{"id":1099,"date":"2024-11-01T21:51:49","date_gmt":"2024-11-01T20:51:49","guid":{"rendered":"https:\/\/leadmrktblog.com\/?p=1099"},"modified":"2025-02-10T13:22:40","modified_gmt":"2025-02-10T12:22:40","slug":"%d8%a7%d9%84%d9%85%d8%af%d8%a7%d8%b1%d8%b3-%d8%a7%d9%84%d9%81%d9%83%d8%b1%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a-2","status":"publish","type":"post","link":"https:\/\/leadmrktblog.com\/en\/%d8%a7%d9%84%d9%85%d8%af%d8%a7%d8%b1%d8%b3-%d8%a7%d9%84%d9%81%d9%83%d8%b1%d9%8a%d8%a9-%d9%81%d9%8a-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a-2\/","title":{"rendered":"\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0641\u0643\u0631\u064a \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: 15 \u0645\u062f\u0631\u0633\u0629 \u062a\u062d\u062a 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id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u062a\u0635\u0645\u064a\u0645\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645<\/strong><\/h3>\n\n\n\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0627\u0647\u0645 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645:<\/p>\n\n\n\n<p><strong>\u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0644\u0639\u0642\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0641\u0631\u0637\u0629:<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u062a\u0641\u062a\u0631\u0636 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0623\u0646 \u0635\u0627\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0639\u0642\u0644\u0627\u0646\u064a \u062a\u0645\u0627\u0645\u064b\u0627 \u0648\u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062c\u0645\u0639 \u0643\u0644 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\u0627\u0644\u062a\u062e\u0637\u064a\u0637. \u0642\u062f\u0645 \u0623\u0646\u0633\u0648\u0641 \u0641\u064a \u0643\u062a\u0627\u0628\u0647 &#8220;\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629&#8221; \u0625\u0637\u0627\u0631\u064b\u0627 \u0644\u062a\u062d\u062f\u064a\u062f &#8220;\u0641\u062c\u0648\u0629 \u0627\u0644\u0623\u062f\u0627\u0621&#8221; \u0628\u064a\u0646 \u0645\u0648\u0642\u0641 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062d\u0627\u0644\u064a \u0648\u0623\u0647\u062f\u0627\u0641\u0647\u0627\u060c \u0648\u0627\u0642\u062a\u0631\u062d \u062e\u0637\u0637\u064b\u0627 &#8220;\u0644\u0633\u062f \u0647\u0630\u0647 \u0627\u0644\u0641\u062c\u0648\u0629&#8221;. \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u0631\u0643\u0632 \u0634\u062a\u0627\u064a\u0646\u0631 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 &#8220;\u0627\u0644\u062a\u062e\u0637\u064a\u0637 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\u0648\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629:<\/strong> \u062a\u0648\u0641\u0631 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0646\u0638\u0645\u0629 \u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u062a\u0641\u0635\u064a\u0644 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0628\u0634\u0643\u0644 \u0634\u0627\u0645\u0644.<\/p>\n\n\n\n<p><strong>&#8211; \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644:<\/strong> \u062a\u0624\u0643\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0644\u0644\u062a\u062d\u0636\u064a\u0631 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u062a\u062e\u0637\u064a\u0637\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637<\/strong><\/h3>\n\n\n\n<p>\u0645\u0646 \u0627\u0647\u0645 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637:<\/p>\n\n\n\n<p><strong>&#8211; \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0648\u0627\u0644\u0628\u064a\u0631\u0648\u0642\u0631\u0627\u0637\u064a\u0629:<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0648\u0627\u0644\u0628\u064a\u0631\u0648\u0642\u0631\u0627\u0637\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0637\u064a\u0626\u0629 \u0648\u0645\u0643\u0644\u0641\u0629.<\/p>\n\n\n\n<p><strong>&#8211; \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0645\u0641\u0631\u0637 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0643\u0645\u064a<\/strong>: \u0642\u062f \u064a\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0645\u0641\u0631\u0637 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0643\u0645\u064a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0648\u0627\u0644\u062d\u062f\u0633 \u0648\u062e\u0628\u0631\u0629 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646.<\/p>\n\n\n\n<p>\u0648\u064a\u0638\u0644 \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0647\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 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\u0641\u0639\u0644 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u062a\u064a \u0641\u0631\u0636\u062a\u0647\u0627 \u0627\u0644\u0645\u062f\u0627\u0631\u0633 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642. \u0648\u062a\u0624\u0643\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 &#8220;\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0623\u0645\u062b\u0644&#8221; \u0644\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0628\u0646\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644\u0647\u0627.<\/p>\n\n\n\n<p>\u064a\u0645\u0643\u0646 \u062a\u0634\u0628\u064a\u0647 \u0639\u0645\u0644\u064a\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0645\u0648\u0642\u0639 \u0644\u0645\u062a\u062c\u0631 \u0641\u064a \u0645\u0631\u0643\u0632 \u062a\u0633\u0648\u0642\u060c \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0631\u0648\u0627\u062f-\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646-\u0644\u0645\u062f\u0631\u0633\u0629-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u0648\u0627\u0642\u0639\"><strong>\u0627\u0644\u0631\u0648\u0627\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646 \u0644\u0645\u062f\u0631\u0633\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/strong><\/h3>\n\n\n\n<p>\u0645\u0627\u064a\u0643\u0644 \u0628\u0648\u0631\u062a\u0631 (1980) \u0648\u0645\u062c\u0645\u0648\u0639\u0629 \u0628\u0648\u0633\u0637\u0646 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 (BCG) \u0645\u0646 \u0628\u064a\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0641\u064a \u0645\u062f\u0631\u0633\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639. \u0637\u0648\u0631 \u0628\u0648\u0631\u062a\u0631 &#8220;\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062e\u0645\u0633&#8221;\u060c \u0627\u0644\u0630\u064a \u064a\u062d\u0644\u0644 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0639\u0644\u0649 \u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u0627\u0642\u062a\u0631\u062d &#8220;\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0627\u0645\u0629&#8221; \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0648\u0642\u0639 \u062a\u0646\u0627\u0641\u0633\u064a \u0645\u0646\u0627\u0633\u0628\u060c \u0645\u062b\u0644 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0623\u0648 \u0627\u0644\u062a\u0645\u0627\u064a\u0632.<\/p>\n\n\n\n<p>\u0633\u0627\u0647\u0645\u062a \u0645\u062c\u0645\u0648\u0639\u0629 \u0628\u0648\u0633\u0637\u0646 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0641\u064a \u0625\u0639\u062f\u0627\u062f &#8220;\u0645\u0635\u0641\u0648\u0641\u0629 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u062d\u0635\u0629&#8221;\u060c \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0645\u062d\u0627\u0641\u0638 \u0623\u0639\u0645\u0627\u0644\u0647\u0627 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0642\u0648\u0629-\u0645\u062f\u0631\u0633\u0629-\u062a\u062d\u062f\u064a\u062f-\u0627\u0644\u0645\u0648\u0627\u0642\u0639\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0645\u062f\u0631\u0633\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639<\/strong><\/h3>\n\n\n\n<p>\u0645\u0645\u0627 \u064a\u0645\u064a\u0632 \u0645\u062f\u0631\u0633\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0645\u0646  \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629  \u0645\u0627 \u064a\u0627\u062a\u064a:<\/p>\n\n\n\n<p><strong>&#8211; \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0647\u062c\u064a \u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629:<\/strong> \u062a\u0642\u062f\u0645 \u0645\u062f\u0631\u0633\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0628\u064a\u0626\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/p>\n\n\n\n<p><strong>&#8211; \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629:<\/strong> \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0645\u062b\u0644 \u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0623\u0648 \u0627\u0644\u062a\u0645\u0627\u064a\u0632.<\/p>\n\n\n\n<p><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641:<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u0645\u0645\u0627 \u064a\u0645\u064a\u0632 \u0645\u062f\u0631\u0633\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0645\u0646  \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u0627 \u064a\u0627\u062a\u064a:<\/p>\n\n\n\n<p><strong>&#8211; \u0627\u0644\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0645\u0641\u0631\u0637 \u0644\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/strong>: \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0645\u062f\u0631\u0633\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0625\u0644\u0649 \u0631\u0624\u064a\u0629 \u0645\u0628\u0633\u0637\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0644\u062a\u0639\u0642\u064a\u062f\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u062e\u0627\u0631\u062c \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0623\u0648 \u0627\u0644\u0646\u0637\u0627\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0645\u062d\u062f\u062f.<\/p>\n\n\n\n<p><strong>&#8211; \u0627\u0641\u062a\u0631\u0627\u0636 \u0628\u064a\u0626\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062b\u0627\u0628\u062a\u0629:<\/strong> \u062a\u0641\u062a\u0631\u0636 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0623\u0646 \u0628\u0646\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u0642\u0631\u0629 \u0646\u0633\u0628\u064a\u064b\u0627\u060c \u0648\u0623\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0641 \u0627\u0644\u0635\u062d\u064a\u062d \u0627\u0644\u0622\u0646 \u064a\u0636\u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0647\u0630\u0627 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u063a\u064a\u0631 \u0648\u0627\u0642\u0639\u064a \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u062d\u064a\u062b \u062a\u062a\u063a\u064a\u0631 \u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/p>\n\n\n\n<p>\u0628\u064a\u0646\u0645\u0627 \u062a\u0631\u0643\u0632 \u0645\u062f\u0631\u0633\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0645\u0648\u0642\u0641\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0642\u062f \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u0634\u0643\u0644 \u0645\u0641\u0631\u0637 \u0648\u0627\u0641\u062a\u0631\u0627\u0636 \u0628\u064a\u0626\u0629 \u0635\u0646\u0627\u0639\u064a\u0629 \u0645\u0633\u062a\u0642\u0631\u0629. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u0627\u0644\u0645\u062f\u0631\u0633\u0629<\/strong><strong><\/strong><\/td><td><strong>\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629<\/strong><strong><\/strong><\/td><td><strong>\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/strong><strong><\/strong><\/td><\/tr><tr><td>\u0627\u0644\u062a\u0635\u0645\u064a\u0645<\/td><td>\u0627\u0644\u062a\u0635\u0648\u0631<\/td><td>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0648\u0628\u0633\u0627\u0637\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629<\/td><\/tr><tr><td>\u0627\u0644\u062a\u062e\u0637\u064a\u0637<\/td><td>\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0631\u0633\u0645\u064a<\/td><td>\u062a\u0644\u0642\u0649 \u0627\u0644\u0644\u0648\u0645 \u062d\u0627\u0644\u064a\u064b\u0627 \u0639\u0646 \u0641\u0634\u0644 \u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0631\u0633\u0645\u064a\u0629<\/td><\/tr><tr><td>\u0627\u0644\u062a\u0645\u0648\u0636\u0639<\/td><td>\u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/td><td>\u0642\u0648\u064a\u0629 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u062d\u064a\u062b \u064a\u0644\u0639\u0628 \u0645\u0633\u062a\u0634\u0627\u0631\u0648 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u062f\u0648\u0631\u064b\u0627 \u062a\u062d\u0644\u064a\u0644\u064a\u064b\u0627<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u0627\u0644\u0645\u0631\u062c\u0639: <\/figcaption><\/figure>\n\n\n\n<p dir=\"ltr\">Strategy Safari: A GUIDED TOURTHROUGH THE WILDS OF STRATEGIC MANAGEMENT<br>HENRY MINTZBERG, BRUCE AHLSTRAND, JOSEPH LAMPEL.  1998, THE FREE PRESS, New York.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0645\u062f\u0631\u0633\u0629-\u0631\u064a\u0627\u062f\u0629-\u0627\u0644\u0623\u0639\u0645\u0627\u0644-\u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0632\u064a\u0629\">4. \u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\/\u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0632\u064a\u0629<\/h2>\n\n\n\n<p>\u062a\u0631\u0643\u0632 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0631\u064a\u0627\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0638\u0647\u0631\u062a \u0641\u064a \u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u0639\u0644\u0649 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0645\u062d\u0648\u0631\u064a \u0627\u0644\u0630\u064a \u064a\u0644\u0639\u0628\u0647 &#8220;\u0631\u0627\u0626\u062f 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\u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u064a\u0629.<\/p>\n\n\n\n<p>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u0645 \u0645\u0642\u0627\u0631\u0646\u0629 \u0639\u0645\u0644\u064a\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0628\u0631\u062d\u0644\u0629 \u0627\u0633\u062a\u0643\u0634\u0627\u0641\u064a\u0629 \u0625\u0644\u0649 \u0645\u062d\u064a\u0637 \u063a\u064a\u0631 \u0645\u0639\u0631\u0648\u0641\u060c \u062d\u064a\u062b \u064a\u0648\u062c\u0647 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0633\u0641\u064a\u0646\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0633 \u0648\u0627\u0644\u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0631\u0648\u0627\u062f-\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646-\u0644\u0645\u062f\u0631\u0633\u0629-\u0631\u064a\u0627\u062f\u0629-\u0627\u0644\u0627\u0639\u0645\u0627\u0644\"><strong>\u0627\u0644\u0631\u0648\u0627\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646 \u0644\u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644:<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>\u062c\u0648\u0632\u064a\u0641 \u0634\u0648\u0645\u0628\u064a\u062a\u0631 (1934) \u0648\u0625\u0633\u0631\u0627\u0626\u064a\u0644 \u0643\u064a\u0631\u0632\u0646\u0631 (1973) \u0627\u062b\u0646\u0627\u0646 \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0631\u064a\u0627\u062f\u064a\u0629. \u0648\u0635\u0641 \u0634\u0648\u0645\u0628\u064a\u062a\u0631 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0623\u0646\u0647 &#8220;\u0627\u0644\u0645\u062f\u0645\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a&#8221; \u0627\u0644\u0630\u064a \u064a\u0642\u062f\u0645 &#8220;\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629&#8221; \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642\u060c \u0645\u062b\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629 \u0623\u0648 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u0646\u062a\u0627\u062c. \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u0631\u0643\u0632 \u0643\u064a\u0631\u0632\u0646\u0631 \u0639\u0644\u0649 \u0642\u062f\u0631\u0629 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0639\u0644\u0649 &#8220;\u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0641\u0631\u0635&#8221; \u0627\u0644\u062a\u064a \u064a\u0641\u0634\u0644 \u0627\u0644\u0622\u062e\u0631\u0648\u0646 \u0641\u064a \u0645\u0644\u0627\u062d\u0638\u062a\u0647\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0627\u0644\u0642\u0648\u0629-\u0644\u0645\u062f\u0631\u0633\u0629-\u0631\u064a\u0627\u062f\u0629-\u0627\u0644\u0627\u0639\u0645\u0627\u0644\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644<\/strong><\/h3>\n\n\n\n<p>\u0645\u0645\u0627 \u064a\u0645\u064a\u0632 \u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0645\u0646  \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629  \u0645\u0627 \u064a\u0627\u062a\u064a:<\/p>\n\n\n\n<p><strong>&#8211; &nbsp;\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u062d\u062f\u0633: &nbsp;<\/strong>\u062a\u0634\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0631\u0624\u064a\u0629 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u062d\u062f\u0633\u0647 \u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062c\u0631\u064a\u0626\u0629 \u0648\u0645\u0628\u062a\u0643\u0631\u0629.<\/p>\n\n\n\n<p><strong>&#8211; &nbsp;\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629:<\/strong> &nbsp;\u062a\u0624\u0643\u062f \u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0627\u0644\u0633\u0631\u064a\u0639 \u0645\u0639 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0627\u0639\u0645\u0627\u0644\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644<\/strong><\/h3>\n\n\n\n<p>\u0645\u0645\u0627 \u064a\u0645\u064a\u0632 \u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0645\u0646  \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629  \u0645\u0627 \u064a\u0627\u062a\u064a:<\/p>\n\n\n\n<p>&#8211; &nbsp;<strong>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0641\u0631\u062f:<\/strong> &nbsp;\u062a\u0636\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u062a\u0623\u0643\u064a\u062f\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0639\u0644\u0649 \u062f\u0648\u0631 \u0627\u0644\u0642\u0627\u0626\u062f\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0641\u0634\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0642\u0627\u0626\u062f \u064a\u0641\u062a\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629.<\/p>\n\n\n\n<p>&#8211; &nbsp;<strong>\u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u062a\u0639\u0645\u064a\u0645:<\/strong> &nbsp;\u064a\u0635\u0639\u0628 \u062a\u0639\u0645\u064a\u0645 \u0645\u0628\u0627\u062f\u0626 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0644\u0623\u0646\u0647\u0627 \u062a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0634\u062e\u0635\u064a\u0629 \u0648\u0642\u062f\u0631\u0627\u062a \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p>\n\n\n\n<p>\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u0646\u0645\u0648\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641\u0647\u0627\u060c \u0648\u062e\u0627\u0635\u0629 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0641\u0631\u062f \u0648\u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0645\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0645\u0628\u0627\u062f\u0626\u0647\u0627 \u0639\u0627\u0644\u0645\u064a\u064b\u0627.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629-\u0627\u0644\u0625\u062f\u0631\u0627\u0643\u064a\u0629-\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u064a\u0629-\u0639\u0642\u0644-\u0627\u0644\u0645\u062e\u0637\u0637-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\">&nbsp;5. \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \/ \u0627\u0644\u0625\u062f\u0631\u0627\u0643\u064a\u0629\/\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u064a\u0629<\/h2>\n\n\n\n<p><strong>\u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629<\/strong> \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0627\u0632\u062f\u0647\u0631\u062a \u0641\u064a \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a\u060c \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 <strong>&#8220;<\/strong><strong>\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629<\/strong><strong>&#8220;<\/strong> \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062b \u062f\u0627\u062e\u0644 \u0639\u0642\u0644 \u0627\u0644\u0645\u062e\u0637\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0623\u062b\u0646\u0627\u0621 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u062a\u0642\u062a\u0631\u062d \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0623\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u064a\u0633\u062a \u0646\u062a\u0627\u062c\u064b\u0627 \u0644\u062a\u062d\u0644\u064a\u0644 \u0639\u0642\u0644\u0627\u0646\u064a \u0628\u062d\u062a\u060c \u0628\u0644 \u062a\u062a\u0634\u0643\u0644 \u0623\u064a\u0636\u064b\u0627 \u0628\u0648\u0627\u0633\u0637\u0629 <strong>&#8220;<\/strong><strong>\u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c<\/strong><strong>&#8220;<\/strong> \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0627\u0644\u0645 \u0645\u0646 \u062d\u0648\u0644\u0647\u0645 .<\/p>\n\n\n\n<p>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u064f\u0634\u0628\u0647 \u0639\u0645\u0644\u064a\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0628\u062d\u0644 \u0644\u063a\u0632 \u0645\u0639\u0642\u062f\u060c \u062d\u064a\u062b \u064a\u062d\u0627\u0648\u0644 \u0627\u0644\u0645\u062e\u0637\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0635\u0648\u0631\u0647 \u0627\u0644\u0634\u062e\u0635\u064a \u0644\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0644\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0631\u0648\u0627\u062f-\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646\u0644\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629\"><strong>\u0627\u0644\u0631\u0648\u0627\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646 \u0644\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u0647\u0631\u0628\u0631\u062a \u0633\u0627\u064a\u0645\u0648\u0646 (1947) \u0648\u062c\u064a\u0645\u0633 \u0645\u0627\u0631\u0634 (1958) \u0647\u0645\u0627 \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629. \u0642\u062f\u0645 \u0633\u0627\u064a\u0645\u0648\u0646 \u0645\u0641\u0647\u0648\u0645 <strong>&#8220;<\/strong><strong>\u0627\u0644\u0631\u0634\u062f \u0627\u0644\u0645\u062d\u062f\u0648\u062f<\/strong><strong>&#8220;<\/strong>\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0642\u062f\u0631\u0629 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0639\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u062d\u062f\u0648\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u062f\u0641\u0639 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0625\u0644\u0649 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0628\u0633\u064a\u0637 \u0648\u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a. \u0643\u0645\u0627 \u0637\u0648\u0631 \u0645\u0627\u0631\u0634 \u0648\u0633\u0627\u064a\u0645\u0648\u0646 <strong>&#8220;<\/strong><strong>\u0646\u0645\u0648\u0630\u062c \u0633\u0644\u0629 \u0627\u0644\u0645\u0647\u0645\u0644\u0627\u062a<\/strong><strong>&#8220;<\/strong>\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0641\u0648\u0636\u0648\u064a\u0629 \u0648\u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0642\u0648\u0629-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u0645\u0645\u0627 \u064a\u0645\u064a\u0632  \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0645\u0646  \u0646\u0642\u0627\u0637 \u0642\u0648\u0629  \u0645\u0627 \u064a\u0627\u062a\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0628\u0634\u0631\u064a<\/strong><strong>:<\/strong> \u062a\u0624\u0643\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0639\u0644\u0649 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0645\u0647\u0645 \u0644\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0648\u0627\u062a\u062e\u0627\u0630\u0647\u0645 \u0644\u0644\u0642\u0631\u0627\u0631\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c<\/strong><strong>:<\/strong> \u062a\u0634\u062c\u0639 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0623\u0643\u062b\u0631 \u0633\u0647\u0648\u0644\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u0645\u0645\u0627 \u064a\u0645\u064a\u0632 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0645\u0646  \u0646\u0642\u0627\u0637 \u0636\u0639\u0641  \u0645\u0627 \u064a\u0627\u062a\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0636\u064a\u0642<\/strong><strong>:<\/strong> \u062a\u0631\u0643\u0632 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u0642\u064a\u0627\u0633<\/strong><strong>:<\/strong> \u064a\u0635\u0639\u0628 \u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u062d\u062f\u064a\u062f \u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0627\u0644\u062f\u0642\u064a\u0642 \u0639\u0644\u0649 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<p>\u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0641\u0647\u0645 <strong>&#8220;<\/strong><strong>\u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c<\/strong><strong>&#8220;<\/strong> \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0645\u062f\u0631\u0627\u0626\u0647\u0627 \u0648\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0642\u062f\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u062a\u0637\u0648\u064a\u0631 \u0631\u0624\u0649 \u0623\u0643\u062b\u0631 \u0634\u0645\u0648\u0644\u064a\u0629 \u0648\u0648\u0627\u0642\u0639\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u062c-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u062a\u0639\u0644\u0645-\u0627\u0644\u062a\u0643\u064a\u0641-\u0648\u0627\u0644\u062a\u0637\u0648\u0631-\u0627\u0644\u0645\u0633\u062a\u0645\u0631\"><strong>6. \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0639\u0644<\/strong>\u0645<\/h2>\n\n\n\n<p>\u062a\u064f\u0631\u0643\u0651\u0632 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0639\u0644\u0645\u060c \u0627\u0644\u062a\u064a \u0628\u0631\u0632\u062a \u0628\u0634\u0643\u0644 \u0628\u0627\u0631\u0632 \u0641\u064a \u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a\u060c \u0639\u0644\u0649 &#8220;\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631&#8221; \u0643\u0645\u062d\u0631\u0643 \u0623\u0633\u0627\u0633\u064a \u0644\u062a\u0637\u0648\u0631 \u0648\u062a\u0643\u064a\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0648\u062a\u0641\u062a\u0631\u0636 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0623\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u064a\u0633\u062a \u062e\u0637\u0629 \u062b\u0627\u0628\u062a\u0629 \u064a\u062a\u0645 \u062a\u0635\u0645\u064a\u0645\u0647\u0627 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0628\u0644 \u0647\u064a &#8220;\u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0639\u062f\u064a\u0644&#8221; (Mintzberg et al.\u060c 1998). \u0648\u062a\u064f\u0634\u0628\u0647 \u0639\u0645\u0644\u064a\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0628\u0631\u062d\u0644\u0629 \u0637\u0648\u064a\u0644\u0629 \u0639\u0644\u0649 \u0637\u0631\u064a\u0642 \u0645\u062a\u0639\u0631\u062c\u060c \u062d\u064a\u062b \u064a\u062a\u0639\u0644\u0645 \u0627\u0644\u0633\u0627\u0626\u0642 \u0648\u064a\u062d\u0633\u0646 \u0642\u064a\u0627\u062f\u062a\u0647 \u0645\u0639 \u0643\u0644 \u0645\u0646\u0639\u0637\u0641.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0631\u0648\u0627\u062f-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u062a\u0639\u0644\u0645\"><strong>\u0631\u0648\u0627\u062f \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0639\u0644\u0645<\/strong><\/h3>\n\n\n\n<p>\u064a\u0639\u062f \u062c\u064a\u0645\u0633 \u0643\u0648\u064a\u0646 (1980) \u0648\u0628\u064a\u062a\u0631 \u0633\u064a\u0646\u062c (1990) \u0645\u0646 \u0623\u0628\u0631\u0632 \u0631\u0648\u0627\u062f \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0639\u0644\u0645. \u0642\u062f\u0645 \u0643\u0648\u064a\u0646 \u0645\u0641\u0647\u0648\u0645 &#8220;\u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629&#8221;\u060c \u0627\u0644\u0630\u064a \u064a\u0642\u062a\u0631\u062d \u0623\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062a\u0637\u0648\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0627\u0643\u0645\u064a\u0629. \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u0623\u0643\u062f \u0633\u064a\u0646\u062c \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 &#8220;\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a&#8221; \u0648&#8221;\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0645\u0629&#8221; \u0627\u0644\u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0648\u062a\u0643\u064a\u064a\u0641 \u0633\u0644\u0648\u0643\u0647\u0627 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0642\u0648\u0629-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u062a\u0639\u0644\u0645\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0639\u0644\u0645<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u064a\u0632 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0639\u0644\u0645 \u0628\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u060c \u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0643\u064a\u0641<\/strong>: \u062a\u0633\u0627\u0639\u062f \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0631\u0646\u0629 \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0637\u0648\u0631<\/strong>: \u062a\u0624\u0643\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u062a\u0639\u0644\u0645\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0639\u0644\u0645<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u062b\u0644 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0639\u0644\u0645 \u060c \u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0635\u0639\u0648\u0628\u0629<\/strong>: \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u0637\u0628\u064a\u0642 \u0645\u0628\u0627\u062f\u0626 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u062e\u0637\u0637\u064b\u0627 \u0645\u062d\u062f\u062f\u0629 \u0648\u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u062d\u064a\u062b \u062a\u062a\u0637\u0648\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n<p><strong>\u0642\u0644\u0629 \u0627\u0644\u0633\u064a\u0637\u0631\u0629<\/strong>: \u0642\u062f \u062a\u0639\u0627\u0646\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0645\u0646 \u0642\u0644\u0629 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u0627\u0644\u062e\u0637\u0623.<\/p>\n\n\n\n<p>\u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0639\u0644\u0645\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u062f-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0642\u0648\u0629-\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a-\u0627\u0644\u062a\u0623\u062b\u064a\u0631-\u0641\u064a-\u0627\u0644\u0635\u0631\u0627\u0639-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\">7. <strong>\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0642\u0648\u0629<\/strong><\/h2>\n\n\n\n<p>\u0638\u0647\u0631\u062a \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0642\u0648\u0629 \u0628\u0634\u0643\u0644 \u0628\u0627\u0631\u0632 \u0641\u064a \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a\u060c \u0648\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 &#8220;\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631&#8221; \u0643\u0639\u0648\u0627\u0645\u0644 \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a. \u0648\u062a\u0641\u062a\u0631\u0636 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0623\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u0633\u0627\u0628\u0642\u0629 \u0639\u0642\u0644\u0627\u0646\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0628\u0644 \u0647\u064a \u0623\u064a\u0636\u064b\u0627 &#8220;\u0635\u0631\u0627\u0639 \u0639\u0644\u0649 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631&#8221; (Mintzberg\u060c 1983\u060c \u0635 235). \u064a\u0645\u0643\u0646 \u062a\u0634\u0628\u064a\u0647 \u0639\u0645\u0644\u064a\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0628\u0627\u0644\u0645\u0633\u0627\u0628\u0642\u0629 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u0633\u0639\u0649 \u0643\u0644 \u062c\u0647\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0631\u0648\u0627\u062f-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0642\u0648\u0629\"><strong>\u0631\u0648\u0627\u062f \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0642\u0648\u0629<\/strong><\/h3>\n\n\n\n<p>\u064a\u0639\u062f \u062c\u064a\u0641\u0631\u064a \u0628\u0641\u064a\u0641\u0631 &nbsp;Pfeffer) \u060c 1978) &nbsp;\u0648\u0647\u0646\u0631\u064a \u0645\u064a\u0646\u062a\u0632\u0628\u0631\u062c ( &nbsp;Mintzberg\u060c (1983 \u0645\u0646 \u0623\u0628\u0631\u0632 \u0631\u0648\u0627\u062f \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0642\u0648\u0629. \u0634\u062f\u062f \u0628\u0641\u064a\u0641\u0631\u060c \u0641\u064a &#8220;\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f&#8221;\u060c \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0642\u0648\u0629 \u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0644\u062f\u0649 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0642\u0648\u062a\u0647\u0645 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629. \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u062d\u0644\u0644 \u0645\u064a\u0646\u062a\u0632\u0628\u0631\u062c \u0645\u0638\u0627\u0647\u0631 &#8220;\u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629&#8221; \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0648\u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0642\u0648\u0629-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0642\u0648\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0642\u0648\u0629 <\/strong>:<\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u064a\u0632 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0642\u0648\u0629 \u0628\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u060c \u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629<\/strong>: \u062a\u0642\u062f\u0645 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0642\u0648\u0629 \u0646\u0638\u0631\u0629 \u0648\u0627\u0642\u0639\u064a\u0629 \u0644\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0648\u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0644\u064a\u0633\u0627 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0639\u0648\u0627\u0645\u0644 \u0633\u0644\u0628\u064a\u0629\u060c \u0628\u0644 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0645\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0635\u0627\u0644\u062d \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0641\u0643\u064a\u0631<\/strong>: \u062a\u0634\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0648\u0636\u0639 \u062e\u0637\u0637 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u062a\u0644\u0643 \u0627\u0644\u0642\u0648\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0642\u0648\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0642\u0648\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u062b\u0644 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0642\u0648\u0629 \u0641\u064a\u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632<\/strong>: \u062a\u0631\u0643\u0632 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0625\u0647\u0645\u0627\u0644 \u0639\u0648\u0627\u0645\u0644 \u0623\u062e\u0631\u0649 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0645\u0641\u0631\u0637:<\/strong> \u062a\u0641\u062a\u0631\u0636 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0642\u0648\u0629 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0623\u0646 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0647\u0645\u0627 \u0627\u0644\u0639\u0627\u0645\u0644\u0627\u0646 \u0627\u0644\u0648\u062d\u064a\u062f\u0627\u0646 \u0627\u0644\u0644\u0630\u0627\u0646 \u064a\u062d\u062f\u062f\u0627\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0648\u0647\u0648 \u062a\u0628\u0633\u064a\u0637 \u0645\u0641\u0631\u0637 \u0644\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0642\u062f.<\/p>\n\n\n\n<p>\u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0642\u0648\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u0641\u0647\u0645 \u0645\u0635\u0627\u062f\u0631 \u0642\u0648\u062a\u0647\u0627 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0628\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u062d\u062f\u0648\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0648\u0645\u062d\u0627\u0648\u0644\u0629 \u0627\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u064a\u0647\u0627 \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629-\u0627\u0644\u0642\u064a\u0645-\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629-\u0648\u0631\u0648\u062d-\u0627\u0644\u0641\u0631\u064a\u0642\">8. <strong>\u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629<\/strong><\/h2>\n\n\n\n<p>\u062a\u064f\u0631\u0643\u0632 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0627\u0644\u062a\u064a \u0627\u0632\u062f\u0647\u0631\u062a \u0641\u064a \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a\u060c \u0639\u0644\u0649 &#8220;\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629&#8221; \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0635\u064a\u0627\u063a\u0629 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u062a\u0641\u062a\u0631\u0636 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0623\u0646 \u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0648\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0628\u064a\u0646 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u062a\u0641\u0643\u064a\u0631\u0647\u0645 \u0648\u0633\u0644\u0648\u0643\u0647\u0645\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0628\u0646\u0648\u0646\u0647\u0627. \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u062a\u0634\u0628\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0641\u0631\u064a\u0642 \u0643\u0631\u0629 \u0627\u0644\u0642\u062f\u0645\u060c \u062d\u064a\u062b \u064a\u062d\u062f\u062f \u0631\u0648\u062d \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0631\u0648\u0627\u062f-\u0627\u0644\u0645\u062f\u0631\u0633\u0629\"><strong>\u0631\u0648\u0627\u062f \u0627\u0644\u0645\u062f\u0631\u0633\u0629<\/strong><strong>:<\/strong><\/h4>\n\n\n\n<p>\u064a\u0639\u062f \u0625\u064a\u062f\u063a\u0627\u0631 \u0634\u0627\u064a\u0646 Edgar Schein (1985) \u0648\u062a\u0631\u0646\u0633 \u062f\u064a\u0644 \u0648\u0623\u0644\u0627\u0646 \u0643\u064a\u0646\u064a\u062f\u064a Terence Deal and Allan Kennedy (1982) \u0645\u0646 \u0623\u0628\u0631\u0632 \u0631\u0648\u0627\u062f \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629. \u0639\u0631\u0651\u0641 \u0634\u0627\u064a\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0628\u0623\u0646\u0647\u0627 &#8220;\u0646\u0645\u0637 \u0645\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 &#8211; \u0627\u0644\u062a\u064a \u0627\u0628\u062a\u0643\u0631\u062a\u0647\u0627 \u0623\u0648 \u0627\u0643\u062a\u0634\u0641\u062a\u0647\u0627 \u0623\u0648 \u0637\u0648\u0631\u0647\u0627 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0639\u064a\u0646\u0629 \u0623\u062b\u0646\u0627\u0621 \u062a\u0639\u0644\u0645\u0647\u0627 \u0644\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0645\u0634\u0627\u0643\u0644\u0647\u0627 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 &#8211; \u0627\u0644\u062a\u064a \u0646\u062c\u062d\u062a \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0635\u0627\u0644\u062d\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0644\u064a\u062a\u0645 \u062a\u062f\u0631\u064a\u0633\u0647\u0627 \u0644\u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0643\u0637\u0631\u064a\u0642\u0629 \u0635\u062d\u064a\u062d\u0629 \u0644\u062a\u0641\u0647\u0645 \u0648\u062a\u0641\u0643\u0631 \u0648\u062a\u0634\u0639\u0631 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0627\u0643\u0644&#8221;. \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u0623\u0643\u062f \u062f\u064a\u0644 \u0648\u0643\u064a\u0646\u064a\u062f\u064a \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 &#8220;\u0627\u0644\u0642\u0635\u0635 \u0648\u0627\u0644\u0631\u0645\u0648\u0632 \u0648\u0627\u0644\u0637\u0642\u0648\u0633&#8221; \u0641\u064a \u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u0642\u0648\u064a\u0629 \u0648\u0641\u0639\u0627\u0644\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0642\u0648\u0629-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0628\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u060c \u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0641\u0647\u0645<\/strong>: \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0641\u0647\u0645\u0627\u064b \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0645\u0634\u064a\u0631\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. <strong><\/strong><\/p>\n\n\n\n<p><strong>\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/strong>: \u062a\u0639\u062f \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0645\u0635\u062f\u0631\u0627\u064b \u0645\u0633\u062a\u062f\u0627\u0645\u0627\u064b \u0644\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062d\u064a\u062b \u064a\u0635\u0639\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u062a\u0642\u0644\u064a\u062f\u0647\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u0645\u0646 \u0627\u0628\u0631\u0632 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0635\u0639\u0648\u0628\u0629<\/strong>: \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0642\u064a\u0627\u0633 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0643\u0645\u064a. <strong><\/strong><\/p>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0642\u0627\u0648\u0645\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631<\/strong>: \u0642\u062f \u062a\u0639\u064a\u0642 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0639 \u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629.<\/p>\n\n\n\n<p>\u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u0642\u0648\u064a\u0629 \u0648\u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u0627\u0644\u0645\u062f\u0631\u0633\u0629<\/strong><strong><\/strong><\/td><td><strong>\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629<\/strong><strong><\/strong><\/td><td><strong>\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/strong><strong><\/strong><\/td><\/tr><tr><td>\u0627\u0644\u0631\u064a\u0627\u062f\u064a\u0629<\/td><td>\u0627\u0644\u0631\u0624\u064a\u0629<\/td><td>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0631 \u0628\u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0648\u0644\u060c \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u062c\u062f \u0628\u0647\u0627 \u0642\u0627\u0626\u062f \u0643\u0627\u0631\u064a\u0632\u0645\u064a.<\/td><\/tr><tr><td>\u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629<\/td><td>\u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0639\u0642\u0644\u064a\u0629<\/td><td>\u062a\u062f\u0631\u0633 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0639\u0642\u0644\u064a\u0629 \u0648\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629. \u062a\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0648\u0645\u0636\u0627\u062a \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0646\u0634\u0623 \u0645\u0646\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/td><\/tr><tr><td>\u0627\u0644\u062a\u0639\u0644\u0645\u064a\u0629<\/td><td>\u0627\u0644\u0646\u0627\u0634\u0626\u0629<\/td><td>\u062a\u0631\u0649 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0643\u0623\u062f\u0627\u0629 \u0644\u0644\u062a\u0639\u0644\u0645. \u0642\u062f \u062a\u0646\u062c\u062d \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0641\u064a \u0639\u0627\u0644\u0645 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f.<\/td><\/tr><tr><td>\u0627\u0644\u0642\u0648\u0629<\/td><td>\u0627\u0644\u062a\u0641\u0627\u0648\u0636<\/td><td>\u062a\u062f\u0631\u0633 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0627\u0644\u062a\u064a \u062a\u062a\u0634\u0643\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a.<\/td><\/tr><tr><td>\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629<\/td><td>\u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062c\u0645\u0627\u0639\u064a\u0629<\/td><td>\u062a\u0633\u062a\u0645\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u062c\u0645\u0627\u0639\u064a\u0629 \u0648\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0643\u0648\u0646 \u0641\u0631\u064a\u062f\u0629 \u0645\u0646 \u0646\u0648\u0639\u0647\u0627 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0645\u0635\u062f\u0631\u064b\u0627 \u0644\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/td><\/tr><tr><td>\u0627\u0644\u0628\u064a\u0626\u064a\u0629<\/td><td>\u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629<\/td><td>\u062a\u062a\u062c\u0645\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0641\u064a \u0628\u064a\u0626\u0627\u062a \u0628\u064a\u0626\u064a\u0629 \u0645\u062a\u0645\u064a\u0632\u0629 \u062d\u062a\u0649 \u062a\u0635\u0628\u062d \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0646\u0627\u062f\u0631\u0629 \u0623\u0648 \u0627\u0644\u0638\u0631\u0648\u0641 \u0645\u0639\u0627\u062f\u064a\u0629. \u062b\u0645 \u062a\u0645\u0648\u062a.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u0627\u0644\u0645\u0631\u062c\u0639:<\/figcaption><\/figure>\n\n\n\n<p>Strategy Safari: A GUIDED TOURTHROUGH THE WILDS OF STRATEGIC MANAGEMENT<br>HENRY MINTZBERG, BRUCE AHLSTRAND, JOSEPH LAMPEL.  1998, THE FREE PRESS, New York.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0646\u0638\u0645-\u0627\u0644\u062a\u0631\u0627\u0628\u0637-\u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644-\u0641\u064a-\u0627\u0644\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\">9. <strong>\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0646\u0638\u0645<\/strong><\/h2>\n\n\n\n<p>\u062a\u064f\u0631\u0643\u0632 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0646\u0638\u0645 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0627\u0644\u062a\u064a \u0638\u0647\u0631\u062a \u0641\u064a \u0627\u0644\u062e\u0645\u0633\u064a\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0633\u062a\u064a\u0646\u064a\u0627\u062a\u060c \u0639\u0644\u0649 \u0641\u0643\u0631\u0629 \u0623\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0645\u0646\u0641\u0635\u0644\u0629\u060c \u0628\u0644 \u0647\u064a \u0646\u0638\u0627\u0645 \u0645\u062a\u0643\u0627\u0645\u0644 \u062d\u064a\u062b \u064a\u0624\u062b\u0631 \u0643\u0644 \u0639\u0646\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u0622\u062e\u0631\u060c \u0643\u0645\u0627 \u064a\u0624\u062b\u0631 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644. \u062a\u0634\u0628\u0647 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0622\u0644\u0629 \u0645\u0639\u0642\u062f\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062c\u0645\u064a\u0639 \u0623\u062c\u0632\u0627\u0626\u0647\u0627 \u0645\u062a\u0648\u0627\u0632\u0646\u0629 \u062d\u062a\u0649 \u064a\u0639\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u0628\u0643\u0641\u0627\u0621\u0629 (\u0623\u0643\u0648\u0641\u060c 1970).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0631\u0648\u0627\u062f-\u0627\u0644\u0645\u062f\u0631\u0633\u0629\"><strong>\u0631\u0648\u0627\u062f \u0627\u0644\u0645\u062f\u0631\u0633\u0629<\/strong><strong>:<\/strong><\/h4>\n\n\n\n<p>\u0643\u0627\u0646 \u0631\u0648\u0627\u062f \u0645\u062b\u0644 \u0631\u0648\u0628\u0631\u062a \u0623\u0643\u0648\u0641 (\u0623\u0643\u0648\u0641\u060c 1970) \u0648\u0647\u0646\u0631\u064a \u0645\u064a\u0646\u062a\u0632\u0628\u064a\u0631\u062c (\u0645\u064a\u0646\u062a\u0632\u0628\u064a\u0631\u062c\u060c \u0648\u0622\u062e\u0631\u0648\u0646\u060c 1998) \u0645\u0646 \u0623\u0628\u0631\u0632 \u0645\u0646 \u0633\u0644\u0637\u0648\u0627 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0643\u0646\u0638\u0645 \u0645\u062a\u0631\u0627\u0628\u0637\u0629. \u0631\u0643\u0632 \u0623\u0643\u0648\u0641 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0643\u064a\u0641\u0647\u0627 \u0645\u0639 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0631\u0643\u0632 \u0645\u064a\u0646\u062a\u0632\u0628\u064a\u0631\u062c \u0639\u0644\u0649 \u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0648\u0638\u0627\u0626\u0641\u0647\u0627 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644\u0647\u0627 \u0645\u0639 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636 \u0648\u0645\u0639 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0642\u0648\u0629-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0646\u0638\u0645\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0646\u0638\u0645<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u064a\u0632 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0646\u0638\u0645 \u0628\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u060c \u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0631\u0627\u0628\u0637: <\/strong>\u062a\u0633\u0644\u0637 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0628\u064a\u0646 \u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0628\u064a\u0646\u0647\u0627 \u0648\u0628\u064a\u0646 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0641\u0647\u0645 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0643\u0643\u0644.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0646\u0628\u0624: <\/strong>\u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0641\u064a \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0622\u062b\u0627\u0631 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0623\u0646\u0638\u0645\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u0622\u062b\u0627\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0646\u0638\u0645\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0646\u0638\u0645<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u062b\u0644 \u0627\u0628\u0631\u0632 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0646\u0638\u0645  \u0641\u064a \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0628:<\/strong> \u0642\u062f \u062a\u0635\u0628\u062d \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0645\u0639\u0642\u062f\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0628\u0633\u0628\u0628 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0645\u0639 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0642\u0635\u0648\u0631<\/strong>: \u0642\u062f \u062a\u062a\u062c\u0627\u0647\u0644 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0646\u0638\u0645 \u062f\u0648\u0631 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u062d\u062f\u0633 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a.<\/p>\n\n\n\n<p>\u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0646\u0638\u0645\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u062f\u0631\u0643 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0648\u0645\u0639 \u0627\u0644\u0628\u064a\u0626\u0629\u060c \u0648\u0623\u0646 \u062a\u062f\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0628\u062f\u0642\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-\u0627\u0644\u0646\u0638\u0631\u0629-\u0627\u0644\u0642\u0627\u0626\u0645\u0629-\u0639\u0644\u0649-\u0627\u0644\u0645\u0648\u0627\u0631\u062f-\u0627\u0644\u0642\u0648\u0629-\u0641\u064a-\u0627\u0644\u0645\u0648\u0627\u0631\u062f-\u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\">10. \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/h2>\n\n\n\n<p>\u062a\u0624\u0643\u062f &nbsp;\u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f &nbsp;\u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u062a\u0634\u0643\u0644 \u0645\u0635\u062f\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0644\u0645\u064a\u0632\u062a\u0647\u0627 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u0648\u062a\u0634\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u062a\u0644\u0643 \u0645\u0632\u064a\u062c\u064b\u0627 \u0641\u0631\u064a\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a\u060c \u0648\u064a\u0639\u062a\u0645\u062f \u0627\u0644\u0646\u062c\u0627\u062d \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0631\u062f (\u0628\u0627\u0631\u0646\u064a\u060c 1991).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a-\u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0626\"><strong>\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0626:<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>\u062a\u0641\u062a\u0631\u0636 &nbsp;\u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f &nbsp;\u0623\u0646:<\/p>\n\n\n\n<p><strong>&#8211; &nbsp;\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u063a\u064a\u0631 \u0645\u062a\u062c\u0627\u0646\u0633\u0629: <\/strong>&nbsp;\u062a\u062a\u0645\u062a\u0639 \u0643\u0644 \u0634\u0631\u0643\u0629 \u0628\u0645\u062c\u0645\u0648\u0639\u0629 \u0641\u0631\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a\u060c \u0648\u0647\u0630\u0647 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0647\u064a \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629.<\/p>\n\n\n\n<p><strong>&#8211; &nbsp;\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u063a\u064a\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0646\u0642\u0644 \u0628\u0633\u0647\u0648\u0644\u0629: <\/strong>&nbsp;\u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u062a\u0643\u0631\u0627\u0631 \u0623\u0648 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0633\u0631\u0639\u0629\u060c \u062d\u064a\u062b \u0625\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u064a\u0633\u062a \u0645\u062a\u0627\u062d\u0629 \u0628\u0633\u0647\u0648\u0644\u0629.<\/p>\n\n\n\n<p><strong>&#8211; &nbsp;\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0646\u0627\u062f\u0631\u0629 \u0648\u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0645\u0646 \u0646\u0648\u0639\u0647\u0627: <\/strong>&nbsp;\u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0645\u062a\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0648\u0627\u0631\u062f \u0642\u064a\u0645\u0629 \u0648\u0646\u0627\u062f\u0631\u0629 \u0648\u064a\u0635\u0639\u0628 \u062a\u0642\u0644\u064a\u062f\u0647\u0627.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0631\u0648\u0627\u062f-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-1\"><strong>\u0631\u0648\u0627\u062f \u0627\u0644\u0645\u062f\u0631\u0633\u0629:<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>&nbsp;\u062c\u064a\u0645\u0633 \u0628\u0627\u0631\u0646\u064a (1991) &nbsp;\u0647\u0648 \u0634\u062e\u0635\u064a\u0629 \u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a. \u0648\u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u064a\u0646 \u0627\u0644\u0628\u0627\u0631\u0632\u064a\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 &nbsp;\u0641\u064a\u0631\u0646\u0631\u0641\u064a\u0644\u062a (1984) \u060c \u0627\u0644\u0630\u064a \u0637\u0648\u0631 \u0623\u064a\u0636\u064b\u0627 \u0623\u0641\u0643\u0627\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0642\u0648\u0629-\u0627\u0644\u0646\u0638\u0631\u0629-\u0627\u0644\u0642\u0627\u0626\u0645\u0629-\u0639\u0644\u0649-\u0627\u0644\u0645\u0648\u0627\u0631\u062f\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u064a\u0632 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u060c \u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p>&#8211; <strong>&nbsp;\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<\/strong>: &nbsp;\u062a\u0633\u0644\u0637 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0628\u0646\u0627\u0621 \u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644.<\/p>\n\n\n\n<p>&#8211; &nbsp;<strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629:<\/strong> &nbsp;\u062a\u0642\u062f\u0645 \u0646\u0638\u0631\u0629 \u062b\u0627\u0642\u0628\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062e\u0644\u0642 \u0645\u0632\u0627\u064a\u0627 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0639\u0644\u0649 \u0639\u0643\u0633 \u0645\u062f\u0631\u0633\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639\u060c \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0627\u0644\u0646\u0638\u0631\u0629-\u0627\u0644\u0642\u0627\u0626\u0645\u0629-\u0639\u0644\u0649-\u0627\u0644\u0645\u0648\u0627\u0631\u062f\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u062b\u0644 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0641\u064a \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p>&#8211; &nbsp;<strong>\u0635\u0639\u0648\u0628\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629:<\/strong> &nbsp;\u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a\u060c \u0645\u062b\u0644 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u064a\u0635\u0639\u0628 \u0642\u064a\u0627\u0633\u0647\u0627 \u0648\u062a\u0642\u064a\u064a\u0645\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u0642\u064a\u064a\u0645 \u062a\u0641\u0631\u062f\u0647\u0627 \u0648\u0646\u062f\u0631\u062a\u0647\u0627 \u0628\u062f\u0642\u0629.<\/p>\n\n\n\n<p>&#8211; &nbsp;<strong>\u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f:<\/strong> &nbsp;\u062a\u0641\u062a\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0623\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u062a\u0638\u0644 \u0645\u0633\u062a\u0642\u0631\u0629 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u0648\u0644\u0643\u0646 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u062a\u062a\u0637\u0648\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0648\u062a\u062a\u063a\u064a\u0631 \u0645\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n<p>\u0644\u0628\u0646\u0627\u0621 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0644\u0644\u0645\u0648\u0627\u0631\u062f\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0645\u0632\u064a\u062c \u0642\u0648\u064a \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u062a\u0643\u064a\u0641 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629\"><strong>11. \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629<\/strong><\/h2>\n\n\n\n<p>\u062a\u0631\u0643\u0632&nbsp; \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629&nbsp; \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0643\u0627\u062a. \u0641\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0643\u064a\u0627\u0646\u0627\u062a \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0644\u0647\u0627 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629\u061b \u0628\u0644 \u0625\u0646\u0647\u0627 \u062a\u062e\u0636\u0639 \u0644\u0642\u0648\u0627\u0639\u062f \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u0633\u062a\u0645\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0647\u0627.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0626:<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u062a\u0641\u062a\u0631\u0636 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0623\u0646:<\/p>\n\n\n\n<p><strong>&#8211;&nbsp; \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u062a\u062a\u0628\u0639 \u0646\u0645\u0627\u0630\u062c \u0631\u0627\u0633\u062e\u0629:<\/strong>&nbsp; \u0644\u0627 \u062a\u062a\u0635\u0631\u0641 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0642\u0644 \u062a\u0645\u0627\u0645\u064b\u0627 \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u0628\u0639 \u0646\u0645\u0627\u0630\u062c \u0648\u0623\u0646\u0645\u0627\u0637 \u0633\u0644\u0648\u0643\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u062a\u062d\u062f\u062f\u0647\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637\u0629.<\/p>\n\n\n\n<p><strong>&#8211;&nbsp; \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0645\u0647\u0645\u0629:<\/strong>&nbsp; \u062a\u0624\u062b\u0631 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u0627\u0644\u064a\u062f \u0648\u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0648\u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n\n\n\n<p><strong>&#8211;&nbsp; \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629:<\/strong>&nbsp; \u0644\u0627 \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627 \u0628\u0644 \u0643\u062c\u0632\u0621 \u0645\u0646 \u0625\u0637\u0627\u0631 \u0645\u0624\u0633\u0633\u064a \u0623\u0643\u0628\u0631 \u062d\u064a\u062b \u062a\u062a\u0639\u0627\u064a\u0634 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u062a\u0639\u0645\u0644 \u0641\u064a \u0638\u0644 \u0638\u0631\u0648\u0641 \u0645\u0634\u062a\u0631\u0643\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0631\u0648\u0627\u062f-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-1\"><strong>\u0631\u0648\u0627\u062f \u0627\u0644\u0645\u062f\u0631\u0633\u0629:<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>&nbsp;\u062c\u0648\u0646 \u062f\u064a\u0645\u0627\u062c\u064a\u0648 (\u062f\u064a\u0645\u0627\u062c\u064a\u0648 \u0648\u0628\u0627\u0648\u0644\u060c 1983)&nbsp; \u0648 \u0645\u0627\u064a\u0643\u0644 \u0645\u0627\u064a\u0631 (\u0645\u0627\u064a\u0631 \u0648\u0631\u0648\u0627\u0646\u060c 1977)&nbsp; \u0645\u0646 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629. \u0644\u0642\u062f \u0623\u0648\u0636\u062d\u0627 \u0643\u064a\u0641 \u064a\u0634\u0643\u0644 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0648\u0623\u0643\u062f\u0627 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0633\u0639\u0649 \u063a\u0627\u0644\u0628\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0642\u0648\u0627\u0639\u062f \u0645\u0624\u0633\u0633\u064a\u0629 \u0645\u0639\u064a\u0646\u0629 \u0644\u062e\u0644\u0642 \u0628\u064a\u0626\u0629 \u0645\u0646\u0639\u0634\u0629 \u0648\u0645\u0646\u0638\u0645\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0642\u0648\u0629-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0645\u0624\u0633\u0633\u0629\"><strong>\u0646\u0642\u0627\u0637  \u0642\u0648\u0629 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0628\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u060c \u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p>&#8211; <strong>&nbsp;\u0625\u0628\u0631\u0627\u0632 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629:<\/strong>&nbsp; \u062a\u0639\u0627\u0644\u062c \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0648\u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0639\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u0645\u0644\u0648\u0646 \u0641\u064a\u0647\u0627.<\/p>\n\n\n\n<p>&#8211;&nbsp; <strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641:<\/strong>&nbsp; \u062a\u0633\u0644\u0637 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0643\u064a\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0645\u0639 \u0627\u0644\u0628\u064a\u0626\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0633\u064a\u0627\u0642\u0647\u0627 \u0648\u062a\u0636\u0645\u0646 \u0627\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u0646\u062c\u0627\u062d \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u062b\u0644 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0641\u064a \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>&#8211;&nbsp; \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629:<\/strong>&nbsp; \u0642\u062f \u062a\u0647\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0644\u0634\u0631\u0643\u0629.<\/p>\n\n\n\n<p>&#8211;&nbsp; <strong>\u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0648\u0627\u0644\u063a\u0645\u0648\u0636:<\/strong>&nbsp; \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0635\u0628\u062d \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0645\u0639\u0642\u062f\u0629 \u0628\u0633\u0628\u0628 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0645\u062a\u062f\u0627\u062e\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0643\u0629.<\/p>\n\n\n\n<p>\u064a\u0633\u0627\u0639\u062f \u0641\u0647\u0645&nbsp; \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629&nbsp; \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0633\u0648\u0642\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646\u0647\u0627 \u0645\u0646 \u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u062d\u0642\u0627\u0626\u0642\u0647\u0627 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0628\u064a\u0626\u064a\u0629-\u0627\u0644\u062a\u0643\u064a\u0641-\u0645\u0639-\u062a\u063a\u064a\u0631\u0627\u062a-\u0627\u0644\u0633\u0648\u0642\">12. \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629<\/h2>\n\n\n\n<p>\u062a\u064f\u0631\u0643\u0632 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0627\u0644\u062a\u064a \u0627\u0632\u062f\u0647\u0631\u062a \u0641\u064a \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a\u060c \u0639\u0644\u0649 &#8220;\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629&#8221; \u0644\u0644\u0634\u0631\u0643\u0629 \u0643\u0645\u062d\u062f\u062f \u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0648\u062a\u0641\u062a\u0631\u0636 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u064a\u0633\u062a &#8220;\u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u0641\u0639\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629&#8221; \u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0628\u0644 \u0639\u0627\u0645\u0644 \u0645\u0647\u0645 \u064a\u062c\u0628 \u0623\u062e\u0630\u0647 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0639\u0648\u0627\u0645\u0644 \u0623\u062e\u0631\u0649 \u0645\u062b\u0644 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0645\u0648\u0627\u0631\u062f\u0647\u0627 (\u0628\u0648\u0631\u062a\u0631\u060c 1985). \u0648\u062a\u064f\u0634\u0628\u0647 \u0639\u0645\u0644\u064a\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0628\u0633\u0641\u064a\u0646\u0629 \u062a\u0628\u062d\u0631 \u0641\u064a \u0645\u062d\u064a\u0637 \u0645\u0636\u0637\u0631\u0628\u060c \u062d\u064a\u062b \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0642\u0628\u0637\u0627\u0646 \u0623\u0646 \u064a\u0639\u062f\u0644 \u0645\u0633\u0627\u0631\u0647 \u0644\u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u0623\u0645\u0648\u0627\u062c \u0648\u0627\u0644\u0631\u064a\u0627\u062d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0631\u0648\u0627\u062f-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-1\"><strong>\u0631\u0648\u0627\u062f \u0627\u0644\u0645\u062f\u0631\u0633\u0629<\/strong><strong>:<\/strong><\/h4>\n\n\n\n<p>\u064a\u064f\u0639\u062f \u0645\u0627\u064a\u0643\u0644 \u0628\u0648\u0631\u062a\u0631 (1980\u061b 1985) \u0648\u0645\u0627\u064a\u0643\u0644 \u0647\u0627\u0646\u0627\u0646 \u0648\u062c\u0648\u0646 \u0641\u0631\u064a\u0645\u0627\u0646 (\u0647\u0627\u0646\u0627\u0646 \u0648\u0641\u0631\u064a\u0645\u0627\u0646\u060c 1977) \u0645\u0646 \u0623\u0647\u0645 \u0631\u0648\u0627\u062f \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629. \u0631\u0643\u0632 \u0628\u0648\u0631\u062a\u0631 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 &#8220;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629&#8221; \u0648&#8221;\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062e\u0645\u0633&#8221; \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u0643\u0630\u0644\u0643 \u0623\u0647\u0645\u064a\u0629 &#8220;\u0627\u0644\u062a\u0643\u064a\u0641&#8221; \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0642\u0648\u0649 \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u0642\u062f\u0645 \u0647\u0627\u0646\u0627\u0646 \u0648\u0641\u0631\u064a\u0645\u0627\u0646 \u0646\u0638\u0631\u064a\u0629 &#8220;\u0639\u0644\u0645 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a&#8221;\u060c \u0627\u0644\u062a\u064a \u062a\u0642\u062a\u0631\u062d \u0623\u0646 \u0628\u0642\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 &#8220;\u0627\u0644\u062a\u0643\u064a\u0641&#8221; \u0645\u0639 \u0628\u064a\u0626\u062a\u0647\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0642\u0648\u0629-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0628\u064a\u0626\u064a\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629: \u062a\u0644\u0642\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0641\u0647\u0645 \u0642\u064a\u0648\u062f \u0648\u0641\u0631\u0635 \u0628\u064a\u0626\u0629 \u0623\u0639\u0645\u0627\u0644\u0647\u0627. \u0627\u0644\u062a\u0623\u0647\u0628: \u062a\u0634\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0631\u0646\u0629 \u062a\u0633\u0627\u0639\u062f\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0628\u064a\u0626\u064a\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629<\/strong><\/h3>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0628\u0633\u064a\u0637:<\/strong> \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u062a\u064f\u0628\u0627\u0644\u063a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0641\u064a \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0648\u062a\u064f\u0647\u0645\u0644 \u062f\u0648\u0631 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n\n\n<p><strong> \u0627\u0644\u0627\u0641\u062a\u0642\u0627\u0631:<\/strong> \u062a\u0641\u062a\u0631\u0636 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a &#8220;\u062a\u064f\u062f\u0641\u0639&#8221; \u0628\u0642\u0648\u0649 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0623\u0646 \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 &#8220;\u0627\u0644\u062a\u062d\u0643\u0645&#8221; \u0641\u064a \u0645\u0633\u062a\u0642\u0628\u0644\u0647\u0627 \u0645\u062d\u062f\u0648\u062f\u0629\u060c \u0648\u0647\u0648 \u0627\u0641\u062a\u0631\u0627\u0636 \u0645\u062b\u064a\u0631 \u0644\u0644\u062c\u062f\u0644.<\/p>\n\n\n\n<p>\u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a &#8220;\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629&#8221; \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631\u060c \u0648\u062a\u0637\u0648\u064a\u0631 &#8220;\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629&#8221; \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0648\u0628\u0646\u0627\u0621 &#8220;\u0645\u0631\u0648\u0646\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629&#8221; \u062a\u0645\u0643\u0646\u0647\u0645 \u0645\u0646 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631-\u0627\u0644\u0645\u064f\u0641\u062a\u0648\u062d\">13. <strong>\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u064f\u0641\u062a\u0648\u062d<\/strong><\/h2>\n\n\n\n<p>\u0638\u0647\u0631\u062a \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u0641\u064a \u0623\u0648\u0627\u0626\u0644 \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u0648\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 &#8220;\u0627\u0644\u062a\u062c\u0627\u0648\u0632 \u062d\u062f\u0648\u062f \u0627\u0644\u0634\u0631\u0643\u0629&#8221; \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0648\u062a\u0641\u062a\u0631\u0636 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\u0644\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u062a\u062a\u0641\u0627\u0639\u0644 \u0641\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0639 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u064a\u0646 \u0644\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0631\u0648\u0627\u062f-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-1\"><strong>\u0631\u0648\u0627\u062f \u0627\u0644\u0645\u062f\u0631\u0633\u0629<\/strong><strong>:<\/strong><\/h4>\n\n\n\n<p>\u064a\u0639\u062f \u0647\u0646\u0631\u064a \u062a\u0634\u064a\u0633\u0628\u0631\u0648 (Chesbrough, 2003) \u0623\u062d\u062f \u0623\u0628\u0631\u0632 \u0631\u0648\u0627\u062f \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d. \u0642\u062f\u0645 \u062a\u0634\u064a\u0633\u0628\u0631\u0648 \u0645\u0641\u0647\u0648\u0645 &#8220;\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d&#8221; \u0643\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0648\u0627\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0648\u0623\u0643\u062f \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0628\u0646\u0627\u0621 &#8220;\u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a \u0644\u0644\u0627\u0628\u062a\u0643\u0627\u0631&#8221; \u064a\u0636\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u0621\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u0648\u0646 \u0648\u0627\u0644\u062c\u0627\u0645\u0639\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0642\u0648\u0629-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631-\u0627\u0644\u0645\u0641\u062a\u0648\u062d\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u064a\u0632 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u0628\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u060c \u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/strong>: \u062a\u062a\u064a\u062d \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0628\u0634\u0631\u064a. <strong><\/strong><\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0643\u064a\u0641:<\/strong> \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u062f\u0645\u062c\u0647\u0627 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631-\u0627\u0644\u0645\u0641\u062a\u0648\u062d\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d<\/strong><\/h3>\n\n\n\n<p>\u0645\u0646 \u0627\u0647\u0645 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u060c \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u0625\u062f\u0627\u0631\u064a:<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0625\u062f\u0627\u0631\u0629 \u0634\u0628\u0643\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u064a\u0646 \u0625\u0644\u0649 \u062a\u0639\u0642\u064a\u062f \u0625\u062f\u0627\u0631\u064a \u0648\u0635\u0639\u0648\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0648\u0627\u0644\u062a\u062d\u0643\u0645. <strong><\/strong><\/p>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629:<\/strong> \u0642\u062f \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u0627\u062a \u0641\u064a \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0639\u0646\u062f \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0634\u0631\u0643\u0627\u0621 \u062e\u0627\u0631\u062c\u064a\u064a\u0646.<\/p>\n\n\n\n<p>\u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0646\u0627\u0621 &#8220;\u062b\u0642\u0627\u0641\u0629 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id=\"\u0645\u062f\u0631\u0633\u0629-\u0631\u064a\u0627\u062f\u0629-\u0627\u0644\u0623\u0639\u0645\u0627\u0644-\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629-\u0627\u0644\u0631\u0628\u062d-\u0645\u0639-\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629\">14. <strong>\u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/strong><\/h2>\n\n\n\n<p>\u062a\u064f\u0631\u0643\u0632 \u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0636\u0645\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u062f\u0645\u062c \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 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\u0627\u0644\u0642\u064a\u0645\u0629 \u0644\u0623\u0639\u0636\u0627\u0626\u0647\u0627 \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0645\u062d\u064a\u0637 \u0628\u0647\u0627.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0631\u0648\u0627\u062f-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-1\"><strong>\u0631\u0648\u0627\u062f \u0627\u0644\u0645\u062f\u0631\u0633\u0629<\/strong>:<\/h4>\n\n\n\n<p>\u064a\u064f\u0639\u062f \u0631\u064a\u062a\u0634\u0627\u0631\u062f \u0625\u064a. \u0641\u0631\u064a\u0645\u0627\u0646 (\u0641\u0631\u064a\u0645\u0627\u0646\u060c 1984) \u0648\u062c\u064a\u0645\u0633 \u0634\u064a\u062d\u0627\u0646 (\u0634\u064a\u062d\u0627\u0646 \u0648\u0641\u0631\u064a\u0645\u0627\u0646\u060c 2014) \u0645\u0646 \u0623\u0628\u0631\u0632 \u0631\u0648\u0627\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629. \u0648\u0642\u062f \u0642\u062f\u0645 \u0641\u0631\u064a\u0645\u0627\u0646 \u0645\u0641\u0647\u0648\u0645 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\u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u064a\u0632 \u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0628\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u060c \u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u062a\u0646\u0628\u0624<\/strong>: \u062a\u0634\u062c\u0639 \u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0634\u0631\u0643\u0629. <strong><\/strong><\/p>\n\n\n\n<p><strong>\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a\u0629:<\/strong> \u062a\u0633\u0644\u0637 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0645\u062d\u064a\u0637\u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u0644\u0648\u062b \u0627\u0644\u0628\u064a\u0626\u064a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0645\u062f\u0631\u0633\u0629-\u0631\u064a\u0627\u062f\u0629-\u0627\u0644\u0627\u0639\u0645\u0627\u0644-\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u062b\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0644\u0645\u062f\u0631\u0633\u0629 \u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0641\u064a \u0645\u0627 \u064a\u0623\u062a\u064a:<\/p>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u062f\u0642\u064a\u0642:<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062c\u0639\u0644 \u062f\u0645\u062c \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0631\u0628\u062d\u064a\u0629\u060c \u0648\u0642\u062f \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u0628\u0623\u0633\u0639\u0627\u0631 \u0623\u0639\u0644\u0649 \u0644\u0623\u0646\u0647\u0627 \u062a\u062e\u0635\u0635 \u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0623\u0631\u0628\u0627\u062d\u0647\u0627 \u0644\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0646\u062a\u0642\u0627\u062f\u0627\u062a. <strong><\/strong><\/p>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u0627\u0644\u0627\u062f\u0639\u0627\u0621\u0627\u062a:<\/strong> \u0642\u062f \u064a\u062c\u062f \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u064a\u0646 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0623\u062f\u0644\u0629 \u0645\u0642\u0646\u0639\u0629 \u0639\u0644\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629 \u0648\u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0641\u0631\u0635\u0629 \u0627\u0644\u0631\u0628\u062d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0631\u0642\u0645\u064a\u0629-\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a-\u0648\u0627\u0644\u0634\u0628\u0643\u0627\u062a-\u0641\u064a-\u0627\u0644\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\">15. <strong>&nbsp;\u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/strong><\/h2>\n\n\n\n<p>\u062a\u0624\u0643\u062f&nbsp; \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629&nbsp; \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u062d\u0627\u0633\u0645 \u0627\u0644\u0630\u064a \u062a\u0644\u0639\u0628\u0647&nbsp; \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629&nbsp; \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a. \u0648\u0647\u064a \u062a\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0648\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u064a\u0633 \u0641\u0642\u0637 \u0643\u0623\u062f\u0648\u0627\u062a \u0628\u0644 \u0643\u0642\u0648\u0649 \u062a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0639\u0631\u064a\u0641 \u0645\u0646\u0627\u0647\u062c \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a-\u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0626\"><strong>\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0626:<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>\u062a\u0639\u0645\u0644 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u0639\u062f\u0629 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n\n\n\n<p><strong>&#8211;&nbsp; \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0645\u0635\u062f\u0631 \u0644\u0644\u0637\u0627\u0642\u0629:<\/strong>&nbsp; \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0647\u064a \u0645\u0648\u0631\u062f \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.<\/p>\n\n\n\n<p><strong>&#8211;&nbsp; \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u062a\u062d\u0648\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a:<\/strong>&nbsp; \u062a\u0639\u0645\u0644 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0639\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u0645\u0648\u0631\u062f\u064a\u0647\u0627 \u0648\u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627 \u0648\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a.<\/p>\n\n\n\n<p><strong>&#8211;&nbsp; \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0627\u0644\u0633\u0631\u064a\u0639:<\/strong>&nbsp; \u064a\u0636\u063a\u0637 \u0627\u0644\u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0644\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0644\u062a\u0643\u064a\u0641 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u0628\u0642\u0627\u0621 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0631\u0648\u0627\u062f-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-1\"><strong>\u0631\u0648\u0627\u062f \u0627\u0644\u0645\u062f\u0631\u0633\u0629:<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0635\u0639\u0648\u0628\u0629 \u062a\u062d\u062f\u064a\u062f \u0631\u0648\u0627\u062f \u0645\u062d\u062f\u062f\u064a\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629\u060c \u0646\u0638\u0631\u064b\u0627 \u0644\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646&nbsp; \u0627\u0644\u062e\u0628\u0631\u0627\u0621&nbsp; \u0648 \u0627\u0644\u0645\u0624\u0644\u0641\u064a\u0646&nbsp; \u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629&nbsp; \u064a\u0633\u0627\u0647\u0645\u0648\u0646 \u0641\u064a \u0648\u0636\u0639 \u0646\u0638\u0631\u064a\u0627\u062a \u0648\u062a\u062f\u0631\u064a\u0633 \u0648\u062a\u0637\u0648\u064a\u0631 \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u0635\u0644 \u0631\u0642\u0645\u064a\u064b\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0642\u0648\u0629-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0631\u0642\u0645\u064a\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/strong><\/h3>\n\n\n\n<p><strong>&#8211;&nbsp; \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649<\/strong>:&nbsp; \u064a\u062a\u064a\u062d \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u0647\u0645\u064b\u0627 \u062a\u0641\u0635\u064a\u0644\u064a\u064b\u0627 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062f\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p>&#8211;&nbsp; <strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641:<\/strong>&nbsp; \u0646\u0638\u0631\u064b\u0627 \u0644\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u0633\u0631\u064a\u0639 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u062a\u0634\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0645\u0648\u0627\u0643\u0628\u0629 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0646\u0642\u0627\u0637-\u0636\u0639\u0641-\u0627\u0644\u0645\u062f\u0631\u0633\u0629-\u0627\u0644\u0631\u0642\u0645\u064a\u0629\"><strong>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 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\u0635\u062d\u064a\u062d.<\/p>\n\n\n\n<p><strong>&#8211;&nbsp; \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0645\u0637\u0644\u0648\u0628:<\/strong>&nbsp; \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0644\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u064a\u0646\u060c \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0630\u064a \u0642\u062f \u064a\u062a\u0637\u0644\u0628 \u0645\u0648\u0627\u0631\u062f \u0645\u0643\u062b\u0641\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u0623\u0645\u062b\u0644\u0629\"><strong>\u0623\u0645\u062b\u0644\u0629<\/strong>:<\/h4>\n\n\n\n<p>\u0623\u0645\u0627\u0632\u0648\u0646 \u0647\u064a \u0645\u062b\u0627\u0644 \u0631\u0626\u064a\u0633\u064a \u0644\u0634\u0631\u0643\u0629 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u062a\u0633\u062a\u062e\u062f\u0645 \u0643\u0645\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0641\u0647\u0645 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u062a\u0639\u062f\u064a\u0644 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0648\u0623\u0633\u0627\u0644\u064a\u0628\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062c\u0627\u062d 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class=\"wp-block-heading\" id=\"\u0627\u0644\u062e\u0627\u062a\u0645\u0629\"><strong><u>\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/u><\/strong><\/h2>\n\n\n\n<p>\u0625\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062f\u0627\u0631\u0633 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0642\u062f \u0644\u0639\u0628\u062a \u062f\u0648\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0641\u064a \u062a\u0637\u0648\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0648\u0644\u0627 \u064a\u0645\u0643\u0646 \u062d\u0635\u0631 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0641\u064a \u0645\u062f\u0627\u0631\u0633 \u0645\u062d\u062f\u062f\u0629. \u0643\u0644 \u0645\u062f\u0631\u0633\u0629 \u0642\u062f\u0645\u062a \u0631\u0624\u0649 \u0641\u0631\u064a\u062f\u0629 \u0648\u0623\u0637\u0631\u064b\u0627 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 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\u0648\u0627\u0644\u062a\u0637\u0648\u0631:<\/strong> \u0627\u0644\u0645\u062f\u0627\u0631\u0633 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u0646\u0641\u0635\u0644\u0629 \u062a\u0645\u0627\u0645\u064b\u0627\u060c \u0628\u0644 \u062a\u062a\u062f\u0627\u062e\u0644 \u0648\u062a\u062a\u0637\u0648\u0631 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0645\u0646 \u0645\u062f\u0631\u0633\u0629 \u0648\u0627\u062d\u062f\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u0623\u062b\u0631 \u0648\u062a\u0624\u062b\u0631 \u0641\u064a \u0645\u062f\u0627\u0631\u0633 \u0623\u062e\u0631\u0649\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0643\u0648\u064a\u0646 \u0641\u0647\u0645 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629:<\/strong> \u0643\u0644 \u0645\u062f\u0631\u0633\u0629 \u0638\u0647\u0631\u062a \u0641\u064a \u0633\u064a\u0627\u0642 \u062a\u0627\u0631\u064a\u062e\u064a \u0648\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0645\u0639\u064a\u0646\u060c \u0645\u0645\u0627 \u0634\u0643\u0644 \u0623\u0641\u0643\u0627\u0631\u0647\u0627 \u0648\u0645\u0628\u0627\u062f\u0626\u0647\u0627. \u0645\u0639 \u062a\u063a\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0638\u0631\u0648\u0641\u060c \u062a\u0637\u0648\u0631\u062a \u0627\u0644\u0645\u062f\u0627\u0631\u0633 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0623\u064a\u0636\u064b\u0627 \u0644\u062a\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0631\u0643\u064a\u0632\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062d\u062f\u064a\u062b. \u0648\u0647\u064a \u062a\u0647\u062a\u0645 \u0628\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0644\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u062a\u0628\u0646\u064a \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f 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