{"id":3498,"date":"2025-02-03T09:45:27","date_gmt":"2025-02-03T08:45:27","guid":{"rendered":"https:\/\/leadmrktblog.com\/?p=3498"},"modified":"2025-02-03T20:35:51","modified_gmt":"2025-02-03T19:35:51","slug":"%d8%a3%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab","status":"publish","type":"post","link":"https:\/\/leadmrktblog.com\/en\/%d8%a3%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab\/","title":{"rendered":"\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b\u060c \u0623\u0633\u0626\u0644\u0629 \u0641\u0631\u0639\u064a\u0629\u060c \u0641\u0631\u0636\u064a\u0627\u062a: \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u062f\u0643\u062a\u0648\u0631\u0627\u0647"},"content":{"rendered":"<p>\u062a\u062a\u0631\u0628\u0639 \u0631\u062d\u0644\u0629 \u0627\u0644\u062f\u0643\u062a\u0648\u0631\u0627\u0647 \u0643\u0631\u062d\u0644\u0629 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id=\"\u062b\u0627\u0646\u064a-\u0627-\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u063a\u0627\u064a\u0627\u062a-\u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629-\u0644\u0644\u0645\u0633\u0627\u0631\"><strong>\u062b\u0627\u0646\u064a\u064b\u0627: \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b: \u0627\u0644\u063a\u0627\u064a\u0627\u062a \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0644\u0644\u0645\u0633\u0627\u0631<\/strong><\/h2>\n\n\n\n<p>\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f\u00a0<strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b<\/strong>\u00a0(\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0631\u0626\u064a\u0633) \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u0646\u0637\u0644\u0627\u0642\u060c \u062a\u0623\u062a\u064a \u0645\u0631\u062d\u0644\u0629 \u062a\u062d\u062f\u064a\u062f\u00a0<strong>\u0623\u0647\u062f\u0627\u0641 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\u0645\u062d\u062f\u062f\u0629.<\/li>\n\n\n\n<li><strong>\u0623\u0647\u062f\u0627\u0641 \u062a\u062d\u0644\u064a\u0644\u064a\u0629:<\/strong>\u00a0\u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u062f\u0649 \u062a\u0623\u062b\u064a\u0631 \u0628\u0639\u0636 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0623\u062e\u0631\u0649. \u0641\u064a \u0645\u062c\u0627\u0644 \u0639\u0644\u0648\u0645 \u0627\u0644\u062a\u0633\u064a\u064a\u0631\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0647\u062f\u0641 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u0623\u062f\u0627\u0621 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https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u063a\u0627\u064a\u0627\u062a-\u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629-\u0627\u0644\u062a\u064a-\u062a\u0642\u0648\u062f-\u0646\u062d\u0648-\u0627\u0644\u0647\u062f\u0641-\u0627\u0644\u0623\u0633\u0645\u0649-768x432.png 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u063a\u0627\u064a\u0627\u062a-\u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629-\u0627\u0644\u062a\u064a-\u062a\u0642\u0648\u062f-\u0646\u062d\u0648-\u0627\u0644\u0647\u062f\u0641-\u0627\u0644\u0623\u0633\u0645\u0649-18x10.png 18w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0628\u062d\u062b-\u0627\u0644\u063a\u0627\u064a\u0627\u062a-\u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629-\u0627\u0644\u062a\u064a-\u062a\u0642\u0648\u062f-\u0646\u062d\u0648-\u0627\u0644\u0647\u062f\u0641-\u0627\u0644\u0623\u0633\u0645\u0649.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b: \u0627\u0644\u063a\u0627\u064a\u0627\u062a \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u062f \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0645\u0649<\/figcaption><\/figure>\n\n\n\n<p><strong>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0639\u0644\u0648\u0645 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id=\"\u062b\u0627\u0644\u062b-\u0627-\u0627\u0644\u0623\u0633\u0626\u0644\u0629-\u0627\u0644\u0641\u0631\u0639\u064a\u0629-\u062a\u0641\u0635\u064a\u0644-\u0627\u0644\u0645\u0633\u0627\u0631-\u0648\u062a\u0639\u0645\u064a\u0642-\u0627\u0644\u0641\u0647\u0645\"><strong>\u062b\u0627\u0644\u062b\u064b\u0627: \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629: \u062a\u0641\u0635\u064a\u0644 \u0627\u0644\u0645\u0633\u0627\u0631 \u0648\u062a\u0639\u0645\u064a\u0642 \u0627\u0644\u0641\u0647\u0645<\/strong><\/h2>\n\n\n\n<p>\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f\u00a0<strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b<\/strong>\u00a0\u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0627\u0644\u063a\u0627\u064a\u0627\u062a \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0644\u0644\u0645\u0633\u0627\u0631\u060c \u062a\u0623\u062a\u064a \u0645\u0631\u062d\u0644\u0629 <a href=\"https:\/\/leadmrktblog.com\/en\/%d8%b5%d9%8a%d8%a7%d8%ba%d8%a9-%d8%a7%d9%84%d8%a3%d8%b3%d8%a6%d9%84%d8%a9-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab%d9%8a%d8%a9\/\">\u0635\u064a\u0627\u063a\u0629\u00a0<strong>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629<\/strong><\/a>\u060c \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u062f \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0628\u0627\u062d\u062b \u0644\u062a\u0641\u0635\u064a\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 (Cone &amp; Foster, 2006). \u0641\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f 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\u0627\u0644\u0641\u0631\u0639\u064a:<\/strong>&nbsp;&#8220;\u062a\u062d\u062f\u064a\u062f \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0646\u0648\u0639 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0641\u064a \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>\u064a\u0645\u0643\u0646 \u062a\u0641\u0635\u064a\u0644 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0641\u0631\u0639\u064a \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646&nbsp;<strong>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629<\/strong>\u060c \u0645\u062b\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;\u0647\u0644 \u064a\u0624\u062b\u0631 \u0627\u0644\u062a\u0646\u0648\u0639 \u0627\u0644\u0639\u0631\u0642\u064a \u0641\u064a \u0641\u0631\u0642 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\u062a\u062d\u0642\u064a\u0642\u0647\u0627:<\/strong><\/p>\n\n\n\n<p>\u064a\u062c\u0628 \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062a\u0633\u0627\u0624\u0644\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0628\u0644 \u0647\u064a \u0623\u062f\u0648\u0627\u062a \u062d\u064a\u0648\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0644\u0644\u0628\u062d\u062b. \u0641\u0643\u0644 \u0633\u0624\u0627\u0644 \u0641\u0631\u0639\u064a \u064a\u0645\u062b\u0644 \u062c\u0627\u0646\u0628\u064b\u0627 \u0645\u062d\u062f\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0647\u062f\u0641\u060c \u0648\u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0627\u0645\u0644. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0648\u0645\u0646\u0638\u0645\u0629\u060c \u0628\u062d\u064a\u062b \u062a\u0633\u0627\u0647\u0645 \u062c\u0645\u064a\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0631\u0626\u064a\u0633 \u0623\u0648 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0631\u0627\u0628\u0639-\u0627-\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a-\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a-\u0627\u0644\u0645\u0648\u062c\u0647\u0629-\u0646\u062d\u0648-\u0627\u0644\u0625\u062c\u0627\u0628\u0629\"><strong>\u0631\u0627\u0628\u0639\u064b\u0627: \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a: \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0646\u062d\u0648 \u0627\u0644\u0625\u062c\u0627\u0628\u0629<\/strong><\/h2>\n\n\n\n<p>\u0628\u0639\u062f \u0635\u064a\u0627\u063a\u0629&nbsp;<strong>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629<\/strong>&nbsp;\u0627\u0644\u062a\u064a \u062a\u0641\u0635\u0644 \u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0648\u062a\u0648\u062c\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u062a\u0623\u062a\u064a \u0645\u0631\u062d\u0644\u0629 \u0648\u0636\u0639&nbsp;<strong>\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<\/strong>\u060c \u0648\u0647\u064a \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u062a\u0631\u062d\u0647\u0627 \u0627\u0644\u0628\u0627\u062d\u062b \u0643\u0625\u062c\u0627\u0628\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629 \u0648\u0645\u0624\u0642\u062a\u0629 \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 (Morrell, 2018). \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062a\u062e\u0645\u064a\u0646\u0627\u062a \u0623\u0648 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a\u060c \u0628\u0644 \u0647\u064a \u062a\u0648\u0642\u0639\u0627\u062a \u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u0648\u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629\u060c \u0648\u0627\u0644\u0645\u0646\u0637\u0642 \u0627\u0644\u0639\u0644\u0645\u064a\u060c \u0648\u062a\u0648\u062c\u0647 \u0627\u0644\u0628\u0627\u062d\u062b \u0646\u062d\u0648 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0647\u062c\u064a\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0643\u0625\u062c\u0627\u0628\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629 \u0648\u0645\u0624\u0642\u062a\u0629 \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629\u060c \u0623\u0648 \u0643\u062a\u0646\u0628\u0624\u0627\u062a \u0628\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a:<\/strong>&nbsp;\u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u062a\u0639\u0628\u0631 \u0639\u0646 \u062a\u0648\u0642\u0639 \u0627\u0644\u0628\u0627\u062d\u062b \u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u0623\u0648 \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062f\u0631\u0633\u0647\u0627. \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0644\u064a\u0633\u062a \u0646\u0647\u0627\u0626\u064a\u0629\u060c \u0628\u0644 \u0647\u064a \u0645\u0624\u0642\u062a\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0639\u062f\u064a\u0644 \u0623\u0648 \u0627\u0644\u0631\u0641\u0636 \u0641\u064a \u0636\u0648\u0621 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627. (Cone &amp; Foster, 2006)<\/li>\n\n\n\n<li><strong>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u062d\u0644\u064a\u0644:<\/strong>&nbsp;\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c\u0647\u0627\u060c \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u062d\u0644\u064a\u0644\u0647\u0627. \u0641\u0627\u0644\u0641\u0631\u0636\u064a\u0629 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srcset=\"https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a-\u062a\u0648\u0642\u0639\u0627\u062a-\u0645\u0628\u0646\u064a\u0629-\u0639\u0644\u0649-\u0623\u0633\u0633-\u0646\u0638\u0631\u064a\u0629\u060c-\u062a\u0648\u062c\u0647-\u0646\u062d\u0648-\u0627\u0644\u0625\u062c\u0627\u0628\u0629-1-1024x576.png 1024w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a-\u062a\u0648\u0642\u0639\u0627\u062a-\u0645\u0628\u0646\u064a\u0629-\u0639\u0644\u0649-\u0623\u0633\u0633-\u0646\u0638\u0631\u064a\u0629\u060c-\u062a\u0648\u062c\u0647-\u0646\u062d\u0648-\u0627\u0644\u0625\u062c\u0627\u0628\u0629-1-300x169.png 300w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a-\u062a\u0648\u0642\u0639\u0627\u062a-\u0645\u0628\u0646\u064a\u0629-\u0639\u0644\u0649-\u0623\u0633\u0633-\u0646\u0638\u0631\u064a\u0629\u060c-\u062a\u0648\u062c\u0647-\u0646\u062d\u0648-\u0627\u0644\u0625\u062c\u0627\u0628\u0629-1-768x432.png 768w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a-\u062a\u0648\u0642\u0639\u0627\u062a-\u0645\u0628\u0646\u064a\u0629-\u0639\u0644\u0649-\u0623\u0633\u0633-\u0646\u0638\u0631\u064a\u0629\u060c-\u062a\u0648\u062c\u0647-\u0646\u062d\u0648-\u0627\u0644\u0625\u062c\u0627\u0628\u0629-1-18x10.png 18w, https:\/\/leadmrktblog.com\/wp-content\/uploads\/2025\/02\/\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a-\u062a\u0648\u0642\u0639\u0627\u062a-\u0645\u0628\u0646\u064a\u0629-\u0639\u0644\u0649-\u0623\u0633\u0633-\u0646\u0638\u0631\u064a\u0629\u060c-\u062a\u0648\u062c\u0647-\u0646\u062d\u0648-\u0627\u0644\u0625\u062c\u0627\u0628\u0629-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a &#8211; \u062a\u0648\u0642\u0639\u0627\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0623\u0633\u0633 \u0646\u0638\u0631\u064a\u0629\u060c \u062a\u0648\u062c\u0647 \u0646\u062d\u0648 \u0627\u0644\u0625\u062c\u0627\u0628\u0629<\/figcaption><\/figure>\n\n\n\n<p><strong>\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 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\u064a\u0648\u062c\u062f \u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0646\u0648\u0639 \u0627\u0644\u0644\u063a\u0648\u064a \u0641\u064a \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629.&#8221; (\u0641\u0631\u0636\u064a\u0629 \u0635\u0641\u0631\u064a\u0629).<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u062a\u0642\u0627\u0628\u0644 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0648\u062a\u0642\u062f\u0645 \u062d\u0644\u0648\u0644\u0627\u064b \u0645\u0642\u062a\u0631\u062d\u0629 \u0644\u0647\u0627:<\/strong><\/p>\n\n\n\n<p>\u064a\u062c\u0628 \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062a\u0648\u0642\u0639\u0627\u062a \u0639\u0634\u0648\u0627\u0626\u064a\u0629\u060c \u0628\u0644 \u0647\u064a \u0625\u062c\u0627\u0628\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629 \u0648\u0645\u0624\u0642\u062a\u0629 \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u0635\u064a\u0627\u063a\u062a\u0647\u0627 \u0633\u0627\u0628\u0642\u064b\u0627. \u0641\u0643\u0644 \u0641\u0631\u0636\u064a\u0629 \u062a\u0642\u0627\u0628\u0644 \u0633\u0624\u0627\u0644\u064b\u0627 \u0641\u0631\u0639\u064a\u064b\u0627 \u0645\u062d\u062f\u062f\u064b\u0627\u060c \u0648\u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062d\u0644 \u0645\u0642\u062a\u0631\u062d \u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0645\u062a\u0633\u0642\u0629 \u0645\u0639 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629\u060c \u0648\u0623\u0646 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u064a\u0647\u0627 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0637\u0642\u064a\u0629 \u0648\u0645\u0642\u0646\u0639\u0629 (Rank, 2015).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u062e\u0627\u0645\u0633-\u0627-\u0627\u0644\u0639\u0644\u0627\u0642\u0629-\u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a\u0629-\u0628\u064a\u0646-\u0625\u0634\u0643\u0627\u0644\u064a\u0629-\u0627\u0644\u0628\u062d\u062b-\u0648\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u0628\u062d\u062b-\u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629-\u0627\u0644\u0641\u0631\u0639\u064a\u0629-\u0648\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a\"><strong>\u062e\u0627\u0645\u0633\u064b\u0627: \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a\u0629 \u0628\u064a\u0646 \u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<\/strong><\/h2>\n\n\n\n<p>\u0628\u0639\u062f \u0623\u0646 \u062a\u0646\u0627\u0648\u0644\u0646\u0627 \u0643\u0644 \u0639\u0646\u0635\u0631 \u0645\u0646 \u0639\u0646\u0627\u0635\u0631 \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0627\u0644\u0628\u062d\u062b \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644\u060c \u0646\u0646\u062a\u0642\u0644 \u0627\u0644\u0622\u0646 \u0625\u0644\u0649 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631\u060c \u0648\u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0645\u0639\u064b\u0627 \u0641\u064a \u062a\u0646\u0627\u063a\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0645\u0649 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a: \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0648\u0623\u0634\u0645\u0644 \u0644\u0644\u0638\u0627\u0647\u0631\u0629 \u0627\u0644\u0645\u062f\u0631\u0648\u0633\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b (\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0631\u0626\u064a\u0633) \u0643\u0645\u062d\u0631\u0643 \u0623\u0633\u0627\u0633\u064a \u064a\u062d\u062f\u062f \u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0628\u062d\u062b:<\/strong>&nbsp;\u062a\u0645\u062b\u0644&nbsp;<strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b<\/strong>&nbsp;(\u0623\u0648 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0631\u0626\u064a\u0633) \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u0641\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u062d\u062f\u062f \u0645\u0633\u0627\u0631\u0647 \u0627\u0644\u0639\u0627\u0645 (Morrell, 2018). \u0625\u0646\u0647\u0627 \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u0648\u0631 \u062d\u0648\u0644\u0647\u0627 \u062c\u0645\u064a\u0639 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0648\u0647\u064a \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u062d \u0627\u0644\u0628\u062d\u062b \u0647\u0648\u064a\u062a\u0647 \u0648\u0647\u062f\u0641\u0647. \u0641\u0628\u062f\u0648\u0646 \u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u0628\u062d\u062b \u0628\u0644\u0627 \u0627\u062a\u062c\u0627\u0647\u060c \u0648\u062a\u062a\u0634\u062a\u062a \u062c\u0647\u0648\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u064a \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629.<\/li>\n\n\n\n<li><strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b \u0643\u063a\u0627\u064a\u0627\u062a \u0641\u0631\u0639\u064a\u0629 \u062a\u0641\u0635\u0644 \u0648\u062a\u0628\u0633\u0637 \u0627\u0644\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong>&nbsp;\u062a\u0639\u0645\u0644&nbsp;<strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b<\/strong>&nbsp;\u0639\u0644\u0649 \u062a\u0641\u0635\u064a\u0644 \u0648\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u063a\u0627\u064a\u0627\u062a \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u0639\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642\u0647\u0627. \u0641\u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0628\u062d\u062b \u0645\u0648\u062c\u0647\u064b\u0627 \u0646\u062d\u0648 \u0647\u062f\u0641 \u0639\u0627\u0645 \u0648\u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u060c \u0641\u0625\u0646\u0647 \u064a\u0635\u0628\u062d \u0645\u0648\u062c\u0647\u064b\u0627 \u0646\u062d\u0648 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0648\u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633. \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u062c\u0639\u0644 \u0627\u0644\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0646\u0627\u0648\u0644 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 (Cone &amp; Foster, 2006).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0643\u0623\u062f\u0648\u0627\u062a \u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0645\u062e\u062a\u0644\u0641 \u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0631\u0639\u064a\u0629:<\/strong>&nbsp;\u062a\u0639\u0645\u0644&nbsp;<strong>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629<\/strong>&nbsp;\u0639\u0644\u0649 \u062a\u0641\u0635\u064a\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0648\u062a\u0648\u062c\u064a\u0647 \u0639\u0645\u0644\u064a\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 (Rank, 2015). \u0641\u0643\u0644 \u0633\u0624\u0627\u0644 \u0641\u0631\u0639\u064a \u064a\u0645\u062b\u0644 \u062c\u0627\u0646\u0628\u064b\u0627 \u0645\u062d\u062f\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0647\u062f\u0641\u060c \u0648\u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0644\u0649 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0647\u0630\u0627 \u0627\u0644\u062c\u0627\u0646\u0628 \u0628\u0639\u0645\u0642\u060c \u0648\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0628\u064a\u0646\u0647 \u0648\u0628\u064a\u0646 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0623\u062e\u0631\u0649.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0643\u062d\u0644\u0648\u0644 \u0645\u0642\u062a\u0631\u062d\u0629 \u0648\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629:<\/strong>&nbsp;\u062a\u0645\u062b\u0644&nbsp;<strong>\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<\/strong>&nbsp;\u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0648\u0627\u0644\u0645\u0624\u0642\u062a\u0629 \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629. \u0648\u0647\u064a \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0637\u0631\u062d\u0647\u0627 \u0627\u0644\u0628\u0627\u062d\u062b \u062d\u0648\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\u060c \u0648\u062a\u0648\u062c\u0647 \u062c\u0647\u0648\u062f\u0647 \u0646\u062d\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u0635\u062d\u0629 \u0647\u0630\u0647 \u0627\u0644\u062a\u0646\u0628\u0624\u0627\u062a (Morrell, 2018). \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0648\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0634\u0643\u0644 \u0645\u0646\u0637\u0642\u064a \u0648\u0645\u0642\u0646\u0639.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641:<\/strong><\/p>\n\n\n\n<p>\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0639\u0644\u0627\u0642\u0629 \u062a\u0628\u0627\u062f\u0644\u064a\u0629 \u0648\u062a\u0643\u0627\u0645\u0644\u064a\u0629. \u0641\u0645\u0646 \u062c\u0647\u0629\u060c \u062a\u0645\u062b\u0644 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0623\u062f\u0648\u0627\u062a \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u062d\u064a\u062b \u0623\u0646\u0647\u0627 \u062a\u062d\u062f\u062f \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u0641\u062d\u0635\u0647\u0627 \u0641\u064a \u0633\u064a\u0627\u0642 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641. \u0648\u0645\u0646 \u062c\u0647\u0629 \u0623\u062e\u0631\u0649\u060c \u0641\u0625\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0646\u0648\u0639 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0648\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0628\u062d\u062b\u0647 (Cone &amp; Foster, 2006).<\/p>\n\n\n\n<p>\u062a\u062e\u064a\u0644 \u062e\u0631\u064a\u0637\u0629 \u0637\u0631\u064a\u0642. \u0641\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0647\u064a \u0627\u0644\u0648\u062c\u0647\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u0639\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0625\u0644\u064a\u0647\u0627\u060c \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b \u0647\u064a \u0627\u0644\u0645\u062f\u0646 \u0648\u0627\u0644\u0645\u062d\u0637\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u064a \u0637\u0631\u064a\u0642\u0647\u060c \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0647\u064a \u0627\u0644\u0637\u0631\u0642 \u0648\u0627\u0644\u0634\u0648\u0627\u0631\u0639 \u0627\u0644\u062a\u064a \u062a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u062d\u0637\u0627\u062a\u060c \u0648\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0647\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0625\u0631\u0634\u0627\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0635\u062d\u064a\u062d. \u0641\u0643\u0644 \u0639\u0646\u0635\u0631 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0644\u0647 \u062f\u0648\u0631 \u0645\u062d\u062f\u062f \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u062a\u0639\u0645\u0644 \u062c\u0645\u064a\u0639\u0647\u0627 \u0641\u064a \u062a\u0646\u0627\u063a\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0645\u0649\u060c \u0648\u0647\u0648 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0648\u0623\u0643\u062b\u0631 \u0634\u0645\u0648\u0644\u064a\u0629 \u0644\u0644\u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0645\u062f\u0631\u0648\u0633.<\/p>\n\n\n\n<p>\u0641\u064a \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0636\u062d \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644 1 (\u0627\u0644\u062a\u0633\u0648\u064a\u0642):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b:<\/strong>&nbsp;&#8220;\u0645\u0627 \u0647\u0648 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u061f&#8221;<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0631\u0639\u064a\u0629:<\/strong><br>* &#8220;\u062a\u062d\u062f\u064a\u062f \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u062a\u064a \u062a\u062d\u0638\u0649 \u0628\u062b\u0642\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.&#8221;<br>* &#8220;\u062a\u062d\u0644\u064a\u0644 \u0622\u0644\u064a\u0627\u062a \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621.&#8221;<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629:<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;\u0647\u0644 \u064a\u0624\u062b\u0631 \u0627\u0644\u062a\u0646\u0648\u0639 \u0641\u064a \u062e\u0644\u0641\u064a\u0629 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0647\u0645\u061f&#8221;<\/li>\n\n\n\n<li>&#8220;\u0647\u0644 \u062a\u062e\u062a\u0644\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0634\u0639\u0628\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0639\u0646 \u062a\u0644\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629\u061f&#8221;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a:<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;\u064a\u0624\u062f\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0645\u0633\u062a\u0648\u0649 \u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.&#8221;<\/li>\n\n\n\n<li>&#8220;\u064a\u0624\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629.&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644 2 (\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b:<\/strong>&nbsp;&#8220;\u0645\u0627 \u0647\u0648 \u0623\u062b\u0631 \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u061f&#8221;\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0631\u0639\u064a\u0629:<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;\u062a\u062d\u0644\u064a\u0644 \u0623\u062b\u0631 \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0625\u0641\u0635\u0627\u062d \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.&#8221;<\/li>\n\n\n\n<li>&#8220;\u0641\u062d\u0635 \u0623\u062b\u0631 \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 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id=\"\u0633\u0627\u062f\u0633-\u0627-\u0627\u0644\u062c\u0627\u0646\u0628-\u0627\u0644\u0639\u0645\u0644\u064a-\u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a-\u0643\u064a\u0641-\u064a\u062e\u062f\u0645-\u0647\u0630\u0627-\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0627\u0644\u0628\u0627\u062d\u062b-\u0641\u064a-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629\"><strong>\u0633\u0627\u062f\u0633\u064b\u0627: \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0639\u0645\u0644\u064a \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a: \u0643\u064a\u0641 \u064a\u062e\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u064a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629\u061f<\/strong><\/h2>\n\n\n\n<p>\u0628\u0639\u062f \u0623\u0646 \u0627\u0633\u062a\u0639\u0631\u0636\u0646\u0627 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 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\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629\u061f&#8221;<br>* &#8220;\u0645\u0627 \u0647\u064a \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642\u061f&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0628\u0646\u0627\u0621 \u0641\u0631\u0636\u064a\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629:<\/strong> \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0644\u0649 \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0625\u0644\u0649 \u062a\u0648\u0642\u0639\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631. \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u062a\u0643\u0648\u0646 \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u062c\u0647 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0644\u0646\u0623\u062e\u0630 \u0645\u062b\u0627\u0644\u064b\u0627 \u0639\u0644\u0649 \u0630\u0644\u0643:<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0641\u0631\u0639\u064a:<\/strong> &#8220;\u062a\u062d\u0644\u064a\u0644 \u0622\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u064a \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u064a\u0633\u0627\u0647\u0645 \u0627\u0644\u062a\u0646\u0648\u0639 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631.&#8221;\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0641\u0631\u0639\u064a:<\/strong> &#8220;\u0647\u0644 \u064a\u0624\u062b\u0631 \u0627\u0644\u062a\u0646\u0648\u0639 \u0627\u0644\u0645\u0639\u0631\u0641\u064a \u0641\u064a \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629\u061f&#8221;<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631:<\/strong> &#8220;\u064a\u0624\u062f\u064a \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0646\u0648\u0639 \u0627\u0644\u0645\u0639\u0631\u0641\u064a \u0641\u064a \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 (\u0643\u0645\u0627 \u064a\u064f\u0642\u0627\u0633 \u0628\u062a\u0646\u0648\u0639 \u0627\u0644\u062e\u0644\u0641\u064a\u0627\u062a \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629) \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 (\u0643\u0645\u0627 \u064a\u064f\u0642\u0627\u0633 \u0628\u0639\u062f\u062f \u0628\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0639 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629).&#8221;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u062a\u062d\u0642\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a:<\/strong> \u0628\u0639\u062f \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644 \u0625\u0644\u064a\u0647\u0627 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u062a\u062d\u0642\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0642\u0642 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0628\u064a\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a\u060c \u0644\u0625\u062b\u0628\u0627\u062a \u0645\u062f\u0649 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0639 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0646\u0638\u0631\u064a. (Cone &amp; Foster, 2006).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0639\u0644\u0649 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u064a\u0632\u064a\u062f \u0645\u0646 \u062f\u0642\u0629 \u0627\u0644\u0628\u062d\u062b \u0648\u0641\u0627\u0639\u0644\u064a\u062a\u0647\u060c \u0648\u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0644\u0629:<\/strong> \u0639\u0646\u062f\u0645\u0627 \u064a\u0639\u0645\u0644 \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0628\u064a\u0646 \u0627\u0644\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a\u060c \u0641\u0625\u0646\u0647 \u064a\u0636\u0645\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0628\u062d\u062b \u062f\u0642\u064a\u0642\u064b\u0627 \u0648\u0645\u0648\u062c\u0647\u064b\u0627 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u063a\u0627\u064a\u0627\u062a \u0645\u062d\u062f\u062f\u0629. \u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u064a\u0632\u064a\u062f \u0645\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u0628\u062d\u062b \u0648\u0641\u0627\u0639\u0644\u064a\u062a\u0647\u060c \u0648\u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0645\u0642\u0646\u0639\u0629. \u0643\u0645\u0627 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0644\u0629\u060c \u0648\u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0622\u0631\u0627\u0621 \u0623\u0648 \u062a\u062e\u0645\u064a\u0646\u0627\u062a \u0634\u062e\u0635\u064a\u0629 (Dunleavy, 2003).<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0623\u0645\u062b\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u062a\u0643\u0627\u0645\u0644:<\/strong><\/p>\n\n\n\n<p>\u0644\u0646\u0623\u062e\u0630 \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0644\u062a\u0648\u0636\u064a\u062d \u0643\u064a\u0641 \u064a\u062e\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u064a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644 1 (\u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b:<\/strong>&nbsp;&#8220;\u0645\u0627 \u0647\u0648 \u0623\u062b\u0631 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0636\u062e\u0645 \u0641\u064a \u0627\u0644\u062f\u0648\u0644 \u0627\u0644\u0646\u0627\u0645\u064a\u0629\u061f&#8221;\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0623\u0647\u062f\u0627\u0641:<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;\u062a\u062d\u062f\u064a\u062f \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0639\u0647\u0627 \u0627\u0644\u062f\u0648\u0644 \u0627\u0644\u0646\u0627\u0645\u064a\u0629.&#8221;<\/li>\n\n\n\n<li>&#8220;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0636\u062e\u0645.&#8221;<\/li>\n\n\n\n<li>&#8220;\u062a\u0642\u064a\u064a\u0645 \u0623\u062b\u0631 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a.&#8221;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629:<\/strong><br>* &#8220;\u0647\u0644 \u064a\u0624\u062f\u064a \u0631\u0641\u0639 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0625\u0644\u0649 \u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0636\u062e\u0645 \u0641\u064a \u0627\u0644\u062f\u0648\u0644 \u0627\u0644\u0646\u0627\u0645\u064a\u0629\u061f&#8221;<br>* &#8220;\u0647\u0644 \u062a\u062e\u062a\u0644\u0641 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0628\u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0644\u0644\u062f\u0648\u0644 \u0627\u0644\u0646\u0627\u0645\u064a\u0629\u061f&#8221;<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a:<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;\u064a\u0624\u062f\u064a \u0631\u0641\u0639 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0625\u0644\u0649 \u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0636\u062e\u0645 \u0641\u064a \u0627\u0644\u062f\u0648\u0644 \u0627\u0644\u0646\u0627\u0645\u064a\u0629.&#8221;<\/li>\n\n\n\n<li>&#8220;\u062a\u0643\u0648\u0646 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062f\u0648\u0644 \u0627\u0644\u0646\u0627\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u062a\u0639 \u0628\u0647\u064a\u0627\u0643\u0644 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0642\u0631\u0627\u0631\u064b\u0627.&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0645\u062b\u0627\u0644 2 (\u0639\u0644\u0648\u0645 \u0627\u0644\u062a\u0633\u064a\u064a\u0631):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b:<\/strong>&nbsp;&#8220;\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629\u061f&#8221;\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0623\u0647\u062f\u0627\u0641:<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;\u062a\u062d\u062f\u064a\u062f \u0623\u062b\u0631 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644.&#8221;<\/li>\n\n\n\n<li>&#8220;\u062a\u062d\u0644\u064a\u0644 \u0623\u062b\u0631 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0645 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644.&#8221;<\/li>\n\n\n\n<li>&#8220;\u062a\u0642\u064a\u064a\u0645 \u0623\u062b\u0631 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644.&#8221;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629:<\/strong><br>* &#8220;\u0647\u0644 \u064a\u0624\u062f\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u0648\u0627\u0644\u0635\u0631\u064a\u062d \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644\u061f&#8221;<br>* &#8220;\u0647\u0644 \u064a\u0624\u062f\u064a \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0645 \u0628\u0634\u0643\u0644 \u0639\u0627\u062f\u0644 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644\u061f&#8221;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a:<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;\u064a\u0624\u062f\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u0648\u0627\u0644\u0635\u0631\u064a\u062d \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629.<\/li>\n\n\n\n<li>&#8220;\u064a\u0624\u062f\u064a \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0645 \u0628\u0634\u0643\u0644 \u0639\u0627\u062f\u0644 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629.&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062b\u0627\u0644 3 (\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b:<\/strong>&nbsp;&#8220;\u0645\u0627 \u0647\u0648 \u062f\u0648\u0631 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0641\u064a \u062f\u0639\u0645 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u061f&#8221;\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0623\u0647\u062f\u0627\u0641:<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;\u062a\u062d\u062f\u064a\u062f \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629.&#8221;<\/li>\n\n\n\n<li>&#8220;\u062a\u062d\u0644\u064a\u0644 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 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\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0645\u061f&#8221;<\/li>\n\n\n\n<li>&#8220;\u0647\u0644 \u064a\u0624\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u0645\u0641\u0635\u0644\u0629 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062a\u062e\u0630\u0629\u061f&#8221;<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a:<\/strong>\n<ul class=\"wp-block-list\">\n<li>&#8220;\u064a\u0639\u062a\u0645\u062f \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0644\u062e\u0635 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.&#8221;<\/li>\n\n\n\n<li>&#8220;\u062a\u0624\u062b\u0631 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0629 (\u0643\u0645\u0627 \u062a\u0642\u0627\u0633 \u0628\u062f\u0642\u062a\u0647\u0627 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u062a\u0647\u0627) \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062a\u062e\u0630\u0629 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629.&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u062b\u0644\u0629\u060c \u0646\u0631\u0649 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0644\u062a\u062d\u0648\u064a\u0644 \u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0639\u0627\u0645\u0629 \u0625\u0644\u0649 \u0628\u062d\u062b \u0639\u0644\u0645\u064a \u0645\u0646\u0638\u0645\u060c \u0648\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644 \u0625\u0644\u064a\u0647\u0627 \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u062a\u062d\u0642\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u063a\u0627\u064a\u0629 \u0627\u0644\u0643\u0644\u064a\u0629 \u0644\u0644\u0628\u062d\u062b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u062e\u0627\u062a\u0645\u0629\"><strong>\u0627\u0644\u062e\u0627\u062a\u0645\u0629:<\/strong><\/h2>\n\n\n\n<p>\u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641\u064a\u0629\u060c \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0648\u0644\u0646\u0627 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646\u00a0<strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b<\/strong>\u060c \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a\u060c \u0646\u0624\u0643\u062f \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u0643\u0648\u0646\u0627\u062a \u0645\u0646\u0641\u0635\u0644\u0629\u060c \u0628\u0644 \u0647\u064a \u0623\u062c\u0632\u0627\u0621 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0641\u064a <a href=\"https:\/\/leadmrktblog.com\/en\/%d9%85%d9%82%d8%aa%d8%b1%d8%ad-%d8%a8%d8%ad%d8%ab%d9%8a-%d9%84%d9%84%d8%af%d9%83%d8%aa%d9%88%d8%b1%d8%a7%d9%87-%d9%85%d9%86-%d8%a7%d9%84%d9%85%d8%b4%d8%b1%d9%81\/\">\u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u062f\u0643\u062a\u0648\u0631\u0627\u0647.<\/a> \u0641\u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u0633\u0641\u064a\u0646\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0628\u062d\u0631 \u0628\u062f\u0648\u0646 \u0648\u062c\u0647\u0629 \u0645\u062d\u062f\u062f\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u0642\u0642 \u0623\u0647\u062f\u0627\u0641\u0647 \u062f\u0648\u0646 \u062a\u062d\u062f\u064a\u062f \u0648\u0627\u0636\u062d \u0644\u063a\u0627\u064a\u0627\u062a\u0647.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0639\u0644\u0649 \u0623\u0646 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b \u0647\u064a \u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0627\u0644\u0630\u064a \u064a\u0648\u062c\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b:<\/strong>&nbsp;\u0625\u0646&nbsp;<strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b<\/strong>&nbsp;\u0647\u064a \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639 \u0627\u0644\u0628\u0627\u062d\u062b \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645\u060c \u0648\u064a\u0630\u0643\u0631\u0647 \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u0627\u0644\u063a\u0627\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u0639\u0649 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 (Rank, 2015). \u0641\u0628\u062f\u0648\u0646 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u0628\u062d\u062b \u0628\u0644\u0627 \u0648\u062c\u0647\u0629\u060c \u0648\u064a\u0635\u0639\u0628 \u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d\u0647. \u0644\u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u064a\u0628\u062f\u0623 \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0628\u062d\u062b\u0647 \u0628\u062f\u0642\u0629\u060c \u0648\u0623\u0646 \u064a\u062d\u0631\u0635 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0642\u0639\u064a\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0634\u062c\u064a\u0639 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a\u0629 \u0628\u064a\u0646 \u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a:<\/strong>&nbsp;\u064a\u062c\u0628 \u0623\u0646 \u064a\u062f\u0631\u0643 \u0627\u0644\u0628\u0627\u062d\u062b \u0623\u0646&nbsp;<strong>\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b<\/strong>&nbsp;(\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0631\u0626\u064a\u0633) \u0647\u064a \u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u0646\u0637\u0644\u0627\u0642\u060c \u0648\u0623\u0646&nbsp;<strong>\u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/strong>&nbsp;\u062a\u0645\u062b\u0644 \u0627\u0644\u063a\u0627\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u0639\u0649 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642\u0647\u0627\u060c \u0648\u0623\u0646&nbsp;<strong>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629<\/strong>&nbsp;\u0647\u064a \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0644\u062a\u0641\u0635\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u0623\u0646&nbsp;<strong>\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<\/strong>&nbsp;\u0647\u064a \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0637\u0631\u062d\u0647\u0627 \u062d\u0648\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a (Cone &amp; Foster, 2006). \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0644\u064a\u0633\u062a \u0645\u0633\u062a\u0642\u0644\u0629 \u0639\u0646 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636\u060c \u0628\u0644 \u0647\u064a \u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0648\u0645\u062a\u0643\u0627\u0645\u0644\u0629\u060c \u0648\u062a\u0639\u0645\u0644 \u0645\u0639\u064b\u0627 \u0641\u064a \u062a\u0646\u0627\u063a\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0645\u0649 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a (Morrell, 2018).<\/li>\n<\/ul>\n\n\n\n<p>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u062e\u064a\u0631\u060c \u062a\u0645 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a\u0629 \u0628\u064a\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0627\u0644\u062a\u0630\u0643\u064a\u0631 \u0628\u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0644\u064a\u0633\u062a \u062b\u0627\u0628\u062a\u0629 \u0628\u0644 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u0631. \u0646\u0623\u0645\u0644 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0642\u062f \u0633\u0627\u0647\u0645\u062a \u0641\u064a \u062a\u0648\u0636\u064a\u062d \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0647\u0627\u0645\u0629\u060c \u0648\u0623\u0646 \u062a\u0643\u0648\u0646 \u0628\u0645\u062b\u0627\u0628\u0629 \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0641\u064a \u0631\u062d\u0644\u062a\u0647\u0645 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0645\u064a\u0629.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0631\u0627\u062c\u0639:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cone, J. D., &amp; Foster, S. L. (2006).&nbsp;<em>Dissertations and theses from start to finish: Psychology and related fields<\/em>. American Psychological Association.<\/li>\n\n\n\n<li>Dunleavy, P. (2003).&nbsp;<em>Authoring a PhD: How to plan, draft, write and finish a doctoral thesis or dissertation<\/em>. Palgrave Macmillan.<\/li>\n\n\n\n<li>Morrell, K. (2018).&nbsp;<em>Finish your thesis or dissertation!<\/em>. Kindle Edition.<\/li>\n\n\n\n<li>Rank, S. (2015).&nbsp;<em>How to finish your dissertation in six months, even if you don&#8217;t know what to write<\/em>. Scholarpreneur Press.<\/li>\n\n\n\n<li>Murray, R. (2006).&nbsp;<em>How to Write a Thesis<\/em>. Open University Press.<\/li>\n\n\n\n<li>Lunenburg, F. C., &amp; Irby, B. J. (2008).&nbsp;<em>Writing a successful thesis or dissertation: Tips and strategies for students in the social and behavioral sciences<\/em>. Corwin Press.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u062a\u062a\u0631\u0628\u0639 \u0631\u062d\u0644\u0629 \u0627\u0644\u062f\u0643\u062a\u0648\u0631\u0627\u0647 \u0643\u0631\u062d\u0644\u0629 \u0627\u0633\u062a\u0643\u0634\u0627\u0641\u064a\u0629 \u0639\u0645\u064a\u0642\u0629\u060c \u062a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u0645\u0639\u0631\u0641\u0629\u060c \u0628\u0644 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0648\u0638\u064a\u0641\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0647\u062c\u064a \u0648\u0645\u062a\u0642\u0646. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629\u060c \u062a\u062a\u062c\u0644\u0649 \u0642\u0648\u0629\u00a0\u0625\u0634\u0643\u0627\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b\u00a0(\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0631\u0626\u064a\u0633) \u0643\u0645\u0646\u0627\u0631\u0629 \u062a\u0647\u062f\u064a \u0627\u0644\u0628\u0627\u062d\u062b \u0646\u062d\u0648 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0645\u062c\u0647\u0648\u0644\u0629\u060c \u0648\u062a\u062d\u062f\u062f \u0644\u0647 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0633\u0644\u0643\u0647\u060c \u0648\u062a\u0633\u0627\u0639\u062f\u0647 \u0641\u064a \u0648\u0636\u0639 \u0623\u0642\u062f\u0627\u0645\u0647 \u0639\u0644\u0649 \u0623\u0631\u0636 \u0635\u0644\u0628\u0629 \u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0641\u0629. \u0648\u0644\u0643\u0646\u060c \u0644\u0627 \u064a\u0643\u062a\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u0627\u0631 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