{"id":3528,"date":"2025-02-05T14:17:38","date_gmt":"2025-02-05T13:17:38","guid":{"rendered":"https:\/\/leadmrktblog.com\/?p=3528"},"modified":"2025-02-05T15:18:08","modified_gmt":"2025-02-05T14:18:08","slug":"%d8%a7%d9%84%d9%85%d8%aa%d8%ba%d9%8a%d8%b1%d8%a7%d8%aa-%d9%88%d8%a7%d9%84%d8%a8%d9%86%d8%a7%d8%a1%d8%a7%d8%aa-%d9%81%d9%8a-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d8%b9%d9%84%d9%85%d9%8a","status":"publish","type":"post","link":"https:\/\/leadmrktblog.com\/en\/%d8%a7%d9%84%d9%85%d8%aa%d8%ba%d9%8a%d8%b1%d8%a7%d8%aa-%d9%88%d8%a7%d9%84%d8%a8%d9%86%d8%a7%d8%a1%d8%a7%d8%aa-%d9%81%d9%8a-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d8%b9%d9%84%d9%85%d9%8a\/","title":{"rendered":"\u00a0\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a: \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646"},"content":{"rendered":"\n<p>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a \u0647\u0648 \u062e\u0637\u0648\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u062a\u062d\u062f\u064a\u0627\u062a \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633<a href=\"https:\/\/leadmrktblog.com\/%d8%b5%d9%8a%d8%a7%d8%ba%d8%a9-%d8%a7%d9%84%d8%a3%d8%b3%d8%a6%d9%84%d8%a9-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab%d9%8a%d8%a9\/\"> \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629<\/a> \u0628\u062f\u0642\u0629\u060c \u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u063a\u064a\u0631 \u0645\u0623\u0644\u0648\u0641\u0629 \u0623\u0648 \u0645\u0639\u0642\u062f\u0629. \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 <a href=\"https:\/\/leadmrktblog.com\/%d8%a3%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab\/\">\u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b<\/a> \u0648\u062a\u0637\u0648\u064a\u0631 \u0646\u0638\u0631\u064a\u0627\u062a\u0647. \u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0648\u0639\u0645\u0644\u064a \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646\u060c \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062f\u0631\u0627\u0633\u0627\u062a\u0647\u0645\u060c \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0642\u0627\u0628\u0644\u064a\u062a\u0647\u0627 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u0645\u062f\u0649 \u062a\u0648\u0627\u0641\u0642\u0647\u0627 \u0645\u0639 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0633\u0646\u062a\u0646\u0627\u0648\u0644 \u0623\u064a\u0636\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/h2><nav><ul><li class=\"\"><a href=\"#\u0623\u0648\u0644\u0627-\u0641\u0647\u0645-\u0637\u0628\u064a\u0639\u0629-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a\">\u0623\u0648\u0644\u0627. \u0641\u0647\u0645 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a<\/a><\/li><li class=\"\"><a href=\"#\u062b\u0627\u0646\u064a\u0627-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0639\u0645\u0644\u064a\u0629-\u0644\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\">\u062b\u0627\u0646\u064a\u0627. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/a><\/li><li class=\"\"><a href=\"#\u062b\u0627\u0644\u062b\u0627-\u0623\u0645\u062b\u0644\u0629-\u0645\u0646-\u0627\u0644\u0639\u0644\u0648\u0645-\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629\">\u062b\u0627\u0644\u062b\u0627. \u0623\u0645\u062b\u0644\u0629 \u0645\u0646 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629<\/a><\/li><li class=\"\"><a href=\"#\u0631\u0627\u0628\u0639\u0627-\u0646\u0635\u0627\u0626\u062d-\u0644\u062a\u062d\u0633\u064a\u0646-\u0639\u0645\u0644\u064a\u0629-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b\">\u0631\u0627\u0628\u0639\u0627. \u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b<\/a><\/li><li class=\"\"><a href=\"#\u062e\u0627\u062a\u0645\u0629\">\u062e\u0627\u062a\u0645\u0629<\/a><\/li><li class=\"\"><a href=\"#\u0623\u0633\u0626\u0644\u0629-\u0634\u0627\u0626\u0639\u0629-\u0648\u0627\u062c\u0648\u0628\u062a\u0647\u0627\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u0648\u0627\u062c\u0648\u0628\u062a\u0647\u0627<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0648\u0644\u0627-\u0641\u0647\u0645-\u0637\u0628\u064a\u0639\u0629-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a\">\u0623\u0648\u0644\u0627. \u0641\u0647\u0645 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a<\/h3>\n\n\n\n<p>\u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a\u060c \u062a\u0639\u062a\u0628\u0631 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u062e\u0637\u0648\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629. \u062a\u0639\u0643\u0633 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0648\u062a\u0648\u062c\u0647 \u0627\u0644\u0628\u0627\u062d\u062b \u0646\u062d\u0648 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u0646\u0627\u0633\u0628\u0629 \u0648<a href=\"https:\/\/leadmrktblog.com\/%d8%a7%d9%84%d8%a3%d8%b3%d8%a6%d9%84%d8%a9-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab%d9%8a%d8%a9\/\">\u062a\u0637\u0648\u064a\u0631 \u0623\u0633\u0626\u0644\u0629 \u0628\u062d\u062b \u062f\u0642\u064a\u0642\u0629<\/a>. \u064a\u0647\u062f\u0641 \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062a\u062d\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0645\u0627 \u0628\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062a\u0639\u0631\u064a\u0641-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\"><strong>\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<\/strong><\/h4>\n\n\n\n<p>\u062a\u064f\u0639\u0631\u064e\u0651\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0628\u0623\u0646\u0647\u0627 \u062e\u0635\u0627\u0626\u0635 \u0623\u0648 \u0633\u0645\u0627\u062a \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0648\u0636\u0648\u0639\u064a \u0648\u0645\u0628\u0627\u0634\u0631 [(Paltridge &amp; Starfield, 2007)]. \u062a\u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0633\u0645\u0627\u062a \u0639\u0646\u0627\u0635\u0631\u064b\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u063a\u064a\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0627\u0642 \u0623\u0648 \u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0647\u0627. \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0643\u0645\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u0631 \u0623\u0648 \u0627\u0644\u062f\u062e\u0644) \u0623\u0648 \u0646\u0648\u0639\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0623\u0648 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a). \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 &#8220;\u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a&#8221; (Clicks) \u0623\u0648 &#8220;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637&#8221; (Engagement Level) \u0633\u062a\u0643\u0648\u0646 \u0630\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u0643\u0628\u064a\u0631\u0629.<\/p>\n\n\n\n<p>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0647\u064a \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0633\u0628\u0628\u064a\u0629 \u0623\u0648 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0638\u0648\u0627\u0647\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0645\u062a\u063a\u064a\u0631\u064a\u0646 \u0645\u062b\u0644 &#8220;\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0636\u062e\u0645&#8221; (Inflation Rate) \u0648&#8221;\u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629&#8221; (Purchasing Power)\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u0642\u064a\u0627\u0633 \u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062d\u062f\u062f\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 [(Swetnam, 2004)]. \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0647 \u0641\u0647\u0645 \u0648\u0627\u0636\u062d \u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0648\u0623\u0646 \u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0642\u064a\u0627\u0633\u0647.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062a\u0639\u0631\u064a\u0641-\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a\"><strong>\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a<\/strong><\/h4>\n\n\n\n<p>\u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u064a\u0636 \u0645\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\u060c \u062a\u0645\u062b\u0644 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0645\u0641\u0627\u0647\u064a\u0645 \u0645\u062c\u0631\u062f\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 [(Murray &amp; Hughes, 2008)]. \u0625\u0646\u0647\u0627 \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633. \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u062a\u0634\u0645\u0644 &#8220;\u0627\u0644\u0630\u0643\u0627\u0621&#8221; (Intelligence)\u060c &#8220;\u0627\u0644\u0625\u0628\u062f\u0627\u0639&#8221; (Creativity)\u060c &#8220;\u0627\u0644\u0642\u064a\u0627\u062f\u0629&#8221; (Leadership)\u060c \u0648&#8221;\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0641\u0643\u0631\u064a&#8221; (Intellectual Capital).<\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u0627\u0648\u0644 \u0627\u0644\u0628\u0627\u062d\u062b \u062f\u0631\u0627\u0633\u0629 &#8220;\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; (Organizational Commitment) \u0643\u0628\u0646\u0627\u0621 \u0646\u0638\u0631\u064a\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0647 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0647\u0630\u0627 \u0627\u0644\u0628\u0646\u0627\u0621\u060c \u0645\u062b\u0644 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0623\u0648 \u0645\u0639\u062f\u0644 \u0627\u0644\u062d\u0636\u0648\u0631 [(Blair, 2016)]. \u0647\u0646\u0627\u060c \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u0646\u0627\u0621 \u0643\u0625\u0637\u0627\u0631 \u0639\u0627\u0645 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0628\u062d\u062b\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u0645 \u0642\u064a\u0627\u0633\u0647 \u0639\u0628\u0631 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062d\u062f\u062f\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0641\u0647\u0645-\u0637\u0628\u064a\u0639\u0629-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-1024x576.png\" alt=\"\u0643\u062a\u0627\u0628 \u0623\u0643\u0627\u062f\u064a\u0645\u064a \u0645\u0641\u062a\u0648\u062d \u064a\u0634\u0631\u062d \u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a\" class=\"wp-image-3533\" style=\"width:720px;height:auto\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0641\u0647\u0645-\u0637\u0628\u064a\u0639\u0629-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-1024x576.png 1024w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0641\u0647\u0645-\u0637\u0628\u064a\u0639\u0629-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-300x169.png 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0641\u0647\u0645-\u0637\u0628\u064a\u0639\u0629-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-768x432.png 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0641\u0647\u0645-\u0637\u0628\u064a\u0639\u0629-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-18x10.png 18w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0641\u0647\u0645-\u0637\u0628\u064a\u0639\u0629-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">\u0643\u062a\u0627\u0628 \u0623\u0643\u0627\u062f\u064a\u0645\u064a \u0645\u0641\u062a\u0648\u062d \u064a\u0634\u0631\u062d \u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u0639\u0644\u0627\u0642\u0629-\u0628\u064a\u0646-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a\"><strong>\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a<\/strong><\/h4>\n\n\n\n<p>\u062a\u0634\u0643\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0623\u062f\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0646\u0638\u0631\u064a\u0629 [(Single, 2010)]. \u064a\u0645\u0643\u0646 \u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0628\u0645\u062b\u0627\u0628\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u0648\u0636\u064a\u062d \u0623\u0648 \u0642\u064a\u0627\u0633 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0639\u0646\u062f \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0628\u0646\u0627\u0621 &#8220;\u0627\u0644\u0625\u0628\u062f\u0627\u0639&#8221;\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 &#8220;\u0639\u062f\u062f \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629&#8221; (Number of New Ideas) \u0623\u0648 &#8220;\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0646\u0647\u0627\u0626\u064a&#8221; (Quality of Final Product) \u0643\u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0647\u0630\u0627 \u0627\u0644\u0628\u0646\u0627\u0621 [(Leavy, 2015)].<\/p>\n\n\n\n<p>\u062a\u0645\u062a\u062f \u0623\u0647\u0645\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0627\u0644\u0627\u0642\u0629 \u0625\u0644\u0649 \u0623\u0646\u0647\u0627 \u062a\u0648\u0641\u0631 \u0625\u0637\u0627\u0631\u064b\u0627 \u0645\u0646\u0647\u062c\u064a\u064b\u0627 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 <a href=\"https:\/\/leadmrktblog.com\/%d8%a7%d9%84%d9%81%d8%ac%d9%88%d8%a9-%d8%a7%d9%84%d9%85%d8%b9%d8%b1%d9%81%d9%8a%d8%a9\/\">\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b.<\/a> \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0623\u0645\u0631 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u062d\u062a\u0649 \u064a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062f\u0629 [(Blair, 2016)]. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 &#8220;\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a&#8221; (Social Capital) \u0643\u0628\u0646\u0627\u0621 \u0646\u0638\u0631\u064a\u060c \u0641\u0642\u062f \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u0627\u062d\u062b \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 &#8220;\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a&#8221; (Networking Relationships) \u0648&#8221;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062b\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f&#8221; (Level of Trust Between Individuals).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0623\u0647\u0645\u064a\u0629-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0630\u0627\u062a-\u0627\u0644\u0635\u0644\u0629-\u0628\u0645\u0648\u0636\u0648\u0639-\u0627\u0644\u0628\u062d\u062b\"><strong>\u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0628\u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0628\u062d\u062b<\/strong><\/h4>\n\n\n\n<p>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0647\u0648 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b [(Paltridge &amp; Starfield, 2007)]. \u0625\u0630\u0627 \u0627\u062e\u062a\u064a\u0631\u062a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u062f\u0642\u064a\u0642\u060c \u0641\u0642\u062f \u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u063a\u064a\u0631 \u0635\u062d\u064a\u062d\u0629 \u0623\u0648 \u0645\u0636\u0644\u0644\u0629. \u0644\u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 [(Blair, 2016)].<\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0641\u064a \u0645\u062c\u0627\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0623\u062b\u064a\u0631 &#8220;\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629&#8221; (Transformational Leadership) \u0639\u0644\u0649 &#8220;\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; (Organizational Performance)\u060c \u0641\u0625\u0646 \u0627\u0644\u0628\u0627\u062d\u062b \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u0627\u0644\u0623\u062f\u0627\u0621\u060c \u062b\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0647\u0630\u0647 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a [(Fink, 2010)]. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a &#8220;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u062d\u0641\u064a\u0632&#8221; (Motivation Level) \u0648&#8221;\u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a&#8221; (Decision Quality) \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a.<\/p>\n\n\n\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0628\u062d\u062b \u0648\u0645\u0644\u0627\u0626\u0645\u0629 \u0644\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644 [(Blair, 2016)]. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; (Organizational Innovation)\u060c \u0641\u0625\u0646 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0645\u062b\u0644 &#8220;\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0629&#8221; (Organizational Culture) \u0648&#8221;\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0629&#8221; (Organizational Structure) \u0633\u062a\u0643\u0648\u0646 \u0630\u0627\u062a \u0635\u0644\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 [(Rolfe, 2006)]. \u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a\u060c \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0647\u0630\u0647 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0633\u062a\u062e\u062f\u0627\u0645-\u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a-\u0627\u0644\u0633\u0627\u0628\u0642\u0629-\u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645-\u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629-\u0644\u062a\u0648\u062c\u064a\u0647-\u0639\u0645\u0644\u064a\u0629-\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631\"><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631<\/strong><\/h4>\n\n\n\n<p>\u062a\u0644\u0639\u0628 \u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0628\u0627\u062d\u062b \u0646\u062d\u0648 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062f\u0631\u0627\u0633\u0627\u062a\u0647 [(Kiley, 2009)]. \u0639\u0646\u062f \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u064a\u0643\u062a\u0634\u0641 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062f\u0631\u0627\u0633\u062a\u0647\u0627 \u0633\u0627\u0628\u0642\u064b\u0627 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627 \u0628\u064a\u0646\u0647\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u0646\u0638\u0631\u064a\u0629 \u062a\u0631\u0628\u0637 \u0628\u064a\u0646 &#8220;\u0627\u0644\u062b\u0642\u0629 \u0628\u0627\u0644\u0646\u0641\u0633&#8221; (Self-Efficacy) \u0648&#8221;\u0627\u0644\u062a\u062d\u0641\u064a\u0632&#8221; (Motivation)\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062f\u0631\u0627\u0633\u062a\u0647 [(Baumeister &amp; Leary, 1997)].<\/p>\n\n\n\n<p>\u0643\u0645\u0627 \u0623\u0646 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u062a\u0633\u0627\u0639\u062f\u0647 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u062d\u0627\u0644\u064a \u0623\u0646 \u064a\u0633\u062f\u062f\u0647\u0627 [(Randolph, 2009)]. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u0639\u0638\u0645 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0642\u062f \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u062a\u0623\u062b\u064a\u0631 &#8220;\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; (Organizational Communication) \u0639\u0644\u0649 &#8220;\u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0648\u0638\u064a\u0641\u064a&#8221; (Job Satisfaction)\u060c \u0641\u0642\u062f \u064a\u0642\u0631\u0631 \u0627\u0644\u0628\u0627\u062d\u062b \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221;. \u0647\u0646\u0627\u060c \u064a\u0635\u0628\u062d &#8220;\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; \u0628\u0646\u0627\u0621\u064b \u062c\u062f\u064a\u062f\u064b\u0627 \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 [(Blair, 2016)].<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a-\u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629-\u0628\u0627\u062e\u062a\u064a\u0627\u0631-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a\"><strong>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a<\/strong><\/h4>\n\n\n\n<p>\u0631\u063a\u0645 \u0623\u0647\u0645\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u062e\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a. \u0623\u062d\u062f \u0623\u0643\u0628\u0631 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0647\u0648 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0641\u0647\u0645 \u0648\u0627\u0636\u062d \u0644\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a [(Blair, 2016)]. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u062c\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633 &#8220;\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0629&#8221; (Organizational Culture) \u0643\u0628\u0646\u0627\u0621 \u0646\u0638\u0631\u064a\u060c \u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0645\u0639\u0642\u062f\u0629 \u0648\u063a\u064a\u0631 \u0645\u062a\u062c\u0627\u0646\u0633\u0629 [(Delamont et al., 1998)].<\/p>\n\n\n\n<p>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0642\u062f \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u062a\u062d\u062f\u064a\u0627\u062a \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0642\u0627\u0628\u0644\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a [(Rolfe, 2006)]. \u0644\u064a\u0633 \u0643\u0644 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0628\u0637\u0631\u064a\u0642\u0629 \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c &#8220;\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0629&#8221; (Organizational Values) \u0642\u062f \u062a\u0643\u0648\u0646 \u0628\u0646\u0627\u0621\u064b \u0646\u0638\u0631\u064a\u064b\u0627\u060c \u0644\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u064a\u062a\u0637\u0644\u0628 \u062a\u0637\u0648\u064a\u0631 \u0645\u0642\u0627\u064a\u064a\u0633 \u062e\u0627\u0635\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 [(Lee, 2007)]. \u0643\u0645\u0627 \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u062a\u062c\u0627\u0646\u0633\u0629 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0633\u064a\u0627\u0642\u0627\u062a \u0648\u063a\u064a\u0631 \u0645\u062a\u062c\u0627\u0646\u0633\u0629 \u0641\u064a \u0633\u064a\u0627\u0642\u0627\u062a \u0623\u062e\u0631\u0649\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0623\u0645\u0631\u064b\u0627 \u0645\u0639\u0642\u062f\u064b\u0627.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062e\u0637\u0648\u0627\u062a-\u0639\u0645\u0644\u064a\u0629-\u0644\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a\"><strong>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a<\/strong><\/h4>\n\n\n\n<p>\u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b \u0627\u062a\u0628\u0627\u0639 \u062e\u0637\u0648\u0627\u062a \u0645\u0646\u0638\u0645\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062f\u0631\u0627\u0633\u0627\u062a\u0647 [(Levin, 2006)]. \u0623\u0648\u0644\u064b\u0627\u060c \u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0628\u062f\u0642\u0629. \u062b\u0627\u0646\u064a\u064b\u0627\u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0628\u0627\u062d\u062b \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062f\u0631\u0627\u0633\u062a\u0647\u0627 \u0633\u0627\u0628\u0642\u064b\u0627 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627 \u0628\u064a\u0646\u0647\u0627 [(Blair, 2016)].<\/p>\n\n\n\n<p>\u062b\u0627\u0644\u062b\u064b\u0627\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u064a\u062d\u062f\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u0643\u0633 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062f\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 &#8220;\u0627\u0644\u062b\u0642\u0629 \u0628\u0627\u0644\u0646\u0641\u0633&#8221; \u0643\u0628\u0646\u0627\u0621 \u0646\u0638\u0631\u064a\u060c \u064a\u0645\u0643\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 &#8220;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629&#8221; (Perceived Competence) \u0648&#8221;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0642\u0641&#8221; (Sense of Control in Situations) [(Clance &amp; Imes, 1978)]. \u0631<\/p>\n\n\n\n<p>\u0627\u0628\u0639\u064b\u0627\u060c \u064a\u062a\u0645 \u062a\u0639\u0631\u064a\u0641 \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0625\u062c\u0631\u0627\u0626\u064a\u064b\u0627 \u0644\u0636\u0645\u0627\u0646 \u0642\u0627\u0628\u0644\u064a\u062a\u0647\u0627 \u0644\u0644\u0642\u064a\u0627\u0633.<\/p>\n\n\n\n<p>\u0623\u062e\u064a\u0631\u064b\u0627\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0639\u0644\u0627\u0642\u0629 \u0648\u0627\u0636\u062d\u0629 \u0628\u064a\u0646 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u0642\u064a\u0627\u0633\u0647\u0627 [(Blair, 2016)]. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062f\u0631\u0627\u0633\u0629 &#8220;\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221;\u060c  \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0639\u0644\u0627\u0642\u0629 \u0648\u0627\u0636\u062d\u0629 \u0628\u064a\u0646 \u0627\u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0646\u0638\u0631\u064a \u0648 &#8220;\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0645\u062b\u0644 &#8220;\u0639\u062f\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629&#8221; (Number of New Products) \u0623\u0648 &#8220;\u0645\u0633\u062a\u0648\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629&#8221; (Level of Advanced Technology Usage).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062b\u0627\u0646\u064a\u0627-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0639\u0645\u0644\u064a\u0629-\u0644\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\">\u062b\u0627\u0646\u064a\u0627. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/h3>\n\n\n\n<p>\u0628\u0639\u062f \u0641\u0647\u0645 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0627\u062a\u0628\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u062e\u062a\u064a\u0627\u0631\u0647 \u0646\u062d\u0648 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062f\u0631\u0627\u0633\u0627\u062a\u0647 [(Blair, 2016)]. \u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0644\u0649 \u0639\u062f\u0629 \u062e\u0637\u0648\u0627\u062a \u062a\u0628\u062f\u0623 \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u062b\u0645 \u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f \u0625\u0644\u0649 \u0627\u0644\u0646\u0638\u0631\u064a\u0629\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0623\u0647\u0645\u064a\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\u060c \u0648\u0623\u062e\u064a\u0631\u064b\u0627 \u062a\u0635\u0646\u064a\u0641\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u0648\u0639\u064a\u062a\u0647\u0627.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0645\u0631\u0627\u062c\u0639\u0629-\u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a-\u0627\u0644\u0633\u0627\u0628\u0642\u0629\"><strong>\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629<\/strong><\/h4>\n\n\n\n<p>\u062a\u0639\u062f \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u062e\u0637\u0648\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627 \u0633\u0627\u0628\u0642\u064b\u0627 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0645\u0644\u0624\u0647\u0627 \u0639\u0628\u0631 \u062f\u0631\u0627\u0633\u0629 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u062c\u062f\u064a\u062f\u0629 [(Paltridge &amp; Starfield, 2007)].<\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u062f\u0631\u0627\u0633\u0627\u062a \u0633\u0627\u0628\u0642\u0629 \u062d\u0648\u0644 \u062a\u0623\u062b\u064a\u0631 &#8220;\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629&#8221; (Transformational Leadership) \u0639\u0644\u0649 &#8220;\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; (Organizational Performance)\u060c \u0641\u0625\u0646 \u0627\u0644\u0628\u0627\u062d\u062b \u064a\u0645\u0643\u0646\u0647 \u0623\u0646 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u062b\u063a\u0631\u0627\u062a \u0623\u0648 \u0639\u0648\u0627\u0645\u0644 \u0623\u062e\u0631\u0649 \u0644\u0645 \u064a\u062a\u0645 \u062f\u0631\u0627\u0633\u062a\u0647\u0627 \u0628\u0639\u062f. \u0642\u062f \u064a\u0643\u062a\u0634\u0641 \u0627\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629 \u0645\u062b\u0644 &#8220;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629&#8221;\u060c \u0644\u0643\u0646\u0647\u0627 \u0623\u063a\u0641\u0644\u062a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0645\u062b\u0644 &#8220;\u062c\u0648\u062f\u0629 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0629&#8221; [(Levin, 2006)]. \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627 \u0644\u0645\u0644\u0621 \u0647\u0630\u0647 \u0627\u0644\u062b\u063a\u0631\u0627\u062a.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a-1024x576.png\" alt=\"\u0628\u0627\u062d\u062b\u0648\u0646 \u064a\u0646\u0627\u0642\u0634\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a\" class=\"wp-image-3531\" style=\"width:713px;height:auto\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a-1024x576.png 1024w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a-300x169.png 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a-768x432.png 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a-18x10.png 18w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">\u0628\u0627\u062d\u062b\u0648\u0646 \u064a\u0646\u0627\u0642\u0634\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f-\u0625\u0644\u0649-\u0627\u0644\u0646\u0638\u0631\u064a\u0629\"><strong>\u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f \u0625\u0644\u0649 \u0627\u0644\u0646\u0638\u0631\u064a\u0629<\/strong><\/h4>\n\n\n\n<p>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0623\u0646\u0633\u0628 \u0647\u0648 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0645\u062a\u0633\u0642\u0629 \u0645\u0639 \u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0628\u062d\u062b \u0648\u0623\u0647\u062f\u0627\u0641\u0647 [(Murray &amp; Hughes, 2008)]. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 &#8220;\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629&#8221; (Digital Learning Experience)\u060c \u0641\u0625\u0646 \u0646\u0638\u0631\u064a\u0629 &#8220;\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0628\u0646\u0627\u0626\u064a&#8221; (Constructivist Theory) \u0633\u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0628\u0627\u062d\u062b \u0646\u062d\u0648 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u064a \u0628\u064a\u0646 \u0627\u0644\u0637\u0644\u0627\u0628.<\/p>\n\n\n\n<p>\u0628\u0645\u062c\u0631\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0638\u0631\u064a\u0629\u060c \u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a\u0647\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0646\u0638\u0631\u064a\u0629 &#8220;\u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; (Institutional Balance Theory) \u0642\u062f \u062a\u062a\u0636\u0645\u0646 \u0645\u0641\u0627\u0647\u064a\u0645 \u0645\u062b\u0644 &#8220;\u0627\u0644\u0633\u0644\u0637\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0629&#8221; (Organizational Power) \u0648&#8221;\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0629&#8221; (Organizational Flexibility). \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0643\u0646\u0642\u0627\u0637 \u0627\u0646\u0637\u0644\u0627\u0642 \u0644\u062a\u0637\u0648\u064a\u0631 \u0623\u0633\u0626\u0644\u0629 \u0628\u062d\u062b \u0648\u0627\u0636\u062d\u0629 \u0648\u0641\u0631\u0636\u064a\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 [(Blair, 2016)].<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062a\u062d\u062f\u064a\u062f-\u0623\u0647\u0645\u064a\u0629-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\"><strong>\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<\/strong><\/h4>\n\n\n\n<p>\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0641\u064a \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u0627\u0644\u0645\u062f\u0631\u0648\u0633\u0629 \u0647\u0648 \u062c\u0632\u0621 \u062d\u0627\u0633\u0645 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629 \u0630\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u0646\u0638\u0631\u064a\u0629 \u0648\u0639\u0645\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0647\u0627 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 [(Single, 2010)].<\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 &#8220;\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a&#8221; (Financial Performance) \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 (SMEs)\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 &#8220;\u0625\u062f\u0627\u0631\u0629 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0639\u0627\u0645\u0644&#8221; (Working Capital Management) \u0648&#8221;\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; (Organizational Innovation) \u0633\u062a\u0643\u0648\u0646 \u0630\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0644\u0623\u0646\u0647\u0627 \u062a\u0631\u062a\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. \u064a\u062c\u0628 \u0623\u064a\u0636\u064b\u0627 \u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0641\u064a \u0627\u0644\u0628\u062d\u062b. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u062f\u0631\u0627\u0633\u0629 \u062a\u0623\u062b\u064a\u0631 &#8220;\u0625\u062f\u0627\u0631\u0629 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0639\u0627\u0645\u0644&#8221; \u0639\u0644\u0649 &#8220;\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629&#8221; (Profitability) \u0644\u0645\u0639\u0631\u0641\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u062a\u0623\u062b\u064a\u0631 \u0645\u0628\u0627\u0634\u0631 \u0648\u0642\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c [(Lee, 2007)].<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062a\u0642\u064a\u064a\u0645-\u0642\u0627\u0628\u0644\u064a\u0629-\u0642\u064a\u0627\u0633-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\"><strong>\u062a\u0642\u064a\u064a\u0645 \u0642\u0627\u0628\u0644\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<\/strong><\/h4>\n\n\n\n<p>\u0642\u0628\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\u060c \u064a\u062c\u0628 \u062a\u0642\u064a\u064a\u0645 \u0642\u0627\u0628\u0644\u064a\u0629 \u0642\u064a\u0627\u0633\u0647\u0627. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629\u060c \u0648\u064a\u062c\u0628 \u062a\u0642\u064a\u064a\u0645 \u0635\u062f\u0642 \u0648\u062b\u0628\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a [(Rolfe, 2006)]. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0648\u0638\u064a\u0641\u064a&#8221; (Job Satisfaction)\u060c \u0641\u0625\u0646 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062b\u0644 &#8220;\u0627\u0633\u062a\u0628\u064a\u0627\u0646 Herzberg&#8221; \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u062f\u0648\u0627\u062a \u0641\u0639\u0627\u0644\u0629 \u0644\u0642\u064a\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u063a\u064a\u0631.<\/p>\n\n\n\n<p>\u062a\u062c\u0646\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0635\u0639\u0628 \u0642\u064a\u0627\u0633\u0647\u0627 \u0623\u0648 \u062a\u0639\u0631\u064a\u0641\u0647\u0627 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c &#8220;\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0629&#8221; (Organizational Culture) \u0642\u062f \u062a\u0643\u0648\u0646 \u0628\u0646\u0627\u0621\u064b \u0646\u0638\u0631\u064a\u064b\u0627 \u0645\u0647\u0645\u064b\u0627\u060c \u0644\u0643\u0646\u0647\u0627 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u063a\u0627\u0645\u0636\u0629 \u0648\u063a\u064a\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0628\u0627\u0634\u0631. \u0644\u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u0648 \u0645\u0642\u0627\u064a\u064a\u0633 \u0641\u0631\u0639\u064a\u0629 \u062a\u0639\u0643\u0633 \u0647\u0630\u0627 \u0627\u0644\u0628\u0646\u0627\u0621\u060c \u0645\u062b\u0644 &#8220;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646&#8221; \u0623\u0648 &#8220;\u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629&#8221; [(Baumeister &amp; Leary, 1997)].<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062a\u062d\u062f\u064a\u062f-\u0646\u0648\u0639-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\"><strong>\u062a\u062d\u062f\u064a\u062f \u0646\u0648\u0639 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<\/strong><\/h4>\n\n\n\n<p>\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0625\u0644\u0649 \u0643\u0645\u064a\u0629 \u0648\u0646\u0648\u0639\u064a\u0629\u060c \u0645\u0633\u062a\u0642\u0644\u0629 \u0648\u062a\u0627\u0628\u0639\u0629\u060c \u0648\u0633\u064a\u0637\u0629 \u0648\u0645\u0639\u062f\u0644\u0629\u060c \u0647\u0648 \u062c\u0632\u0621 \u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a [(Kraska, 2010)].<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0643\u0645\u064a\u0629<\/strong>: \u0647\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u0631\u0642\u0645\u064a\u064b\u0627\u060c \u0645\u062b\u0644 &#8220;\u0627\u0644\u0639\u0645\u0631&#8221; \u0623\u0648 &#8220;\u0627\u0644\u062f\u062e\u0644&#8221;. \u062a\u0633\u062a\u062e\u062f\u0645 \u063a\u0627\u0644\u0628\u064b\u0627 \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0623\u0648 \u0634\u0628\u0647 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629<\/strong>: \u0647\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0627\u0644\u0633\u064a\u0627\u0642\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0645\u062b\u0644 &#8220;\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; \u0623\u0648 &#8220;\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629&#8221;. \u062a\u0633\u062a\u062e\u062f\u0645 \u063a\u0627\u0644\u0628\u064b\u0627 \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0646\u0648\u0639\u064a\u0629 [(Creswell, 2013)].<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629<\/strong>: \u0647\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0641\u062a\u0631\u0636 \u0627\u0644\u0628\u0627\u062d\u062b \u0623\u0646\u0647\u0627 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0645\u062b\u0644 &#8220;\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0647\u0646\u064a&#8221; \u0627\u0644\u0630\u064a \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a&#8221;.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0627\u0628\u0639\u0629<\/strong>: \u0647\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u064f\u0641\u062a\u0631\u0636 \u0623\u0646\u0647\u0627 \u0646\u062a\u064a\u062c\u0629 \u0644\u0644\u062a\u063a\u064a\u0631 \u0641\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629\u060c \u0645\u062b\u0644 &#8220;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0648\u0638\u064a\u0641\u064a&#8221; \u0627\u0644\u0630\u064a \u064a\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u062a\u062f\u0631\u064a\u0628.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u064a\u0637\u0629 \u0648\u0627\u0644\u0645\u0639\u062f\u0644\u0629<\/strong>: \u0647\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629 \u0648\u0627\u0644\u062a\u0627\u0628\u0639\u0629\u060c \u0645\u062b\u0644 &#8220;\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a&#8221; \u0627\u0644\u0630\u064a \u0642\u062f \u064a\u0632\u064a\u062f \u0645\u0646 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u062e\u0637\u0648\u0627\u062a-\u0639\u0645\u0644\u064a\u0629-\u0644\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-1\"><strong>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a<\/strong><\/h4>\n\n\n\n<p>\u0644\u062a\u0648\u0636\u064a\u062d \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0641\u064a\u0630 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0625\u0644\u0649 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a<\/strong>: \u064a\u0642\u0648\u0645 \u0627\u0644\u0628\u0627\u062d\u062b \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062f\u0631\u0627\u0633\u062a\u0647\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0648\u0644 \u062a\u0623\u062b\u064a\u0631 &#8220;\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; (Organizational Communication) \u0639\u0644\u0649 &#8220;\u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0648\u0638\u064a\u0641\u064a&#8221;\u060c \u0641\u0625\u0646 \u0627\u0644\u0628\u0627\u062d\u062b \u064a\u0645\u0643\u0646\u0647 \u062a\u062d\u0644\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u062b\u063a\u0631\u0627\u062a \u064a\u0645\u0643\u0646 \u0645\u0644\u0624\u0647\u0627 [(Blair, 2016)].<\/li>\n\n\n\n<li><strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0638\u0631\u064a\u0629<\/strong>: \u064a\u0633\u062a\u0646\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0625\u0644\u0649 \u0646\u0638\u0631\u064a\u0629 \u062a\u0646\u0627\u0633\u0628 \u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0628\u062d\u062b \u0648\u0623\u0647\u062f\u0627\u0641\u0647. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0638\u0631\u064a\u0629 &#8220;\u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629&#8221; (Social Capital Theory) \u0644\u062f\u0631\u0627\u0633\u0629 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0639\u0644\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 [(Delamont et al., 1998)].<\/li>\n\n\n\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<\/strong>: \u064a\u0642\u0648\u0645 \u0627\u0644\u0628\u0627\u062d\u062b \u0628\u062a\u0642\u064a\u064a\u0645 \u0623\u0647\u0645\u064a\u0629 \u0643\u0644 \u0645\u062a\u063a\u064a\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062f\u0649 \u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u0627\u0644\u0645\u062f\u0631\u0648\u0633\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 &#8220;\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221; (Customer Experience)\u060c \u0641\u0625\u0646 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 &#8220;\u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629&#8221; (Personal Service) \u0633\u062a\u0643\u0648\u0646 \u0630\u0627\u062a \u0623\u0648\u0644\u0648\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0628\u0633\u0628\u0628 \u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0631\u0636\u0627 [(Leavy, 2015)].<\/li>\n\n\n\n<li><strong>\u062a\u0642\u064a\u064a\u0645 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633<\/strong>: \u064a\u0642\u0648\u0645 \u0627\u0644\u0628\u0627\u062d\u062b \u0628\u0641\u062d\u0635 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0644\u0643\u0644 \u0645\u062a\u063a\u064a\u0631. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 &#8220;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637&#8221; (Engagement Level) \u0644\u0642\u064a\u0627\u0633 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a [(Ellis, 2007)].<\/li>\n\n\n\n<li><strong>\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<\/strong>: \u064a\u0642\u0648\u0645 \u0627\u0644\u0628\u0627\u062d\u062b \u0628\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u0648\u0639\u064a\u062a\u0647\u0627 \u0648\u0648\u0638\u064a\u0641\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0628\u062d\u062b. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u062a\u0635\u0646\u064a\u0641 &#8220;\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a&#8221; \u0643\u0645\u062a\u063a\u064a\u0631 \u0633\u064a\u0637 \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 &#8220;\u0627\u0644\u062a\u062f\u0631\u064a\u0628&#8221; \u0648&#8221;\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a&#8221; [(Johnson &amp; Christensen, 2013)].<\/li>\n<\/ol>\n\n\n\n<p>\u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u062a\u0636\u0645\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u0647\u0645 \u0648\u0627\u0636\u062d \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062f\u0631\u0627\u0633\u0627\u062a\u0647\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0645\u0646 \u0635\u062d\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062b\u0627\u0644\u062b\u0627-\u0623\u0645\u062b\u0644\u0629-\u0645\u0646-\u0627\u0644\u0639\u0644\u0648\u0645-\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629\">\u062b\u0627\u0644\u062b\u0627. \u0623\u0645\u062b\u0644\u0629 \u0645\u0646 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629<\/h3>\n\n\n\n<p>\u062a\u0648\u0636\u064a\u062d \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a \u064a\u062a\u0637\u0644\u0628 \u062a\u0642\u062f\u064a\u0645 \u0623\u0645\u062b\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u0645\u0646 \u0645\u062c\u0627\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629. \u0633\u0646\u062a\u0646\u0627\u0648\u0644 \u0647\u0646\u0627 \u0623\u0631\u0628\u0639\u0629 \u0623\u0645\u062b\u0644\u0629 \u062a\u062a\u0639\u0644\u0642 \u0628\u0645\u062c\u0627\u0644\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0644\u0634\u0631\u062d \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u062f\u0648\u0631\u0647\u0627 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b [(Blair, 2016)].<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0645\u062b\u0627\u0644-1-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0645\u0648\u0627\u0631\u062f-\u0627\u0644\u0628\u0634\u0631\u064a\u0629\"><strong>\u0645\u062b\u0627\u0644 1: \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629<\/strong><\/h4>\n\n\n\n<p><strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b <\/strong>: &#8220;\u062a\u0623\u062b\u064a\u0631 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646.&#8221;<br>\u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0628\u062d\u062b\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0644\u0644\u0639\u0627\u0645\u0644\u064a\u0646.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 <\/strong>: \u0646\u0648\u0639 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628 (\u0645\u062b\u0644 \u0645\u0647\u0627\u0631\u0627\u062a \u0641\u0646\u064a\u0629\u060c \u0645\u0647\u0627\u0631\u0627\u062a \u0642\u064a\u0627\u062f\u064a\u0629\u060c \u0645\u0647\u0627\u0631\u0627\u062a \u0644\u063a\u0648\u064a\u0629). \u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631\u0647 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0623\u0648 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c\u0647\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0644\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0626\u0647\u0645. <\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639 <\/strong>: \u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646\u060c \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647 \u0639\u0628\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629\u060c \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u0623\u0648 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645. \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0639\u0643\u0633 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u062a\u0646\u0638\u064a\u0645 \u0648\u062a\u0648\u062c\u0647 \u0627\u0644\u0628\u0627\u062d\u062b \u0646\u062d\u0648 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u0646\u0627\u0633\u0628\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u062f\u0644\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 <\/strong>: \u0642\u062f \u062a\u062a\u0623\u062b\u0631 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u060c \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0623\u0648 \u062d\u062a\u0649 \u0627\u0644\u062c\u0646\u0633. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062f\u0631\u064a\u0628\u064a \u062d\u0648\u0644 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u062f\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0627\u0644\u0646\u0633\u0627\u0621 \u0627\u0644\u0644\u0648\u0627\u062a\u064a \u064a\u0634\u063a\u0644\u0646 \u0645\u0646\u0627\u0635\u0628 \u0642\u064a\u0627\u062f\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0631\u062c\u0627\u0644 \u0628\u0633\u0628\u0628 \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0623\u0648 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0645\u062c\u0627\u0644\u0627\u062a-\u0627\u0644\u0639\u0644\u0648\u0645-\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629-1024x574.webp\" alt=\"\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629\" class=\"wp-image-3530\" style=\"width:723px;height:auto\" title=\"\" srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0645\u062c\u0627\u0644\u0627\u062a-\u0627\u0644\u0639\u0644\u0648\u0645-\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629-1024x574.webp 1024w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0645\u062c\u0627\u0644\u0627\u062a-\u0627\u0644\u0639\u0644\u0648\u0645-\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629-300x168.webp 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0645\u062c\u0627\u0644\u0627\u062a-\u0627\u0644\u0639\u0644\u0648\u0645-\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629-768x431.webp 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0645\u062c\u0627\u0644\u0627\u062a-\u0627\u0644\u0639\u0644\u0648\u0645-\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629-18x10.webp 18w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0645\u062c\u0627\u0644\u0627\u062a-\u0627\u0644\u0639\u0644\u0648\u0645-\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629-\u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629-\u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629.webp 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0645\u062b\u0627\u0644-2-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\"><strong>\u0645\u062b\u0627\u0644 2: \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f<\/strong><\/h4>\n\n\n\n<p><strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b <\/strong>: &#8220;\u0623\u062b\u0631 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0636\u062e\u0645.&#8221;<br>\u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0636\u062e\u0645 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0648\u0637\u0646\u064a \u0623\u0648 \u0627\u0644\u062f\u0648\u0644\u064a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 <\/strong>: \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0641\u0627\u0626\u062f\u0629\u060c \u062d\u062c\u0645 \u0627\u0644\u0645\u0639\u0631\u0648\u0636 \u0627\u0644\u0646\u0642\u062f\u064a\u060c \u0648\u0633\u0639\u0631 \u0627\u0644\u0635\u0631\u0641. \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u062a\u0639\u062a\u0628\u0631 \u0639\u0648\u0627\u0645\u0644 \u0633\u064a\u0627\u0633\u064a\u0629 \u0623\u0648 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0643\u0644\u064a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639 <\/strong>: \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0636\u062e\u0645. \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0631\u0633\u0645\u064a\u0629 \u0639\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0623\u0648 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u0636\u062e\u0645 \u0627\u0644\u0633\u0646\u0648\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0648\u0633\u064a\u0637\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 <\/strong>: \u0645\u0639\u062f\u0644 \u0627\u0644\u0628\u0637\u0627\u0644\u0629\u060c \u062d\u062c\u0645 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062d\u0643\u0648\u0645\u064a. \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0648\u0633\u064a\u0637\u0629 \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u0641\u064a \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u0636\u062e\u0645\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0622\u0644\u064a\u0627\u062a \u0645\u0639\u0642\u062f\u0629 \u062a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644.<\/li>\n<\/ul>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0623\u062b\u064a\u0631 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0639\u0631\u0648\u0636 \u0627\u0644\u0646\u0642\u062f\u064a \u0639\u0644\u0649 \u0627\u0644\u062a\u0636\u062e\u0645\u060c \u0641\u0625\u0646 \u0627\u0644\u0628\u0627\u062d\u062b \u064a\u062c\u0628 \u0623\u0646 \u064a\u062f\u0631\u0633 \u0623\u064a\u0636\u064b\u0627 \u0643\u064a\u0641 \u064a\u0624\u062b\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0648 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062d\u0643\u0648\u0645\u064a \u0643\u062e\u0637\u0648\u0629 \u0648\u0633\u064a\u0637\u0629 \u0642\u0628\u0644 \u0638\u0647\u0648\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629.<\/p>\n\n\n\n<p>\u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u062a\u0648\u0636\u062d \u0623\u0647\u0645\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0645\u062f\u0649 \u062a\u0648\u0627\u0641\u0642\u0647\u0627 \u0645\u0639 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0645\u062b\u0627\u0644-3-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\"><strong>\u0645\u062b\u0627\u0644 3: \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/h4>\n\n\n\n<p><strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b <\/strong>: &#8220;\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.&#8221;<br>\u064a\u0647\u062f\u0641 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0625\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 <\/strong>: \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0646\u0634\u0631 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u062a\u0639\u0643\u0633 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u064a \u062a\u0628\u0630\u0644\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. <\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639 <\/strong>: \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u060c \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0639\u0643\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a <\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0639\u062f\u0644\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 <\/strong>: \u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u062a\u062c (\u062e\u062f\u0645\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0644\u0645\u0648\u0633\u0629)\u060c \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0634\u0628\u0627\u0628 \u0623\u0648 \u0643\u0628\u0627\u0631 \u0627\u0644\u0633\u0646)\u060c \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 (\u0645\u0646\u0627\u0641\u0633\u0629 \u0634\u062f\u064a\u062f\u0629 \u0645\u0642\u0627\u0628\u0644 \u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u062a\u0648\u0633\u0637\u0629).<\/li>\n<\/ul>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f\u060c \u0641\u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u0647\u0630\u0627 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u062a\u0623\u062b\u064a\u0631 \u0645\u062e\u062a\u0644\u0641 \u0639\u0644\u0649 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0627\u0644\u0634\u0627\u0628\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0643\u0628\u0627\u0631 \u0627\u0644\u0633\u0646 \u0627\u0644\u0630\u064a\u0646 \u0642\u062f \u0644\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0645\u062b\u0627\u0644-4-\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629\"><strong>\u0645\u062b\u0627\u0644 4: \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629<\/strong><\/h4>\n\n\n\n<p><strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b <\/strong>: &#8220;\u0623\u062b\u0631 \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.&#8221;<br>\u064a\u0647\u062f\u0641 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0625\u0644\u0649 \u062f\u0631\u0627\u0633\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0628\u0639\u062f \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062f\u0648\u0644\u064a\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 <\/strong>: \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 (\u0646\u0639\u0645\/\u0644\u0627). \u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0647\u0648 \u0639\u0627\u0645\u0644 \u0623\u0633\u0627\u0633\u064a \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062f\u0649 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0639 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062f\u0648\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639 <\/strong>: \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062f\u0642\u0629\u060c \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629\u060c \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629\u060c \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0648\u0633\u064a\u0637\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 <\/strong>: \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u062f\u0642\u0642\u064a\u0646\u060c \u062d\u062c\u0645 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u062a\u0623\u062b\u064a\u0631 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0628\u0633\u0628\u0628 \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u062e\u0628\u0631\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0631\u0627\u0628\u0639\u0627-\u0646\u0635\u0627\u0626\u062d-\u0644\u062a\u062d\u0633\u064a\u0646-\u0639\u0645\u0644\u064a\u0629-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b\">\u0631\u0627\u0628\u0639\u0627. \u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b<\/h3>\n\n\n\n<p>\u062a\u0639\u062f \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u062c\u0632\u0621\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0645\u0646 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a\u060c \u0648\u0647\u064a \u062a\u062a\u0637\u0644\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0648\u0645\u0631\u0648\u0646\u0629 \u0641\u0643\u0631\u064a\u0629.  \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u062a\u062d\u0633\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062a\u0628\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0645\u0639 \u0627\u0644\u062e\u0628\u0631\u0627\u0621\u060c \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631\u060c \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629 \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0629-\u0645\u0639-\u0627\u0644\u062e\u0628\u0631\u0627\u0621-\u0648\u0627\u0644\u0632\u0645\u0644\u0627\u0621\"><strong>\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0645\u0639 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0648\u0627\u0644\u0632\u0645\u0644\u0627\u0621<\/strong><\/h4>\n\n\n\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0645\u0639 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0648\u0627\u0644\u0632\u0645\u0644\u0627\u0621 \u062e\u0637\u0648\u0629 \u062d\u0627\u0633\u0645\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a. \u064a\u0644\u0639\u0628 \u0627\u0644\u0645\u0634\u0631\u0641\u0648\u0646 \u0648\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0644\u062c\u0646\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062f\u0631\u0627\u0633\u0627\u062a\u0647\u0645.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062e\u0628\u0631\u0629 \u0627\u0644\u0645\u0634\u0631\u0641\u064a\u0646<\/strong>: \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0634\u0631\u0641\u064a\u0646 \u0644\u0645\u0646\u0627\u0642\u0634\u0629 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0642\u064a\u0627\u0633\u0647\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u0634\u064a\u0631 \u0627\u0644\u0645\u0634\u0631\u0641 \u0625\u0644\u0649 \u0623\u0646 &#8220;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0645&#8221; \u0643\u0645\u062a\u063a\u064a\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u062f\u0631\u0627\u0633\u0629 &#8220;\u062a\u0623\u062b\u064a\u0631 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646&#8221; \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0646\u0648\u0639 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a.<\/li>\n\n\n\n<li><strong>\u0645\u0646\u0627\u0642\u0634\u0629 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0645\u0639 \u0627\u0644\u0632\u0645\u0644\u0627\u0621<\/strong>: \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0627\u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0625\u0644\u0649 \u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0628\u062d\u062b (CoPs) \u0623\u0648 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0646\u0642\u0627\u0634 \u0644\u062a\u0648\u0636\u064a\u062d \u0623\u0641\u0643\u0627\u0631\u0647\u0645 \u062d\u0648\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0628\u0627\u062d\u062b \u064a\u0641\u0643\u0631 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 &#8220;\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a&#8221; \u0643\u0645\u062a\u063a\u064a\u0631 \u0631\u0626\u064a\u0633\u064a \u0641\u064a \u062f\u0631\u0627\u0633\u0629 \u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u060c \u0641\u0625\u0646 \u0646\u0642\u0627\u0634 \u0647\u0630\u0627 \u0627\u0644\u0641\u0643\u0631\u0629 \u0645\u0639 \u0632\u0645\u0644\u0627\u0621 \u0642\u062f \u064a\u0643\u0634\u0641 \u0639\u0646 \u0639\u0648\u0627\u0645\u0644 \u0623\u062e\u0631\u0649 \u0645\u062b\u0644 &#8220;\u0627\u0644\u062b\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646&#8221; \u0627\u0644\u062a\u064a \u0644\u0645 \u064a\u062a\u0645 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627.<\/li>\n<\/ul>\n\n\n\n<p>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0632\u0645\u0644\u0627\u0621 \u062a\u0642\u062f\u064a\u0645 \u0648\u062c\u0647\u0627\u062a \u0646\u0638\u0631 \u0645\u062e\u062a\u0644\u0641\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u0642\u062a\u0631\u062d \u0623\u062d\u062f \u0627\u0644\u0632\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 (Self-Efficacy Scales) \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u064a\u0629 \u0639\u0646\u062f \u062f\u0631\u0627\u0633\u0629 &#8220;\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u062f\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u0645\u0631\u0648\u0646\u0629-\u0641\u064a-\u0639\u0645\u0644\u064a\u0629-\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631\"><strong>\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631<\/strong><\/h4>\n\n\n\n<p>\u0625\u0646 \u0627\u0644\u062a\u0645\u0633\u0643 \u0628\u0634\u062f\u0629 \u0628\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u062f\u0626\u064a\u0629 \u062f\u0648\u0646 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u063a\u064a\u0631 \u062f\u0642\u064a\u0642\u0629 \u0623\u0648 \u062d\u062a\u0649 \u0641\u0634\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0628\u062d\u062b\u064a. \u0644\u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u062a\u0628\u0646\u064a \u0645\u0642\u0627\u0631\u0628\u0629 \u0645\u0631\u0646\u0629 \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629<\/strong>: \u0623\u062b\u0646\u0627\u0621 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0625\u062c\u0631\u0627\u0621 \u0645\u0631\u0627\u062c\u0639\u0629 \u0644\u0644\u0623\u062f\u0628\u064a\u0627\u062a\u060c \u0642\u062f \u064a\u0643\u062a\u0634\u0641 \u0627\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629 \u0644\u064a\u0633\u062a \u0630\u0627\u062a \u0635\u0644\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0628\u062d\u062b\u064a. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 &#8220;\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a&#8221;\u060c \u0641\u0642\u062f \u064a\u062a\u0636\u062d \u0623\u0646 &#8220;\u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a&#8221; \u0644\u064a\u0633 \u0645\u0624\u0634\u0631\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u062a\u0644\u0632\u0645 \u0625\u0636\u0627\u0641\u0629 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0645\u062b\u0644 &#8220;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c&#8221; .<\/li>\n\n\n\n<li><strong>\u0625\u064a\u062c\u0627\u062f \u062d\u0644\u0648\u0644 \u0645\u0628\u062a\u0643\u0631\u0629 \u0644\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629<\/strong>: \u0642\u062f \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0628\u0627\u062d\u062b \u062a\u062d\u062f\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0645\u062b\u0644 \u0639\u062f\u0645 \u062a\u0648\u0641\u0631 \u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629. \u0647\u0646\u0627\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0647 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u062d\u0644\u0648\u0644 \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u062b\u0644 \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u062c\u062f\u064a\u062f \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u0628\u062f\u064a\u0644\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u062a\u0628\u062d\u062b \u0641\u064a &#8220;\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0628\u062f\u0627\u0639&#8221;\u060c \u0648\u0642\u062f \u0648\u0627\u062c\u0647 \u0627\u0644\u0628\u0627\u062d\u062b \u0635\u0639\u0648\u0628\u0627\u062a \u0641\u064a \u0642\u064a\u0627\u0633 &#8220;\u0627\u0644\u0625\u0628\u062f\u0627\u0639&#8221;\u060c \u064a\u0645\u0643\u0646\u0647 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0641\u0646\u064a\u0629 \u0623\u0648 \u0643\u062a\u0627\u0628\u064a\u0629 \u0643\u0645\u0624\u0634\u0631\u0627\u062a \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u063a\u064a\u0631.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u0646\u0638\u0631-\u0641\u064a-\u0627\u0644\u062a\u0636\u0645\u064a\u0646\u0627\u062a-\u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629-\u0644\u0627\u062e\u062a\u064a\u0627\u0631-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\"><strong>\u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u062a\u0636\u0645\u064a\u0646\u0627\u062a \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<\/strong><\/h4>\n\n\n\n<p>\u062a\u0644\u0639\u0628 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0627\u062a \u062f\u0648\u0631\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a\u060c \u062e\u0627\u0635\u0629 \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u062a\u0636\u0645\u064a\u0646\u0627\u062a \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0643\u0644 \u0645\u062a\u063a\u064a\u0631 \u064a\u062e\u062a\u0627\u0631\u0648\u0646\u0647.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629<\/strong>: \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0634\u062e\u0635\u064a\u0629 \u0645\u062b\u0644 &#8220;\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u062e\u0644&#8221; \u0623\u0648 &#8220;\u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a&#8221;\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0636\u0645\u0627\u0646 \u062d\u0645\u0627\u064a\u0629 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0648\u0646 \u0648\u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u0629<\/strong>: \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u062a\u062c\u0646\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0642\u062f \u062a\u0643\u0648\u0646 \u062d\u0633\u0627\u0633\u0629 \u0623\u0648 \u0645\u0636\u0631\u0629 \u0644\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u062a\u0628\u062d\u062b \u0641\u064a &#8220;\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0646\u0641 \u0627\u0644\u0645\u0646\u0632\u0644\u064a \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0648\u0638\u064a\u0641\u064a&#8221;\u060c \u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0628\u062d\u0630\u0631 \u0634\u062f\u064a\u062f \u0644\u062a\u062c\u0646\u0628 \u0623\u064a \u0623\u0636\u0631\u0627\u0631 \u0646\u0641\u0633\u064a\u0629 \u0644\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u062a\u0631\u0643\u064a\u0632-\u0639\u0644\u0649-\u0627\u0644\u0642\u064a\u0645\u0629-\u0627\u0644\u0645\u0636\u0627\u0641\u0629\"><strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629<\/strong><\/h4>\n\n\n\n<p>\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0636\u064a\u0641 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0648\u062a\u062e\u062f\u0645 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b. \u0647\u0646\u0627\u0643 \u0639\u062f\u0629 \u0646\u0642\u0627\u0637 \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u062a\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0628\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b<\/strong>: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0643\u0644 \u0645\u062a\u063a\u064a\u0631\u0629 \u0645\u062e\u062a\u0627\u0631\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0628\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062f\u0631\u0627\u0633\u0629 &#8220;\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0629&#8221;\u060c \u0641\u0625\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 &#8220;\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0642\u062a&#8221; \u0648&#8221;\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0646\u0641\u0633\u064a&#8221; \u0633\u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 &#8220;\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629&#8221; \u0627\u0644\u0630\u064a \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0644\u0647 \u0639\u0644\u0627\u0642\u0629 \u0645\u0628\u0627\u0634\u0631\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0636\u064a\u0641 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629<\/strong>: \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u062a\u062c\u0646\u0628 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u062a\u0645 \u062f\u0631\u0627\u0633\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0643\u062b\u0641 \u0641\u064a \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0628\u062f\u0648\u0646 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u0638\u0648\u0631 \u062c\u062f\u064a\u062f \u0623\u0648 \u062a\u0637\u0648\u064a\u0631 \u0641\u0647\u0645\u0647\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0648\u0644 &#8220;\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0633\u0639\u0631 \u0639\u0644\u0649 \u0627\u0644\u0637\u0644\u0628&#8221;\u060c \u0641\u0625\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649 \u0644\u0646 \u064a\u0643\u0648\u0646 \u0645\u0641\u064a\u062f\u064b\u0627 \u0625\u0644\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u062a\u0637\u0648\u064a\u0631 \u0623\u0648 \u0645\u0646\u0638\u0648\u0631 \u062c\u062f\u064a\u062f.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062e\u0627\u062a\u0645\u0629\">\u062e\u0627\u062a\u0645\u0629<\/h3>\n\n\n\n<p>\u062a\u0639\u062f \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642 \u062e\u0637\u0648\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647 . \u064a\u064f\u0634\u062c\u064e\u0651\u0639 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0639\u0644\u0649 \u0627\u062a\u0628\u0627\u0639 \u0645\u0646\u0647\u062c\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0648\u0648\u0627\u0642\u0639\u064a\u0629 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\u060c \u062a\u0623\u062e\u0630 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0642\u0627\u0628\u0644\u064a\u062a\u0647\u0627 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u0645\u062f\u0649 \u062a\u0648\u0627\u0641\u0642\u0647\u0627 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b. \u0643\u0645\u0627 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u064a\u0633\u062a \u062b\u0627\u0628\u062a\u0629\u060c \u0628\u0644 \u062a\u062a\u0637\u0644\u0628 \u0645\u0631\u0648\u0646\u0629 \u0648\u062a\u0641\u0643\u064a\u0631\u064b\u0627 \u0646\u0642\u062f\u064a\u064b\u0627 \u0645\u0633\u062a\u0645\u0631\u064b\u0627 \u0644\u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0639 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u062c\u062f\u062f\u0629.  \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a\u0647\u0645 \u0648\u062a\u0639\u062f\u064a\u0644\u0647\u0627 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0635\u062d\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u062a\u0647\u0627. \u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0641\u0625\u0646 \u0627\u0644\u062f\u0642\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0647\u064a \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u062a\u062d\u0642\u064a\u0642 \u0628\u062d\u062b \u0639\u0644\u0645\u064a \u0645\u062a\u0645\u0627\u0633\u0643 \u0648\u0645\u0628\u062a\u0643\u0631.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623\u0633\u0626\u0644\u0629-\u0634\u0627\u0626\u0639\u0629-\u0648\u0627\u062c\u0648\u0628\u062a\u0647\u0627\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u0648\u0627\u062c\u0648\u0628\u062a\u0647\u0627<\/h3>\n\n\n\n<p><strong>1. \u0645\u0627 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 (Variable) \u0648\u0627\u0644\u0628\u0646\u0627\u0621 (Construct) \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a\u061f (\u0627\u0644\u0647\u062f\u0641: \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0648\u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u062c\u0631\u062f)<\/strong><\/p>\n\n\n\n<p>\u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0647\u0648 \u062e\u0627\u0635\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0623\u0648 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631\u060c \u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u0631 \u0623\u0648 \u0627\u0644\u062f\u062e\u0644 \u0623\u0648 \u0627\u0644\u062c\u0646\u0633. \u0623\u0645\u0627 \u0627\u0644\u0628\u0646\u0627\u0621\u060c \u0641\u0647\u0648 \u0645\u0641\u0647\u0648\u0645 \u0646\u0638\u0631\u064a \u0645\u062c\u0631\u062f \u0648\u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u060c \u0645\u062b\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0623\u0648 \u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0623\u0648 \u0627\u0644\u0625\u0628\u062f\u0627\u0639. \u064a\u062a\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0628\u0646\u0627\u0621 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0643\u0645\u0624\u0634\u0631\u0627\u062a \u0644\u0647.<\/p>\n\n\n\n<p><strong>2. \u0645\u0627 \u0647\u064a \u0627\u0644\u0623\u0628\u0639\u0627\u062f (Dimensions) \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a\u061f \u0648\u0643\u064a\u0641 \u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a\u061f (\u0627\u0644\u0647\u062f\u0641: \u062a\u0648\u0636\u064a\u062d \u062f\u0648\u0631 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629)<\/strong><\/p>\n\n\n\n<p>\u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0647\u064a \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0623\u0648 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0627\u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0639\u0642\u062f. \u0641\u0645\u062b\u0644\u0627\u064b\u060c \u062c\u0648\u062f\u0629 \u0627\u0644\u062d\u064a\u0627\u0629 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0628\u0639\u0627\u062f \u0645\u062b\u0644 \u0627\u0644\u0635\u062d\u0629 \u0627\u0644\u0628\u062f\u0646\u064a\u0629\u060c \u0627\u0644\u0635\u062d\u0629 \u0627\u0644\u0646\u0641\u0633\u064a\u0629\u060c \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0639\u064a\u0634\u064a. \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0639\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u064a\u0633 \u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f\u060c \u0648\u0639\u0646 \u0627\u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0630\u064a \u064a\u0645\u062b\u0644 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0643\u0644\u064a.<\/p>\n\n\n\n<p><strong>3. \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0628\u0646\u0627\u0621 \u0645\u0639\u064a\u0646\u061f \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0646\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0642\u064a\u0627\u0633 \u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f\u061f (\u0627\u0644\u0647\u062f\u0641: \u0634\u0631\u062d \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0643\u064a\u0643 \u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0625\u0644\u0649 \u0623\u062c\u0632\u0627\u0621 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633)<\/strong><\/p>\n\n\n\n<p>\u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0628\u0646\u0627\u0621 \u0645\u0639\u064a\u0646\u060c \u064a\u062c\u0628 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0648\u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629. \u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0628\u0639\u0627\u062f\u060c \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0643\u0644 \u0628\u0639\u062f \u064a\u064f\u0642\u0627\u0633 \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644\u060c \u062b\u0645 \u062a\u064f\u062c\u0645\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0635\u0648\u0631\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0628\u0646\u0627\u0621. \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0627\u0645\u0644\u064a \u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641\u064a \u0648\u0627\u0644\u062a\u0648\u0643\u064a\u062f\u064a \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f.<\/p>\n\n\n\n<p><strong>4. \u0645\u0627 \u0647\u064a \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a\u061f \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u064a \u0627\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\u061f (\u0627\u0644\u0647\u062f\u0641: \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0635\u0639\u0648\u0628\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0648\u062a\u0642\u062f\u064a\u0645 \u062d\u0644\u0648\u0644 \u0639\u0645\u0644\u064a\u0629)<\/strong><\/p>\n\n\n\n<p>\u062a\u0634\u0645\u0644 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0635\u0639\u0648\u0628\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u062c\u0631\u062f\u0629\u060c \u0639\u062f\u0645 \u0648\u0636\u0648\u062d \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0648\u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0648\u0646\u0642\u0635 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629. \u0644\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\u060c \u064a\u062c\u0628 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0628\u0639\u0645\u0642\u060c \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0645\u0639 \u0627\u0644\u062e\u0628\u0631\u0627\u0621\u060c \u0625\u062c\u0631\u0627\u0621 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u064a\u0629\u060c \u062a\u0637\u0648\u064a\u0631 \u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0627\u0633 \u062c\u062f\u064a\u062f\u0629\u060c \u0648\u062a\u0648\u062e\u064a \u0627\u0644\u062d\u0630\u0631 \u0639\u0646\u062f \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u064a\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0628\u0634\u0643\u0644 \u0623\u0639\u0645\u0642.<\/p>\n\n\n\n<p><strong>5. \u0645\u0646 \u0623\u064a\u0646 \u064a\u062d\u0635\u0644 \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0644\u0649 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u062a\u064a \u064a\u0639\u062a\u0645\u062f\u0647\u0627 \u0644\u0644\u0628\u0646\u0627\u0621 \u0641\u064a<a href=\"https:\/\/leadmrktblog.com\/%d9%85%d9%82%d8%aa%d8%b1%d8%ad-%d8%a8%d8%ad%d8%ab%d9%8a-%d9%84%d9%84%d8%af%d9%83%d8%aa%d9%88%d8%b1%d8%a7%d9%87-%d9%85%d9%86-%d8%a7%d9%84%d9%85%d8%b4%d8%b1%d9%81\/\"> \u0628\u062d\u062b\u0647 \u0627\u0644\u0639\u0644\u0645\u064a<\/a>\u061f<\/strong><\/p>\n\n\n\n<p>\u00a0\u064a\u062d\u0635\u0644 \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0644\u0649 \u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0628\u0646\u0627\u0621 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0623\u0647\u0645\u0647\u0627: \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0648\u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0633\u0627\u0628\u0642\u064b\u0627. \u0643\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0622\u0631\u0627\u0621 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632. \u0625\u0636\u0627\u0641\u0629\u064b \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0642\u062f \u064a\u0644\u062c\u0623 \u0627\u0644\u0628\u0627\u062d\u062b \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645\u064a \u0648\u062a\u0637\u0648\u064a\u0631 \u0646\u0645\u0627\u0630\u062c \u0646\u0638\u0631\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0642\u0627\u0626\u0645\u0629-\u0627\u0644\u0645\u0631\u0627\u062c\u0639\">\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639:<\/h5>\n\n\n\n<p>Blair, L. (2016). <em>Writing a Graduate Thesis or Dissertation <\/em>. Rotterdam: Sense Publishers.<\/p>\n\n\n\n<p>Booth, W. C., Papaioannou, D., &amp; Sutton, A. J. (2012). <em>Systematic Approaches to a Successful Literature Review <\/em>. Los Angeles, CA: Sage.<\/p>\n\n\n\n<p>Creswell, J. W. (2013). <em>Qualitative Inquiry &amp; Research Design: Choosing Among Five Traditions <\/em>. Thousand Oaks, CA: Sage.<\/p>\n\n\n\n<p>Fink, A. (2010). <em>Conducting Research Literature Reviews: From the Internet to Paper <\/em>. Los Angeles, CA: Sage.<\/p>\n\n\n\n<p>Johnson, B., &amp; Christensen, L. (2013). <em>Educational Research: Quantitative, Qualitative, and Mixed Approaches <\/em>. Thousand Oaks, CA: Sage.<\/p>\n\n\n\n<p>Kiley, M. (2009). Identifying threshold concepts and proposing strategies to support doctoral candidates. <em>Innovations in Education and Teaching International <\/em>, 46(3), 293-304.<\/p>\n\n\n\n<p>Kraska, M. (2010). Quantitative research. In N. J. Salkind (Ed.), <em>Encyclopedia of Research Design <\/em>(pp. 1167\u20131172). Thousand Oaks, CA: Sage.<\/p>\n\n\n\n<p>Lee, Y. (2007). Developing effective supervisors: Concepts of research supervision. <em>South African Journal of Higher Education <\/em>, 21(4), 680\u2013693.<\/p>\n\n\n\n<p>Murray, N., &amp; Hughes, G. (2008). <em>Writing Up Your University Assignments and Research Projects <\/em>. Berkshire: Open University Press.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a \u0647\u0648 \u062e\u0637\u0648\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u062a\u062d\u062f\u064a\u0627\u062a \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0628\u062f\u0642\u0629\u060c \u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u063a\u064a\u0631 \u0645\u0623\u0644\u0648\u0641\u0629 \u0623\u0648 \u0645\u0639\u0642\u062f\u0629. \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u0637\u0648\u064a\u0631 \u0646\u0638\u0631\u064a\u0627\u062a\u0647. \u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0648\u0639\u0645\u0644\u064a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-3528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-33"],"blocksy_meta":[],"rttpg_featured_image_url":{"full":["https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0645\u0641\u0627\u0647\u064a\u0645-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a.png",1280,720,false],"landscape":["https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0645\u0641\u0627\u0647\u064a\u0645-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a.png",1280,720,false],"portraits":["https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0645\u0641\u0627\u0647\u064a\u0645-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a.png",1280,720,false],"thumbnail":["https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0645\u0641\u0627\u0647\u064a\u0645-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a-150x150.png",150,150,true],"medium":["https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0645\u0641\u0627\u0647\u064a\u0645-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a-300x169.png",300,169,true],"large":["https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0645\u0641\u0627\u0647\u064a\u0645-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a-1024x576.png",1024,576,true],"1536x1536":["https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0645\u0641\u0627\u0647\u064a\u0645-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a.png",1280,720,false],"2048x2048":["https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0645\u0641\u0627\u0647\u064a\u0645-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a.png",1280,720,false],"trp-custom-language-flag":["https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0645\u0641\u0627\u0647\u064a\u0645-\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a-\u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a-\u0641\u064a-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u0639\u0644\u0645\u064a-18x10.png",18,10,true]},"rttpg_author":{"display_name":"\u0623. \u062f. \u0639\u0628\u062f \u0627\u0644\u0631\u0632\u0627\u0642 \u0628\u0646 \u0639\u0644\u064a","author_link":"https:\/\/leadmrktblog.com\/en\/author\/leadmrktblog-com\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/leadmrktblog.com\/en\/category\/%d9%85%d9%86%d9%87%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d8%b9%d9%84%d9%85%d9%8a\/\" rel=\"category tag\">\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a<\/a>","rttpg_excerpt":"\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0628\u0646\u0627\u0621\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a \u0647\u0648 \u062e\u0637\u0648\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u062a\u062d\u062f\u064a\u0627\u062a \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0628\u062f\u0642\u0629\u060c \u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u063a\u064a\u0631 \u0645\u0623\u0644\u0648\u0641\u0629 \u0623\u0648 \u0645\u0639\u0642\u062f\u0629. \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u0637\u0648\u064a\u0631 \u0646\u0638\u0631\u064a\u0627\u062a\u0647. \u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0648\u0639\u0645\u0644\u064a&hellip;","_links":{"self":[{"href":"https:\/\/leadmrktblog.com\/en\/wp-json\/wp\/v2\/posts\/3528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadmrktblog.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadmrktblog.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadmrktblog.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadmrktblog.com\/en\/wp-json\/wp\/v2\/comments?post=3528"}],"version-history":[{"count":2,"href":"https:\/\/leadmrktblog.com\/en\/wp-json\/wp\/v2\/posts\/3528\/revisions"}],"predecessor-version":[{"id":3535,"href":"https:\/\/leadmrktblog.com\/en\/wp-json\/wp\/v2\/posts\/3528\/revisions\/3535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadmrktblog.com\/en\/wp-json\/wp\/v2\/media\/3532"}],"wp:attachment":[{"href":"https:\/\/leadmrktblog.com\/en\/wp-json\/wp\/v2\/media?parent=3528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadmrktblog.com\/en\/wp-json\/wp\/v2\/categories?post=3528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadmrktblog.com\/en\/wp-json\/wp\/v2\/tags?post=3528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}