{"id":4278,"date":"2025-07-05T10:36:01","date_gmt":"2025-07-05T09:36:01","guid":{"rendered":"https:\/\/leadmrktblog.com\/?p=4278"},"modified":"2025-07-08T08:16:38","modified_gmt":"2025-07-08T07:16:38","slug":"%d8%a8%d8%ad%d9%88%d8%ab-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a","status":"publish","type":"post","link":"https:\/\/leadmrktblog.com\/en\/%d8%a8%d8%ad%d9%88%d8%ab-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%af%d9%88%d9%84%d9%8a\/","title":{"rendered":"\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629: \u062f\u0648\u0631 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 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\u0628\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0628\u0647\u062f\u0641 \u062f\u0639\u0645 <strong>\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong> \u0641\u064a \u0628\u064a\u0626\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0648\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0627.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062a\u0639\u0631\u064a\u0641-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629\"><strong>\u062a\u0639\u0631\u064a\u0641  \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629:<\/strong><\/h4>\n\n\n\n<p>\u0628\u062d\u0633\u0628 <strong>\u0641\u064a\u0644\u064a\u0628 \u0643\u0648\u062a\u0644\u0631<\/strong>\u060c \u064a\u064f\u0639\u0631\u0641 \u0628\u062d\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a \u0628\u0623\u0646\u0647 &#8220;<strong>\u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0628\u063a\u0631\u0636 \u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u062f\u0648\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629<\/strong>&#8220;. \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u064a\u0628\u0631\u0632 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062a\u0648\u0641\u064a\u0631 <strong>\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629<\/strong> \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u0643\u064a\u064a\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0639 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629.<\/p>\n\n\n\n<p>\u0643\u0645\u0627 \u064a\u0639\u0631\u0641\u0647 <strong>\u0647\u0648\u0644\u062f\u0646 (Holden)<\/strong> \u0628\u0623\u0646\u0647 &#8220;<strong>\u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629 \u0644\u062f\u0639\u0645 \u0627\u062a\u062e\u0627\u0630 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\u0627\u0644\u062f\u0648\u0644\u064a.<\/p>\n\n\n\n<p>\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u064a\u0631\u0649 <strong>\u0633\u0627\u0645\u0648\u064a\u0644\u0633\u0648\u0646 (Samuelson)<\/strong> \u0623\u0646 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0647\u064a &#8220;<strong>\u062a\u0637\u0628\u064a\u0642 \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a \u0644\u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u060c \u0628\u0647\u062f\u0641 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0633\u0648\u0642 \u0648\u062a\u0637\u0648\u064a\u0631 \u062e\u0637\u0637 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0646\u0627\u062c\u062d\u0629<\/strong>&#8220;. \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 <strong>\u0627\u0644\u0639\u0644\u0645\u064a \u0648\u0627\u0644\u0645\u0646\u0647\u062c\u064a<\/strong> \u0644\u0644\u0628\u062d\u0648\u062b.<\/p>\n\n\n\n<p>\u0648\u0623\u062e\u064a\u0631\u0627\u064b\u060c \u064a\u0639\u0631\u0641\u0647\u0627 <strong>\u0644\u064a (Lee)<\/strong> \u0628\u0623\u0646\u0647\u0627 &#8220;<strong>\u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629\u060c \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\u060c \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629\u060c \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong>&#8220;. \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u064a\u0634\u062f\u062f \u0639\u0644\u0649 <strong>\u062a\u0639\u062f\u062f \u0627\u0644\u0639\u0648\u0627\u0645\u0644<\/strong> \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"896\" height=\"504\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0641\u0647\u0648\u0645-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-\u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627.webp\" alt=\"\u0641\u0631\u064a\u0642 \u0639\u0645\u0644 \u062f\u0648\u0644\u064a \u064a\u062d\u0644\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0633\u0648\u0642 \u0639\u0627\u0644\u0645\u064a\u0629\u060c \u064a\u0648\u0636\u062d \u0645\u0641\u0647\u0648\u0645 \u0648\u0623\u0647\u0645\u064a\u0629 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a\" class=\"wp-image-4293\" style=\"width:945px\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0641\u0647\u0648\u0645-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-\u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627.webp 896w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0641\u0647\u0648\u0645-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-\u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0641\u0647\u0648\u0645-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-\u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0641\u0647\u0648\u0645-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-\u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627-18x10.webp 18w\" sizes=\"(max-width: 896px) 100vw, 896px\"><figcaption class=\"wp-element-caption\">\u0641\u0631\u064a\u0642 \u0639\u0645\u0644 \u062f\u0648\u0644\u064a \u064a\u062d\u0644\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0633\u0648\u0642 \u0639\u0627\u0644\u0645\u064a\u0629\u060c \u064a\u0648\u0636\u062d \u0645\u0641\u0647\u0648\u0645 \u0648\u0623\u0647\u0645\u064a\u0629 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0645\u062d\u0644\u064a\u0629-\u0648\u0627\u0644\u062f\u0648\u0644\u064a\u0629\"><strong>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u062f\u0648\u0644\u064a\u0629:<\/strong><\/h4>\n\n\n\n<p>\u062a\u062e\u062a\u0644\u0641 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0639\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0641\u064a \u0639\u062f\u0629 \u062c\u0648\u0627\u0646\u0628 \u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0645\u0646\u0647\u0627:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u062b\u0642\u0627\u0641\u064a:<\/strong>&nbsp;\u0627\u0644\u0623\u0633\u0648\u0627\u0642 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\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u064a\u0648\u0627\u062c\u0647 \u0635\u0639\u0648\u0628\u0627\u062a \u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0628\u0639\u062f \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646\u060c \u0648\u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0646\u0648\u0639 \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629:<\/strong>&nbsp;\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u062a\u062e\u062a\u0644\u0641 \u0641\u064a \u0623\u0646\u0638\u0645\u062a\u0647\u0627 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u062d\u062b \u0648\u0637\u0631\u0642 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u062a\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u062a \u0648\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631:<\/strong>&nbsp;\u064a\u0624\u062b\u0631 \u0647\u0630\u0627 \u0627\u0644\u062a\u0646\u0648\u0639 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0623\u0647\u0645\u064a\u0629 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629:<\/strong><\/p>\n\n\n\n<p>\u062a\u0643\u062a\u0633\u0628 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0623\u0647\u0645\u064a\u0629 \u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u0638\u0644 <strong>\u0627\u0644\u0639\u0648\u0644\u0645\u0629 \u0648\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629<\/strong> \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u062d\u064a\u062b \u062a\u0633\u0627\u0647\u0645 \u0641\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0648\u0641\u064a\u0631&nbsp;<strong>\u0641\u0647\u0645 \u062f\u0642\u064a\u0642 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646<\/strong>&nbsp;\u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0642\u0644\u064a\u0644 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id=\"\u0645\u0631\u0627\u062d\u0644-\u0625\u062c\u0631\u0627\u0621-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629\"><strong>\u0645\u0631\u0627\u062d\u0644 \u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/strong><\/h2>\n\n\n\n<p>\u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u060c \u062a\u0645\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0628\u0639\u062f\u0629 <strong>\u0645\u0631\u0627\u062d\u0644 \u0645\u0646\u0638\u0645\u0629<\/strong> \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0641\u0647\u0645 \u062f\u0642\u064a\u0642 \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u060c \u0648\u062a\u0648\u0641\u064a\u0631 <strong>\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629<\/strong> \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629. \u062a\u0633\u062a\u0646\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0625\u0644\u0649 <strong>\u0645\u0646\u0627\u0647\u062c \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629<\/strong> \u0645\u0639\u062a\u0631\u0641 \u0628\u0647\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u060c \u0643\u0645\u0627 \u0648\u0631\u062f \u0641\u064a \u0645\u0624\u0644\u0641\u0627\u062a \u0645\u062b\u0644 Kotler \u0648Malhotra \u0648Czinkota\u060c \u0648\u062a\u0634\u0645\u0644: <strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0648\u0623\u0647\u062f\u0627\u0641 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\u064a\u0648\u0636\u062d \u0645\u0631\u0627\u062d\u0644 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629\u060c \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0631\u064a\u0631\" class=\"wp-image-4292\" style=\"width:945px\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0631\u0627\u062d\u0644-\u0625\u062c\u0631\u0627\u0621-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629.webp 896w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0631\u0627\u062d\u0644-\u0625\u062c\u0631\u0627\u0621-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0631\u0627\u062d\u0644-\u0625\u062c\u0631\u0627\u0621-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0645\u0631\u0627\u062d\u0644-\u0625\u062c\u0631\u0627\u0621-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-18x10.webp 18w\" sizes=\"(max-width: 896px) 100vw, 896px\"><figcaption class=\"wp-element-caption\">\u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a \u064a\u0648\u0636\u062d \u0645\u0631\u0627\u062d\u0644 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629\u060c \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0631\u064a\u0631<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u0634\u0643\u0644\u0629-\u0648\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0628\u062d\u062b\"><strong>1. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b<\/strong><\/h3>\n\n\n\n<p>\u062a\u0628\u062f\u0623 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a \u0628<strong>\u062a\u062d\u062f\u064a\u062f \u0648\u0627\u0636\u062d \u0644\u0644\u0645\u0634\u0643\u0644\u0629<\/strong> \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a. \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629 <strong>\u062d\u0627\u0633\u0645\u0629<\/strong> \u0644\u0623\u0646\u0647\u0627 \u062a\u0648\u062c\u0647 \u0643\u0644 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0644\u0627\u062d\u0642\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u062d\u062f\u062f\u0629 \u0628\u062f\u0642\u0629\u060c \u0645\u0639 \u0635\u064a\u0627\u063a\u0629 <strong>\u0623\u0647\u062f\u0627\u0641 \u0628\u062d\u062b\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629<\/strong>\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0644\u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0633\u0648\u0642 \u0645\u0639\u064a\u0646\u060c \u062a\u0642\u064a\u064a\u0645 \u0641\u0631\u0635 \u062f\u062e\u0648\u0644 \u0633\u0648\u0642 \u062c\u062f\u064a\u062f\u060c \u0623\u0648 \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062f\u0648\u0644\u064a\u0629. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u062f\u0642\u0629 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0628\u062d\u062b \u0633\u064a\u0642\u062f\u0645 <strong>\u0625\u062c\u0627\u0628\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0630\u0627\u062a \u0635\u0644\u0629<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-\u062a\u0635\u0645\u064a\u0645-\u062e\u0637\u0629-\u0627\u0644\u0628\u062d\u062b\"><strong>2. \u062a\u0635\u0645\u064a\u0645 \u062e\u0637\u0629 \u0627\u0644\u0628\u062d\u062b<\/strong><\/h3>\n\n\n\n<p>\u062a\u0635\u0645\u064a\u0645 \u062e\u0637\u0629 \u0627\u0644\u0628\u062d\u062b \u064a\u062a\u0636\u0645\u0646 <strong>\u0627\u062e\u062a\u064a\u0627\u0631 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\u0627\u0644\u0643\u0645\u064a<\/strong> \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0633\u0648\u062d\u0627\u062a\u060c \u0648<strong>\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u0624\u0631\u064a\u0629. \u0643\u0645\u0627 \u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (\u0623\u0648\u0644\u064a\u0629 \u0623\u0648 \u062b\u0627\u0646\u0648\u064a\u0629) \u0648\u0623\u062f\u0648\u0627\u062a \u062c\u0645\u0639\u0647\u0627\u060c \u0645\u0639 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u062c\u062f\u0648\u0644 \u0632\u0645\u0646\u064a \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0628\u062d\u062b. \u062a\u0635\u0645\u064a\u0645 \u062e\u0637\u0629 \u0627\u0644\u0628\u062d\u062b \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642 \u064a\u0636\u0645\u0646 <strong>\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629<\/strong> \u0648\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-\u062c\u0645\u0639-\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a-\u0645\u0635\u0627\u062f\u0631-\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a-\u0627\u0644\u0623\u0648\u0644\u064a\u0629-\u0648\u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629\"><strong>3. \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629:<\/strong>&nbsp;\u0647\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0645\u062b\u0644&nbsp;<strong>\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a<\/strong>. \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u060c \u064a\u062c\u0628 \u062a\u0635\u0645\u064a\u0645 \u0623\u062f\u0648\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0645\u0627 \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639&nbsp;<strong>\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0644\u063a\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629<\/strong>&nbsp;\u0644\u062a\u0641\u0627\u062f\u064a \u062a\u062d\u064a\u0632 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062a\u0631\u062c\u0645\u0629 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642 \u0623\u0648 \u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639 \u062e\u0628\u0631\u0627\u0621 \u0645\u062d\u0644\u064a\u064a\u0646 \u064a\u0639\u0632\u0632 \u0645\u0646 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629:<\/strong>&nbsp;\u062a\u0634\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0633\u0627\u0628\u0642\u0627\u064b \u0644\u0623\u063a\u0631\u0627\u0636 \u0623\u062e\u0631\u0649 \u0645\u062b\u0644&nbsp;<strong>\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0633\u0648\u0642\u060c \u0627\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629\u060c \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629<\/strong>. \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629 \u0644\u062a\u0648\u0641\u064a\u0631 \u062e\u0644\u0641\u064a\u0629 \u0639\u0646 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\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a<\/strong><\/h3>\n\n\n\n<p>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0647\u064a <strong>\u0625\u0639\u062f\u0627\u062f \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0628\u062d\u062b<\/strong> \u0627\u0644\u0630\u064a \u064a\u0639\u0631\u0636 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0638\u0645\u0629 \u0648\u0648\u0627\u0636\u062d\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0645\u0644\u062e\u0635\u0627\u064b \u0644\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629\u060c \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c 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\u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"896\" height=\"504\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u062d\u062f\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629.webp\" alt=\"\u0623\u064a\u0642\u0648\u0646\u0627\u062a \u062a\u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u0627\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629: \u062d\u0648\u0627\u062c\u0632 \u062b\u0642\u0627\u0641\u064a\u0629\u060c \u0642\u064a\u0648\u062f \u0642\u0627\u0646\u0648\u0646\u064a\u0629\u060c \u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u062d\u062f\u064a\u0627\u062a \u0644\u0648\u062c\u0633\u062a\u064a\u0629.\" class=\"wp-image-4291\" style=\"width:945px\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u062d\u062f\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629.webp 896w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u062d\u062f\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u062d\u062f\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u062d\u062f\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-18x10.webp 18w\" sizes=\"(max-width: 896px) 100vw, 896px\"><figcaption class=\"wp-element-caption\">\u0623\u064a\u0642\u0648\u0646\u0627\u062a \u062a\u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u0627\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629: \u062d\u0648\u0627\u062c\u0632 \u062b\u0642\u0627\u0641\u064a\u0629\u060c \u0642\u064a\u0648\u062f \u0642\u0627\u0646\u0648\u0646\u064a\u0629\u060c \u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u062d\u062f\u064a\u0627\u062a \u0644\u0648\u062c\u0633\u062a\u064a\u0629.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u062a\u062d\u062f\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629\"><strong>\u062a\u062d\u062f\u064a\u0627\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 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\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0631\u0635\u064a\u0646\u0629 \u0645\u062b\u0644 Kotler \u0648Malhotra \u0648Czinkota\u060c \u0648\u062a\u0646\u0627\u0642\u0634 \u0623\u0628\u0631\u0632 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u0648\u0647\u064a: <strong>\u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0648\u0627\u0644\u0644\u063a\u0627\u062a\u060c \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u062a\u0647\u0627\u060c 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\u0623\u0628\u0631\u0632 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a. \u0641\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0641\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629\u060c \u0648\u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 (Kotler &amp; Keller, 2016). \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u062d\u0645\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0645\u0639\u0627\u0646\u064d \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u062b\u0642\u0627\u0641\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 <strong>\u062a\u062d\u064a\u0632 \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u062a\u0641\u0633\u064a\u0631\u0647\u0627<\/strong>. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0642\u062f \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642\u060c \u0645\u0645\u0627 \u064a\u0641\u0631\u0636 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u062a\u0639\u062f\u064a\u0644 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u062b\u0644 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0644\u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u062d\u0644\u064a. <strong>\u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0627\u0644\u062b\u0642\u0627\u0641\u064a<\/strong> \u0636\u0631\u0648\u0631\u064a\u0627\u0646 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u063a\u064a\u0631 \u0645\u0648\u062b\u0648\u0642\u0629. \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0641\u064a \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062a\u0637\u0644\u0628 \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a-\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629-\u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629-\u0641\u064a-\u0627\u0644\u0623\u0633\u0648\u0627\u0642-\u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\"><strong>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u062e\u062a\u0644\u0641 <strong>\u0627\u0644\u0623\u0637\u0631 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629<\/strong> \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0628\u064a\u0646 \u0627\u0644\u062f\u0648\u0644\u060c \u0645\u0645\u0627 \u064a\u0634\u0643\u0644 \u0639\u0642\u0628\u0629 \u0623\u0645\u0627\u0645 \u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a. \u0641\u0628\u0639\u0636 \u0627\u0644\u062f\u0648\u0644 \u062a\u0641\u0631\u0636 <strong>\u0642\u064a\u0648\u062f\u0627\u064b \u0635\u0627\u0631\u0645\u0629 \u0639\u0644\u0649 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/strong>\u060c \u0623\u0648 \u062a\u0634\u062a\u0631\u0637 \u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0631\u0633\u0645\u064a\u0629 \u0645\u0639\u0642\u062f\u0629\u060c \u0623\u0648 \u062a\u0636\u0639 \u0642\u064a\u0648\u062f\u0627\u064b \u0639\u0644\u0649 \u0623\u0646\u0648\u0627\u0639 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (Malhotra, 2019). \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u0648\u0627\u0646\u064a\u0646 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a (GDPR) \u062a\u0641\u0631\u0636 \u0642\u0648\u0627\u0639\u062f \u0635\u0627\u0631\u0645\u0629 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062c\u0645\u0639 \u0648\u062a\u062e\u0632\u064a\u0646 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629. \u0643\u0645\u0627 \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0642\u062f \u062a\u0641\u0631\u0636 \u0642\u064a\u0648\u062f\u0627\u064b \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0645\u062b\u0644 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 <strong>\u0641\u0647\u0645 \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0645\u0639 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629<\/strong> \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0648\u0647\u0648 \u0645\u0627 \u0642\u062f \u064a\u0637\u064a\u0644 \u0632\u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u062a\u0643\u0644\u0641\u062a\u0647.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0645\u0634\u0627\u0643\u0644-\u0627\u0644\u0648\u0635\u0648\u0644-\u0625\u0644\u0649-\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a-\u0648\u0645\u0648\u062b\u0648\u0642\u064a\u062a\u0647\u0627\"><strong>\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u062a\u0647\u0627<\/strong><\/h3>\n\n\n\n<p><strong>\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629<\/strong> \u064a\u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a. \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0623\u0648 \u0627\u0644\u0646\u0627\u0645\u064a\u0629\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629 \u063a\u064a\u0631 \u0645\u062a\u0648\u0641\u0631\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0645\u062d\u062f\u062b\u0629\u060c \u0645\u0645\u0627 \u064a\u0635\u0639\u0628 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 (Czinkota &amp; Ronkainen, 2013). \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0642\u062f \u062a\u0643\u0648\u0646 \u0635\u0639\u0628\u0629 \u0627\u0644\u062c\u0645\u0639 \u0628\u0633\u0628\u0628 \u0636\u0639\u0641 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0623\u0648 \u0646\u0642\u0635 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0642\u062f \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0645\u0634\u0643\u0644\u0627\u062a \u0641\u064a <strong>\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong>\u060c \u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0639\u0628\u0631 \u0648\u0633\u0637\u0627\u0621 \u0623\u0648 \u0634\u0631\u0643\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0645\u062d\u0644\u064a\u0629 \u0630\u0627\u062a \u0645\u0639\u0627\u064a\u064a\u0631 \u062c\u0648\u062f\u0629 \u0645\u062a\u0641\u0627\u0648\u062a\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062f\u0642\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u062d\u062f \u0645\u0646 \u0642\u062f\u0631\u0629 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629. \u0644\u0630\u0644\u0643\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a <strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0632\u064a\u062c \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0637\u0628\u064a\u0642 \u0623\u0633\u0627\u0644\u064a\u0628 \u062a\u062d\u0642\u0642 \u0645\u062a\u0639\u062f\u062f\u0629<\/strong> \u0644\u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a-\u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629-\u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629-\u0641\u064a-\u0625\u062c\u0631\u0627\u0621-\u0627\u0644\u0628\u062d\u0648\u062b-\u0627\u0644\u062f\u0648\u0644\u064a\u0629\"><strong>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0641\u064a \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a \u064a\u062a\u0637\u0644\u0628 <strong>\u0645\u0648\u0627\u0631\u062f \u0645\u0627\u0644\u064a\u0629 \u0648\u0628\u0634\u0631\u064a\u0629 \u0643\u0628\u064a\u0631\u0629<\/strong>\u060c \u0648\u064a\u0648\u0627\u062c\u0647 \u062a\u062d\u062f\u064a\u0627\u062a \u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u062b\u0644 \u062a\u0646\u0633\u064a\u0642 \u0641\u0631\u0642 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0645\u0648\u0627\u0642\u0639 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0642\u062a\u060c \u0648\u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0639\u0628\u0631 \u0627\u0644\u062d\u062f\u0648\u062f (Malhotra, 2019). <strong>\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629<\/strong> \u0644\u0644\u0633\u0641\u0631\u060c \u0627\u0644\u062a\u0631\u062c\u0645\u0629\u060c \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u064a\u0646\u060c \u0648\u062a\u0623\u0645\u064a\u0646 \u0623\u062f\u0648\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u062a\u0632\u064a\u062f \u0645\u0646 \u0639\u0628\u0621 \u0627\u0644\u0628\u062d\u062b. \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u062f\u0648\u0644 \u0642\u062f \u062a\u0639\u064a\u0642 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0623\u0648 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0642\u062f \u062a\u0624\u062b\u0631 \u0627\u0644\u0623\u0632\u0645\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0623\u0648 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062f\u0648\u0644 \u0639\u0644\u0649 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0628\u062d\u062b \u0623\u0648 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u062a\u0647. \u0644\u0630\u0627\u060c \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0625\u0644\u0649 <strong>\u062a\u062e\u0637\u064a\u0637 \u062f\u0642\u064a\u0642\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u0628\u062d\u062b \u0645\u062a\u0642\u062f\u0645\u0629<\/strong> \u0645\u062b\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0623\u062f\u0648\u0627\u062a-\u0648\u062a\u0642\u0646\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629\"><strong>\u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/strong><\/h2>\n\n\n\n<p>\u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u060c \u062a\u064f\u0639\u062f <strong>\u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong> \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u062f\u0642\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0645\u0645\u0627 \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u062a\u062e\u0630\u0629. \u062a\u0633\u062a\u0646\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062d\u0627\u0636\u0631\u0629 \u0625\u0644\u0649 \u0645\u0635\u0627\u062f\u0631 \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0645\u0639\u062a\u0645\u062f\u0629 \u0645\u062b\u0644 Kotler \u0648Malhotra \u0648Czinkota\u060c \u0648\u062a\u062a\u0646\u0627\u0648\u0644 \u0623\u0647\u0645 \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u0648\u0647\u064a: <strong>\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u0624\u0631\u064a\u0629\u060c \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0648\u0628\u0631\u0627\u0645\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"504\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0623\u062f\u0648\u0627\u062a-\u0648\u062a\u0642\u0646\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-2.webp\" alt=\"\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629: \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0645\u0642\u0627\u0628\u0644\u0627\u062a\u060c \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0628\u0624\u0631\u064a\u0629\u060c \u0648\u0628\u0631\u0627\u0645\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.\" class=\"wp-image-4290\" style=\"width:945px\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0623\u062f\u0648\u0627\u062a-\u0648\u062a\u0642\u0646\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-2.webp 896w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0623\u062f\u0648\u0627\u062a-\u0648\u062a\u0642\u0646\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-2-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0623\u062f\u0648\u0627\u062a-\u0648\u062a\u0642\u0646\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-2-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u0623\u062f\u0648\u0627\u062a-\u0648\u062a\u0642\u0646\u064a\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-2-18x10.webp 18w\" sizes=\"(max-width: 896px) 100vw, 896px\"><figcaption class=\"wp-element-caption\">\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629: \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0645\u0642\u0627\u0628\u0644\u0627\u062a\u060c \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0628\u0624\u0631\u064a\u0629\u060c \u0648\u0628\u0631\u0627\u0645\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a-\u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a-\u0627\u0644\u0634\u062e\u0635\u064a\u0629\"><strong>\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u064f\u0639\u062a\u0628\u0631 <strong>\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a<\/strong> \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0623\u062f\u0648\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0634\u064a\u0648\u0639\u0627\u064b \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u060c \u062d\u064a\u062b \u062a\u0648\u0641\u0631 <strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0645\u064a\u0629<\/strong> \u064a\u0645\u0643\u0646 \u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u064b \u0644\u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645\u060c \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 (Malhotra, 2019). \u064a\u062c\u0628 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0639\u0646\u0627\u064a\u0629 \u0641\u0627\u0626\u0642\u0629 \u0644\u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 <strong>\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0644\u063a\u0648\u064a\u0629<\/strong> \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u062d\u0644\u064a \u0644\u062a\u062c\u0646\u0628 \u062a\u062d\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0623\u0648 \u0633\u0648\u0621 \u0627\u0644\u0641\u0647\u0645. \u0623\u0645\u0627 <strong>\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/strong>\u060c \u0641\u0647\u064a \u0623\u062f\u0627\u0629 \u0646\u0648\u0639\u064a\u0629 \u062a\u0633\u0645\u062d \u0628\u062c\u0645\u0639 <strong>\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0639\u0645\u0642\u0629<\/strong> \u062d\u0648\u0644 \u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0622\u0631\u0627\u0626\u0647\u0645\u060c \u0648\u062a\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0644\u0641\u0647\u0645 \u0627\u0644\u0638\u0648\u0627\u0647\u0631 \u0627\u0644\u062a\u064a \u064a\u0635\u0639\u0628 \u0642\u064a\u0627\u0633\u0647\u0627 \u0643\u0645\u064a\u0627\u064b. \u0641\u064a \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u0642\u062f \u062a\u064f\u062c\u0631\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0623\u0648 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0645\u062d\u0644\u064a\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u062a\u0648\u0641\u064a\u0631 \u0631\u0624\u0649 \u0623\u0639\u0645\u0642 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0633\u0648\u0642 (Kotler &amp; Keller, 2016).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629-\u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a-\u0627\u0644\u0628\u0624\u0631\u064a\u0629\"><strong>\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u0624\u0631\u064a\u0629<\/strong><\/h3>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629<\/strong> \u0647\u064a \u062a\u0642\u0646\u064a\u0629 \u0628\u062d\u062b\u064a\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 <strong>\u0645\u0631\u0627\u0642\u0628\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646<\/strong> \u0641\u064a \u0628\u064a\u0626\u062a\u0647\u0645 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u062f\u0648\u0646 \u062a\u062f\u062e\u0644 \u0645\u0628\u0627\u0634\u0631\u060c \u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0628\u0627\u062d\u062b \u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0642\u0639\u064a\u0629 \u062d\u0648\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a. \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0641\u064a <strong>\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629<\/strong> \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0639\u064a\u0642 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u062e\u0631\u0649. \u0623\u0645\u0627 <strong>\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u0624\u0631\u064a\u0629 (Focus Groups)<\/strong>\u060c \u0641\u0647\u064a \u062a\u062c\u0645\u0639\u0627\u062a \u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u064a\u062a\u0645 \u0645\u0646\u0627\u0642\u0634\u0629 \u0645\u0648\u0636\u0648\u0639 \u0645\u0639\u064a\u0646 \u0645\u0639\u0647\u0645 \u062a\u062d\u062a \u0625\u0634\u0631\u0627\u0641 \u0628\u0627\u062d\u062b \u0645\u062e\u062a\u0635. \u062a\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 <strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0648\u0639\u064a\u0629 \u063a\u0646\u064a\u0629<\/strong> \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u062a\u0648\u062c\u0647\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u060c \u0643\u0645\u0627 \u062a\u062a\u064a\u062d \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0642\u0628\u0644 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0623\u0648\u0633\u0639 (Czinkota &amp; Ronkainen, 2013).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0633\u062a\u062e\u062f\u0627\u0645-\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627-\u0627\u0644\u062d\u062f\u064a\u062b\u0629\"><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062d\u062f\u064a\u062b\u0629<\/strong><\/h3>\n\n\n\n<p>\u0634\u0647\u062f\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a \u062a\u0637\u0648\u0631\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0645\u0639 \u0625\u062f\u062e\u0627\u0644 <strong>\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062d\u062f\u064a\u062b\u0629<\/strong>\u060c \u0627\u0644\u062a\u064a \u062d\u0633\u0651\u0646\u062a \u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0643\u0641\u0627\u0621\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627. \u0645\u0646 \u0623\u0628\u0631\u0632 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a <strong>\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong> \u0627\u0644\u062a\u064a \u062a\u062a\u064a\u062d \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0639\u064a\u0646\u0627\u062a \u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u0633\u0639\u0629 \u0628\u0633\u0631\u0639\u0629 \u0648\u062a\u0643\u0644\u0641\u0629 \u0623\u0642\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u0643\u0645\u0627 \u062a\u0633\u0645\u062d \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0628\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0628\u0634\u0643\u0644 \u0641\u0648\u0631\u064a. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0627\u0644\u064a\u0648\u0645 <strong>\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629<\/strong> \u0645\u062b\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0646\u062d\u062f\u0627\u0631\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0646\u0642\u0648\u062f\u064a\u0629\u060c \u0648\u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0647\u064a\u0643\u0644\u064a\u0629\u060c \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 (Malhotra, 2019). \u0643\u0645\u0627 \u0628\u062f\u0623 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u064a\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 <strong>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a<\/strong> \u0644\u062a\u062d\u0644\u064a\u0644 \u0643\u0645\u064a\u0627\u062a \u0636\u062e\u0645\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u0646\u0628\u0624\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (IGI Global, 2021).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0628\u0631\u0627\u0645\u062c-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\"><strong>\u0628\u0631\u0627\u0645\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong><\/h3>\n\n\n\n<p>\u062a\u0644\u0639\u0628 <strong>\u0628\u0631\u0627\u0645\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong> \u062f\u0648\u0631\u0627\u064b \u0645\u062d\u0648\u0631\u064a\u0627\u064b \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u060c \u062d\u064a\u062b \u062a\u062a\u064a\u062d \u0645\u0639\u0627\u0644\u062c\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0643\u0641\u0627\u0621\u0629 \u0639\u0627\u0644\u064a\u0629. \u0645\u0646 \u0623\u0634\u0647\u0631 \u0647\u0630\u0647 \u0627\u0644\u0628\u0631\u0627\u0645\u062c <strong>\u0628\u0631\u0646\u0627\u0645\u062c SPSS<\/strong> \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629\u060c \u0648\u064a\u062a\u0645\u064a\u0632 \u0628\u0648\u0627\u062c\u0647\u062a\u0647 \u0627\u0644\u0633\u0647\u0644\u0629 \u0648\u0623\u062f\u0648\u0627\u062a\u0647 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0648\u0635\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u064a\u0629. \u0643\u0645\u0627 \u064a\u0633\u062a\u062e\u062f\u0645 <strong>\u0628\u0631\u0646\u0627\u0645\u062c Excel<\/strong> \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062e\u0635\u0648\u0635\u0627\u064b \u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0647\u0646\u0627\u0643 \u0628\u0631\u0627\u0645\u062c \u0645\u062a\u0642\u062f\u0645\u0629 \u0623\u062e\u0631\u0649 \u0645\u062b\u0644 SAS \u0648Stata \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0645\u062a\u0637\u0648\u0631\u0629 \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0627\u0644\u0645\u0639\u0642\u062f\u0629. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0644\u0649 <strong>\u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0633\u0631\u0639\u0629 \u0648\u062f\u0642\u0629<\/strong>\u060c \u0643\u0645\u0627 \u062a\u0633\u0647\u0644 \u0639\u0645\u0644\u064a\u0629 \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0639\u0631\u0636\u0647\u0627 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0628\u062d\u062b\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0645\u0646 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0648\u064a\u064f\u0633\u0647\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0644\u0629 (Kotler &amp; Keller, 2016).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u062a\u0637\u0628\u064a\u0642\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-\u0641\u064a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\"><strong>\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/h2>\n\n\n\n<p>\u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u062a\u064f\u0639\u062f <strong>\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b<\/strong> \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 <strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629<\/strong> \u062a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629. \u062a\u0633\u062a\u0646\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062d\u0627\u0636\u0631\u0629 \u0625\u0644\u0649 \u0645\u0635\u0627\u062f\u0631 \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0645\u0631\u0645\u0648\u0642\u0629 \u0645\u062b\u0644 Kotler \u0648Malhotra \u0648Czinkota\u060c \u0648\u062a\u062a\u0646\u0627\u0648\u0644 \u0643\u064a\u0641 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a \u0641\u064a <strong>\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0644\u0627\u0626\u0645\u0629 \u062b\u0642\u0627\u0641\u064a\u0627\u064b \u0648\u062c\u063a\u0631\u0627\u0641\u064a\u0627\u064b<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"504\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u0637\u0628\u064a\u0642\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-\u0641\u064a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642.webp\" alt=\"\u0635\u0648\u0631 \u062a\u0648\u0636\u064a\u062d\u064a\u0629 \u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0639\u0627\u0644\u0645\u064a\u0627\u064b.\" class=\"wp-image-4289\" style=\"width:945px\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u0637\u0628\u064a\u0642\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-\u0641\u064a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642.webp 896w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u0637\u0628\u064a\u0642\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-\u0641\u064a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u0637\u0628\u064a\u0642\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-\u0641\u064a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/07\/\u062a\u0637\u0628\u064a\u0642\u0627\u062a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629-\u0641\u064a-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-18x10.webp 18w\" sizes=\"(max-width: 896px) 100vw, 896px\"><figcaption class=\"wp-element-caption\">\u0635\u0648\u0631 \u062a\u0648\u0636\u064a\u062d\u064a\u0629 \u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0639\u0627\u0644\u0645\u064a\u0627\u064b.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062a\u0637\u0648\u064a\u0631-\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a-\u0648\u062a\u0643\u064a\u064a\u0641\u0647\u0627-\u0644\u0644\u0623\u0633\u0648\u0627\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629\"><strong>\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062a\u0643\u064a\u064a\u0641\u0647\u0627 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u064f\u0639\u062a\u0628\u0631 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a <strong>\u0623\u062f\u0627\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646<\/strong> \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 <strong>\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0646\u0627\u0633\u0628 \u0647\u0630\u0647 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0623\u0648 \u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629<\/strong> \u0644\u062a\u0644\u0627\u0626\u0645 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0644\u0643\u0644 \u0633\u0648\u0642 (Kotler &amp; Keller, 2016). \u0641\u0645\u062b\u0644\u0627\u064b\u060c \u0642\u062f \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u062a\u0639\u062f\u064a\u0644 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0644\u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629. \u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 <strong>\u0627\u0644\u062a\u0643\u064a\u0641 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u064a\u0639\u0632\u0632 \u0645\u0646 \u0641\u0631\u0635 \u0642\u0628\u0648\u0644\u0647\u0627<\/strong> \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0641\u0634\u0644 (Malhotra, 2019). \u0643\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062a\u0642\u064a\u064a\u0645 \u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0642\u0628\u0644 \u0625\u0637\u0644\u0627\u0642\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0623\u0633\u0639\u0627\u0631-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629-\u062d\u0633\u0628-\u0627\u0644\u0633\u0648\u0642\"><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u062d\u0633\u0628 \u0627\u0644\u0633\u0648\u0642<\/strong><\/h3>\n\n\n\n<p>\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a \u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 <strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0639\u0627\u0631<\/strong> \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629\u060c \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 (Czinkota &amp; Ronkainen, 2013). \u062a\u062e\u062a\u0644\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0628\u064a\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0627\u0644\u0646\u0627\u0645\u064a\u0629\u060c \u062d\u064a\u062b \u0642\u062f \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0645\u064a\u0629 \u0623\u0633\u0639\u0627\u0631\u0627\u064b \u0623\u0642\u0644 \u0644\u062c\u0630\u0628 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0633\u0645\u062d \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0628\u062a\u0633\u0639\u064a\u0631 \u0623\u0639\u0644\u0649 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629 \u0644\u0644\u0645\u0646\u062a\u062c. \u062a\u0633\u0627\u0639\u062f \u0628\u062d\u0648\u062b \u0627\u0644\u0633\u0648\u0642 \u0641\u064a <strong>\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062a\u062c\u0627\u0647 \u0627\u0644\u0623\u0633\u0639\u0627\u0631<\/strong>\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0643\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062a\u0642\u064a\u064a\u0645 \u062a\u0623\u062b\u064a\u0631 \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0646\u0641\u0633\u064a \u0623\u0648 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u060c \u0639\u0644\u0649 \u0627\u0644\u0637\u0644\u0628 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u062e\u062a\u064a\u0627\u0631-\u0642\u0646\u0648\u0627\u062a-\u0627\u0644\u062a\u0648\u0632\u064a\u0639-\u0627\u0644\u0641\u0639\u0627\u0644\u0629\"><strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0641\u0639\u0627\u0644\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u064f\u0639\u062f <strong>\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/strong> \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062d\u064a\u0648\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u060c \u062d\u064a\u062b \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0643\u0641\u0627\u0621\u0629 (Kotler &amp; Keller, 2016). \u062a\u0633\u0627\u0639\u062f \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a <strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629\u060c \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629<\/strong> \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0642\u0646\u0648\u0627\u062a \u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0623\u0648 \u0642\u0646\u0648\u0627\u062a \u062d\u062f\u064a\u062b\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f \u0646\u0645\u0648\u0627\u064b \u0633\u0631\u064a\u0639\u0627\u064b \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0642\u0646\u0627\u0629 \u062a\u0648\u0632\u064a\u0639 \u0641\u0639\u0627\u0644\u0629 \u0648\u0630\u0627\u062a \u062a\u0643\u0644\u0641\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 (Emerald Insight, 2022). \u0643\u0645\u0627 \u062a\u0633\u0627\u0639\u062f \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0633\u0637\u0627\u0621 \u0648\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0634\u0628\u0643\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062a\u0635\u0645\u064a\u0645-\u062d\u0645\u0644\u0627\u062a-\u062a\u0631\u0648\u064a\u062c\u064a\u0629-\u0645\u0644\u0627\u0626\u0645\u0629-\u062b\u0642\u0627\u0641\u064a\u0627-\u0648\u062c\u063a\u0631\u0627\u0641\u064a\u0627\"><strong>\u062a\u0635\u0645\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u0644\u0627\u0626\u0645\u0629 \u062b\u0642\u0627\u0641\u064a\u0627\u064b \u0648\u062c\u063a\u0631\u0627\u0641\u064a\u0627\u064b<\/strong><\/h3>\n\n\n\n<p>\u062a\u0644\u0639\u0628 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a \u062f\u0648\u0631\u0627\u064b \u0645\u062d\u0648\u0631\u064a\u0627\u064b \u0641\u064a <strong>\u062a\u0635\u0645\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062a\u0631\u0627\u0639\u064a \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<\/strong> \u0628\u064a\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 (Malhotra, 2019). \u0641\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0641\u0639\u0627\u0644 \u064a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645 \u0627\u0644\u0642\u064a\u0645\u060c \u0627\u0644\u0639\u0627\u062f\u0627\u062a\u060c \u0648\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0648\u0635\u0648\u0644 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u0641\u0636\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062c\u064a\u0628 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0647\u064a. \u0643\u0645\u0627 \u062a\u062a\u064a\u062d \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 <strong>\u062a\u0642\u064a\u064a\u0645 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u0627\u064b<\/strong> \u0641\u064a \u0643\u0644 \u0633\u0648\u0642\u060c \u0648\u062a\u0635\u0645\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u062a\u0631\u0648\u064a\u062c\u064a \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u062a\u0634\u064a\u0631 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u062a\u062d\u0642\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0623\u0639\u0644\u0649 \u0648\u062a\u0628\u0646\u064a \u0639\u0644\u0627\u0642\u0629 \u0623\u0642\u0648\u0649 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (IJEBAR, 2022).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062f\u0631\u0627\u0633\u0627\u062a-\u062d\u0627\u0644\u0629-\u0639\u0645\u0644\u064a\u0629\"><strong>\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0639\u0645\u0644\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u060c \u062a\u0644\u0639\u0628 <strong>\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629<\/strong> \u062f\u0648\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0641\u064a \u062a\u0648\u0636\u064a\u062d \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u0646\u0638\u0631\u064a\u0627\u062a \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062c\u0627\u062d \u0623\u0648 \u0641\u0634\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629. \u064a\u0633\u062a\u0646\u062f \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0625\u0644\u0649 \u0645\u0631\u0627\u062c\u0639 \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0645\u0639\u062a\u0645\u062f\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062d\u0644\u064a\u0644 \u0644\u062b\u0644\u0627\u062b \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u062a\u0645\u062b\u0644 \u062a\u062c\u0627\u0631\u0628 \u0645\u062a\u0646\u0648\u0639\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062f\u0631\u0627\u0633\u0629-\u062d\u0627\u0644\u0629-\u0646\u062c\u0627\u062d-\u0634\u0631\u0643\u0629-\u0639\u0627\u0644\u0645\u064a\u0629-\u0628\u0641\u0636\u0644-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\"><strong>\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629: \u0646\u062c\u0627\u062d \u0634\u0631\u0643\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 \u0628\u0641\u0636\u0644 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a<\/strong><\/h3>\n\n\n\n<p>\u0634\u0631\u0643\u0629 <strong>\u0633\u062a\u0627\u0631\u0628\u0643\u0633 (Starbucks)<\/strong> \u062a\u0645\u062b\u0644 \u0646\u0645\u0648\u0630\u062c\u064b\u0627 \u0628\u0627\u0631\u0632\u064b\u0627 \u0639\u0644\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 <strong>\u0628\u062d\u0648\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0642\u064a\u0642\u0629<\/strong>. \u0627\u0639\u062a\u0645\u062f\u062a \u0633\u062a\u0627\u0631\u0628\u0643\u0633 \u0639\u0644\u0649 \u0628\u062d\u0648\u062b \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0639\u0645\u0642\u0629 \u0644\u0641\u0647\u0645 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u062f\u0648\u0644\u060c \u0645\u0645\u0627 \u0645\u0643\u0646\u0647\u0627 \u0645\u0646 <strong>\u062a\u0643\u064a\u064a\u0641 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627<\/strong> \u0628\u0645\u0627 \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 (Ijaz et al., 2021). \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0622\u0633\u064a\u0648\u064a\u0629\u060c \u0642\u0627\u0645\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u062a\u0639\u062f\u064a\u0644 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0644\u062a\u0634\u0645\u0644 \u0646\u0643\u0647\u0627\u062a \u0645\u062d\u0644\u064a\u0629 \u062a\u0644\u0628\u064a \u0623\u0630\u0648\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0643\u0645\u0627 \u062d\u0631\u0635\u062a \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u0644\u062a\u0639\u0643\u0633 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629. \u062a\u0648\u0636\u062d \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0623\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0633\u062a\u0627\u0631\u0628\u0643\u0633 \u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u062b\u0644 <strong>\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u0624\u0631\u064a\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong> \u0633\u0627\u0639\u062f\u0647\u0627 \u0641\u064a \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u0623\u062f\u0649 \u0625\u0644\u0649 \u062a\u0648\u0633\u0639 \u0646\u0627\u062c\u062d \u0641\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 80 \u062f\u0648\u0644\u0629 (Emerald Insight, 2021).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062f\u0631\u0627\u0633\u0629-\u062d\u0627\u0644\u0629-\u0641\u0634\u0644-\u062a\u0633\u0648\u064a\u0642\u064a-\u0628\u0633\u0628\u0628-\u062a\u062c\u0627\u0647\u0644-\u0628\u062d\u0648\u062b-\u0627\u0644\u0633\u0648\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629\"><strong>\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629: \u0641\u0634\u0644 \u062a\u0633\u0648\u064a\u0642\u064a \u0628\u0633\u0628\u0628 \u062a\u062c\u0627\u0647\u0644 \u0628\u062d\u0648\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0622\u062e\u0631\u060c \u0642\u062f\u0645\u062a \u0634\u0631\u0643\u0629 &#8220;<strong>Target<\/strong>&#8221; \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0645\u062b\u0627\u0644\u064b\u0627 \u0639\u0644\u0649 <strong>\u0627\u0644\u0641\u0634\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/strong> \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0643\u0646\u062f\u064a \u0646\u062a\u064a\u062c\u0629 <strong>\u0625\u0647\u0645\u0627\u0644 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a<\/strong>. \u062d\u064a\u0646 \u0642\u0631\u0631\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0643\u0646\u062f\u0627\u060c \u0644\u0645 \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u064a\u0646 \u0648\u0627\u0644\u0643\u0646\u062f\u064a\u064a\u0646\u060c \u0643\u0645\u0627 \u0644\u0645 \u062a\u0642\u0645 \u0628\u062f\u0631\u0627\u0633\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062c\u062f\u064a\u062f (Malhotra, 2019). \u0623\u062f\u0649 \u0630\u0644\u0643 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u063a\u064a\u0631 \u0645\u0644\u0627\u0626\u0645\u0629\u060c \u0623\u0633\u0639\u0627\u0631 \u063a\u064a\u0631 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0648\u0645\u0634\u0643\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0645\u0645\u0627 \u062a\u0633\u0628\u0628 \u0641\u064a \u062e\u0633\u0627\u0626\u0631 \u0643\u0628\u064a\u0631\u0629 \u0648\u0627\u0636\u0637\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u0646\u0633\u062d\u0627\u0628 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0628\u0639\u062f \u0641\u062a\u0631\u0629 \u0642\u0635\u064a\u0631\u0629. \u062a\u0648\u0636\u062d \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 <strong>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0628\u062d\u0648\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/strong> \u0644\u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u062a\u062c\u0646\u0628 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u063a\u064a\u0631 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0645\u062b\u0644\u0629-\u0639\u0644\u0649-\u0628\u062d\u0648\u062b-\u062a\u0633\u0648\u064a\u0642-\u0646\u0627\u062c\u062d\u0629-\u0641\u064a-\u0623\u0633\u0648\u0627\u0642-\u0627\u0644\u0634\u0631\u0642-\u0627\u0644\u0623\u0648\u0633\u0637-\u0648\u0634\u0645\u0627\u0644-\u0623\u0641\u0631\u064a\u0642\u064a\u0627\"><strong>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0628\u062d\u0648\u062b \u062a\u0633\u0648\u064a\u0642 \u0646\u0627\u062c\u062d\u0629 \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627<\/strong><\/h3>\n\n\n\n<p>\u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627\u060c \u0634\u0647\u062f\u062a \u0634\u0631\u0643\u0627\u062a \u0639\u062f\u0629 <strong>\u0646\u062c\u0627\u062d\u0627\u062a \u0645\u0644\u062d\u0648\u0638\u0629<\/strong> \u0628\u0641\u0636\u0644 \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0623\u062e\u0630\u062a \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 <strong>\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/strong>. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0634\u0631\u0643\u0629 &#8220;<strong>\u0625\u0639\u0645\u0627\u0631<\/strong>&#8221; \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0628\u062d\u0648\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u062f\u0648\u0644\u064a\u064a\u0646\u060c \u0645\u0645\u0627 \u0645\u0643\u0646\u0647\u0627 \u0645\u0646 \u062a\u0637\u0648\u064a\u0631 \u0645\u0634\u0627\u0631\u064a\u0639 \u0633\u0643\u0646\u064a\u0629 \u0648\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0644\u0628\u064a \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0633\u0648\u0642 (IJEBAR, 2023). \u0643\u0645\u0627 \u0627\u0639\u062a\u0645\u062f\u062a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u063a\u0630\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0639\u0644\u0649 \u0628\u062d\u0648\u062b \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u062a\u0643\u064a\u064a\u0641 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0645\u0639 \u0627\u0644\u0623\u0630\u0648\u0627\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u060c \u0645\u062b\u0644 \u062a\u0639\u062f\u064a\u0644 \u0646\u0643\u0647\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062a\u0637\u0648\u064a\u0631 \u062d\u0645\u0644\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062a\u0631\u0627\u0639\u064a \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062f\u064a\u0646\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629. \u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u0633\u062a\u062b\u0645\u0631\u062a \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u0633\u0648\u0642 \u062d\u0642\u0642\u062a <strong>\u0645\u0639\u062f\u0644\u0627\u062a \u0646\u0645\u0648 \u0623\u0639\u0644\u0649 \u0648\u0631\u0636\u0627 \u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u0628\u0631<\/strong> \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627 \u0627\u0644\u0630\u064a\u0646 \u0644\u0645 \u064a\u0644\u062a\u0632\u0645\u0648\u0627 \u0628\u0647\u0630\u0647 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a (Emerald Insight, 2022).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a-\u0627\u0644\u062d\u062f\u064a\u062b\u0629-\u0641\u064a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629\"><strong>\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/strong><\/h2>\n\n\n\n<p>\u0641\u064a \u0638\u0644 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0645\u062a\u0633\u0627\u0631\u0639\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u060c \u062a\u0634\u0647\u062f \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 <strong>\u062a\u062d\u0648\u0644\u0627\u062a \u062c\u0648\u0647\u0631\u064a\u0629<\/strong> \u062a\u0639\u0643\u0633 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0642. \u062a\u0633\u062a\u0646\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062d\u0627\u0636\u0631\u0629 \u0625\u0644\u0649 \u0645\u0631\u0627\u062c\u0639 \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0631\u0635\u064a\u0646\u0629 \u0645\u062b\u0644 Kotler \u0648Malhotra\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u062f\u064a\u062b\u0629 \u062d\u0648\u0644 \u062f\u0648\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0648\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062f\u0648\u0631-\u0648\u0633\u0627\u0626\u0644-\u0627\u0644\u062a\u0648\u0627\u0635\u0644-\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a-\u0641\u064a-\u062c\u0645\u0639-\u0648\u062a\u062d\u0644\u064a\u0644-\u0628\u064a\u0627\u0646\u0627\u062a-\u0627\u0644\u0633\u0648\u0642\"><strong>\u062f\u0648\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0642<\/strong><\/h3>\n\n\n\n<p>\u0623\u0635\u0628\u062d\u062a <strong>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/strong> \u0645\u0646\u0635\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u062c\u0645\u0647\u0648\u0631 \u0639\u0627\u0644\u0645\u064a \u0648\u0627\u0633\u0639 (IJISRT, 2025). \u062a\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 <strong>\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0645\u062a\u0642\u062f\u0645\u0629<\/strong> \u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u062a\u0628\u0639 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a\u060c \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c \u0648\u062a\u0648\u064a\u062a\u0631. \u0643\u0645\u0627 \u062a\u0633\u0647\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0633\u0631\u064a\u0639\u0629\u060c \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0628\u0624\u0631\u064a\u0629 \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0648\u0644\u062f\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0641\u0647\u0645 \u0627\u0644\u0633\u064a\u0627\u0642\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0628\u0631 \u0647\u0630\u0647 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u0642\u0648\u0649 \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u062e\u0627\u0635\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u062c\u064a\u0627\u0644 \u0627\u0644\u0634\u0627\u0628\u0629 \u0645\u062b\u0644 \u062c\u064a\u0644 \u0632\u062f (IJRPR, 2025).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0633\u062a\u062e\u062f\u0627\u0645-\u0627\u0644\u0630\u0643\u0627\u0621-\u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a-\u0648\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a-\u0627\u0644\u0643\u0628\u064a\u0631\u0629-\u0641\u064a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\"><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/h3>\n\n\n\n<p>\u064a\u064f\u0639\u062f <strong>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI) \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629<\/strong> 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\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 (IJFMR, 2025). \u062a\u0633\u062a\u062e\u062f\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 <strong>\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a\u060c \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629<\/strong> \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0635\u064a\u0629\u060c \u0627\u0644\u0635\u0648\u0631\u060c \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0633\u0648\u0642. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 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\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u062a\u0648\u0627\u062c\u0647 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u062d\u062f\u064a\u0627\u062a \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629\u060c \u0627\u0644\u0623\u0645\u0627\u0646\u060c \u0648\u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0648\u0627\u0632\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0622\u0644\u064a\u0629 \u0648\u0627\u0644\u0628\u0635\u064a\u0631\u0629 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0646\u062a\u0627\u0626\u062c \u0645\u0648\u062b\u0648\u0642\u0629 \u0648\u0623\u062e\u0644\u0627\u0642\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0647\u0645\u064a\u0629-\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629-\u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629-\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629-\u0641\u064a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062f\u0648\u0644\u064a\u0629\"><strong>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u0632\u062f\u0627\u062f \u0623\u0647\u0645\u064a\u0629 <strong>\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/strong> \u0641\u064a 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\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 <strong>\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/strong>\u060c \u0645\u0645\u0627 \u064a\u0639\u0643\u0633 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629.<\/p>\n\n\n\n<p>\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0641\u0625\u0646 <a href=\"https:\/\/www.weglot.com\/ar\/blog\/international-market-research\" target=\"_blank\" rel=\"noopener\">\u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a<\/a> \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0628\u0644 \u0647\u064a <strong>\u0639\u0645\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629<\/strong> \u062a\u062f\u0639\u0645 \u062a\u062d\u0642\u064a\u0642 <strong>\u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629<\/strong> \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0642\u0627\u0626\u0645\u0629-\u0627\u0644\u0645\u0631\u0627\u062c\u0639\">\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639 <\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Kotler, P., &amp; Keller, K. L. (2016). <em>Marketing Management<\/em> (15th ed.). Pearson Education.<\/strong><\/li>\n\n\n\n<li><strong>Malhotra, N. K. (2019). <em>Marketing Research: An Applied Orientation<\/em> (7th ed.). Pearson Education.<\/strong><\/li>\n\n\n\n<li><strong>Czinkota, M. R., &amp; Ronkainen, I. A. (2013). <em>International Marketing<\/em> (10th ed.). Cengage Learning.<\/strong><\/li>\n\n\n\n<li><strong>Hofstede, G., Hofstede, G. J., &amp; Minkov, M. (2010). <em>Cultures and Organizations: Software of the Mind<\/em> (3rd ed.). McGraw-Hill.<\/strong><\/li>\n\n\n\n<li><strong>Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., &amp; Rose, E. L. (2020). <em>International Business: The New Realities<\/em> (5th ed.). Pearson Education.<\/strong><\/li>\n\n\n\n<li><strong>Hair, J. F., Black, W. C., Babin, B. J., &amp; Anderson, R. E. (2019). <em>Multivariate Data Analysis<\/em> (8th ed.). Cengage Learning.<\/strong><\/li>\n\n\n\n<li><strong>Shimp, T. A., &amp; Andrews, J. C. (2013). <em>Advertising, Promotion, and Other Aspects of Integrated Marketing Communications<\/em> (9th ed.). Cengage Learning.<\/strong><\/li>\n\n\n\n<li><strong>Quelch, J. A., &amp; Hoff, E. J. (1986). <em>Customizing Global Marketing<\/em>. Harvard Business Review.<\/strong><\/li>\n\n\n\n<li><strong>Emerald Insight Journals (Various articles on International Marketing Research, Digital Marketing, and Sustainability).<\/strong><\/li>\n\n\n\n<li><strong>IGI Global (Various publications on Artificial Intelligence and Big Data in Marketing).<\/strong><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>\u0647\u0644 \u062a\u0633\u0627\u0621\u0644\u062a \u064a\u0648\u0645\u064b\u0627 \u0643\u064a\u0641 \u062a\u0646\u062c\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0641\u064a \u063a\u0632\u0648 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u062a\u0639\u062b\u0631 \u0623\u062e\u0631\u0649 \u0631\u063a\u0645 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a\u0647\u0627\u061f \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u062a\u0643\u0645\u0646 \u0641\u064a \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a. \u0641\u064a \u0645\u062d\u0627\u0636\u0631\u0627\u062a\u0646\u0627 \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u063a\u0635\u0646\u0627 \u0645\u0639\u064b\u0627 \u0641\u064a \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u060c \u0645\u0633\u062a\u0643\u0634\u0641\u064a\u0646 \u0623\u0647\u0645\u064a\u062a\u0647 \u0643\u0642\u0648\u0629 \u062f\u0627\u0641\u0639\u0629 \u0644\u0644\u0646\u0645\u0648\u060c \u0648\u0645\u062d\u0644\u0644\u064a\u0646 \u062a\u062d\u062f\u064a\u0627\u062a\u0647 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 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