644\u064a\u0635 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u0634\u0631\u0643\u0629 \u0643\u0648\u062f\u0627\u0643 (Kodak):<\/strong><br>\u062a\u062e\u0644\u062a \u0639\u0646 \u0628\u0639\u0636 \u0623\u0646\u0634\u0637\u062a\u0647\u0627 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0635\u0648\u064a\u0631 \u0627\u0644\u0641\u0648\u062a\u0648\u063a\u0631\u0627\u0641\u064a \u0628\u0633\u0628\u0628 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-\u0645\u062a\u0649-\u064a\u062a\u0645-\u0627\u0644\u0644\u062c\u0648\u0621-\u0625\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0631\u0627\u062c\u0639\"><strong>4. \u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u062c\u0639\u061f<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u062e\u0633\u0627\u0626\u0631 \u0645\u0633\u062a\u0645\u0631\u0629 \u0623\u0648 \u0623\u0632\u0645\u0627\u062a \u0645\u0627\u0644\u064a\u0629.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0641\u0642\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0633\u0648\u0642 \u0645\u0639\u064a\u0646.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0623\u0646\u0634\u0637\u0629 \u063a\u064a\u0631 \u0645\u0631\u0628\u062d\u0629 \u0623\u0648 \u062a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u063a\u064a\u0631 \u0645\u0648\u0627\u062a\u064a\u0629 \u0644\u0644\u0646\u0645\u0648 \u0623\u0648 \u0627\u0644\u062a\u0648\u0633\u0639.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062f-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629\">\u062f. \u0627\u0644<strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629:<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-\u062a\u0639\u0631\u064a\u0641-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629\"><strong>1. \u062a\u0639\u0631\u064a\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629<\/strong><\/h4>\n\n\n\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0646\u0648\u0639 \u0648\u0627\u062d\u062f \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (\u0627\u0644\u0646\u0645\u0648\u060c \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631\u060c \u0627\u0644\u062a\u0631\u0627\u062c\u0639) \u0628\u0647\u062f\u0641 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0641\u064a \u0628\u064a\u0626\u0627\u062a \u0639\u0645\u0644 \u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u0645\u0639\u0642\u062f\u0629. \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0641\u0631\u0635 \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a\u060c \u0648\u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0643\u0644 \u0645\u0646\u0647\u0627 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u062e\u0635\u0635\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0644\u0645\u0627\u0630\u0627 \u0633\u0645\u064a\u062a \u0628\u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629\u061f<\/strong><br>\u062a\u064f\u0633\u0645\u0649 &#8220;\u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629&#8221; \u0644\u0623\u0646\u0647\u0627 \u062a\u062f\u0645\u062c \u0628\u064a\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637. \u0647\u0630\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0629 \u0628\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0623\u0648 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0623\u0642\u0633\u0627\u0645\u0647\u0627 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-\u0623\u0646\u0648\u0627\u0639-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629\"><strong>2. \u0623\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0623-\u0627\u0644\u062c\u0645\u0639-\u0628\u064a\u0646-\u0627\u0644\u0646\u0645\u0648-\u0648\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631\"><strong>\u0623. \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong> \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0628\u0639\u0636 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0623\u0648 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 (\u0627\u0644\u0646\u0645\u0648) \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 (\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631).<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644: <\/strong>\u0634\u0631\u0643\u0629 \u062a\u0639\u0645\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0642\u062f \u062a\u0642\u0631\u0631 \u062f\u062e\u0648\u0644 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629 (\u0646\u0645\u0648) \u0628\u064a\u0646\u0645\u0627 \u062a\u0648\u0627\u0635\u0644 \u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u062e\u0637\u0648\u0637 \u0625\u0646\u062a\u0627\u062c\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 (\u0627\u0633\u062a\u0642\u0631\u0627\u0631).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong> \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0648\u0627\u0639\u062f\u0629 \u0645\u0639 \u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0642\u0648\u064a \u0641\u064a \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0628-\u0627\u0644\u062c\u0645\u0639-\u0628\u064a\u0646-\u0627\u0644\u0646\u0645\u0648-\u0648\u0627\u0644\u062a\u0631\u0627\u062c\u0639\"><strong>\u0628. \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u062a\u0631\u0627\u062c\u0639:<\/strong><\/h5>\n\n\n\n<p>\u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0628\u0639\u0636 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0623\u0648 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 (\u0627\u0644\u0646\u0645\u0648) \u0645\u0639 \u062a\u0642\u0644\u064a\u0635 \u0623\u0648 \u0625\u0646\u0647\u0627\u0621 \u0623\u0646\u0634\u0637\u0629 \u0623\u062e\u0631\u0649 \u063a\u064a\u0631 \u0645\u0631\u0628\u062d\u0629 (\u0627\u0644\u062a\u0631\u0627\u062c\u0639).<\/p>\n\n\n\n<p><strong>\u0645\u062b\u0627\u0644: <\/strong>\u0634\u0631\u0643\u0629 \u0646\u0648\u0643\u064a\u0627 \u0627\u0644\u062a\u064a \u0642\u0631\u0631\u062a \u062a\u0642\u0644\u064a\u0635 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 (\u062a\u0631\u0627\u062c\u0639) \u0628\u064a\u0646\u0645\u0627 \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a (\u0646\u0645\u0648).<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong> \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u0628\u062d\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u062c-\u0627\u0644\u062c\u0645\u0639-\u0628\u064a\u0646-\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631-\u0648\u0627\u0644\u062a\u0631\u0627\u062c\u0639\"><strong>\u062c. \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0648\u0627\u0644\u062a\u0631\u0627\u062c\u0639:<\/strong><\/h5>\n\n\n\n<p><br>\u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0628\u0639\u0636 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a (\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631) \u0645\u0639 \u062a\u0642\u0644\u064a\u0635 \u0623\u0648 \u0625\u0646\u0647\u0627\u0621 \u0623\u0646\u0634\u0637\u0629 \u0623\u062e\u0631\u0649 (\u0627\u0644\u062a\u0631\u0627\u062c\u0639).<\/p>\n\n\n\n<p><strong>\u0645\u062b\u0627\u0644: <\/strong>\u0634\u0631\u0643\u0629 \u0637\u064a\u0631\u0627\u0646 \u0642\u062f \u062a\u0633\u062a\u0645\u0631 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0625\u0644\u0649 \u0648\u062c\u0647\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 (\u0627\u0633\u062a\u0642\u0631\u0627\u0631) \u0628\u064a\u0646\u0645\u0627 \u062a\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0625\u0644\u0649 \u0648\u062c\u0647\u0627\u062a \u063a\u064a\u0631 \u0645\u0631\u0628\u062d\u0629 (\u062a\u0631\u0627\u062c\u0639).<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0647\u062f\u0641:<\/strong> \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a \u0639\u0628\u0631 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-\u0623\u0645\u062b\u0644\u0629-\u0639\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629\"><strong>3. \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0634\u0631\u0643\u0629 \u062c\u0646\u0631\u0627\u0644 \u0625\u0644\u0643\u062a\u0631\u064a\u0643 (GE):<\/strong><br>\u0627\u0639\u062a\u0645\u062f\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062e\u062a\u0644\u0637\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0633\u064a\u0639 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0645\u062a\u062c\u062f\u062f\u0629 (\u0646\u0645\u0648) \u0645\u0639 \u062a\u0642\u0644\u064a\u0635 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627 \u0641\u064a \u0642\u0637\u0627\u0639\u0627\u062a \u063a\u064a\u0631 \u0645\u0631\u0628\u062d\u0629 \u0645\u062b\u0644 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629 (\u062a\u0631\u0627\u062c\u0639).<\/li>\n\n\n\n<li><strong>\u0634\u0631\u0643\u0629 IBM:<\/strong><br>\u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (\u0646\u0645\u0648)\u060c \u0628\u064a\u0646\u0645\u0627 \u0642\u0627\u0645\u062a \u0628\u0628\u064a\u0639 \u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0623\u0639\u0645\u0627\u0644\u0647\u0627 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0645\u062b\u0644 \u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 (\u062a\u0631\u0627\u062c\u0639).<\/li>\n\n\n\n<li><strong>\u0634\u0631\u0643\u0627\u062a \u0645\u062d\u0644\u064a\u0629 \u0635\u063a\u064a\u0631\u0629:<\/strong><br>\u0642\u062f \u062a\u062e\u062a\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062e\u062a\u0644\u0637\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0625\u0644\u0649 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629 (\u0646\u0645\u0648) \u0645\u0639 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 (\u0627\u0633\u062a\u0642\u0631\u0627\u0631).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-\u0645\u062a\u0649-\u064a\u062a\u0645-\u0627\u0644\u0644\u062c\u0648\u0621-\u0625\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629\"><strong>4. \u0645\u062a\u0649 \u064a\u062a\u0645 \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0637\u0629\u061f<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0638\u0631\u0648\u0641\u064b\u0627 \u0645\u0639\u0642\u062f\u0629 \u062a\u062a\u0637\u0644\u0628 \u062d\u0644\u0648\u0644\u064b\u0627 \u0645\u062a\u0639\u062f\u062f\u0629.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u063a\u0628 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u0628\u062d\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0648\u0627\u0639\u062f\u0629.<\/li>\n\n\n\n<li>\u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u063a\u064a\u0631 \u0645\u0633\u062a\u0642\u0631\u0629 \u0648\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u062e\u064a\u0627\u0631-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-\u0644\u0644\u0645\u0646\u0638\u0645\u0629-\u0628\u0648\u0635\u0644\u0629-\u0627\u0644\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\"><strong>\u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0645\u0646\u0638\u0645\u0629: \u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/strong> \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/h2>\n\n\n\n<p>\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u062a\u0643\u0648\u0646 \u0639\u0627\u062f\u0629\u064b \u0645\u0646 \u0639\u062f\u0629 \u0645\u0631\u0627\u062d\u0644 \u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0643\u064a\u064a\u0641\u0647\u0627 \u062d\u0633\u0628 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0647\u0627. \u0625\u0644\u064a\u0643 \u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062d\u0644:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0648\u0636\u0639-\u0627\u0644\u062d\u0627\u0644\u064a-situational-analysis\"><strong>1. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a (Situational Analysis):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (External Analysis):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0643\u0644\u064a\u0629 (Macro Environment):<\/strong>&nbsp;\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u0637\u0627\u0631&nbsp;<strong>PESTEL<\/strong>&nbsp;\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 (Industry Analysis):<\/strong>&nbsp;\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c&nbsp;<strong>Porter&#8217;s Five Forces<\/strong>&nbsp;\u0644\u0641\u0647\u0645 \u0647\u064a\u0643\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0648\u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 (Competitor Analysis):<\/strong>&nbsp;\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0647\u0645 \u0648\u0636\u0639\u0641\u0647\u0645 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Customer Analysis):<\/strong>&nbsp;\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 (Internal Analysis):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a (Resources and Capabilities):<\/strong>&nbsp;\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u062d\u0647\u0627 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 (Value Chain Analysis):<\/strong>&nbsp;\u0641\u0647\u0645 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0641\u064a\u0647\u0627 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0623\u0643\u0628\u0631.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a (Financial Analysis):<\/strong>&nbsp;\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a \u0644\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0648\u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-\u062a\u062d\u0644\u064a\u0644-swot\"><strong>2. \u062a\u062d\u0644\u064a\u0644 <strong>SWOT <\/strong>:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0645\u0635\u0641\u0648\u0641\u0629 SWOT\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f:\n<ul class=\"wp-block-list\">\n<li><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 (Strengths):<\/strong>&nbsp;\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u062d \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 (Weaknesses):<\/strong>&nbsp;\u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0641\u0631\u0635 (Opportunities):<\/strong>&nbsp;\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0633\u062a\u063a\u0644\u0627\u0644\u0647\u0627.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a (Threats):<\/strong>&nbsp;\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629-setting-marketing-objectives\"><strong>3. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (Setting Marketing Objectives):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0648\u0648\u0627\u0642\u0639\u064a\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u0632\u0645\u0646\u064a\u064b\u0627 (SMART).<\/li>\n\n\n\n<li>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0645\u0646\u0638\u0645\u0629.<\/li>\n\n\n\n<li>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629: \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062f\u062e\u0648\u0644 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-\u062a\u0637\u0648\u064a\u0631-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629-developing-marketing-strategies\"><strong>4. \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (Developing Marketing Strategies):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 (Targeting): \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0631\u0643\u0632 \u0639\u0644\u064a\u0647\u0627 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/li>\n\n\n\n<li>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0645\u0631\u0643\u0632 (Positioning): \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0623\u0646 \u062a\u062a\u0628\u0627\u062f\u0631 \u0625\u0644\u0649 \u0623\u0630\u0647\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646\u062f \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647\u0627.<\/li>\n\n\n\n<li>\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (Marketing Mix): \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c (Product)\u060c \u0648\u0627\u0644\u0633\u0639\u0631 (Price)\u060c \u0648\u0627\u0644\u0645\u0643\u0627\u0646 (Place)\u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c (Promotion) (4Ps).<\/li>\n\n\n\n<li>\u0642\u062f \u064a\u0634\u0645\u0644 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0644\u0645\u0646\u062a\u062c (\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629)\u060c \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 (\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a)\u060c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 (\u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629)\u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c (\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u064a).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-\u062a\u0646\u0641\u064a\u0630-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629-implementing-marketing-strategies\"><strong>5. \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (Implementing Marketing Strategies):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0648\u0636\u0639 \u062e\u0637\u0629 \u0639\u0645\u0644 \u0645\u0641\u0635\u0644\u0629 \u062a\u062d\u062f\u062f \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a.<\/li>\n\n\n\n<li>\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n\n\n\n<li>\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/li>\n\n\n\n<li>\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-\u062a\u0642\u064a\u064a\u0645-\u0648\u0645\u0631\u0627\u0642\u0628\u0629-\u0627\u0644\u0623\u062f\u0627\u0621-evaluating-and-controlling-performance\"><strong>6. \u062a\u0642\u064a\u064a\u0645 \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 (Evaluating and Controlling Performance):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs).<\/li>\n\n\n\n<li>\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/li>\n\n\n\n<li>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0635\u062d\u064a\u062d\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629.<\/li>\n\n\n\n<li>\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062d\u0633\u0628 \u0627\u0644\u062d\u0627\u062c\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0645\u062b\u0644\u0629-\u0639\u0644\u0649-\u0643\u064a\u0641\u064a\u0629-\u062a\u0623\u062b\u064a\u0631-\u0627\u0644\u062e\u064a\u0627\u0631-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-\u0644\u0644\u0645\u0646\u0638\u0645\u0629-\u0639\u0644\u0649-\u0639\u0645\u0644\u064a\u0629-\u0627\u0644\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\"><strong>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a: \u0627\u0644\u0646\u0645\u0648:<\/strong>&nbsp;\u0633\u064a\u0631\u0643\u0632 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629\u060c \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u062d\u0635\u0629 \u0633\u0648\u0642\u064a\u0629 \u0623\u0643\u0628\u0631.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a: \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631:<\/strong>&nbsp;\u0633\u064a\u0631\u0643\u0632 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a: \u0627\u0644\u0627\u0646\u0643\u0645\u0627\u0634:<\/strong>&nbsp;\u0633\u064a\u0631\u0643\u0632 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u060c \u0648\u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u0628\u062d\u0629\u060c \u0648\u0625\u0639\u0627\u062f\u0629 \u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0647\u0627\u0645\u0629:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0645\u062a\u0643\u0631\u0631\u0629 \u0648\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629.<\/li>\n\n\n\n<li>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a.<\/li>\n\n\n\n<li>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0634\u0627\u0631\u0643 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u0645\u0639\u0646\u064a\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627\u060c \u0648\u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0633\u0626\u0644\u0629-\u0634\u0627\u0626\u0639\u0629\u0644\u0645\u0627\u0630\u0627-\u064a\u062a\u0645-\u062a\u0643\u0631\u0627\u0631-\u0628\u0639\u0636-\u0639\u0646\u0627\u0635\u0631-\u0627\u0644\u062a\u062d\u0644\u064a\u0644-\u0641\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-\u0631\u063a\u0645-\u0623\u0646\u0647\u0627-\u062a\u0645-\u062a\u062d\u0644\u064a\u0644\u0647\u0627-\u0628\u0627\u0644\u0641\u0639\u0644-\u0641\u064a-\u0627\u0644\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0644\u0645\u0627\u0630\u0627-\u064a\u062a\u0645-\u062a\u0643\u0631\u0627\u0631-\u0628\u0639\u0636-\u0639\u0646\u0627\u0635\u0631-\u0627\u0644\u062a\u062d\u0644\u064a\u0644-\u0641\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-\u0631\u063a\u0645-\u0623\u0646\u0647\u0627-\u062a\u0645-\u062a\u062d\u0644\u064a\u0644\u0647\u0627-\u0628\u0627\u0644\u0641\u0639\u0644-\u0641\u064a-\u0627\u0644\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\">\u0644\u0645\u0627\u0630\u0627 \u064a\u062a\u0645 \u062a\u0643\u0631\u0627\u0631 \u0628\u0639\u0636 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0631\u063a\u0645 \u0623\u0646\u0647\u0627 \u062a\u0645 \u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u061f<\/h5>\n\n\n\n<p>\u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0648\u062b\u064a\u0642\u0629 \u0648\u0627\u0644\u0645\u062a\u062f\u0627\u062e\u0644\u0629 \u0628\u064a\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u062f\u0639\u0646\u064a \u0623\u0648\u0636\u062d \u0644\u0643 \u0633\u0628\u0628 \u062a\u0643\u0631\u0627\u0631 \u0628\u0639\u0636 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 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\u064a\u062c\u0628 \u062a\u0648\u0635\u064a\u0644\u0647\u0627 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0643\u064a\u0641-\u064a\u062a\u0645-\u0630\u0644\u0643\"><strong>\u0643\u064a\u0641 \u064a\u062a\u0645 \u0630\u0644\u0643\u061f<\/strong><\/h5>\n\n\n\n<p>\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u062a\u0645 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0641\u0631\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 (Cross-functional teams):<\/strong>&nbsp;\u0641\u0631\u0642 \u062a\u0636\u0645 \u0623\u0639\u0636\u0627\u0621 \u0645\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 (\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u0627\u0644\u0645\u0627\u0644\u064a\u0629) \u0644\u0636\u0645\u0627\u0646 \u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u062f\u0648\u0631\u064a\u0629:<\/strong>&nbsp;\u0628\u064a\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0645\u0646\u0627\u0642\u0634\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0641\u0631\u0635.<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0641\u0633 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong>&nbsp;\u0648\u0644\u0643\u0646 \u0645\u0639 \u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0645\u0646 \u0632\u0648\u0627\u064a\u0627 \u0645\u062e\u062a\u0644\u0641\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0648\u0627\u0635\u0644 \u0645\u0633\u062a\u0645\u0631:<\/strong>&nbsp;\u0628\u064a\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0644\u0645\u0627\u0630\u0627-\u0647\u0648-\u0636\u0631\u0648\u0631\u064a-\u0631\u063a\u0645-\u0623\u0646-\u0627\u0644\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0639\u0644\u064a\u0627-\u0647\u064a-\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0629\"><strong>\u0644\u0645\u0627\u0630\u0627 \u0647\u0648 \u0636\u0631\u0648\u0631\u064a 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