{"id":3878,"date":"2025-03-05T11:17:45","date_gmt":"2025-03-05T10:17:45","guid":{"rendered":"https:\/\/leadmrktblog.com\/?p=3878"},"modified":"2025-03-05T11:47:01","modified_gmt":"2025-03-05T10:47:01","slug":"%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a9","status":"publish","type":"post","link":"https:\/\/leadmrktblog.com\/en\/%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d8%a9\/","title":{"rendered":"\u0645\u0627 \u0645\u0641\u0647\u0648\u0645 \u0645\u0635\u0637\u0644\u062d &#8220;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629&#8221; \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u061f"},"content":{"rendered":"<p>\u0623\u0647\u0644\u0627\u064b \u0648\u0633\u0647\u0644\u0627\u064b \u0628\u0643\u0645 \u0641\u064a \u0645\u062d\u0627\u0636\u0631\u062a\u0646\u0627 \u0627\u0644\u064a\u0648\u0645\u060c 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href=\"https:\/\/leadmrktblog.com\/en\/%d9%85%d9%81%d9%87%d9%88%d9%85-%d8%a7%d9%84%d9%85%d9%8a%d8%b2%d8%a9-%d8%a7%d9%84%d8%aa%d9%86%d8%a7%d9%81%d8%b3%d9%8a%d8%a9\/\">\u062a\u062d\u0642\u064a\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/a> \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645\u060c \u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u062a\u0639\u0631\u064a\u0641 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0646\u0647\u060c \u0648\u0623\u0647\u0645\u064a\u062a\u0647 \u0641\u064a \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/20253310339595_converted.webp\" alt=\"\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u062a\u0646\u0627\u0642\u0634 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0641\u064a \u063a\u0631\u0641\u0629 \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a\" class=\"wp-image-3889\" style=\"width:958px;height:auto\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/20253310339595_converted.webp 1024w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/20253310339595_converted-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/20253310339595_converted-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/20253310339595_converted-18x10.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u062a\u0646\u0627\u0642\u0634 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0641\u064a \u063a\u0631\u0641\u0629 \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062a\u0639\u0631\u064a\u0641-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0635\u0646\u0627\u0639\u0629\">\u062a\u0639\u0631\u064a\u0641 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/h3>\n\n\n\n<p>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\u060c \u0627\u0644\u062a\u0642\u0646\u064a\u0629\u060c \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0644\u0644\u0634\u0631\u0643\u0629. <\/p>\n\n\n\n<p>\u0648\u0641\u0642\u064b\u0627 \u0644\u0640 Lewie Diasz\u060c &#8220;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0647\u0648 \u062a\u0642\u064a\u064a\u0645 \u0634\u0627\u0645\u0644 \u0644\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0628\u0647\u062f\u0641 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629&#8221; (Diasz, 2013, p. 59).<\/p>\n\n\n\n<p> \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0639\u0631\u0641 Drummond \u0648\u0622\u062e\u0631\u0648\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0628\u0623\u0646\u0647 &#8220;\u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629&#8221; (Drummond et al.; 2008, p. 26).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629-\u0645\u0646-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0635\u0646\u0627\u0639\u0629\">\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/h3>\n\n\n\n<p>\u064a\u0647\u062f\u0641 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0625\u0644\u0649 \u0639\u062f\u0629 \u0623\u0647\u062f\u0627\u0641 \u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0645\u0646\u0647\u0627:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a-\u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629: <\/h4>\n\n\n\n<p>\u064a\u0633\u0627\u0639\u062f \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062c\u062f\u064a\u062f\u0629.  (Diasz, 2013, p. 59).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062a\u0642\u064a\u064a\u0645-\u0627\u0644\u0642\u0648\u0649-\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\">\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629: <\/h4>\n\n\n\n<p>\u064a\u0633\u0645\u062d \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0628\u062a\u0642\u064a\u064a\u0645 \u0642\u0648\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u0643\u0630\u0644\u0643 \u062a\u062d\u062f\u064a\u062f \u0645\u062f\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629.  (Drummond et al.; 2008, p. 26).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0641\u0631\u0635-\u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a: <\/h4>\n\n\n\n<p>\u064a\u0633\u0627\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062c\u0646\u0628\u0647\u0627. (Diasz, 2013, p. 59).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0647\u0645\u064a\u0629-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0635\u0646\u0627\u0639\u0629-\u0641\u064a-\u0648\u0636\u0639-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u062a\u0633\u0648\u064a\u0642\u064a\u0629-\u0641\u0639\u0627\u0644\u0629\">\u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0641\u064a \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629<\/h3>\n\n\n\n<p>\u064a\u0644\u0639\u0628 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0646\u0627\u062c\u062d\u0629\u060c \u0644\u0623\u0646\u0647 \u064a\u0645\u0646\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u0630\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0648\u0627\u0642\u062a\u0646\u0627\u0635\u0647\u0627\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0648\u062a\u062c\u0646\u0628\u0647\u0627\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 <a href=\"https:\/\/leadmrktblog.com\/en\/%d8%ae%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%ae%d8%b7%d8%a9-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9\/\">\u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/a> \u062a\u062f\u0639\u0645 \u0648\u062a\u0639\u0632\u0632 \u0645\u0643\u0627\u0646\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 (Diasz, 2013, p. 59).<\/p>\n\n\n\n<p>\u0643\u0645\u0627 \u064a\u0648\u0641\u0631 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u0647\u0645\u064b\u0627 \u0639\u0645\u064a\u0642\u064b\u0627 \u0644\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646\u0647\u0627 \u0645\u0646 \u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u062a\u0633\u062a\u062c\u064a\u0628 \u0628\u0645\u0631\u0648\u0646\u0629 \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 (Drummond et al.; 2008, p. 26).<\/p>\n\n\n\n<p>\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u064a \u0631\u0635\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629. \u0647\u0630\u0627 \u0627\u0644\u0648\u0639\u064a \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0644\u062a\u0643\u064a\u0641 \u0627\u0644\u0633\u0631\u064a\u0639 \u0645\u0639 \u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u0639\u0632\u0632 \u0642\u062f\u0631\u062a\u0647\u0627 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 (Diasz, 2013, p. 59).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0623\u062f\u0648\u0627\u062a-\u0648\u0646\u0645\u0627\u0630\u062c-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0635\u0646\u0627\u0639\u0629\">\u0623\u062f\u0648\u0627\u062a \u0648\u0646\u0645\u0627\u0630\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/h2>\n\n\n\n<p>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645\u060c \u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u0628\u0639\u0636 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u064b\u0627 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0646\u0645\u0648\u0630\u062c \u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/2025331091611_converted.webp\" alt=\"\u0645\u062e\u0637\u0637 \u0628\u064a\u0627\u0646\u064a \u0644\u0646\u0645\u0648\u0630\u062c \u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633 \u064a\u0648\u0636\u062d \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\" class=\"wp-image-3891\" style=\"width:957px;height:auto\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/2025331091611_converted.webp 1024w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/2025331091611_converted-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/2025331091611_converted-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/2025331091611_converted-18x10.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">\u0645\u062e\u0637\u0637 \u0628\u064a\u0627\u0646\u064a \u0644\u0646\u0645\u0648\u0630\u062c \u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633 \u064a\u0648\u0636\u062d \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0645\u0648\u0630\u062c-\u0642\u0648\u0649-\u0628\u0648\u0631\u062a\u0631-\u0627\u0644\u062e\u0645\u0633-porter-s-five-forces\">\u0646\u0645\u0648\u0630\u062c \u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633 (Porter&#8217;s Five Forces)<\/h3>\n\n\n\n<p>\u0646\u0645\u0648\u0630\u062c \u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633 \u0647\u0648 \u0648\u0627\u062d\u062f \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u0647\u0631\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u064a\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0635\u0646\u0627\u0639\u0629. \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 Diasz\u060c &#8220;\u0646\u0645\u0648\u0630\u062c \u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u064a\u064a\u0645 \u062a\u0647\u062f\u064a\u062f \u062f\u062e\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062c\u062f\u062f\u060c \u062a\u0647\u062f\u064a\u062f \u0627\u0644\u0628\u062f\u0627\u0626\u0644\u060c \u0642\u0648\u0629 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646\u060c \u0642\u0648\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u0645\u062f\u0649 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629&#8221; (Diasz, 2013, p. 59).<\/p>\n\n\n\n<p><strong>\u062a\u0647\u062f\u064a\u062f \u062f\u062e\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062c\u062f\u062f: <\/strong><\/p>\n\n\n\n<p>\u064a\u0642\u064a\u0633 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645\u0644 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u062f\u062e\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0625\u0644\u0649 \u0627\u0644\u0635\u0646\u0627\u0639\u0629. \u0643\u0644\u0645\u0627 \u0643\u0627\u0646 \u062f\u062e\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0623\u0633\u0647\u0644\u060c \u0632\u0627\u062f\u062a \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629. \u0623\u064a \u0623\u0646 \u062a\u0647\u062f\u064a\u062f \u062f\u062e\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629. (Diasz, 2013, p. 59).<\/p>\n\n\n\n<p><strong>\u062a\u0647\u062f\u064a\u062f \u0627\u0644\u0628\u062f\u0627\u0626\u0644: <\/strong><\/p>\n\n\n\n<p>\u064a\u0642\u064a\u0633 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645\u0644 \u0645\u062f\u0649 \u062a\u0648\u0627\u0641\u0631 \u0627\u0644\u0628\u062f\u0627\u0626\u0644 <a href=\"https:\/\/leadmrktblog.com\/en\/%d9%85%d8%ad%d9%81%d8%b8%d8%a9-%d8%a7%d9%84%d9%85%d9%86%d8%aa%d8%ac%d8%a7%d8%aa\/\">\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647<\/a>\u0627. \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u060c \u0632\u0627\u062f \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629. \u0628\u0645\u0639\u0646\u0649\u0622\u062e\u0631\u060c \u062a\u0647\u062f\u064a\u062f \u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629..<\/p>\n\n\n\n<p><strong>\u0642\u0648\u0629 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646: <\/strong><\/p>\n\n\n\n<p>\u064a\u0642\u064a\u0633 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645\u0644 \u0642\u0648\u0629 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0628\u062c\u0648\u062f\u0629 \u0645\u062e\u062a\u0644\u0641\u0629. \u0623\u064a \u0623\u0646 \u0642\u0648\u0629 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629.<\/p>\n\n\n\n<p><strong>\u0642\u0648\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646: <\/strong><\/p>\n\n\n\n<p>\u064a\u0642\u064a\u0633 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645\u0644 \u0642\u0648\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629. \u0623\u064a \u0623\u0646 \u0642\u0648\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629.<\/p>\n\n\n\n<p><strong>\u0645\u062f\u0649 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629: <\/strong><\/p>\n\n\n\n<p>\u064a\u0642\u064a\u0633 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645\u0644 \u0645\u062f\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629. \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0632\u0627\u062f\u062a \u0627\u0644\u0636\u063a\u0648\u0637 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u0623\u064a \u0623\u0646 \u0645\u062f\u0649 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0633\u0648\u0642-\u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/h3>\n\n\n\n<p>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633\u060c \u064a\u0634\u0645\u0644 <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/management\/industry-analysis-methods\/\" target=\"_blank\" rel=\"noopener\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/a> \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0633\u0648\u0642\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642: <\/h4>\n\n\n\n<p>\u064a\u062a\u0636\u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. (Drummond et al., 2008, p. 26).<\/p>\n\n\n\n<p><strong>&nbsp; &nbsp;\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635<\/strong>: \u064a\u062a\u0636\u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0645\u062b\u0644 \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u062f\u062e\u0648\u0644 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629.  (Diasz, 2013, p. 59).<\/p>\n\n\n\n<p><strong>&nbsp; &nbsp;\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a:<\/strong> \u064a\u062a\u0636\u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0645\u062b\u0644 \u062f\u062e\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0623\u0648 \u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629.  (Diasz, 2013, p. 59).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646: <\/h4>\n\n\n\n<p> \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<a href=\"https:\/\/leadmrktblog.com\/en\/%d9%85%d9%81%d9%87%d9%88%d9%85-%d8%a7%d9%84%d9%85%d9%8a%d8%b2%d8%a9-%d8%a7%d9%84%d8%aa%d9%86%d8%a7%d9%81%d8%b3%d9%8a%d8%a9\/\">\u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/a><\/p>\n\n\n\n<p><strong>&nbsp; &nbsp;\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646:<\/strong> \u064a\u062a\u0636\u0645\u0646 \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u062d\u0644\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0642\u0648\u062a\u0647\u0645 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. <\/p>\n\n\n\n<p><strong>&nbsp; &nbsp;\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646:<\/strong> \u064a\u062a\u0636\u0645\u0646 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0642\u062f \u064a\u062f\u062e\u0644\u0648\u0646 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u062d\u0644\u064a\u0644 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. (Diasz, 2013, p. 59).<\/p>\n\n\n\n<p>\u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u062a\u0639\u062a\u0645\u062f \u0623\u062f\u0648\u0627\u062a \u0648\u0646\u0645\u0627\u0630\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u062a\u0639\u0632\u0632 \u0645\u0646 \u0645\u0648\u0642\u0641\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u062a\u0637\u0628\u064a\u0642-\u0627\u0644\u0639\u0645\u0644\u064a-\u0644\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0635\u0646\u0627\u0639\u0629\">\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/h2>\n\n\n\n<p>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0646\u0638\u0631\u064a\u0629 \u0623\u0648 \u0645\u0641\u0647\u0648\u0645 \u0645\u062c\u0631\u062f\u060c \u0628\u0644 \u0647\u0648 \u0623\u062f\u0627\u0629 \u0639\u0645\u0644\u064a\u0629 \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645\u060c \u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u062a\u0637\u0628\u064a\u0642 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0648\u0646\u062d\u0644\u0644 \u0646\u062a\u0627\u0626\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/202533101141514_converted.webp\" alt=\"\u0634\u062e\u0635 \u064a\u0642\u0648\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u062c\u0647\u0627\u0632 \u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0644\u062a\u0637\u0628\u064a\u0642 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u062d\u0642\u064a\u0642\u064a\u0629\" class=\"wp-image-3888\" style=\"width:947px;height:auto\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/202533101141514_converted.webp 1024w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/202533101141514_converted-300x169.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/202533101141514_converted-768x432.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/03\/202533101141514_converted-18x10.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">\u0634\u062e\u0635 \u064a\u0642\u0648\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u062c\u0647\u0627\u0632 \u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0644\u062a\u0637\u0628\u064a\u0642 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u062d\u0642\u064a\u0642\u064a\u0629<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062f\u0631\u0627\u0633\u0629-\u062d\u0627\u0644\u0629-\u062a\u0637\u0628\u064a\u0642-\u0644\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0635\u0646\u0627\u0639\u0629-\u0639\u0644\u0649-\u0634\u0631\u0643\u0629-unilever-\u0641\u064a-\u0633\u0631\u064a\u0644\u0627\u0646\u0643\u0627\">\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629: \u062a\u0637\u0628\u064a\u0642 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 Unilever \u0641\u064a \u0633\u0631\u064a\u0644\u0627\u0646\u0643\u0627<\/h3>\n\n\n\n<p>\u0644\u0646\u0623\u062e\u0630 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0634\u0631\u0643\u0629 Unilever \u0641\u064a \u0633\u0631\u064a\u0644\u0627\u0646\u0643\u0627\u060c \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0641\u064a \u0625\u0637\u0627\u0631 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0643\u062c\u0632\u0621 \u0645\u0646 \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0645\u0630\u0643\u0648\u0631\u0629 \u0641\u064a \u0643\u062a\u0627\u0628 &#8220;Strategic Marketing: Marketing Strategies for Sri Lankan Business Entities&#8221; \u0644\u0640 Lewie Diasz. \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 Diasz\u060c &#8220;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0630\u064a \u0623\u062c\u0631\u062a\u0647 \u0634\u0631\u0643\u0629 Unilever \u0641\u064a \u0633\u0631\u064a\u0644\u0627\u0646\u0643\u0627 \u0633\u0627\u0639\u062f\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u0639\u0632\u0632 \u0645\u0646 \u0646\u0645\u0648\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645&#8221; (Diasz, 2013, p. 98).<\/p>\n\n\n\n<p><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629: <\/strong>\u0628\u062f\u0623\u062a Unilever \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0633\u0631\u064a\u0644\u0627\u0646\u0643\u0627 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c \u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633. \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 Diasz\u060c &#8220;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c \u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633 \u0623\u0638\u0647\u0631 \u0623\u0646 \u062a\u0647\u062f\u064a\u062f \u062f\u062e\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0643\u0627\u0646 \u0645\u0646\u062e\u0641\u0636\u064b\u0627 \u0646\u0638\u0631\u064b\u0627 \u0644\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0644\u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642\u060c \u0628\u064a\u0646\u0645\u0627 \u0643\u0627\u0646\u062a \u0642\u0648\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0627\u0644\u064a\u0629 \u0628\u0633\u0628\u0628 \u062a\u0648\u0627\u0641\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646&#8221; (Diasz, 2013, p. 98).<\/p>\n\n\n\n<p><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642:<\/strong> \u062a\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 Unilever \u0641\u064a \u0633\u0631\u064a\u0644\u0627\u0646\u0643\u0627. \u0643\u0645\u0627 \u064a\u0634\u064a\u0631 Diasz\u060c &#8220;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0623\u0638\u0647\u0631 \u0623\u0646 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u0643\u0645\u0646 \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u062a\u0633\u062a\u0647\u062f\u0641 \u0642\u0637\u0627\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0628\u064a\u0646\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u0646\u0628\u0639 \u0645\u0646 \u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629&#8221; (Diasz, 2013, p. 98).<\/p>\n\n\n\n<p><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646:<\/strong> \u062a\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 Diasz\u060c &#8220;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0623\u0638\u0647\u0631 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0643\u0627\u0646\u062a \u062a\u0632\u062f\u0627\u062f \u062a\u0646\u0627\u0641\u0633\u064a\u062a\u0647\u0627 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0648\u0623\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0643\u0627\u0646\u0648\u0627 \u064a\u062f\u0631\u0633\u0648\u0646 \u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0628\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0634\u0627\u0628\u0647\u0629&#8221; (Diasz, 2013, p. 98).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062a\u062d\u0644\u064a\u0644-\u0646\u062a\u0627\u0626\u062c-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0635\u0646\u0627\u0639\u0629-\u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627-\u0639\u0644\u0649-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\">\u062a\u062d\u0644\u064a\u0644 \u0646\u062a\u0627\u0626\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/h3>\n\n\n\n<p>\u0628\u0639\u062f \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0627\u0633\u062a\u062e\u062f\u0645\u062a Unilever \u0646\u062a\u0627\u0626\u062c \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u0639\u0632\u0632 \u0645\u0646 \u0645\u0648\u0642\u0641\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 Diasz\u060c &#8220;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0633\u0627\u0639\u062f Unilever \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u062a\u0633\u062a\u0647\u062f\u0641 \u0642\u0637\u0627\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a&#8221; (Diasz, 2013, p. 98).<\/p>\n\n\n\n<p><strong>\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0633\u0648\u0642:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645\u062a Unilever \u0646\u062a\u0627\u0626\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u062a\u0633\u062a\u0647\u062f\u0641 \u0642\u0637\u0627\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645. <\/p>\n\n\n\n<p><strong>\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: <\/strong>\u0627\u0633\u062a\u062e\u062f\u0645\u062a Unilever \u0646\u062a\u0627\u0626\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a. \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0647\u0627 \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0645\u0648\u0642\u0641\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062d\u0642\u064a\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642: <\/strong>\u0627\u0633\u062a\u062e\u062f\u0645\u062a Unilever \u0646\u062a\u0627\u0626\u062c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0645\u062b\u0644 \u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0621 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a-\u0648\u0627\u0644\u062d\u0644\u0648\u0644-\u0644\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0635\u0646\u0627\u0639\u0629\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u062d\u0644\u0648\u0644 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/h2>\n\n\n\n<p>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0645\u0639\u0642\u062f\u0629 \u0648\u062a\u062a\u0637\u0644\u0628 \u062f\u0642\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0647\u0645\u064a\u062a\u0647 \u0641\u064a \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629\u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u064a\u0648\u0627\u062c\u0647 \u062a\u062d\u062f\u064a\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645\u060c \u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u0646\u0642\u062f\u0645 \u062d\u0644\u0648\u0644 \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0644\u062a\u062c\u0627\u0648\u0632 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a-\u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629-\u0628\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0635\u0646\u0627\u0639\u0629\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/h3>\n\n\n\n<p>\u0645\u0646 \u0627\u0628\u0631\u0632 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u0627 \u064a\u0623\u062a\u064a: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0641\u0639\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646:<\/strong> \u0648\u0627\u062d\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0647\u0648 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0641\u0639\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u062d\u062f\u062b\u0629:<\/strong> \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u064a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u0645\u062d\u062f\u062b\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629:<\/strong> \u062a\u063a\u064a\u0631 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0628\u0633\u0631\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u062d\u0644\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0628\u062f\u0642\u0629. (Drummond et al., 2008, p. 29).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062d\u0644\u0648\u0644-\u0648\u0623\u0633\u0627\u0644\u064a\u0628-\u0644\u062a\u062c\u0627\u0648\u0632-\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\">\u062d\u0644\u0648\u0644 \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0644\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629: <\/strong>\u0644\u062a\u062c\u0627\u0648\u0632 \u062a\u062d\u062f\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0641\u0639\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629. \u0645\u062b\u0644 \u0646\u0645\u0648\u0630\u062c \u0642\u0648\u0649 \u0628\u0648\u0631\u062a\u0631 \u0627\u0644\u062e\u0645\u0633 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0641\u0630\u0644\u0643 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0641\u0639\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u062f\u0642\u0629 .<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0646\u0648\u0639\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong> \u0644\u062a\u062c\u0627\u0648\u0632 \u062a\u062d\u062f\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u062d\u062f\u062b\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0646\u0648\u0639\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0645\u062b\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629\u060c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0641\u0647\u0630\u0627 \u0645\u0646 \u0634\u0627\u0646\u0647 \u0627\u0646  \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u062d\u062f\u062b\u0629 .<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u062f\u064a\u062b \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0628\u0627\u0646\u062a\u0638\u0627\u0645:<\/strong> \u0644\u062a\u062c\u0627\u0648\u0632 \u062a\u062d\u062f\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u062b \u062a\u062d\u0644\u064a\u0644\u0627\u062a\u0647\u0627 \u0628\u0627\u0646\u062a\u0638\u0627\u0645. \u0648\u0630\u0644\u0643 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0628\u062f\u0642\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062a\u0637\u0628\u064a\u0642\u0627\u062a-\u0639\u0645\u0644\u064a\u0629-\u0644\u062a\u062c\u0627\u0648\u0632-\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\">\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a<\/h3>\n\n\n\n<p>\u0644\u0646\u0623\u062e\u0630 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0634\u0631\u0643\u0629 Unilever \u0641\u064a \u0633\u0631\u064a\u0644\u0627\u0646\u0643\u0627\u060c \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0641\u064a \u0625\u0637\u0627\u0631 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0643\u062c\u0632\u0621 \u0645\u0646 \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0645\u0630\u0643\u0648\u0631\u0629 \u0641\u064a \u0643\u062a\u0627\u0628 &#8220;Strategic Marketing: Marketing Strategies for Sri Lankan Business Entities&#8221; \u0644\u0640 Lewie Diasz. \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 Diasz\u060c &#8220;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0630\u064a \u0623\u062c\u0631\u062a\u0647 \u0634\u0631\u0643\u0629 Unilever \u0641\u064a \u0633\u0631\u064a\u0644\u0627\u0646\u0643\u0627 \u0633\u0627\u0639\u062f\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c 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<\/li>\n\n\n\n<li>\u0642\u0627\u0645\u062a Unilever \u0628\u062a\u062d\u062f\u064a\u062b \u062a\u062d\u0644\u064a\u0644\u0627\u062a\u0647\u0627 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u0643\u0645\u0627 \u064a\u0634\u064a\u0631 Diasz\u060c &#8220;\u062a\u062d\u062f\u064a\u062b \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0633\u0627\u0639\u062f Unilever \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0628\u062f\u0642\u0629&#8221; (Diasz, 2013, p. 98).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u062e\u0627\u062a\u0645\u0629\">\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/h2>\n\n\n\n<p>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u064a\u0645\u062b\u0644 \u0631\u0643\u064a\u0632\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629. \u064a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646\u0647\u0627 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