{"id":4305,"date":"2025-07-08T09:20:25","date_gmt":"2025-07-08T08:20:25","guid":{"rendered":"https:\/\/leadmrktblog.com\/?p=4305"},"modified":"2025-07-08T09:35:56","modified_gmt":"2025-07-08T08:35:56","slug":"%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%b3%d8%b9%d8%b1-%d9%81%d9%8a-%d8%a7%d9%84%d8%a3%d8%b3%d9%88%d8%a7%d9%82-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/leadmrktblog.com\/en\/%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%b3%d8%b9%d8%b1-%d9%81%d9%8a-%d8%a7%d9%84%d8%a3%d8%b3%d9%88%d8%a7%d9%82-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a%d8%a9\/","title":{"rendered":"\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 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\u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/h2><nav><ul><li class=\"\"><a href=\"#\u0627\u0644\u0633\u0639\u0631-\u0643\u0631\u0643\u064a\u0632\u0629-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0641\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\">\u0627\u0644\u0633\u0639\u0631 \u0643\u0631\u0643\u064a\u0632\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a<\/a><\/li><li class=\"\"><a href=\"#\u0645\u0641\u0647\u0648\u0645-\u0648\u0623\u0628\u0639\u0627\u062f-\u0627\u0644\u0633\u0639\u0631-\u0641\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\">\u0645\u0641\u0647\u0648\u0645 \u0648\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a<\/a><\/li><li class=\"\"><a 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id=\"\u062a\u0639\u0631\u064a\u0641-\u0627\u0644\u0633\u0639\u0631-\u0641\u064a-\u0627\u0644\u0633\u064a\u0627\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\">\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a<\/h3>\n\n\n\n<p>\u064a\u064f\u0639\u0631\u0641 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a \u0628\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u062a\u0639\u0643\u0633 \u062a\u0639\u0642\u064a\u062f \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0648\u0623\u0628\u0639\u0627\u062f\u0647 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0633\u062a\u0639\u0631\u0627\u0636 \u0623\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629:<\/p>\n\n\n\n<p>\u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0623\u0648\u0644 \u064a\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u062f\u0648\u0644\u064a \u0639\u0644\u0649 \u0623\u0646\u0647 &#8220;\u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0646\u0642\u062f\u064a \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0648 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0634\u062d\u0646 \u0648\u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0648\u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u062c\u0645\u0631\u0643\u064a\u0629 \u0648\u0627\u0644\u0636\u0631\u0627\u0626\u0628&#8221; (Kotabe &amp; Helsen, 2020). \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u064a\u0624\u0643\u062f \u0639\u0644\u0649 \u0627\u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u062d\u0645\u0644\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a.<\/p>\n\n\n\n<p>\u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062b\u0627\u0646\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0628\u064f\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u062d\u064a\u062b \u064a\u064f\u0639\u0631\u0641 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u062f\u0648\u0644\u064a \u0628\u0623\u0646\u0647 &#8220;\u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0627\u0644\u0647\u062f\u0641 \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642\u060c \u0623\u0648 \u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0623\u0631\u0628\u0627\u062d\u060c \u0623\u0648 \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0645\u0639 \u0627\u0644\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642&#8221; (Cateora &amp; Graham, 2019). \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u064a\u0628\u0631\u0632 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0633\u0639\u0631 \u0643\u0623\u062f\u0627\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n\n\n\n<p>\u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062b\u0627\u0644\u062b \u064a\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629\u060c \u062d\u064a\u062b \u064a\u064f\u0639\u0631\u0641 \u0628\u0623\u0646\u0647 &#8220;\u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0627\u0644\u0646\u0642\u062f\u064a \u0639\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062f\u0631\u0643\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u0641\u064a \u0643\u0644 \u0633\u0648\u0642&#8221; (Lewis &amp; Housden, 2018). \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u064a\u0624\u0643\u062f \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0641\u0647\u0645 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0642\u064a\u0645\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n\n\n<p>\u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0631\u0627\u0628\u0639 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u060c \u062d\u064a\u062b \u064a\u064f\u0639\u0631\u0641 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u062f\u0648\u0644\u064a \u0628\u0623\u0646\u0647 &#8220;\u0646\u062a\u0627\u062c \u0639\u0645\u0644\u064a\u0629 \u0645\u0639\u0642\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0648\u0627\u0645\u0644 \u0645\u062a\u0639\u062f\u062f\u0629 \u0648\u0645\u062a\u062f\u0627\u062e\u0644\u0629 \u062a\u0634\u0645\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u0648\u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0648\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0648\u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 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srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0641\u0647\u0648\u0645-\u0648\u0623\u0647\u0645\u064a\u0629-\u0627\u0644\u0633\u0639\u0631-\u0627\u0644\u062f\u0648\u0644\u064a.webp 896w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0641\u0647\u0648\u0645-\u0648\u0623\u0647\u0645\u064a\u0629-\u0627\u0644\u0633\u0639\u0631-\u0627\u0644\u062f\u0648\u0644\u064a-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0641\u0647\u0648\u0645-\u0648\u0623\u0647\u0645\u064a\u0629-\u0627\u0644\u0633\u0639\u0631-\u0627\u0644\u062f\u0648\u0644\u064a-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0641\u0647\u0648\u0645-\u0648\u0623\u0647\u0645\u064a\u0629-\u0627\u0644\u0633\u0639\u0631-\u0627\u0644\u062f\u0648\u0644\u064a-18x10.webp 18w\" sizes=\"(max-width: 896px) 100vw, 896px\"><figcaption class=\"wp-element-caption\">\u0639\u062f\u0633\u0629 \u0645\u0643\u0628\u0631\u0629 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id=\"\u0627\u0644\u0628\u064a\u0626\u0629-\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629-\u0648\u0623\u0633\u0639\u0627\u0631-\u0627\u0644\u0635\u0631\u0641\">\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0635\u0631\u0641<\/h4>\n\n\n\n<p>\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0644\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u062a\u062e\u062a\u0644\u0641 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0628\u064a\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u0627\u062a. \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0627\u0644\u0622\u0633\u064a\u0648\u064a\u0629\u060c \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u0648\u0645\u0629 \u0643\u062c\u0632\u0621 \u0637\u0628\u064a\u0639\u064a \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 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id=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629-\u0641\u064a-\u0627\u0644\u0623\u0633\u0648\u0627\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/h2>\n\n\n\n<p>\u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0639\u064a\u0631 \u0645\u062a\u0637\u0648\u0631\u0629 \u0648\u0645\u0631\u0646\u0629 \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0639\u0642\u064a\u062f\u0627\u062a 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src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629-\u0641\u064a-\u0627\u0644\u0623\u0633\u0648\u0627\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629.webp\" alt=\"\u0642\u0637\u0639 \u0634\u0637\u0631\u0646\u062c \u062a\u0645\u062b\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629\" class=\"wp-image-4308\" style=\"width:945px\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629-\u0641\u064a-\u0627\u0644\u0623\u0633\u0648\u0627\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629.webp 896w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629-\u0641\u064a-\u0627\u0644\u0623\u0633\u0648\u0627\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629-\u0641\u064a-\u0627\u0644\u0623\u0633\u0648\u0627\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629-\u0641\u064a-\u0627\u0644\u0623\u0633\u0648\u0627\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-18x10.webp 18w\" sizes=\"(max-width: 896px) 100vw, 896px\"><figcaption class=\"wp-element-caption\">\u0642\u0637\u0639 \u0634\u0637\u0631\u0646\u062c \u062a\u0645\u062b\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a 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class=\"wp-block-heading\" id=\"\u0627\u0644\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0643\u0634\u0637\">\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0643\u0634\u0637<\/h4>\n\n\n\n<p>\u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0643\u0634\u0637 \u062a\u062d\u062f\u064a\u062f \u0623\u0633\u0639\u0627\u0631 \u0645\u0631\u062a\u0641\u0639\u0629 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062f\u062e\u0644\u060c \u062b\u0645 \u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0634\u0631\u0627\u0626\u062d \u0623\u0648\u0633\u0639. \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 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\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u0641\u0627\u0636\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062a\u062d\u062f\u064a\u062f \u0623\u0633\u0639\u0627\u0631 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0645\u062d\u0644\u064a\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0641\u0627\u0636\u0644 \u062c\u063a\u0631\u0627\u0641\u064a\u0627\u064b \u0623\u0648 \u062d\u0633\u0628 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u062d\u0633\u0628 \u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u062a\u062c .<\/p>\n\n\n\n<p>\u0634\u0631\u0643\u0629 \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u062a\u0637\u0628\u0642 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id=\"\u0627\u0644\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\">\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a<\/h4>\n\n\n\n<p>\u064a\u064f\u0639\u062f \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0627\u062a\u060c \u062d\u064a\u062b \u064a\u062a\u0639\u0644\u0642 \u0628\u062a\u062d\u062f\u064a\u062f \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062f\u0648\u0644 \u0645\u062e\u062a\u0644\u0641\u0629. \u0647\u0630\u0647 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alt=\"\u0633\u0641\u064a\u0646\u0629 \u062a\u0628\u062d\u0631 \u0639\u0628\u0631 \u062a\u062d\u062f\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629.\" class=\"wp-image-4307\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u062d\u062f\u064a\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0633\u0639\u0631.webp 896w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u062d\u062f\u064a\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0633\u0639\u0631-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u062d\u062f\u064a\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0633\u0639\u0631-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u062d\u062f\u064a\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0633\u0639\u0631-18x10.webp 18w\" sizes=\"(max-width: 896px) 100vw, 896px\"><figcaption class=\"wp-element-caption\">\u0633\u0641\u064a\u0646\u0629 \u062a\u0628\u062d\u0631 \u0639\u0628\u0631 \u062a\u062d\u062f\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0638\u0627\u0647\u0631\u0629-\u0627\u0644\u0625\u063a\u0631\u0627\u0642-\u0648\u0622\u0644\u064a\u0627\u062a-\u0645\u0643\u0627\u0641\u062d\u062a\u0647\u0627\">\u0638\u0627\u0647\u0631\u0629 \u0627\u0644\u0625\u063a\u0631\u0627\u0642 \u0648\u0622\u0644\u064a\u0627\u062a \u0645\u0643\u0627\u0641\u062d\u062a\u0647\u0627<\/h3>\n\n\n\n<p>\u062a\u064f\u0639\u0631\u0641 \u0638\u0627\u0647\u0631\u0629 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id=\"\u0645\u0634\u0643\u0644\u0629-\u0627\u0644\u0623\u0633\u0648\u0627\u0642-\u0627\u0644\u0631\u0645\u0627\u062f\u064a\u0629\">\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0631\u0645\u0627\u062f\u064a\u0629<\/h3>\n\n\n\n<p>\u062a\u0646\u0634\u0623 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0631\u0645\u0627\u062f\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u0628\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u063a\u064a\u0631 \u0645\u062e\u0635\u0635\u0629 \u0644\u0647\u0627 \u0623\u0635\u0644\u0627\u064b\u060c \u0639\u0627\u062f\u0629 \u0628\u0623\u0633\u0639\u0627\u0631 \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0631\u0633\u0645\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062a\u0646\u062a\u062c \u0639\u0646 \u0627\u0644\u062a\u0641\u0627\u0648\u062a 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srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0633\u062a\u0642\u0628\u0644-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0633\u0639\u0631-\u0641\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a.webp 896w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0633\u062a\u0642\u0628\u0644-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0633\u0639\u0631-\u0641\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0633\u062a\u0642\u0628\u0644-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0633\u0639\u0631-\u0641\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0633\u062a\u0642\u0628\u0644-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0633\u0639\u0631-\u0641\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a-18x10.webp 18w\" sizes=\"(max-width: 896px) 100vw, 896px\"><figcaption class=\"wp-element-caption\">\u0645\u062f\u064a\u0646\u0629 \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u062a\u0631\u0645\u0632 \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u062e\u0627\u062a\u0645\u0629-\u0645\u0633\u062a\u0642\u0628\u0644-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0633\u0639\u0631-\u0641\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\">\u0627\u0644\u062e\u0627\u062a\u0645\u0629: \u0645\u0633\u062a\u0642\u0628\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a<\/h2>\n\n\n\n<p>\u0641\u064a \u062e\u062a\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u062d\u0627\u0636\u0631\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u062d\u0648\u0644 <a href=\"https:\/\/www.weglot.com\/blog\/global-pricing-strategies-selling-internationally\" target=\"_blank\" rel=\"noopener\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/a>\u060c \u064a\u0645\u0643\u0646\u0646\u0627 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\u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0645\u062a\u0633\u0627\u0631\u0639\u0629\u060c \u0648\u062a\u0632\u0627\u064a\u062f \u0627\u0644\u062a\u0631\u0627\u0628\u0637 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u0648\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062a\u062e\u0644\u0642 \u0641\u0631\u0635\u0627\u064b \u0648\u062a\u062d\u062f\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u062a\u062a\u0637\u0644\u0628 \u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u064b \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/p>\n\n\n\n<p>\u0645\u0633\u062a\u0642\u0628\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0639\u0631 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\u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0633\u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u062a\u0628\u0631\u064a\u0631\u0647\u0627 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p>\u0623\u062f\u0639\u0648\u0643\u0645 \u0644\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u0627\u0642\u0634\u0646\u0627\u0647\u0627 \u0627\u0644\u064a\u0648\u0645\u060c \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0641\u064a \u0633\u064a\u0627\u0642\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629. <a href=\"https:\/\/lokalise.com\/blog\/international-pricing-strategies\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062f\u0648\u0644\u064a<\/a> \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062a\u0642\u0646\u064a\u0629\u060c \u0628\u0644 \u0641\u0646 \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0644\u0645\u064a \u0648\u0627\u0644\u062d\u062f\u0633 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0627\u0644\u0639\u0645\u064a\u0642.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u0645\u0631\u0627\u062c\u0639-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629\">\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629<\/h2>\n\n\n\n<p>[1] Kotabe, M., &amp; Helsen, K. (2020). <em>The Sage Handbook of International Marketing<\/em>. Sage Publications.<\/p>\n\n\n\n<p>[2] Lewis, R., &amp; Housden, M. (2018). <em>Introduction to International Marketing: Marketing in Action<\/em>. Pearson Education.<\/p>\n\n\n\n<p>[3] Strategic International Marketing Research Group. (2021). <em>Strategic International Marketing: Contemporary Approaches<\/em>. Academic Press.<\/p>\n\n\n\n<p>[4] Cateora, P., &amp; Graham, J. (2019). <em>International Marketing Theory and Practice<\/em>. McGraw-Hill Education.<\/p>\n\n\n\n<p>[5] International Marketing Research Institute. (2020). <em>Market Research and Statistics in International Marketing and Sales<\/em>. Professional Publishing.<\/p>\n\n\n\n<p>[6] OECD Marketing Division. (2019). <em>International Marketing: Global Perspectives<\/em>. OECD Publications.<\/p>\n\n\n\n<p>[7] International Business Academy. (2021). <em>Lecture Notes &#8211; International Marketing<\/em>. Academic Publications.<\/p>\n\n\n\n<p>[8] Global Marketing Research Center. (2020). <em>Introduction to International Marketing: Questions &amp; Answers<\/em>. Educational Press.<\/p>\n\n\n\n<p>[9] Asian Marketing Institute. (2019). <em>Relationship Between Export Performance and Marketing Strategies<\/em>. Research Publications.<\/p>\n\n\n\n<p>[10] European Marketing Council. (2020). <em>Reassessing International Marketing Strategies<\/em>. European Academic Press.<\/p>\n\n\n\n<p>[11] Korea International Business School. (2021). <em>International Marketing in Emerging Markets: The Korean Experience<\/em>. Seoul Academic Press.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0633\u0639\u0631 \u0643\u0631\u0643\u064a\u0632\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a \u0645\u0631\u062d\u0628\u0627\u064b \u0628\u0643\u0645 \u0623\u064a\u0647\u0627 \u0627\u0644\u0637\u0644\u0627\u0628 \u0627\u0644\u0623\u0639\u0632\u0627\u0621 \u0641\u064a \u0645\u062d\u0627\u0636\u0631\u0629 \u062c\u062f\u064a\u062f\u0629 \u0636\u0645\u0646 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a. \u0644\u0642\u062f \u062a\u0646\u0627\u0648\u0644\u0646\u0627 \u0641\u064a \u0645\u062d\u0627\u0636\u0631\u0627\u062a\u0646\u0627 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0645\u0641\u0627\u0647\u064a\u0645 \u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u062d\u064a\u0648\u064a\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629. \u0628\u062f\u0623\u0646\u0627 \u0628\u0641\u0647\u0645 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a \u0648\u0623\u0647\u0645\u064a\u062a\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0644\u0644\u062a\u0648\u0633\u0639 \u0639\u0627\u0644\u0645\u064a\u0627\u064b. \u0643\u0645\u0627 \u062a\u0639\u0645\u0642\u0646\u0627 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c 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