{"id":1165,"date":"2024-12-10T08:07:59","date_gmt":"2024-12-10T07:07:59","guid":{"rendered":"https:\/\/leadmrktblog.com\/?p=1165"},"modified":"2024-12-10T08:08:01","modified_gmt":"2024-12-10T07:08:01","slug":"%d8%a7%d9%84%d9%82%d9%8a%d8%a7%d8%b3-%d9%81%d9%8a-%d8%a8%d8%ad%d9%88%d8%ab-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82","status":"publish","type":"post","link":"https:\/\/leadmrktblog.com\/en\/%d8%a7%d9%84%d9%82%d9%8a%d8%a7%d8%b3-%d9%81%d9%8a-%d8%a8%d8%ad%d9%88%d8%ab-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/","title":{"rendered":"\u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644"},"content":{"rendered":"<p>\u0623\u0647\u0644\u064b\u0627 \u0628\u0643\u0645 \u0645\u062c\u062f\u062f\u064b\u0627 \u0641\u064a \u0645\u062d\u0627\u0636\u0631\u062a\u0646\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u064a\u0648\u0645. \u0641\u064a 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\u062c\u0648\u0627\u0646\u0628:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062f\u0631\u0648\u0633\u0629<\/strong><strong>:<\/strong>\u00a0 \u064a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0645\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u062d\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u064f\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0627\u064b\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0645\u064a\u0646 \u0623\u0648 \u0627\u0644\u062d\u062f\u0633. \u0641\u0645\u062b\u0644\u0627\u064b\u060c \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0635\u062f \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0644\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong><strong> <\/strong><strong>:<\/strong>\u00a0\u064a\u064f\u0633\u0627\u0639\u062f \u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0623\u0648 \u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0627\u0633 \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u062b\u0644 \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate)\u060c \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (Return on Investment &#8211; ROI)\u060c \u0648\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n\n\n\n<li><strong>\u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/strong><strong>:<\/strong>\u00a0 \u064a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u0646 \u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0634\u0643\u0644 \u0623\u0639\u0645\u0642\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 \u0639\u0628\u0631 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629\u060c \u062a\u062c\u0627\u0631\u0628\u060c \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong><strong> <\/strong><strong>:<\/strong>\u00a0\u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0644\u0649 \u062a\u062a\u0628\u0639 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u0648\u0642\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0645\u0648\u0642\u0639\u0647\u0627 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a. \u0645\u062b\u0644\u0627\u064b\u060c \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0637\u0644\u0628 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a-\u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629-\u0628\u0627\u0644\u0642\u064a\u0627\u0633-\u0641\u064a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\"><strong>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>\u062a\u0648\u0627\u062c\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u0639\u0642\u064a\u062f \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/strong><strong> <\/strong><strong>:<\/strong>\u00a0\u064a\u064f\u0639\u062f\u0651 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0639\u0642\u062f\u0627\u064b \u0648\u0645\u062a\u0639\u062f\u062f \u0627\u0644\u062c\u0648\u0627\u0646\u0628\u060c \u0648\u064a\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0642\u064a\u0627\u0633\u0647 \u0628\u062f\u0642\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642<\/strong><strong> <\/strong><strong>:<\/strong>\u00a0\u062a\u062a\u0633\u0645 \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u064a\u0648\u0645 \u0628\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0627\u062a\u0631\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0642\u0644\u0644 \u0645\u0646 \u062f\u0642\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u064f\u062c\u0645\u0651\u0639\u0629 \u0641\u064a \u0648\u0642\u062a \u0633\u0627\u0628\u0642. \u0644\u0630\u0627\u060c \u0641\u0625\u0646\u0651 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u064f\u062c\u0645\u0651\u0639\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062d\u062f\u064a\u062b\u0629 \u0648\u0642\u0631\u064a\u0628\u0629 \u0645\u0646 \u0627\u0644\u0632\u0645\u0646 \u0627\u0644\u062d\u0627\u0636\u0631.<\/li>\n\n\n\n<li><strong>\u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629<\/strong><strong>:<\/strong>\u00a0 \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629\u060c \u062e\u0627\u0635\u0629\u064b \u0641\u064a \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u062a\u0648\u0641\u0631 \u0642\u0648\u0627\u0639\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u0623\u0648 \u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0630\u0627\u062a\u064a\u0651\u0629 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0643\u0648\u0646 \u0645\u064f\u0636\u0644\u0651\u0644\u0629 \u0623\u062d\u064a\u0627\u0646\u0627\u064b.<\/li>\n<\/ul>\n\n\n\n<p>\u0648\u0639\u0644\u064a\u0647\u060c \u0641\u0625\u0646\u0651 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u0648\u062e\u064a \u0627\u0644\u062f\u0642\u0629 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0648\u062a\u0635\u0645\u064a\u0645 \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0628\u0639\u0646\u0627\u064a\u0629\u060c \u0644\u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0645\u0633\u062a\u0648\u064a\u0627\u062a-\u0627\u0644\u0642\u064a\u0627\u0633-\u0641\u064a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\"><strong>\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642: <\/strong><strong><\/strong><\/h2>\n\n\n\n<p>\u062a\u064f\u0639\u062a\u0628\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0630\u0627\u062a \u0627\u0644\u0645\u063a\u0632\u0649. \u0648\u0644\u0643\u0646\u060c \u0644\u064a\u0633\u062a \u0643\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062a\u0633\u0627\u0648\u064a\u0629. \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0630\u064a \u062a\u064f\u0645\u062b\u0651\u0644\u0647\u060c \u0648\u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u064a\u064f\u062d\u062f\u062f \u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0639\u0644\u064a\u0647\u0627.<\/p>\n\n\n\n<p>\u064a\u0635\u0641 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0628\u0639\u062f\u0629 \u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645\u060c \u0646\u0635\u0641 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0628\u0631\u0646\u0627\u0645\u062c SPSS: \u0627\u0644\u0627\u0633\u0645\u064a\u060c \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628\u064a\u060c \u0648\u0627\u0644\u0643\u0645\u0651\u064a. \u0633\u064a\u064f\u0633\u0647\u0651\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0643 \u0644\u0628\u0631\u0646\u0627\u0645\u062c SPSS \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0644\u0623\u0646\u0647 \u0633\u064a\u0631\u0628\u0637 \u0645\u0639\u0631\u0641\u062a\u0643 \u0628\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a SPSS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0623-\u0627\u0644\u0642\u064a\u0627\u0633-\u0627\u0644\u0627\u0633\u0645\u064a-nominal-scale\"><strong>\u0623.<\/strong><strong> <\/strong><strong>\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0627\u0633\u0645\u064a<\/strong><strong> (Nominal Scale):<\/strong><\/h3>\n\n\n\n<p>\u062a\u064f\u0639\u0631\u0651\u0641 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0627\u0633\u0645\u064a\u0629 \u0628\u0623\u0646\u0647\u0627 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0641\u0642\u0637 \u0627\u0644\u062a\u0633\u0645\u064a\u0627\u062a\u061b \u0623\u064a \u0623\u0646\u0647\u0627 \u062a\u0645\u062a\u0644\u0643 \u0641\u0642\u0637 \u062e\u0627\u0635\u064a\u0629 \u0627\u0644\u0648\u0635\u0641. \u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0639\u0631\u0642\u060c \u0648\u0627\u0644\u062f\u064a\u0646\u060c \u0648\u0646\u0648\u0639 \u0627\u0644\u0645\u0633\u0643\u0646\u060c \u0648\u0627\u0644\u062c\u0646\u0633\u060c \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u0634\u0631\u0627\u0624\u0647\u0627 \u0622\u062e\u0631 \u0645\u0631\u0629\u060c \u0648\u0627\u0644\u0645\u0634\u062a\u0631\u064a\/\u063a\u064a\u0631 \u0627\u0644\u0645\u0634\u062a\u0631\u064a. \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0646\u0639\u0645\/\u0644\u0627\u060c \u0623\u062a\u0641\u0642\/\u0623\u062e\u062a\u0644\u0641\u060c \u0623\u0648 \u0623\u064a \u062d\u0627\u0644\u0629 \u0623\u062e\u0631\u0649 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u0648\u0635\u0641\u064a\u0627\u062a \u0641\u064a\u0647\u0627 \u0625\u0644\u0627 \u0646\u0648\u0639\u064a\u0627\u064b. \u0625\u0630\u0627 \u0648\u0635\u0641\u062a \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0641\u064a \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0631\u0623\u064a \u0648\u0641\u0642\u064b\u0627 \u0644\u0645\u0647\u0646\u0629 \u0643\u0644 \u0645\u0646\u0647\u0645 &#8211; \u0645\u0635\u0631\u0641\u064a\u060c \u0637\u0628\u064a\u0628\u060c \u0645\u0628\u0631\u0645\u062c \u062d\u0627\u0633\u0648\u0628 &#8211; \u0641\u0623\u0646\u062a \u0642\u062f \u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0645\u0642\u064a\u0627\u0633\u064b\u0627 \u0627\u0633\u0645\u064a\u064b\u0627. \u0644\u0627\u062d\u0638 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0627\u0633\u0645\u064a \u062a\u064f\u0633\u0645\u0651\u064a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u0642\u0637. \u0625\u0646\u0647\u0627 \u0644\u0627 \u062a\u0648\u0641\u0631 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u062e\u0631\u0649 \u0645\u062b\u0644 &#8220;\u0623\u0643\u0628\u0631 \u0645\u0646&#8221;\u060c &#8220;\u0636\u0639\u0641 \u0627\u0644\u062d\u062c\u0645&#8221;\u060c \u0648\u0647\u0644\u0645 \u062c\u0631\u0627. \u062a\u0648\u062c\u062f \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0630\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633<\/p>\n\n\n\n<p>\u0641\u064a \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0627\u0633\u0645\u064a\u060c \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0641\u0642\u0637 \u0644\u062a\u0645\u064a\u064a\u0632 \u0627\u0644\u0641\u0626\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u062f\u0648\u0646 \u0623\u064a \u062a\u0631\u062a\u064a\u0628 \u0623\u0648 \u0642\u064a\u0645\u0629 \u0643\u0645\u064a\u0629 \u0630\u0627\u062a \u0645\u0639\u0646\u0649. \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0647\u0646\u0627 \u0628\u0645\u062b\u0627\u0628\u0629 &#8220;\u0639\u0644\u0627\u0645\u0627\u062a&#8221; \u0623\u0648 &#8220;\u0631\u0645\u0648\u0632&#8221; \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u0641\u0626\u0627\u062a \u0648\u0644\u064a\u0633 \u0644\u062a\u0645\u062b\u064a\u0644 \u0643\u0645\u064a\u0629 \u0623\u0648 \u0642\u064a\u0645\u0629.<\/p>\n\n\n\n<p>\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0645\u0643\u0646\u0629 \u0645\u062d\u062f\u0648\u062f\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u062a\u0642\u062a\u0635\u0631 \u0628\u0634\u0643\u0644 \u0631\u0626\u064a\u0633\u064a \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u0631\u062f\u062f\u0627\u062a \u0648\u0627\u0644\u0646\u0633\u0628 \u0627\u0644\u0645\u0626\u0648\u064a\u0629. \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a &nbsp;Chi-&nbsp; Square &nbsp;&nbsp;\u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u0645\u064a\u0629.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0623\u0645\u062b\u0644\u0629<\/strong><strong>:<\/strong><\/li>\n\n\n\n<li><strong>\u0627\u0644\u062c\u0646\u0633:<\/strong> \u00a01=\u0630\u0643\u0631\u060c 2=\u0623\u0646\u062b\u0649.<\/li>\n\n\n\n<li><strong>\u0644\u0648\u0646 \u0627\u0644\u0633\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u0641\u0636\u0644:<\/strong> 1= \u0623\u062d\u0645\u0631\u060c 2= \u0623\u0632\u0631\u0642\u060c 3= \u0623\u062e\u0636\u0631.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0641\u0636\u0644\u0629:<\/strong> \u00a01= \u0646\u0648\u0643\u064a\u0627\u060c 2= \u0634\u0627\u0648\u0645\u064a\u060c 3= \u0633\u0627\u0645\u0633\u0648\u0646\u062c<\/li>\n\n\n\n<li><strong>\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0633\u0643\u0646:<\/strong> 1= \u0627\u0644\u0648\u0627\u062f\u064a\u060c 2= \u062c\u0627\u0645\u0639\u0629 \u060c 3= \u0627\u0644\u0645\u063a\u064a\u0631.<\/li>\n\n\n\n<li><strong>\u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u062a\u062c<\/strong>: \u00a0\u00a01= \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u063a\u0627\u0632\u064a\u0629\u060c 2= \u0639\u0635\u0627\u0626\u0631\u060c 3= \u0645\u0627\u0621<\/li>\n\n\n\n<li><strong>\u062c\u0646\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643: <\/strong>\u00a0=1 \u0633\u0639\u0648\u062f\u064a\u060c 2= \u0645\u0635\u0631\u064a\u060c 3= \u062c\u0632\u0627\u0626\u0631\u064a\u060c 4=\u0622\u062e\u0631.<\/li>\n\n\n\n<li><strong>\u0648\u0633\u064a\u0644\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629:\u00a0 <\/strong><strong>\u00a0= 1<\/strong>\u0641\u064a\u0633\u0628\u0648\u0643\u060c 2= \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c 3= \u062a\u0648\u064a\u062a\u0631\u060c 4= \u0633\u0646\u0627\u0628 \u0634\u0627\u062a\u060c 5= \u0622\u062e\u0631.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0628-\u0627\u0644\u0642\u064a\u0627\u0633-\u0627\u0644\u062a\u0631\u062a\u064a\u0628\u064a-ordinal-scale\"><strong>\u0628. \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0631\u062a\u064a\u0628\u064a<\/strong><strong> (Ordinal Scale):<\/strong><\/h3>\n\n\n\n<p>&nbsp;\u062a\u0633\u0645\u062d \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0631\u062a\u064a\u0628\u064a\u0629 \u0644\u0644\u0628\u0627\u062d\u062b \u0628\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0623\u0648 \u0625\u062c\u0627\u0628\u0627\u062a\u0647\u0645. \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0637\u064f\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631\u0647 \u0627\u0644\u0623\u0648\u0644\u060c \u0648\u0627\u0644\u062b\u0627\u0646\u064a\u060c \u0648\u0627\u0644\u062b\u0627\u0644\u062b\u060c \u0648\u0627\u0644\u0631\u0627\u0628\u0639 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0633\u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u062a\u0631\u062a\u064a\u0628\u064a. \u0648\u0628\u0627\u0644\u0645\u062b\u0644\u060c \u0625\u0630\u0627 \u0642\u0627\u0645 \u0645\u0633\u062a\u062c\u064a\u0628 \u0628\u0648\u0636\u0639 \u0639\u0644\u0627\u0645\u0629 \u0639\u0644\u0649 \u062e\u0627\u0646\u0629 &#8220;\u0623\u062a\u0646\u0642\u0644 \u0628\u0627\u0646\u062a\u0638\u0627\u0645&#8221; \u0641\u064a \u0645\u0642\u064a\u0627\u0633 \u062a\u0631\u062f\u062f \u0627\u0644\u0633\u0641\u0631\u060c \u0648\u0642\u0627\u0645 \u0622\u062e\u0631 \u0628\u0648\u0636\u0639 \u0639\u0644\u0627\u0645\u0629 \u0639\u0644\u0649 \u062e\u0627\u0646\u0629 &#8220;\u0623\u062a\u0646\u0642\u0644 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0646\u062a\u0638\u0645&#8221;\u060c \u0641\u0625\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0647\u064a \u0642\u064a\u0627\u0633 \u062a\u0631\u062a\u064a\u0628\u064a \u0644\u0623\u0646\u0646\u0627 \u0646\u0639\u0644\u0645 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628 \u0627\u0644\u0623\u0648\u0644 \u064a\u0646\u062a\u0642\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u062b\u0627\u0646\u064a\u060c \u0648\u0644\u0643\u0646 \u0644\u064a\u0633 \u0628\u0643\u0645. \u062a\u0634\u064a\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0631\u062a\u064a\u0628\u064a\u0629 \u0641\u0642\u0637 \u0625\u0644\u0649 \u0641\u0631\u0648\u0642 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0634\u064a\u0627\u0621: \u0623\u0643\u0628\u0631 \u0645\u0646\u060c \u0623\u0635\u063a\u0631 \u0645\u0646\u060c \u0623\u0648 \u064a\u0633\u0627\u0648\u064a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0645\u0643\u0646\u0629<\/strong><strong>:<\/strong>\u00a0\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u0631\u062f\u062f\u0627\u062a \u0648\u0627\u0644\u0646\u0633\u0628 \u0627\u0644\u0645\u0626\u0648\u064a\u0629\u060c \u064a\u064f\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0639\u0636 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0627\u0644\u0648\u0635\u0641\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0648\u0633\u064a\u0637 (median) \u0648\u0627\u0644\u0645\u0646\u0648\u0627\u0644 \u00a0(mode) . \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u062b\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u00a0Mann-Whitney U \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u00a0Kruskal-Wallis \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0631\u062a\u064a\u0628\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0623\u0645\u062b\u0644\u0629<\/strong><strong>:<\/strong><\/li>\n\n\n\n<li><strong>\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0631\u0636\u0627 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c<\/strong> \u00a0:1= \u063a\u064a\u0631 \u0631\u0627\u0636\u064d\u060c 2= \u0631\u0627\u0636\u064d \u0625\u0644\u0649 \u062d\u062f \u0645\u0627\u060c 3= \u0631\u0627\u0636\u064d\u060c 4= \u0631\u0627\u0636\u064d \u062c\u062f\u064b\u0627.<\/li>\n\n\n\n<li><strong>\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u062c\u0648\u062f\u0629<\/strong> : 1= \u0631\u062f\u064a\u0621\u060c 2= \u0645\u0642\u0628\u0648\u0644\u060c 3= \u062c\u064a\u062f\u060c 4= \u062c\u064a\u062f \u062c\u062f\u064b\u0627.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0641\u064a \u0633\u0628\u0627\u0642:<\/strong> \u0627\u0644\u0623\u0648\u0644\u060c \u0627\u0644\u062b\u0627\u0646\u064a\u060c \u0627\u0644\u062b\u0627\u0644\u062b\u2026<\/li>\n\n\n\n<li><strong>\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062d\u0633\u0628 \u0634\u0639\u0628\u064a\u0629:\u00a0 1= <\/strong>\u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u0639\u0628\u064a\u0629\u060c 2= \u0634\u0639\u0628\u064a\u0629 \u062c\u062f\u064b\u0627\u060c 3= \u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u0634\u0639\u0628\u064a\u0629\u060c 4= \u0634\u0639\u0628\u064a\u0629 \u0642\u0644\u064a\u0644\u0627\u064b\u060c 5= \u063a\u064a\u0631 \u0634\u0639\u0628\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a:\u00a0 1= <\/strong>\u0645\u062a\u0648\u0633\u0637\u060c 2= \u062b\u0627\u0646\u0648\u064a\u060c 3= \u062c\u0627\u0645\u0639\u064a\u060c 4= \u062f\u0631\u0627\u0633\u0627\u062a \u0639\u0644\u064a\u0627.<\/li>\n\n\n\n<li><strong>\u062a\u0631\u062f\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0648\u0642\u0639 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a:\u00a0 1= <\/strong>\u0623\u0642\u0644 \u0645\u0646 \u0645\u0631\u0629 \u0641\u064a \u0627\u0644\u0634\u0647\u0631\u060c 2= \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u064a \u0627\u0644\u0634\u0647\u0631\u060c 3= \u0639\u062f\u0629 \u0645\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0634\u0647\u0631\u060c 4=\u064a\u0648\u0645\u064a\u0627\u064b.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062c-\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633-\u0627\u0644\u0643\u0645\u064a\u0629\"><strong>\u062c. \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0643\u0645\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0643\u0645\u064a\u0629 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0631\u0641 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0633\u0627\u0641\u0629 \u0628\u064a\u0646 \u0643\u0644 \u0645\u0633\u062a\u0648\u0649. \u0647\u0646\u0627\u0643 \u0646\u0648\u0639\u0627\u0646 \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0643\u0645\u064a\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u062a\u0631\u064a<\/strong><strong> (Interval Scale):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0646\u0633\u0628\u0629 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u064a\u0648\u062c\u062f \u0641\u064a\u0647\u0627 \u0623\u0635\u0644 \u0635\u0641\u0631 \u062d\u0642\u064a\u0642\u064a &#8211; \u0645\u062b\u0644 \u0627\u0644\u0639\u062f\u062f \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0641\u064a \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0648\u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0645 \u0625\u0646\u0641\u0627\u0642\u0647\u0627\u060c \u0648\u0627\u0644\u0623\u0645\u064a\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u0633\u0641\u0631 \u0641\u064a\u0647\u0627\u060c \u0648\u0639\u062f\u062f \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0641\u064a \u0627\u0644\u0645\u0646\u0632\u0644\u060c \u0623\u0648 \u0633\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u062c\u0627\u0645\u0639\u064a.<\/li>\n\n\n\n<li>\u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0641\u0647\u0645 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0623\u0646\u0647\u0627 \u0628\u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u0623\u0648\u0642\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u0633\u0646\u0648\u0627\u062a\u060c \u0623\u0648 \u0623\u064a \u0648\u062d\u062f\u0629 \u0642\u064a\u0627\u0633 \u0645\u0623\u0644\u0648\u0641\u0629 \u0623\u062e\u0631\u0649. \u062a\u0633\u0645\u062d \u062e\u0627\u0635\u064a\u0629 \u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0646\u0627 \u0628\u0628\u0646\u0627\u0621 \u0646\u0633\u0628 \u0639\u0646\u062f \u0645\u0642\u0627\u0631\u0646\u0629 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0642\u064a\u0627\u0633. \u0642\u062f \u064a\u0646\u0641\u0642 \u0634\u062e\u0635 \u0645\u0627 \u0636\u0639\u0641 \u0645\u0627 \u064a\u0646\u0641\u0642\u0647 \u0634\u062e\u0635 \u0622\u062e\u0631 \u0623\u0648 \u064a\u0633\u0627\u0641\u0631 \u062b\u0644\u062b \u0627\u0644\u0645\u0633\u0627\u0641\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0637\u0639\u0647\u0627 \u0634\u062e\u0635 \u0622\u062e\u0631.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0645\u0643\u0646\u0629<\/strong><strong>:<\/strong>\u00a0\u064a\u064f\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062c\u0645\u064a\u0639 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0627\u0644\u0648\u0635\u0641\u064a\u0629 (\u0627\u0644\u0648\u0633\u0637 \u0627\u0644\u062d\u0633\u0627\u0628\u064a\u060c \u0627\u0644\u0648\u0633\u064a\u0637\u060c \u0627\u0644\u0645\u0646\u0648\u0627\u0644\u060c \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a). \u064a\u064f\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0639\u0638\u0645 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u064a\u0629\u060c \u0645\u062b\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 t \u0648 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0628\u0627\u064a\u0646 (ANOVA).<\/li>\n\n\n\n<li><strong>\u0623\u0645\u062b\u0644\u0629<\/strong><strong>:<\/strong><\/li>\n\n\n\n<li><strong>\u062f\u0631\u062c\u0629 \u062d\u0631\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0646\u062f \u0627\u0644\u062a\u062e\u0632\u064a\u0646:<\/strong> (\u0628\u062f\u0631\u062c\u0627\u062a \u0645\u0626\u0648\u064a\u0629 \u0623\u0648 \u0641\u0647\u0631\u0646\u0647\u0627\u064a\u062a).<\/li>\n\n\n\n<li><strong>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 1 \u0625\u0644\u0649 7<\/strong>: (\u062d\u064a\u062b 1= \u0633\u064a\u0621 \u062c\u062f\u064b\u0627\u060c \u06487= \u0645\u0645\u062a\u0627\u0632).<\/li>\n\n\n\n<li><strong>\u062f\u0631\u062c\u0629 \u0627\u0644\u0631\u0636\u0627 \u0639\u0646 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 (\u0645\u0642\u064a\u0627\u0633 \u0644\u064a\u0643\u0631\u062a):<\/strong> (1= \u0627\u062a\u0641\u0642 \u062a\u0645\u0627\u0645\u0627\u064b\u060c 2= \u0627\u062a\u0641\u0642\u060c 3= \u0645\u062d\u0627\u064a\u062f\u060c 4= \u0644\u0627 \u0623\u0648\u0627\u0641\u0642\u060c 5= \u0644\u0627 \u0623\u0648\u0627\u0641\u0642 \u062a\u0645\u0627\u0645\u064b\u0627).<\/li>\n\n\n\n<li><strong>\u062f\u0631\u062c\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0630\u0648\u0642 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f (\u0645\u0646 0 \u0625\u0644\u0649 100):<\/strong> \u062d\u064a\u062b 0 = \u0633\u064a\u0621 \u062c\u062f\u064b\u0627 \u0648 100 = \u0645\u0645\u062a\u0627\u0632<\/li>\n\n\n\n<li><strong>\u062a\u0635\u0646\u064a\u0641 \u062c\u0648\u062f\u0629 \u0627\u0644\u0635\u0648\u0631\u0629 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0646 -5 \u0625\u0644\u0649 +5:<\/strong> \u062d\u064a\u062b -5 = \u0633\u064a\u0621 \u062c\u062f\u064b\u0627 \u0648 +5 = \u0645\u0645\u062a\u0627\u0632.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u0633\u0628\u064a (Ratio Scale):<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0641\u062a\u0631\u0629 \u0647\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u0635\u0646\u064a\u0641\u064a\u0629 \u0644\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u062d\u064a\u062b \u062a\u064f\u0639\u0631\u0651\u0641 \u0627\u0644\u0645\u0633\u0627\u0641\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062c\u0627\u0648\u0631\u0629 \u0639\u0627\u062f\u0629\u064b \u0628\u0648\u062d\u062f\u0629 \u0645\u0642\u064a\u0627\u0633 \u0648\u0627\u062d\u062f\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0647\u0648\u0629 \u0645\u064f\u0635\u0646\u0651\u0641\u0629 \u0628\u0640 3 \u0641\u064a \u0627\u0644\u0637\u0639\u0645 \u062a\u0628\u0639\u062f \u0648\u062d\u062f\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0646 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u064f\u0635\u0646\u0651\u0641\u0629 \u0628\u0640 4. \u0636\u0645\u0646\u064a\u064b\u0627\u060c \u062a\u0648\u062c\u062f \u0641\u062a\u0631\u0627\u062a \u0645\u062a\u0633\u0627\u0648\u064a\u0629 \u0628\u064a\u0646 \u0648\u0635\u0641\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a. \u0623\u064a\u060c \u0625\u0630\u0627 \u0637\u064f\u0644\u0628 \u0645\u0646\u0643 \u062a\u0642\u064a\u064a\u0645 \u0645\u0648\u0638\u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0645\u062a\u062c\u0631 \u0645\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u062a\u0633\u0645\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0642\u0627\u0626\u0645\u0629 &#8220;\u0648\u062f\u0648\u062f \u0644\u0644\u063a\u0627\u064a\u0629&#8221;\u060c &#8220;\u0648\u062f\u0648\u062f \u062c\u062f\u064b\u0627&#8221;\u060c &#8220;\u0648\u062f\u0648\u062f \u0625\u0644\u0649 \u062d\u062f \u0645\u0627&#8221;\u060c &#8220;\u063a\u064a\u0631 \u0648\u062f\u0648\u062f \u0625\u0644\u0649 \u062d\u062f \u0645\u0627&#8221;\u060c &#8220;\u063a\u064a\u0631 \u0648\u062f\u0648\u062f \u062c\u062f\u064b\u0627&#8221;\u060c \u0623\u0648 &#8220;\u063a\u064a\u0631 \u0648\u062f\u0648\u062f \u0644\u0644\u063a\u0627\u064a\u0629&#8221;\u060c \u0641\u0625\u0646 \u0627\u0644\u0628\u0627\u062d\u062b \u064a\u064f\u0641\u062a\u0631\u0636 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0623\u0646 \u0643\u0644 \u062a\u0633\u0645\u064a\u0629 \u062a\u0628\u0639\u062f \u0648\u062d\u062f\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0646 \u0627\u0644\u062a\u0633\u0645\u064a\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u0646\u0642\u0648\u0644 \u0625\u0646 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0647\u0648 \u0641\u062a\u0631\u0629 \u0645\u064f\u0641\u062a\u0631\u0636\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0645\u0643\u0646\u0629<\/strong><strong>:<\/strong>\u00a0\u064a\u064f\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629\u060c \u0633\u0648\u0627\u0621 \u0627\u0644\u0648\u0635\u0641\u064a\u0629 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0623\u0645\u062b\u0644\u0629<\/strong><strong>:<\/strong><\/li>\n\n\n\n<li><strong>\u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u0633\u0646\u0648\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643:<\/strong> (\u0628\u0627\u0644\u0631\u064a\u0627\u0644)<\/li>\n\n\n\n<li><strong>\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0632\u064a\u0627\u0631\u0629 \u0645\u062a\u062c\u0631 \u0645\u0639\u064a\u0646 \u062e\u0644\u0627\u0644 \u0634\u0647\u0631<\/strong>: (\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0632\u064a\u0627\u0631\u0629)<\/li>\n\n\n\n<li><strong>\u0643\u0645\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0629<\/strong>: (\u0628\u0627\u0644\u0643\u064a\u0644\u0648\u063a\u0631\u0627\u0645\u060c \u0623\u0648 \u0627\u0644\u0644\u062a\u0631\u060c \u0623\u0648 \u0627\u0644\u0648\u062d\u062f\u0629)<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0633\u0639\u0631<\/strong>: (\u0628\u0627\u0644\u0631\u064a\u0627\u0644)<\/li>\n\n\n\n<li><strong>\u0648\u0642\u062a \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631<\/strong>: (\u0628\u0627\u0644\u062f\u0642\u0627\u0626\u0642 \u0623\u0648 \u0627\u0644\u062b\u0648\u0627\u0646\u064a)<\/li>\n\n\n\n<li><strong>\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646:<\/strong> (\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633-\u0627\u0644\u0641\u062a\u0631\u064a\u0629-\u0627\u0644\u0634\u0627\u0626\u0639\u0629-\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645-\u0641\u064a-\u0628\u062d\u0648\u062b-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\"><strong>\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0641\u062a\u0631\u064a\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u064a \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>\u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062c\u064a\u062f\u0629 \u0627\u0628\u062a\u0643\u0627\u0631 \u0634\u0643\u0644 \u0645\u0642\u064a\u0627\u0633 \u062c\u062f\u064a\u062f \u0645\u0639 \u0643\u0644 \u0627\u0633\u062a\u0628\u064a\u0627\u0646. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u064a\u0644\u062c\u0623 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u063a\u0627\u0644\u0628\u064b\u0627 \u0625\u0644\u0649 \u0623\u0646\u0648\u0627\u0639 \u0642\u064a\u0627\u0633\u064a\u0629 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0635\u0646\u0627\u0639\u0629. \u0623\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0642\u064a\u0633\u0648\u0646 \u063a\u0627\u0644\u0628\u064b\u0627 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 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